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How to create an easy and effective video
Gerardo Robinson
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Target of this presentation
Market findings and Product/Service/Solution advantages
Communication strategy
Technical tools for creating a video
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presentation
BEGINNERS
PROFESSIONALS
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My product? - The market?
= DATA
Advantages Emotions
Market findings andproduct/service/solution advantages
+3 Communication strategy
IMPACT • Profit• Non-profit
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[creating a promotional video]
• What?• How?• Why?• + Call to action
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[creating a promotional video]
RECOMMENDATIONS
• Corporate image• Well-selected illustrations (rights)
• Types (easy to read)
• Voice record (loud and clear)
• Be clear on the message
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Technical tools for creating a video
RECOMENDATIONS
• 3 – 5 min• Share via YouTube, Vimeo• Size: 100 MB max.
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RECOMMENDATION
• Storyboard
Technical tools for creating a video
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Technical tools for creating a video
Storyboard
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PowerPoint
Movie Maker iMovie
KeynotePowerPoint
Microsoft - PC Apple - Macintosh
Technical tools for creating a video
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4.1 Create a presentation and add effects4.2 Record4.3 Add soundtrack and/or set backgrounds4.4 Export Presentation4.5 Import files to a video editing software4.6 Export as a video
Technical tools for creating a video
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4.1 Create the presentation and add effects
Technical tools for creating a video
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4.2 Record
Technical tools for creating a video
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4.3 Add soundtrack and/or set backgrounds
Technical tools for creating a video
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4.4 Export presentation
Technical tools for creating a video
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4.5 Import files to a video editing software4.6 Export as a video
http://www.youtube.com/watch?v=YQBaxz5jqd4Tutorial source:
Technical tools for creating a video
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Professional applications:
After Effects Final Cut
Technical tools for creating a video
