遠東國際商銀行, 三陽機車, SYM 三陽工業, HTC 日揚科技股份有限公司 ,日揚科技 - 紐約設計公司案例分析 NEW YORK DESIGN / Case Study

CORPOR ATE IDENTIT Y

BRAND & REBRANDING

Auto Ideal Life PRODUCT CATALOGUE 2010Auto Ideal Life PRODUCT CATALOGUE 2010

http: / /www.newyorkdesign.com.tw

‘BRAND' is priceless... ’BRANDING’ is how you made in valuable...

Michael Lamson

A brand is the identity of a

specific product, service, or business.

A brand can take many forms,

including a name, sign, symbol,

color combination or slogan. The word

brand began simply as

a way to tell one person's cattle from

another by means of a hot iron stamp.

A legally protected brand name is

called a trademark. The word brand

has continued to evolve to encompass

identity - it affects the personality of

a product, company or service.

http://www.facebook.com/pages/New-York-Design/143488095683711

http://www.twitter.com/nydNEWS

http://newyorkdesign.wordpress.com/

Global Link (Int’l) LimitedRm 812, Fabrico Ind. Building78-84 Kwai Cheong RoadKwai Hing, Hong KongT. 852 2425 4788F. 852 2425 3768Mobile: 852 9810 [email protected]

Daniel LamMerchandising Manager

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Global Link Int’l LimitedService Used: Corporate Identity System and Corporate Website

Global Link Int’l LimitedRm 812, Fabrico Ind. Building78-84 Kwai Cheong RoadKwai Hing, Hong KongT. 852 2425 4788F. 852 2425 3768

www.globallinkhk.com

NameTitleCompany NameAddressAddressAddress Day Month Year

Salutation,

This letter demonstrates the format for all correspondence for Global Link Int’l Limited. Frugiter is the recommended typeface for all correspondence. Name and title are in Bold. All type is set at 11pt. with 14pt. leading.

The top margin is set at 60mm from the top of the paper, left margin is 35mm and the right margin is 55 mm. Follow this format for a consistent and professional look to all correspondence produced by the company.

If the font Frugiter is not available, you may substitute it with Arial.

Yours Sincerely,

Name

NameTitleCompany NameAddressAddressAddress

Global Link Int’l Limited Service Used: Corporate Identity System and Corporate Website

Home About Us Blank Label Bar Code Label Bar Code Sticker Print Label Woven Label Hang Tag Contact Us

GLOBAL LINK INTERNATIONAL l LABELING SOLUTIONS

Labelling Theory l labeling theory was developed by sociologist Howard S. Becker.Labeling theory holds that deviance is not inherent to an act, but instead focuses on the linguistic tendency of majorities to negatively label minorities or those seen as deviant from norms. The theory is concerned with how the self-identity and behavior of individuals may be determined or in�uenced by the terms used to describe or classify them, and is associated with the concept of a self-ful�lling prophecy and stereotyping. The theory was prominent in the 1960s and 1970s, and some modi�ed versions of the theory have developed. Unwanted descriptors or categorizations (including terms related to deviance, disability or a diagnosis of mental illness) may be rejected on the basis that they are merely "labels", often with attempts to adopt a more constructive language in its place. Labeling theory is also closely related to interactionism and social construction.

Corporate Website Home Page


Woven Labels

Woven Labels l Satin, Ta�eta, damask, Hi De�nition, & Laser cut labels are our specialty! When separating your products from your competitors, ahigh quality woven label is the answer. At GlobaLink we can assureyou that your garment labels will be in a class by themselves.


Bar Code Labels

Bar Code Labels l We use a variety of printing methods to produce barcode labels on numerous materials. Labels can be sequentially numbered, orprinted using data from customer supplied �les. All of our Barcodelabels can be custom created to meet your speci�c business needs.


Prints Label

Blank Labels l We have over hundreds products for stock labels, tags and cards.You are sure to �nd just the right stock for you. From 1 carton to several million we will meet your needs and exceed yourexpectations. Looking for something you can’t �nd here - Wecan also create just the right custom label for you.


Global Link (Int’l) Limited l Rm 812, Fabrico Ind. Building78-84, Kwai Cheong Road, Kwai Hing, Hong Kong

Telephone l 852 2425 4788

Fax l 852 2425 3768

E-Mail l [email protected]

Sales Manage l [email protected]

Copyright © 2010 Global Link Int’l Ltd.. All right reserved.

遠東國際商銀行 - 專業重建及設計全新企業識別

Far Eastern Int’l BankService Used: Corporate Identity System and Rebranding

遠東國際商業銀行

Far EasternInternational Bank

For this new corporate identity exercise, New York Design made a new type arrangement and shortened the corporate name with a more easy-to-identify logotype. The original red color was darkened to reflect the satiability and reliability value of FEIB.

Far Eastern Intl Bank is a Taiwan-based provider of financial services. The bank is involved in providing consumer banking, financial market credit cards, personal banking, and corporate banking services. Far Eastern International Bank is also engaged in extending guarantees and loans and receiving deposits for customers. The bank also focuses on handling remittances and issuing letters of credit. Far Eastern Intl Bank acts as an agent in the operations of bank debentures, corporate bonds and government bonds. The bank operates through a network of 37 branches in Taiwan and one branch in Hong Kong region. Far Eastern Intl Bank is headquartered at Taipei, Taiwan and employs 2312 people.

New Rebrand

Old (Designed 20-year ago)

NameTitleCompany NameAddressAddressAddress Day Month Year

Salutation,

This letter demonstrates the format for all correspondence for Far Eastern Int’l Bank Frugiter is the recommended typeface for all correspondence. Name and title are in Bold. All type is set at 11pt. with 14pt. leading.

The top margin is set at 80mm from the top of the paper, left margin is 35mm and the right margin is 35 mm. Follow this format for a consistent and professional look to all correspondence produced by the company.

If the font Frugiter is not available, you may substitute it with Arial.

Yours Sincerely,

Name

台北市敦化南路二段 207號27樓

27F, 107 Tun Hwa S. Road, Sec 2, Taipei, TaiwanT. 886 2 2376 6868 F. 886 2 2376 5691http://www.feib.com.tw

27F, 107 Tun Hwa S. Road, Sec 2, Taipei, TaiwanT. 886 2 2376 6868 Ext. 5608D. 886 2 2376 5608F. 886 2 2376 5691http://www.feib.com.twE-mail: [email protected]

台北市敦化南路二段 207號 27樓電話: 886 2 2376 6868 Ext. 5608專線: 886 2 2376 5608傳真: 886 2 2376 5691統編: 86517096

Ching-Ing HouChairman

侯金英董事長

Far Eastern Int’l Bank Service Used: Corporate Identity System and Rebranding

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Far Eastern Int’l Bank Service Used: Corporate Identity System and Rebranding

遠東商銀簡介標題華康明體 W7/36級 48級行距 100級字距

遠東國際商業銀行第二行文字華康明體 W7/21級 48級行距 100級字距

遠東商銀簡介標題華康明體 W7/36級 48級行距 100級字距

遠東國際商業銀行第二行文字華康明體 W7/21級 48級行距 100級字距

http://issuu.com/New.York.Design/docs/feib_corporatesignature

http://issuu.com/New.York.Design/docs/feib_stationerysystem

http://issuu.com/New.York.Design/docs/feib_signagesystem

Click to View

Click to View

Click to View

SYM 三陽機車 - San Yang Industry Co. Ltd.2011 CollectionService Used: Concept Design, Art Direction Supervision on Photography, Artwork and Mechanicals

三陽機車 - 三陽工業以精湛工藝技術和體貼人性的設計，提供符合五期環保法規的噴射引擎(EFi)各系列機車車款，更以速克達機車、檔車、全地型車行銷海內外 ...

台灣精品獎舉辦18屆以來從沒有機車獲得金質獎殊榮，三陽以外銷歐洲的GTS機車突破零金障礙，首次拿下金質獎。

http://issuu.com/New.York.Design/docs/sym2011catalogue

Click to View:

SYM IS ENGINE OF LIFE

We apply our engineering know-how to real life contexts, bringing to market superior motor vehicles that deliver on the promise and experience of: durability for a life time, mobility for life needs, and affinity for life styles.Life time. Life needs. Life styles.

DURABILITY Having the internal strength to last: The strength at the core of our culture translates into a commitment to professional craftsmanship, products that outlast, and a company that performs and competes for the long haul.

HUMANITYThe active qualities of human benevolence: In an industry dominated by mere observance of external standards, we strive to go beyond compliance to actively integrate our deep care our life into what we do and make.

VIBRANCYPulsing with life energy: All of our people, Products and activities resonate with and embody this life energy that keeps us on the move.

AFFINITYA natural attraction of similar things: Our company and products draw people who share the same values, creating relationships based on an understanding of our customers, partners, and employees that can only come because we are like them. We believe what they believe.

CREATIVITYImaginative productivity: We are driven to build a uniqueness into all we are and do that cannot be easily copied, because it is grounded in a creative way of thinking that continu-ally generates new ideas and new ways of working.

SYM 三陽機車 - 2010 CollectionService Used: Concept Design, Art Direction Supervision on Photography, Artwork and Mechanicals

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http://issuu.com/New.York.Design/docs/sym2010catalogue

Click to View:

SYM IS ENGINE OF LIFE

We apply our engineering know-how to real life contexts, bringing to market superior motor vehicles that deliver on the promise and experience of: durability for a life time, mobility for life needs, and affinity for life styles.Life time. Life needs. Life styles.

DURABILITY Having the internal strength to last: The strength at the core of our culture trans-lates into a commitment to professional craftsmanship, products that outlast, and a company that performs and competes for the long haul.

HUMANITYThe active qualities of human benevolence: In an industry dominated by mere observance of external standards, we strive to go beyond compliance to actively integrate our deep care our life into what we do and make.

VIBRANCYPulsing with life energy: All of our people, Products and activities resonate with and embody this life energy that keeps us on the move.

AFFINITYA natural attraction of similar things: Our company and products draw people who share the same values, creating relationships based on an understanding of our customers, partners, and employees that can only come because we are like them. We believe what they believe.

CREATIVITYImaginative productivity: We are driven to build a uniqueness into all we are and do that cannot be easily copied, because it is grounded in a creative way of thinking that continually generates new ideas and new ways of working.

日揚科技股份有限公司 - HighLight Tech Corp.Service Used: Concept Design, Art Direction Supervision on Photography, Artwork and Mechanicals

Click to View http://www.slideboom.com/presentations/212456/日揚科技-Highlight-Tech-Corp.-Corporate-Literature---Cover-Design-Concept-Development

日揚科技成立至今，始終秉持對真空領域的執著與進取，一步步由真空零組件供應商，提升為設備研

發製造，甚至進階至全方位真空鍍膜應用系統的整合設計及開發。

日揚以客戶需為導向，研發生產各種高科技用之真空零組件、真空腔體、超高真空閘閥，金屬波紋管

等真空零組件及客製大型鍍膜腔體、PVD腔體、CVD腔體及真空薄膜設備，產品廣泛應用在3C產品、半導

體、光電、生化科技、太陽能、環保節能產業。

日揚科技提供高品質真空薄膜、真空鍍膜、真空濺鍍等系統設備，隨著市場需求，日揚開發車燈燈罩

鍍膜、刀具鍍膜裝飾鍍膜、薄膜太陽能電池、OLED鍍膜層之關鍵技術，提供客戶設計服務，以加速客戶

開發時程，創造更佳的產品獲利空間及更高的市場佔有率。

Click to View http://www.slideboom.com/presentations/212456/

http: / /www.newyorkdesign.com.tw

New York Design , is Taiwan based brand and

full services graphic design consultants.

Founded by Michael Lamson (Hong Kong) &

Philip Lawlor (New York). Since 1983,

New York Design has been providing brand;

brand desvelopment; corporate identity systems;

naming; annual report; annual report online;

packaging design; website graphic and

marketing communication services to

institutions and corporations, large and small.

　　New York Design had received numerous

recognitions and accolades. Works also

appeared in some of the major international

publications and graphic journals.

紐約設計/林子翔文化事業有限公司

http://www.newyorkdesign.com.tw

Documents

遠東國際商銀行, 三陽機車, SYM 三陽工業, HTC 日揚科技股份有限公司 ,日揚科技 - 紐約設計公司案例分析 NEW YORK DESIGN / Case Study