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Armin Hofmann
Swiss Graphic Designer
At Base school of Design he was developing graphic design style known as Swiss style
Books, exhibitions, stage sets, logotypes, symbols, typography, posters, sign systems, and environmental graphics.
Recognized for point, line and shape While conveying simplicity, complexity, representation abstraction
Initiated in Russia, Germany and The Netherland in the 1920.
Encouraged by the artistic avant-grade and alongside the International Style in architecture
Hofmann is also known for his poster and the use of the colour and fonts.
Hofmann regards this as the “trivialization of colour.”
His work is widely exhibited in major galleries, such as the New York Museum of Modern Art.
His goal was to communicate through his style of design.
He practiced new techniques of : photo-typesetting Photo-montage Experimental composition And heavily favoured san-serif
typography.