. Suriname in Action

Auction and database system for the Fruit and Vegetable

Sector

Team members:

Radjendre

Sharmila

Jennifer

Deepak

Inez

. Suriname in Action

DESCRIPTION OF THE INITIATIVE

TO SET UP A STRUCTURED AND TRANSPARENT MARKETING AND SALES SYSTEM FOR FRUIT AND VEGETABLES

. Suriname in Action

STRATEGIC IMPORTANCE

More efficient price and market system.

More fair returns to farmers.

Balancing seasonal impacts

. Suriname in Action

ACTIONS TO CARRY OUTSTEP-BY-STEP PLAN

Activity Responsible Tent. Date

Inventory of the current system in the fruit & vegetable sector: production

Debie, Rudi July 2012

Evaluation of the Current Distribution system

Deepak, Andre July 2012

Evaluation of the Current Marketing system

Debie, Andre July 2012

Recruting of the Expert for Inventory of best practise auction systems for the fruit & vegetable system applicable

Bajnath August 2012

Identification of a proper auction system according to our conditions

Bajnath (Expert)

June 2012

Feasibility study / inclusive market study

Debie (Expert) July / August

Proper Database system Debie /expert June 2012

Setting up a organizational structure Rudi Aug

Design of the auction facility Debie (Expert) July / Aug

. Suriname in Action

Activity Responsible Date

Set up a database system Expert 2013

Identification of a proper location Stakeholders Sep / Oct

Implementation of the system Contractor 2013

9

10

11

ACTIONS TO CARRY OUTSTEP-BY-STEP PLAN

. Suriname in Action

Resources NeededRESOURCE (financial and other e.g., facilities, services, etc.)

Estimated Cost Possible Sources

Design of facility (architect) USD 5,000 CDE

Design of the auction system USD 10,000 CDE

Market study USD 5,000 CDE

Proper database system USD 5,000 CDE

Financial projections / feasibility USD 5,000 CDE

Data base system: set up hardware / software

USD 100,000 Funds

Auction facility: infrastructure / cool storage / packaging / waste processing / equipment

USD 2,500,000 Funds

Central transportation USD 200,000 Funds

Marketing / promotion / awareness USD 50,000 Funds

Total USD2,880,000

. Suriname in Action

PRODUCTS/ RESULTSMEASURES OF SUCCESS

Transparent marketing system• June 2013

Structured sales system• June 2013

Farmers have direct access to market prices and better income• June 2013

Consumers will pay 15% less or farmers will gain 15% more• June 2013

. Suriname in Action

LEADERSHIP INFLUENCE LEADER(s)

Bajnath Stanley

TECHNICAL LEADER(s) R. Debie

INTIATIVE ACTION TEAM R. Debie Sharmila Jennifer Deepak Inez