Stretch Armstrong

Big Wheel Risk Transformer

s Barbie

Asteroids G.I Joe Candy Land Monopoly Battleship Mr. Potato Head

Mattel Inc,’s Barbie was just signed up to star in a live-action feature film by Creative Artists Agency

International Creative Management sparked a four-studio bidding war for a movie starring Asteroids

The William Morris Endeavor Entertainment LLC has signed toy stars such as G.I. Joe and the well known Hasbro game, Candy Land.

While stars such as Will Ferrell and Adam Sandler failed to draw crowds, action figures such as G.I. Joe and Transformers ruled the box office this summer

The second Transformer movie grossed over $833 million in the world-wide box office and hit merchandising revenues of $484 million

A popular question among studio executives is whether or a not a particular project is “toyetic”

This term refers to a concept that can lend itself into a toy, and whether the project will be able to sell tickets and merchandise

No recent project has been more toyetic than Transformers

“Transformers” has paved the way for toy stars and more and more producers are searching for the next big toy

Several projects are currently in the works including movie versions of the games Monopoly and Battleship

There have been numerous calls to The Ohio Art Co. in interest of acquiring the rights to Etch A Sketch for a stand-alone film based on the toy

Hollywood directors and actors are both eager to play a part in films

starring toys Will Smith and partner James

Lassiter – Risk Will Smith and James Lassiter – Big

Wheel TV show J.J. Abrams – Micronauts Brian Grazer – Stretch Armstrong Ridley Scott - Monopoly

The director of Star Trek firmly insists that anyone who now doubts a toy’s success will be soon proved wrong

Mr. Abrams is confident that once these films have been released, no one will question their star status

Young audience Less difficult search for talent Great films encourage higher

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