© Stephen Bourne 2009 Door-to-Door Market Surveys

© Stephen Bourne 2009

Door-to-DoorDoor-to-Door

Market SurveysMarket Surveys


A stranger is exactly that – a stranger.

If you are invited to enter their premises tell them, “I really would like to but I have targets to meet and I must finish this survey today. Let’s make an appointment and I will come back to see you about FM and answer any questions you may have”.

Never go alone to a stranger’s home – take a colleague, relative or friend with you.Make sure your mobile phone is switched on and fully charged at all times.

Make sure you have left the prospect’s name, address, their telephone number and your mobile number with someone you trust.

VERY IMPORTANT

DO NOT ENTER A STRANGER’S HOME ALONE – NO MATTER HOW NICE THEY SEEM


Ask them to call you on your mobile (if you have one) 30 minutes after the time of your appointment with `a message to call John Smith after your appointment’ (this is just to check that you are ok).

Always call them back when you have left the premises and let them know that you are ok.

This information is not to scare you but to make you aware that your safety is of the utmost importance to us all – this information is to help make you be bit more streetwise.

VERY IMPORTANT


OBJECT OF SURVEY

Primarily to get customers

Potentially sign up business builders


“Hello, my name is [your name] [show official FM Identity Badge with your photo

on] and I am working with ONE OF THE LARGEST PERFUMEPERFUME SUPPLIERS IN THE WORLD who have recently launched in the UK.

IN RETURN FOR A SMALL FREE GIFTFREE GIFT, I would like to take up just 2

minutes of your time as we are carrying out a NATIONAL SURVEYNATIONAL SURVEY on perfume preferences – WOULD THAT BE ALRIGHT WITH YOU?”

<><><>

The above is a GUIDELINE for you to follow - you can change it to suit your own personality and experience. The important things to remember are:The person’s immediate reaction to seeing you will be to say, “No thank you” before you have even opened your mouth … so …

With a smile on your face, deliver a VERY, VERY SHORT speech as above and make sure you include the KEY WORDS as shown in red bold capitals.

THE SCRIPT


By introducing the word `PERFUME’ as quickly as possible in your introduction, you are immediately distancing yourself from double glazing, insurance, Kleeneze and other reps

Mentioning `FREE GIFT’ will often keep their door open!

Mentioning `NATIONAL SURVEY’ gives strength and legitimacy to you being at their door

Keep the Survey going quickly but do not rush. LOOK AND FEEL LIKE YOU ARE IN CONTROL - ask the question, fill in the details and move on to the next person. If they want some more information make sure you have your Sample Kit, catalogues, sample bottles, several `Regular Prices of Other Brands 2-Page’, etc to hand

If you are invited into the house be careful – they are strangers and you should not go in alone. See IMPORTANT NOTICE

THE SCRIPT


Do not ask if they are working – they do not know you and will not want to give you any information about themselves that they feel is risky

Would you give your details to a stranger?

Do not make them feel uncomfortable

THE SCRIPT


THE SURVEY FORM


THE SURVEY FORM


THE SURVEY FORM


THE SURVEY FORM


THE VOUCHER


THE VOUCHER


VOUCHER RECORD SHEET


`THANK YOU’ leaflet

If you would like to receive a copy of our latest catalogue, or would like to buy from our extensive range of perfumes and toiletries for women, men or children - or would even like to know how becoming a part-time or full-time Perfume Consultant with FM Group can change your life, please contact the person above.


`SORRY WE MISSED YOU’ leaflet


`SORRY WE MISSED YOU’ leaflet

Sorry we missed you – our marketer called as part of a national survey we are carrying out regarding perfumes and we wanted your valuable input into it. If you have a couple of minutes available we would greatly appreciate the opportunity of speaking to you. If you call the person above and leave your name and telephone number, they will call you back and take just 2 minutes of your time.


CLIPBOARD LEAFLET


After you have completed the Survey in any street, contact the most positive person you spoke to and say,

“`x’ number of people in your area liked the products/love perfume and we are looking for someone in this area to service the potential customers – would you be interested?”

If not, speak to the next most positive person you spoke to, etc.

FOLLOW UP


EXPECT A LOT OF REJECTION – if you do, you may be pleasantly surprised! At the worst, you will not be disappointed if things did not go well - because you expected a lot of rejection.

DO IT AGAIN TOMORROW!

FOLLOW UP

Documents

© Stephen Bourne 2009 Door-to-Door Market Surveys