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Source: The Media Audit International Demographics, Inc~ National Report 2009
SAN FRANCISCO CLASSICAL RADIO LISTENINGCOMPARED TO THE NATION
San Francisco adults are 42%
more likely than the average adult in the nation to
listen to the Classical Radio
Format.
National Average
PROFILE OF KDFC LISTENERS
Over 60% of KDFC Listeners are Age 35-64, the age of
financial stability & luxury spending.
Source: The Media Audit International Demographics, Inc~ San Francisco 2009
PROFILE OF KDFC LISTENERS
56% of KDFC Listeners are
Women; 44% are Men
Source: The Media Audit International Demographics, Inc~ San Francisco 2009
PROFILE OF KDFC LISTENERS
Nearly 70% of KDFC Listeners are White, followed by Asian at
12.7%.
Source: The Media Audit International Demographics, Inc~ San Francisco 2009
PROFILE OF KDFC LISTENERS
91% of KDFC Listeners are
College Educated
Source: The Media Audit International Demographics, Inc~ San Francisco 2009
PROFILE OF KDFC LISTENERS
Over Half of KDFC Listeners have
annual incomes in excess of $75,000.
43.1% have $100,000+ annual
incomes.
Source: The Media Audit International Demographics, Inc~ San Francisco 2009
SECOND IN THE NATION IN INCOME OF CLASSICAL RADIO LISTENERS
Source: The Media Audit International Demographics, Inc~ 2009 National Report
San Francisco is second only to Washington, DCin Affluence of Classical Radio Listeners.
KDFC IS # 2 IN THE MARKET INTHE LOYALTY FACTOR
Source: The Media Audit International Demographics, Inc~ 2009 National Report
Of the top 15 stations in the San Francisco market, KDFC ranks
2nd in loyalty of audience, expressed
as a Conversion Ratio.
Conversion Ratio is the percent of weekly cume audience that
are P-1’s. The higher the conversion ratio,
the more loyal the audience.
102.1 KDFC DELIVERS A UNIQUE AUDIENCE, UNREACHABLE BY OTHER RADIO STATIONS.
Source: The Media Audit International Demographics, Inc~ San Francisco 2009
78% of KDFC’s listeners can not be
reached by any other radio station.
The KCBS/KFRC Combo duplicates most, but still reaches only 22.2% of the KDFC valuable
audience.
REACH OF 102.1 KDFC LISTENERS BY RADIO STATIONS
102.1 KDFC DELIVERS A UNIQUE AUDIENCE, UNREACHABLE BY DAILY NEWSPAPERS.
Source: The Media Audit International Demographics, Inc~ San Francisco 2009
57.2% of KDFC’s listeners can not be reached by even the strongest of Dailies.
REACH OF 102.1 KDFC AUDIENCE BY DAILY NEWSPAPERS
102.1 KDFC DELIVERS A UNIQUE AUDIENCE, UNREACHABLE BY TV NEWSCASTS.
Source: The Media Audit International Demographics, Inc~ San Francisco 2009
68.4% of KDFC’s listeners can not be reached by even the
strongest of TV Newscasts
TV News
102.1 KDFC DELIVERS A UNIQUE AUDIENCE, UNREACHABLE BY CABLE NETWORKS.
Source: The Media Audit International Demographics, Inc~ San Francisco 2009
60.6% of KDFC’s listeners can not be reached by even the
strongest of Cable Networks
Cable TV
AN AFFLUENT AUDIENCE
Source: The Media Audit International Demographics, Inc~ San Francisco 2009
HIGHLY EDUCATED
Source: The Media Audit International Demographics, Inc~ San Francisco 2009
BUSINESS DECISION-MAKERS
Source: The Media Audit International Demographics, Inc~ San Francisco 2009
LUXURY MERCHANDISE BUYERS
Source: The Media Audit International Demographics, Inc~ San Francisco 2009
WINE CONNOISEURS
Source: The Media Audit International Demographics, Inc~ San Francisco 2009
A CULTURED AUDIENCE
Source: The Media Audit International Demographics, Inc~ San Francisco 2009
FREQUENT TRAVELERS
Source: The Media Audit International Demographics, Inc~ San Francisco 2009
102.1 KDFCRanks 13th in Cume, & 7th in AQH in the May 2010 PPM.
BUT QUALITATIVELY, IT IS A DIFFERENT STORY.
San Francisco is the #1 market in the nation in percent of adults shopping at Trader Joe’s.
Source: The Media Audit International Demographics, Inc~ San Francisco 2009
15.1% of San Fran adults
shop at Trader Joe’s
San Francisco is the #2 market in the nation in the number of adults shopping at Trader Joe’s.
Source: The Media Audit International Demographics, Inc~ San Francisco 2009
824,668 San Fran adults, 15.1% of the
adult population,
shop at Trader Joe’s
KDFC is #1 in percent of listeners shopping at Trader Joe’s.
#1
Source: The Media Audit International Demographics, Inc~ San Francisco 2009
KDFC listeners are 156% more likely than the
average San Fran adult
to shop at Trader Joe’s
KDFC TRADER JOE’S CUSTOMERS SPEND THE MOST ANNUALLY ON GROCERIES
Source: The Media Audit International Demographics, Inc~ San Francisco 2009 ACBP
#1
and
KDFC is highly targeted & efficient in reaching Whole Foods Customers.
Source: The Media Audit International Demographics, Inc~ San Francisco 2009
KDFC is #1, reaching 31.2% of all Whole Foods Customers.
#1
Source: The Media Audit International Demographics, Inc~ San Francisco 2009
KDFC WHOLE FOODS CUSTOMERS SPEND THE MOST ANNUALLY ON GROCERIES
Source: The Media Audit International Demographics, Inc~ San Francisco 2009
#1
WHO ARE SAN FRANCISCO’SLUXURY CAR BUYING PROSPECTS
Source: The Media Audit International Demographics, Inc~ San Francisco 2009
San Fran’s Luxury Car Buyers are:
- Nearly equally split between genders- 55% are Age 45+- 53.3% Caucasian- Nearly half have $100,000+ Income- Nearly 60% have 1+ college degrees
KDFC OUTPERFORMS THE MARKET INPRIME LUXURY CAR BUYING PROSPECTS
Source: The Media Audit International Demographics, Inc~ San Francisco 2009
KDFC IS #2 IN DELIVERY OF AGE 45+ CAUCASIAN LUXURY FOREIGN CAR OWNERS
#2
Source: The Media Audit International Demographics, Inc~ San Francisco 2009
KDFC IS #1 IN AUDI BUYERS, reaching more than any other radio station.
#1
Source: The Media Audit International Demographics, Inc~ San Francisco 2009
#2
Source: The Media Audit International Demographics, Inc~ San Francisco 2009
KDFC IS #2 IN DELIVERY OF AGE 45+ CAUCASIAN MERCEDES BUYERS
#2
Source: The Media Audit International Demographics, Inc~ San Francisco 2009
KDFC IS #2 IN DELIVERY OF AGE 45+ CAUCASIAN LEXUS BUYERS
#1
Source: The Media Audit International Demographics, Inc~ San Francisco 2009
KDFC IS #1 IN DELIVERY OF AGE 45+ CAUCASIAN MITSUBISHI BUYERS
FREQUENT JEWELRY BUYERS
Source: The Media Audit International Demographics, Inc~ San Francisco 2009
Source: The Media Audit International Demographics, Inc~ San Francisco 2009
KDFC IS #1 IN DELIVERY OF AGE 45+ FREQUENT JEWELRY SHOPPERS
Source: The Media Audit International Demographics, Inc~ San Francisco 2009
#1
KDFC IS #1 IN DELIVERY OF UPPER INCOME FREQUENT JEWELRY SHOPPERS
Source: The Media Audit International Demographics, Inc~ San Francisco 2009
#2
KDFC IS #2 IN JEWELRY SPENDING BY ADULTS WITH $100,000+ INCOME
Source: The Media Audit International Demographics, Inc~ San Francisco 2009
#1
KDFC IS #1 IN DELIVERY OF BUSINESS OWNERS
Source: The Media Audit International Demographics, Inc~ San Francisco 2009
#1
KDFC IS #1 IN DELIVERY OF AGE 45+ CAUCASIAN BUSINESS AIR TRAVELERS
Source: The Media Audit International Demographics, Inc~ San Francisco 2009
#1
KDFC IS #1 IN DELIVERY OF $100,000+ INCOME CAUCASIAN ADULTS 45+
KDFC IS 2ND IN REACHINGAGE 45+ HIGH INCOME INVESTORS
Source: The Media Audit International Demographics, Inc~ San Francisco 2009
#2
KDFC IS #2 IN REACHING THOSE WITH ACCUMULATED WEALTH
Source: The Media Audit International Demographics, Inc~ San Francisco 2009
#2
The Annual Consumer Buying Power Report is a powerful new research tool
from The Media Audit that integrates the richness of
local market socioeconomic and media data with information from the Bureau of Labor Statistics, providing an impactful
and robust marketing tool.
Annual Consumer Buying Power
Highlights of Annual Consumer Buying Power
• Turn ratings into buying power. Compare the average and total amount spent per year on hundreds of consumer categories for all
local media audiences
• Expand your business potential through exploiting new revenue streams and new marketing opportunities
• Develop a competitive advantage by using "buying power" to determine a media's potential strength for delivering a higher return
on investment
Annual Consumer Buying Power
Elderly CarePhysician ServicesMoving & StoragePower ToolsHand ToolsHome RepairPhone CardsCellular ServicesTV RepairComputer ServicesSoftwareVideo GamesCharitable ContributionsPolitical ContributionsHousehold ProductsCleaning ProductsLawn & Garden SuppliesCatered AffairsGrocery
AutomotivePrescription DrugsMotorcyclesApparelCollege TuitionAutomotive RepairAuto InsuranceTransportationTobaccoPersonal HygieneJewelry & AccessoriesPet ServicesChild CareHome UtilitiesVacation HomesFurnitureAlcoholic BeveragesHousehold Appliances
Annual Consumer Buying PowerA Few of the Available Target Categories
GROCERY STORES $4,498,852,196
RESTAURANTS $1,016,749,148
BEER & WINE $215,833,515
AIRLINE FARES $450,367,989
JEWELRY $164,441,928
WATCHES $7,461,514
AIRLINE FARES $450,367,989
TIRES $213,324,015
COLLEGE TUITION $348,674,950
PRESCRIPTION DRUGS & MEDICINES $345,844,248
COMPUTERS AND COMPUTER HARDWARE $318,463,679
HOMEOWNERS INSURANCE $315,400,247
DENTAL SERVICES $295,920,445
EYEGLASSES & CONTACT LENSES $81,212,662
LEGAL FEES $70,833,022
Source: The Media Audit International Demographics, Inc~ San Francisco 2009 ACBP
A SMALL SAMPLE OFANNUAL SPENDING BY KDFC LISTENERS
