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MALAIKA ARORA KHANSUSHMITA SENSUNNY LEONE NEHA DHUPIA ILEANA D`CRUZ PICS: IANS

RAJ BABBAR, JACKIE SHROFF, NASEERUDDIN SHAH, ANUPAM KHER JOURNALIST ALI PETER JOHN, ,FILMMAKER SUBHASH GHAIDURING THE LAUNCH OF VETERAN JOURNALIST ALI PETER JOHN'S BOOK WITNESSING WONDERS IN MUMBAI.

NBA ALL-STAR BLAKEGRIFFIN STARS IN NEW ADCAMPAIGN FOR KIA OPTIMA

Row over 'PK' slightly dents its collections;already amassed IRs246 crores

* SERIES OF SPOTS TITLED "BLAKEGRIFFIN IN, THE OPTIMA" SET TO RUNTHROUGHOUT THE 2014-2015 NBASEASON

* MULTIPLATFORM CAMPAIGN INCLUDESONLINE, TELEVISION AND SOCIALMEDIA ELEMENTS

IRVINE - NBA All-Star Blake Griffin and his comedic talents are backin a starring role in a series of new television commercials for Kia'sbest-selling Optima midsize sedan. Continuing the signature, satiri-cal comedy of previous effor ts, Griffin is cast in the lead role forseveral big-budget action movies set in the Old West, ancient Romeand an aircraft carrier in the series of three 60-and 30-second spots.Much to the concern of his directors, Griffin begins improvising andreplaces his scripted mode of transpor t - be it horse, chariot or fighterjet - arriving instead in the Kia Optima, and making each movie betterif he does so say himself. The first spot, "Showdown," begins airingonline today and on television on Christmas day during NBA program-ming with the others debuting throughout the NBA season."As a global brand ambassador, this marks Blake's four th campaignfor our best-selling Optima and he keeps getting better and better,"said Tim Chaney, vice president of marketing communications, KMA."The Optima has been Kia's most popular vehicle since the time whenour par tnership with Blake began, and he has helped us foster con-nections with basketball fans across the country, increase aware-ness and enhance our brand image."Created by David&Goliath, Kia's adver tising agency of record, theGriffin spots can be viewed as they roll out on all of Kia's social anddigital platforms, including YouTube.com/Kia and Kia.com. In addi-tion to the spots, an exclusive vir tual staring contest with Blake Grif-f in wi l l launch on the recent ly redesigned Tumblr page,blinkgriffin.com.

Mumbai, (IANS) Actor Aamir Khan's recently released film "PK" hasseen a string of controversies and this has slightly affected the boxoffice collection of the film in a few pockets and has also got policeprotection at theaters.Ashish Saksena, COO at BIG Cinemas, told IANS: "PK has been doingwell but from last two to three days there has been a downfall in thecollections due to the controversies. But overall it's been doing greatand nobody can deny that 'PK' is the biggest film ever."However, it's also been said that once the censor board has passedthe film, nothing can be changed.Rajesh Thadani from Multimedia Combines said: "Censor Board isthe ultimate authority and they have passed the film, so we shouldrespect their decision."After watching "PK", Hindutva groups Bajrang Dal and Vishwa HinduParishad were so livid that they went on a rampage in Ahmedabadand Bhopal, smashing theatres screening the film. Also, members ofthe Bajrang Dal allegedly vandalised theatres in Ahmedabad and de-manded a ban on the screening of the Aamir Khan starrer.In Agra, a "PK" screening was disrupted by protesters who accusedAamir Khan of double standards and allegedly even asked him to

move to Pakistan. The film has also been affected in a few pocketselsewhere in the country.Rajesh Thadani said: "Yes, the film has been affected in a few pocketslike Gujarat, but as we rightly say controversies have added extrapublicity to the film. So, it's only going to help the film in comingdays.""PK" has been getting police protection in multiplexes and singlescreens.Vishal Anand, COO of Fun Cinemas, said: "The film is doing excep-tionally well and these controversies have not affected the film at all.Yes, we have been getting police protection."Adding to this, Thadani said: "Not just multiplexes, even single screenshas been getting police protection."Despite all the controversy, the film has managed to collect more thatRs.200 crore, which is outstanding.Kamal Gianchandani, president of PVR Pictures, said: "The businesshas been usual and there has been no impact on the collections. Thefilm has crossed Rs.200 crore mark, which is outstanding."Directed by Rajkumar Hirani, "PK" also features Anushka Sharmaamong others. The film was released Dec 19.

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SIMPLE STEPS TO DO-IT-YOURSELF SMOKY EYE MAKE UPLondon, (IANS) With 2015 knocking at the door, it's time to don thepar ty look for New Year's Eve. Try the smoky eye look -- it's quick todo, easy to master and looks great with any outfit.Use these simple steps for it, repor ts mirror.co.uk.* Use the right mix of lighter and darker eye shadows: A smoky eye isessentially created by blending together lighter and darker shades ofeyeshadow to create a smudged effect.* Choose your colour: Star t by choosing a good eyeshadow palettewith at least three shades.* Apply the shadow: Apply a layer of the lightest shade as a base,then blend some of the medium grey into your socket line.* Highlight the corner of eyes with dark shade: Finish by applying abit of the darkest shade to the corners of your eye - winging it outslightly to create a little flick as this will make your eyes appearbigger.* Line it up: Give your look some extra impact by adding a blackeyeliner. Pick a soft liner as this gives it more of a subtle smudgedeffect. Line the top of your eyes, creating a flick to match youreyeshadow, then add a bit to the outer corner of your bottom lash line.* Finishing touch: Finish off by sweeping mascara over your top andbottom lashes. Avoid unsightly clumps by choosing one with a finebristled brush.

Pep up your look with false eyelashesLondon, (IANS) False lashes are the best thing to create an eye-catching look for the par ty season, but they can be tricky to put on.However, your fears can be put to rest with simple tips.Celebrities like Jennifer Lawrence and super chic Rosie Huntington-Whiteley wear lashes effor tlessly, repor ts mirror.co.uk.Here's how to use them easily:* Remove gently from the packet with tweezers as false lashes are very deli-cate. Measure the strip against the eye as one size does not fit all. And if they are toolong, snip with nail scissors. Twirl the lashes around a pencil or something similarto gently break the spine so they will fit the shape of your lid.* Cover the length of the spine of the lashes with the glue providedand wait a couple of seconds for it to go tacky. Don't worry if the gluelooks messy when applying as it will dry clear. Then, looking downyour nose into a mirror, place one lash on the outer edge of your eye.* Next, press down over the top edge of your lash right along to yournose. Using a cotton bud you can push the lash right down into thebase of your natural lash line so it holds better.* Apply the next one then add lots of mascara to your natural lashesto bond them to the false ones.Voila, you're ready to go!

London, (IANS) With no drugs available to treat Ebola, all eyesare now on a therapy that had largely been relegated to thehistory books.The therapy is all about transfusing patients with blood plasmadonated by survivors, which contains antibodies against the virus,scientific journal Nature reported.Clinical trials of convalescent plasma therapy (CPT) have star ted inthe past few weeks in Liberia and are due to begin soon in Guineaand Sierra Leone.If the therapy saves lives, the approach could quickly be scaled up.Success would also raise awareness of CPT's potential to treatother new and emerging infectious diseases for which there are noreadily available effective drugs or vaccines, such as SARS, avianinfluenza and Middle East Respiratory Syndrome (MERS)."Clinical trials of convalescent plasma should be considered inother emerging infections," David Heymann, infectious disease re-searcher at the London School of Hygiene and Tropical Medicineand chair of Public Health England, was quoted as saying.Results from the first safety and efficacy trials in West Africa areexpected within weeks.If the therapy is effective, many of the thousands of Ebola survivorsthere will be potential donors, each capable of giving up to one litreof plasma every two weeks."Even relatively poor countries often have a good enough infrastruc-ture for processing blood to use the therapy," Heymann said.However, adequate screening for pathogens in donated blood canbe an issue in poorer countries.In the CPT Ebola trials, a chemical is being added to the donatedblood. When the mixture is exposed to ultraviolet light, the com-pound irreversibly crosslinks the DNA and RNA of pathogens, pre-venting their replication.Many scientists have long argued that CPT has been wrongly ne-glected, both as a therapy for emerging diseases and in preparationfor future unknown threats.Today, the approach is gaining ground.Trials of convalescent plasma are beginning for the treatment ofpatients with MERS, which has infected 938 people and killed 343of them since it was discovered in 2012, the repor t added.

BLOOD-BASED THERAPYAN ANSWER TO EBOLA?"Clinical trials of convalescent plasma should beconsidered in other emerging infections," DavidHeymann, infectious disease researcher at theLondon School of Hygiene and Tropical Medicineand chair of Public Health England, was quotedas saying.Results from the first safety and efficacy trials inWest Africa are expected within weeks.


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PICS: IANSKRITI SANON KARISHMA KAPOOR ESHA GUPTA

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Furniture, fitness, fashion most searched items online in 2014New Delhi, (IANS) Furniture, fitness and fashion items attracted online shoppers most in the year that is ending, reveals a report.Junglee.com, search and comparison site for shoppers, has released its Online Shopping Search Trends Repor t 2014. The report analyses thekey consumer online shopping search trends in 2014 based on customer searches on the site."For our sellers, the repor t provides necessary data and analytics to be leveraged in making their businesses more successful in the onlinespace," Mahendra Nerurkar, general manager, Junglee.com, said in a statement."While 2012 was about electronics, appliances and books; and 2013 was about the emergence of fashion; 2014 clearly marked the emergenceof furniture, food as well as fitness, in addition to fashion, as categories that attracted immense customer interest," he added.According to the repor t fashion categories moved up the ranking. Shoes, watches and jewellery became the top searched categories onJunglee in 2014.In apparel, the most popular searches were for anarkalis, saris and lehengas. The most searched celebrity designer in apparel was ManishMalhotra whose popularity grew by almost 12 times between January and November 2014.In the western wear category, jumpsuits saw the biggest growth.In the shoes category, searches and interest in spor t shoes have shown the biggest growth. Woodland, Puma, Lee Cooper and Nike were themost searched brands. Women's pump shoes and stilettos saw the biggest spike over 2013 - a jump of nearly 2000 percent.For fitness items, though the category was launched in July 2014, the searches that it garnered showed some very interesting trends.Searches for specific equipment such as punching bags, crossfit equipment grew a huge 450 percent by the year end.The home, interiors and kitchen category was dominated by sofas, beds and wardrobes. Patio and outdoor furniture searches showed agrowth in searches by five times.For indoor plants category, the top searched category was bonsai, whose search volumes grew by five times in 2014, closely followed bybamboo plants.The top food categories searched were green tea and olive oil followed by dry fruits, honey and sweets.


TUESDAY, DECEMBER 30, 2014l ifestyle

LAUNCH OF TELLY CALENDER 2015 IN MUMBAI (IANS).

MODI, REKHA NAMED INDIA'SHOTTEST VEGETARIAN CELEBSNew Delhi, (IANS) Prime Minister Narendra Modi and veteranactress Rekha have been named the hottest vegetarian celebri-ties by People For the Ethical Treatment of Animals (PETA).Early leaders Kangana Ranaut and Shahid Kapoor as well asAmitabh Bachchan, R. Madhavan, Jacqueline Fernandez andHema Malini put up a real fight. But after thousands of votes werecast to help PETA India choose the winners, the results indicatedModi and Rekha to be on the top, said a statement."I've been a vegetarian for most of my life and can endorse thefact that it affects the way you think and perceive life", Rekhasaid.Modi practises yoga to stay fit and dines on animal-friendly veg-etarian foods whenever he meets with international delegates."Rekha and Prime Minister Modi have inspired caring peopleeverywhere to ditch meat in favour of vegetarian foods. Both ofPETA India's winners prove that nothing is hotter than kindness,which they show every time they sit down for a meal," saidPoorva Joshipura, chief executive officer, PETA India.

TURN YOUR SKIN INTO ASMARTPHONE DISPLAYNew York, (IANS) A wearable device that projects the image of aAndroid tablet on your skin will be a reality soon.Once worn on your wrist, a small light beam on the device,known as the Cicret Bracelet, would project your Android homepageright on your forearm.Basically, your arm essentially becomes a fully interactive display -swipeable, touch-sensitive and full-colour - that allows you to make orreceive phone calls and read and send emails, the Entrepreneur re-ported. The promo video explains that the device uses an embeddedsystem that includes a microprocessor, a memory card, a micro USBport, a small battery, a Bluetooth chip, a wi-fi chip as well as a LED light.The memory card comes in either 16 GB or 32 GB format and with 10different colours.A beta version of the free app is available on Google Play.The Cicret development team is currently seeking to raise $1 million toget its project off the ground.

GLAM UP YOUR NEW YEARPARTY WITH SEQUIN OUTFITSNew Delhi, (IANS) New Year's Eve parties are some of the most stylishevents of the year with many fashionistas taking this opportunity toredefine their personal style. Keeping this in mind, designer SaksheePradhan of the Schon label has styled some glitzy dresses that can giveyou a chance to stand out on such occassions.Starting from dresses, shoes, accessories, to make-up, the main ideaof the party dress code is to look glamarous, feels Pradhan and herlatest range of sequin dresses will live upto the expectations ofmany."New Year Eve is the most exciting evening of the night with fullof energy and excitement to welcome the next year. So I've de-signed few sequins outfits to look our best during the celebra-tions," the designer said in a statement."Sequins can easily draw all attention on you as there is some-thing about sequins that magically creates a new year full ofglamour and happiness," she added.SUNIEL SHETTY AT THE LAUNCH PRE-OWNED CAR SHOWROOM CARCITY IN WORLI IN MUMBAI (IANS).



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* SERIES OF SPOTS TITLED BLAKE GRIFFIN IN, THE OPTIMA SET ...southasiandaily.com/wp-content/uploads/2015/01/latestedition1.pdf · Use these simple steps for it, reports mirror.co.uk