Sugar Rush

Matthew Jourard, Kamaldeep Sandhu, Aver Gill, Freya Lewis

About the Business

Sell Mixed candy bags to students Price is based on Weight, doesn’t

change based on candy Selection

Background Information

North Park Secondary School was Founded in 1978

Is a high school for grades 9 through 12 Principal is Pat Geale, VP is Abedeen

Remtula Population of 106 teachers and 1374

students Hosts the IBT program

› Students in IBT have separate classes from regular students. They also have laptops

Goal of Business

Our Goal of the Business is to make money by selling candy to students.

Target Market and Competition

Target market is student body at North park Secondary School

Teenagers have the highest amount of disposable income

They also like Candy

Research

Primary survey was done to see how many students would buy candy from the Commons Corner Store if it was sold during lunch.

The students who took the survey were selected at random. Survey was hosted by surveymonkey.com. Questions asked were

› “How much money do you bring to school every day?”› “What type of candy would you buy at the Commons Corner Store?”› “How much money do you spend on lunch every day?”› “Would you buy candy from the school store if you chose what you

wanted, put however much you wanted into a bag, and then the price would be calculated by weight (our employees would put the candy in the bag for you)”

› “Do you think selling open candy is good idea?”› “How often would you buy candy from us?”

This research was used to determine what candy will be sold, the price and how much we will order.

Management Goals

Organizational and Ownership Structure

Four person partnership› More start-up capital› Split work load› Unlimited liability

Functional Organization› Everyone knows their job› Can create a narrow focus for the workers› Makes them think what they do is all they

can do

Leadership and Motivation

Have a good Workplace Internal Motivation and External

Motivation› Setting goals (internal)› Recognition (external)

Development to build Leadership and Motivation› Seminars› Worker to Worker

Product

Variety of Candy to choose from includes› sour keys› Smarties› chocolate coins› double bubble› nerds› Mentoes › tootsie rolls

Sold in a small, brown paper bag› Customer chooses what they want when they

order it, then it is put into a bag and weighed

Procedures

Restock every Friday wash your hands before starting your

shift wash all surfaces being used before

and after your shift Keep your station organized cough or sneeze into your sleeve have long hair tied at the back Be prepared to do your job.

Price

Price is determined by weight (actually put down price per gram)

20 different types of candy Each candy has different price

Place

Sold in the Commons Corner Store› Located in the Commons area at North

Park Secondary School Channel of Distribution is from a

wholesaler, then to us the retailer, then to the consumer

Promotion

Advertising our product by posters and announcements

Recruitment

Requirement include:› North Park Student› grades 11 and 12 (16, 17, 18 of age)› No experience required

Advertisment:› Posted around school and on website› Allows for the best reach to target audience

Expected Documents:› Application› Cover Letter› Resume

Selection

Process:› Cover Letter, Resume, and Application reviewed› Interview Conducted› Notice of Hiring set out

Expectations: › Casual and Professional Appearance› Ontime› Mannerly› No outside work to be done during work

(homework, texting etc.)› Flexible

Training and Orienting

Orienting:› Completed on the first day› Storage, Set Up and Close Down, Inventory

Training and Development› Seminars, Overseeing other workers› Management, Motivation, Technological,

Leadership, Communication etc. skills

Keeping Employees Positive

Comfortable Workplace Biannual Conferences to Share

Discomfort Creating Goals Recognition of High Standards Payment by Hourly (any discomfort can

be discussed)

Departures and Dismissals

Departures Process:› Exit interview› Informing other Employees › Discuss if there is a need for Replacement

Dismissals Process:› Verbal Discussion› Written Notice› Coaching and Mentoring › Final Dismissal Notice

Risk Assessment

Challenges› Paying rent› Making payroll› Paying for inventory› Constant improvement

Competitors› School cafeteria› Hasty Market› Jug City

Challenges

Paying rent› Must make at least $250.00 to keep the space for

the store Making Payroll

› We pay our employees $384.00 a month Inventory

› The actual candy we are selling and the bags it will come in cost a total of $1145.00

Constant Improvement› Any complaints can be submitted to a suggestion

box. An E-mail can also be sent to sugarrushcomplaints@live.com

› Complaints will be reviewed at the end of each week

Competition

Cafeteria Servery› Located in the Cafeteria beside the Commons Area› Serves low quality fast food› Intended to be lunch and not a snack› Not a serious threat

Hasty Market› Located at 375 Howden Boulevard, a small walk from

the school› Sells drinks and Brand name candy bars› Someone could choose to buy from them instead of us.

Jug city› Located in Mackay Plaza, approximately 1.5 km away› Sells small snacks, another option instead of us

First Year Financial Projections

Future Financial Projections and Analysis

In Conclusion