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7/30/2019 # Secret of Highly Succesfull Graduates
http://slidepdf.com/reader/full/-secret-of-highly-succesfull-graduates 1/113
by Reid Hoffman
THE 3 SECRETS OF
HIG HLY SU CCES SFUL
G R A D U A T E S
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My name is
Reid Hoffman
and I’m anentrepreneur
and investor.
Hi!
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I cofounded LinkedIn in 2003 with
the mission of connecting the world’s
professionals to make them morePRODUCTIVE and SUCCESSFUL.
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I’ve heard the CAREER CONCERNS
of students around the world...
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...from the millions of STUDENTS on LinkedIn...
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BRIAN CHESKY
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...to the student leaders who read
my book THE START-UP OF YOU.
7/30/2019 # Secret of Highly Succesfull Graduates
http://slidepdf.com/reader/full/-secret-of-highly-succesfull-graduates 8/113And I’ve noticed a COMMON career concern...
7/30/2019 # Secret of Highly Succesfull Graduates
http://slidepdf.com/reader/full/-secret-of-highly-succesfull-graduates 9/113THEY DON’T FEEL READY.
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College is supposed to prepare you
for SURVIVING and THRIVING
in the world of work.
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But the world of work has CHANGED.
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Stable career paths are DISAPPEARING.
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COMPETITION can come from anywhere.
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And the world
continues to
CHANGE at a
relentless pace.
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I want you to know THAT’S OKAY .
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That UNCERTAINTY you feel right nowabout your future—it won’t ever go away.
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In an ever-changing world, managingyour career is a LIFELONG PROCESS.
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When I graduated from undergrad...
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I thought I knew what I wanted to do.
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I was WRONG.
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I could NOT
have predicted
my career path.
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It even took me 15 YEARS to realize
what I was doing had a name...
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E N T R E P R E N E U R S H I P
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Along the way, I've developed an eyefor the patterns of SUCCESS and FAILURE.
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And there are at least THREE THINGS
that successful professionals eventuallyfigure out about their careers.
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You WON’T
find themin any of your textbooks.
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And your school DOESN’T teach them.
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And I’m sure you’d rather NOT
wait 15 years to discover them.
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I want to share them with you today.
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1. Competition
2. Networks
3. Risk
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"How do I bring my DIFFERENT
INTERESTS together into a career?"
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"What should I do if
I DON’T KNOW what I like?"
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"How do I choose between
so many DIFFERENT PASSIONS?"
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All of these are variations of
the CLASSIC CAREER QUESTION...
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"What should I DO
with my life?"
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But these are the
WRONG questions to ask.
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Among other things,
these questionsfocus the attention on
YOU
instead of the most important factor...
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E V E R Y O N E E L S E
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Many people WANT
your dream job.
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For anything desirable, there's COMPETITION.
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To beat the competition,you need to develop a
COMPETITIVE
ADVANTAGE
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But what is a
made of?
COMPETITIVE
ADVANTAGE
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ASSETS
ASPIRATIONS
MARKET REALITIES
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Your ASSETS are what you
have going for you now.
h
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Your ASPIRATIONS are where you
might like to go in the future.
d h
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And theMARKET REALITIES
are what people willactually pay you for.
Th b h i
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The best career has you pursuing
worthy ASPIRATIONS, using your ASSETS,
while navigating the MARKET REALITIES.
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Another CLASSIC QUESTION
you may struggle with...
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"How do I make aPOSITIVE DIFFERENCE
in the world?"
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You may think that you,
as a RECENT GRADUATE with
LIMITED WORK EXPERIENCE,don’t have much to offer.
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In fact, your
EXISTING ASSETS
have value, too.
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You’ll be surprised
how valuable your existing skills and
connections are
to those whoDON’T HAVE THEM.
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Just ask others: “HOW CAN I HELP?”
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You'll learn to understandwhat OTHER PEOPLE’S NEEDS are.
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Fulfill needs. Solve problems.And you CHANGE THE WORLD.
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1. Competition
2. Networks
3. Risk
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In college, you had dorms,
student organizations,
classes...
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Building relationships was EASY .
But in the real world you have to learn
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But in the real world, you have to learn
to PROACTIVELY build your network.
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Relationships matter because every job
boils down to interacting with PEOPLE.
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PEOPLE control
resources, opportunities, and information.
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Opportunities do DO NOT FLOAT like clouds in the sky.
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They're attached to PEOPLE.
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If you're looking for anOPPORTUNITY , you're really
looking for a PERSON.
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The people you spend time with shape
WHO YOU ARE and WHO YOU BECOME.
Th f h lf
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The fastest way to change yourself
is to hang out with people who are
ALREADY THE WAY YOU WANT TO BE.
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The best way to meet new people is
via THE PEOPLE YOU ALREADY KNOW.
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You may not think you know THE RIGHT PEOPLE.
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Your existing network is
BIGGER
than you think.
If ’ d l
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If you’re connected to a couple
hundred people on LinkedIn,
you’re actually at the center of a network
MORE THAN 2 MILLION PEOPLE STRONG.
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In other words,
it’s likely that
SOMEONE YOU
ALREADY KNOW
knows someone
who could help you.
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This is the
POWERof the extended network.
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1. Competition
2. Networks
3. Risk
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Our education system penalizes
students for MAKING MISTAKES.
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But in the real world, you don't know
what the best plan is until you
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And making mistakes
is part of thatLEARNING PROCESS.
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Learn byDOING
.
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Not sure if you can break into thepharmaceutical industry?
S d h
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Spend six months interning
at Pfizer making connections
and SEE WHAT HAPPENS.
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Curious whether
MARKETING
or PRODUCT DEVELOPMENT
is a better fit than
what you currently do?
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If you work in a company where those
functions exist, offer to HELP OUT for free.
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That’s exactly WHAT I DID at Apple,my first job after grad school.
Whatever the situation
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Whatever the situation,
ACTIONS, not plans,
generate useful lessons.
ACTIONS h l
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ACTIONS help you
discover where you
want to go and
how to get there.
In college the MOST SUCCESSFUL STUDENTS
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In college, the MOST SUCCESSFUL STUDENTS
make the FEWEST MISTAKES.
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But the MOST SUCCESSFUL PROFESSIONALS
learn to take INTELLIGENT RISKS.
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You may assume that you
get career stability byMINIMIZING RISK .
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Ironically, in a changing world,
PLAYING IT SAFE is one of theriskiest things you can do.
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Rather than avoid risk,
TAKE INTELLIGENT RISKS.
It will give you a competitive edge.
l d d
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For example, do not dismiss
jobs thatPAY LESS IN CASH
butoffer TREMENDOUS LEARNING.
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Prioritize plans that offer the best chance
atLEARNING
about yourself and the world.
D t di i th
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Do not dismiss a career path
just because you keep hearing
HOW RISKY IT IS.
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It probably isn’t as risky as most believe,which means there’s LESS COMPETITION
for landing the opportunity.
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In these opportunities,
the WORST-CASE SCENARIO
tends to be survivable.
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When the worst case
means getting fired,
losing a little bit of time or money,
or experiencing
some discomfort,IT IS A RISK YOU SHOULD
BE WILLING TO TAKE.
If the worst-case scenario is the serious
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tarnishing of your reputation, loss of all your
economic assets, or something otherwisecareer-ending, DON’T ACCEPT THAT RISK .
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There will always be
UNCERTAINTY
about career opportunities
and risks.
The best opportunities are frequently the
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pp q y
ones with the MOST QUESTION MARKS.
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When it’s not clear how something will play out,
many people AVOID IT ALTOGETHER.
Take intelligent risks and you will find
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Take intelligent risks and you will find
THE OPPORTUNITIES THAT OTHERS MISS.
So, CONGRATULATIONS on the hard work
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So, CONGRATULATIONS on the hard work
you’ve put into your education thus far,
but your learning has just begun.
G d ti i th d f l i
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Graduation is NOT the end of learning.
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We are all WORKS-IN-PROGRESS.
Each day presents an opportunity to
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y p pp yLEARN MORE , DO MORE , BE MORE
in our lives and careers.
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In the world of work,
EVERY DAY IS EXAM DAY .
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If you’re not GROWING,
you’re CONTRACTING.
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If you’re not moving FORWARD,you’re moving BACKWARD.
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Develop your
COMPETITIVEADVANTAGE.
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Build yourNETWORK.
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And take
INTELLIGENTRISKS.
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If not now, when?
TO LEARN MORE
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READ THE BOOK
AND TRANSFORM YOUR CAREER
TO LEARN MORE