בסד Safety Bolts for Web Doors.™ 1 ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008-2013 ASTAV, inc. – Confidential & Proprietary – Contact [email protected]

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1ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION.©2008-2013 ASTAV, inc. – Confidential & Proprietary – Contact [email protected] for pricing.

Safety Bolts for Web Doors.™

RESEARCH CONSULTING

EntrepreneurialComputer Science

Yonah Alexandre Bronstein, [email protected]

Session 1

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Session Outline

1. Meta Stuff (about the class)

2. Overall Flow of a Start-Up (per G. Kawasaki)

3. Chapter 1: Art of Starting (diving in)

4. “The Project”…(rules & brainstorm)

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Meta Stuff: Class Goal?

Increase your effectiveness at building a function: ƒ

ƒ:CS C$

And avoiding the more common function:

ƒ0:CS 0$

Therefore I’m here as a Consultant for your Start-Up…

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Meta Stuff: Class Deal

I bring:• 10 years bringing ASTAV from Birth to 1000+ paying users of

our Identity Fraud Protection technology • 6 years in 3 other Silicon Valley start-ups• BS in Math, MS and PhD in CompSci, from Stanford University• 25 years in Silicon Valley (incl. 1st Windows NT port to DEC…)

You bring:• Technological Freshness (from #1 technical place in the world…)• Dreams• Enthusiasm/ENERGY!

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Meta Stuff: Readings

• Main course textbook: Guy Kawasaki, "The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything", Portfolio, 2004. Available at: http://www.amazon.com/Art-Start-Time-Tested-Battle-Hardened-Starting/dp/1591840562

• Optional counterpoint: David Packard, "The HP Way: How Bill Hewlett and I Built Our Company", any edition. Available at: http://www.amazon.com/HP-Way-Hewlett-Business-Essentials/dp/0060845791s

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Meta Stuff: Homework

• Homework: each chapter in “The Art of the Start” is expected to have been read before the corresponding session (the more you know of the basics, the more I can go into details…)

• “The Project” will be a (toy) start-up, with Kawasaki’s recommended PowerPoint & Doc, and which will remain owned by the student, to pursue as they wish… (MID-TERM grade given to get everyone started early, and expectations set right…)

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Meta Stuff: Grading

• 20% class participation (I need to stay awake too…)

• 80% project:– PowerPoint Pitch (and how much $$ it raises at the Virtual VC Final…)

– Executive Summary Doc– Real-World Interactions/Progress– Overall Effort (what you put in is what you get out)

• …if your “toy start-up” gets FUNDED 100/100 (note: OPM $$ required…)

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Overall Flow: Why?

“The End is Wedged in the Beginning”

An architect has a Vision of the final Form & Function of a building before they start drawing the Blueprint/Plan...

Therefore Overall View of the Startup Lifecycle tells you:

“Where are we going?”

“Where are we now?”

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Overall Flow: Lifecycle

1. CAUSATION (seed / theorem)Chapter 1: Art of Starting

2. ARTICULATION (planting / writing the formula) Chapter 2, 3 & 4: Art of Positioning, Pitching, Writing a Business Plan

3. ACTIVATION (watering seedling / base case: n = 1)Chapter 5, 6 & 7: Art of Bootstrapping, Recruiting, Raising Capital

4. PROLIFERATION (grow tree / recurse: n n+1)Chapter 8, 9 & 10: Art of Partnering, Branding, Rain Making

5. OBLIGATION (share the harvest)Chapter 11: Art of being a Mensch

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Overall Flow: Who should Do it?

• DOING is key(different from thinking, understanding, explaining, talking)

• Kawasaki: “being an Entrepreneur is a state of mind” (wanting to change the world)

• Disagree: it’s a state of emotion(almost everyone wants to change the world, rather there must exist TRUST

that one CAN change the world)

EQ [Daniel Goleman] / AQ [Paul G. Stoltz] rather than IQ

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Overall Flow: CS Angle?

• Turing machines are UNIVERSAL(maximally broad applications)

• CS evolves recursively hence quickly (constant opportunity for new entrants)

• Simple to deploy world-wide(large $$$ return potential)

• Cheap to proto (software) / design & patent (hardware)(small initial $ required)

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Ch.1: Meaning

What GOOD will your organization do?

(little to read/do “outside” & lots of “inner” asking)

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Ch.1: Mantra /Tag Line

• Mantra: 2 to 5 words Mission to inspire Workers(Repeat to inspire, energize, re-energize, re-energize, re-energize, …)

• Tag Line: 2 to 5 words Suggestion to Customers, as to how/why use your product/service(Repeat to impress, impress, impress, …)

• Examples:– Nike: “Authentic athletic performance” / “Just Do It.”

– ASTAV: “Making cyberspace a humane place” / “Safety Bolts for Web Doors”

E-motion!

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Ch.1: Real World Examples

What do you think is the Meaning/Mantra in:• HP• MSFT• Google• Yahoo!

Compare: Wall Street Journal (Tech section) June 9,08 report on “All Things Digital”, D6.AllThingsD.com

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The Project

• Definition• Process• Let’s START!

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Q & A ?

Making cyberspace a humane place.SM

Thank you.

Next session?• “The Art of the Start”: read Chapter 1• “The Project”: define & hand-in:

• Meaning & Mantra• Team

Documents

בסד Safety Bolts for Web Doors.™ 1 ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008-2013 ASTAV, inc. – Confidential & Proprietary – Contact [email protected]