More than 85% women in direct selling industry Industry a leading provider of basic business skills...
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More than 85% women in direct selling industry Industry a leading provider of basic business skills training for women Industry’s comparative advantage
More than 85% women in direct selling industry Industry a
leading provider of basic business skills training for women
Industrys comparative advantage to compile and disseminate
information and to help facilitate the exchange of best practices
among regions
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Project Scope & Partners WFDSAs hallmark official womens
empowerment program based on APEC Consumer Education and Protection
(CEPI) Initiative model Endorsed at 2009 APEC Small & Medium
Enterprises (SME) Ministerial in Singapore In line with APEC SME
Ministers cutting-edge priority of developing micro-enterprises and
investing in women True public-private partnership between APEC
Economies and business Act as a catalyst in bringing business,
government, womens organizations and NGOs together to work to
improve womens economic conditions Multi-year effort funded by
WFDSA and national DSAs and implemented in partnership with Indiana
University Kelly School of Business Institute for International
Business Pilot market: Malaysia
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Greater awareness about the industry and its womens empowerment
efforts Partnerships developed and alliances formed between local
DSAs, individual direct selling companies, governments, NGOs and
womens organizations Utilize multi-sector support for effective
existing programs that empower women entrepreneurs and create new
programs that compliment local, regional and global womens
empowerment initiatives Leverage the existing contacts to engage
local, regional and global participants in the various womens
empowerment programs and initiative Governments, NGOs, Womens
groups can tap into existing expertise Make an impact on the public
policy level
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WFDSA/ Kelley School of Business Local DSA Governments NGOs/
Academia DOC Structure
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Local DSA Logo Partners
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Develop and support female entrepreneurs in in the APEC region
and elsewhere in the world through capacity building workshops
enabling them to build and sustain new businesses and micro
enterprises PROGRAM OBJECTIVE
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1. Women start businesses that last.
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OUTCOMES 2. Women develop support networks.
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Phase I Business Toolkit (2010) Phase II Train the Trainers
(2011) Phase III Local Training & Ongoing Support (current
)
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Video-Based Materials = Global Reach & Quality Control
Local Facilitators = Local Expertise Timing = Transfer Design =
Networking & Support Uniqueness of the Training Project
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Participant Materials Train-the-Trainer Materials
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Local Facilitators = Local Expertise
Slide 14
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7-week training course 3 hours per week Incremental steps
through each week with time and projects to create action
Slide 16
Slide 17
Week In Class Topics and Learning Objectives 1 Business Idea
and Market Research Participants can articulate at least two
characteristics of successful entrepreneurs Participants can recall
at least one piece of evidence (statistic, fact, example)
illustrating the successfulness of women entrepreneurs Participants
will identify the types of mentors, resources, and information they
need for their start ups Participants can describe at least four
different types of business models (retail, direct sales,
franchise, component, collective, bricks and clicks, distribution,
service, manufacturing, etc.) Participants have crafted thoughtful
responses to the essential questions one must ask before beginning
a business (business plan elements)
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Week In Class Topics and Learning Objectives 2 Regulatory,
Legal and Tax Information Participants can describe regulations,
country/state and local ordinances, or laws relevant to their
unique business ideas Participants know where to seek additional
information regarding laws and taxes Participants have a list of
next-steps to take to ensure that they are in compliance with any
local (or broader) laws and regulations.
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Week In Class Topics and Learning Objectives 3 Financials and
Money Management Participants will be able to calculate how much
money they need to start their businesses Participants will have a
list of five potential means to raise their start up funds
Participants can define revenue, expenses, net profit, cash flow,
credit. Participants will set up a functional record keeping system
to meet their business needs
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Week In Class Topics and Learning Objectives 4 Marketing and
Promotion Participants will be able to identify at least three
cost-effective methods of promoting their business Participants can
recall at least one piece of evidence (statistic, fact, example)
illustrating the value of advertising to their business
Participants will identify the target groups for particular
advertisement methods Participants will understand the need for
variety in advertising Participants have crafted thoughtful
responses to the three essential questions one must ask before
undertaking an advertising campaign
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Week In Class Topics and Learning Objectives 5 Persuasive
Communication Participants will be able to list at least 5
situations in which they will need to be influential to insure the
success of their business Participants will be able to demonstrate
audience analysis by tailoring a specific message to at least three
different customers Participants will list the three fundamentals
to influence: logical, emotional, and credibility appeal
Participants will demonstrate those fundamentals in a mock sales
presentation
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Week In Class Topics and Learning Objectives 6 Customer Service
Participants relate stories of good and bad service consequences
and therefore understand the seriousness of excellent service
Participants identify hypothetical examples of the core components
of great service Participants identify how their businesses will
address core components of great service: Reliability (do what you
say); Accuracy (be VERY knowledgeable about your product or
service); Tangibles (manage every visual people will connect to
your businessads, physical space, web sites, dress of employees,
etc.); Empathy (understand your customer); Responsiveness (do what
you say WHEN you say you will do it.or before) 7 Graduation
Celebration
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Day-long training Hands-on and Experiential Strong
understanding of materials and training Will leave ready to start
training!