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Met with my groups face to face, presented a topic and had open time for questions
Emailed the information once a week to Moms that attended the groups
The written information was current, but not very interesting
Where did all that information end up??
The “Old Way”
Moms started bringing questions in from Facebook postings from others
Moms were following blogs, some from sources that were not very reputable
Moms were “taking notes” during the groups on their phones
Moms craved connection with other Moms when going back to work….often that is only through Facebook, blogs, and online groups
I had a ready made audience…Moms currently coming to my groups
You need to have a target group so the information is specific to that group
Social media allows you to reach your audience and their “friends” too, don’t underestimate the numbers you can reach!
Your Target Audience
A blog is very easy to set up, there are many blog sites that walk you through step by step
The way the information is presented is the key
The message must be pertinent, current and evidenced base
Link the evidence
Sending the message
Posting shorter blogs over several days on an important topic drives your audience back to the site day after day
Post often, several times a week at least. This encourages your audience to visit the site frequently. They will look for your posts!
Be creative with the titles, say it like it is
Categorize your posts logically so your audience can find topics easily
Tag your posts so your audience will be driven to your blog with search engines
Titles, categories, and tags
Ask questions and opinions
Encourage sharing of ideas and stories
Request feed back
Answer questions
Comment on their ideas
Have a conversation!
Engage your audience
Blog posts are posted on the Raising Kids with Love Facebook page
Moms receive the blog, but also short updates and personal thoughts through Facebook
Moms interact with each other and connect with me through messages and questions
Facebook connects your audience to you and your blog
Moms who “like” a post or comment spread the word about the blog
Views on the blog increase dramatically when an update on Facebook is popular
Facebook grows the audience
Face to face is still best
The generation that we are reaching is very comfortable with social media
Moms need a place to go that has information that is evidenced based, accessible, and allows personal interaction with a medical provider.
Too impersonal…or just different?
The message must be written with a personal touch
The reader must “know” you to trust your message
Sometimes my post is merely a few words of advice or a thought, enough for Moms to connect to me personally
Make it personal
Twitter allows you to follow trending topics for Moms
Following reputable people and organizations gives quick access to evidenced based pediatric updates and parenting trends
Tweets with the blog links or short parenting tips are another way to reach an audience
Why tweet?…140 characters of what?
Hash tags are like tagging a blog
There are “trending” topics that have hash tags
You can create your own too!
#Moms #breastfeeding #organic
How to of #hash tagging
What a difference 13 months makes!
• Raising Kids with Love blog was started January 2012
• As of April 2013 the blog has had 42,000 views
• 8000 of those views are international
• Raising Kids with Love Facebook page started in June 2013
• Currently a weekly reach of over 1200, with a potential reach of 77,000 who are connected as “friends”