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Marketing

.) (-) ):win-win

.

.....

-:

.Marketing Management

.

Demand Management ..

.

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. .. . .

..

. .

! .word of mouth .

. .

2

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Marketing Mix4Ps)

Product, Price, Place, Promotion ((. )Product-

) Product . () needs . (

.) wants . )

.)goods) ( service. (

Product Features and Benefits .Features .Benefits

: ..

.... . ()

. .

. .

..

Introducing :3

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.

Improving/Modifying :(. .Price( .

.

Cost:.

Price + :) Price Floors and Ceilings(perceived

value.

..

: . () .

. .

: 1 .

..2 .3. .

.

4

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..

..:

..

.: : .

. : ... : ! .

.

:)Marketing Collaterals(

:

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.

.. .

. .

.

..

. ..

.

!) .Place(

..

6

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:1 .

.2 . () 3 .4 .

:1. .2. .3 ..

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