http://uttarakhandtourism.gov.in/adopt_a_heritage/

Adopt a Heritage

An Introduction

ADOPT A HERITAGE: Apni Dharohar, Apni Pehchan [VIDEO]

https://www.youtube.com/watch?v=vWJSOBpK_q0

ADOPT A HERITAGE: Apni Dharohar, Apni Pehchan (1/2)

• Launched in September 2017, an initiative of the Ministry of Tourism, in collaboration with the Ministry of Culture and the Archaeological Survey of India.

• Under the scheme, the government invites entities, including public sector companies, private sector firms as well as individuals, to develop selected monuments and heritage and tourist sites across India.

• Development of these tourist sites calls for providing and maintaining basic amenities, including drinking water, ease of access for the differently abled and senior citizens, standardized signage, cleanliness, public conveniences and illumination, along with advanced amenities such as surveillance systems, night-viewing facilities and tourism facilitation centres.

ADOPT A HERITAGE: Apni Dharohar, Apni Pehchan

• The sites/monument are selected on the basis of tourist footfall and visibility

• The government has put up a list of over 93 ASI monuments that can be bid for by private and public sector firms, as well as individuals.

• So far, 31 agencies or Monument Mitras have been approved to adopt 95 monuments/tourist sites. (as on May 2018)

Note: The oversight committee also has the power to terminate a memorandum of understanding in case of non-compliance or non-performance.

Adopt a Heritage

Monument Mitras

Monument Mitras

• The sites can be adopted by private and public sector companies and individuals — known as Monument Mitras — for an initial period of five years.

• The Monument Mitras are selected by the ‘oversight and vision committee,’ co-chaired by the Tourism Secretary and the Culture Secretary, on the basis of the bidder’s ‘vision’ for development of all amenities at the heritage site.

• No financial bid involved.

• The corporate sector is expected to use corporate social responsibility (CSR) funds for the upkeep of the site.

• The Monument Mitras, in turn, will get limited visibility on the site premises and on the Incredible India website.

How to be a Monument Mitra?

Select Tourist places

Submit Expression of Interest

Selection of Monument

Mitra

Signing of MoU

Shortlisting of EOI

Vision Bidding and Evaluation

Roles and Responsibilities of Monument Mitras

1. To prepare detailed document for all the heritage sites/monuments that is planned to be adopted (At least one monument from each category).

2. Carry out need and gap-analysis in each of the heritage site/monument or tourist site that the M.M. would be taking up for adoption.

3. Get the necessary approvals, clearances etc. soliciting the guidance of the Monument Committee.

4. Entire end to end work of creation of assets and services of the required levels and standards as per approval.

5. Operations and Maintenance (O&M) of the assets and services created.

6. Assisting the Implementation Committee in the mid-course corrections and provide feedback in a periodic manner.

Evaluation of Monument Mitras

S.No. Parameter of selection of Monument Mitras

Weightage

1 Existing Situation / Need Gap Analysis 10

2 Vision Development 35

3 Adoption of sites having lesser visibility and footfall

10

4 Operation and Maintenance Plan 25

5 Visibility requirement and Plan 10

6 Credentials of Monument Mitras 10

Adopt a Heritage

A win-win for Corporate Houses

A win-win for corporate houses

1. Tremendous brand visibility as the footfalls and media coverage is guaranteed by the heritage sites itself.

2. The prestige that the association bestows on the brand adds much value to the brand’s image.

3. The gain to the brand image far outweighs the cost of maintenance and upkeep of the site; elevate its status internationally.

4. The equity and value of the brand is significantly improved in the eyes of all stakeholders by sustaining its efforts in this direction.

As a community, we all need to do our bit to protect and preserve historical monuments

Adopt a Heritage

Some of those who have already made it

Some of those who have already made it

Sun Temple, Odhisa Red Fort, Delhi

Kotla Feroz Shah, Delhi Gandikota Fort, Andhra Pradesh

& more….

Some of those who have already made it

Corridor from Taj Mahal to Red Fort, Agra

Itimad-Ud-Daula, Agra

Golconda Fort, Hyderabad Rock Cut Hindu Temple, Guntur

& more….

Some of those who have already made it

Hampi, Karnataka Itimad-Ud-Daula, Agra

Qutub Minar, DelhiRamappa Temple, Jayshankar

Bhupalpally, Telengana

Some of those who have already made it

Gangotri Temple Area & Gaumukh Trail in Uttarakhand

StokKangri, Laddakh, Jammu and Kashmir

Here is the full list of companies shortlisted to be ‘Monument Mitras’. This includes companies from the hospitality industry, travel industry and banking industry and even an International school!

Those who have already made it (Full List – Phase 1 of 4)

PHASE IJantar Mantar, Delhi SBI FoundationSun Temple, Konark TK International LimitedRaja Rani Temple, Bhubaneshwar TK International LimitedRatnagiri Monuments, Jajpur, Odisha TK International LimitedHampi, Karnataka Yatra Online Pvt. LimitedLeh Palace, Jammu & Kashmir Yatra Online Pvt. LimitedQutub Minar, Delhi Yatra Online Pvt. LimitedAjanta Caves, Maharashtra Yatra Online Pvt. LimitedMattancherry Palace Museum, Kochi Travel Corporation of India LtdSafdarjung Tomb, Delhi Travel Corporation of India LtdGangotri Temple Area and Trail to Gaumukh Adventure Tour Operator Association of IndiaMt. StokKangri, Laddakh, Jammu and Kashmir Adventure Tour Operator Association of India

Agrasen ki Baoli, Delhi Special Holidays Travel Pvt. Ltd. (With) Rotary Club of Delhi

Purana Quila, Delhi NBCC

Source: https://www.thehindu.com/news/national/red-fort-adoption-row-the-long-list-of-monument-mitras/article23729853.ece

Those who have already made it (Full List – Phase 2 of 4) PHASE II

Corridor from Taj Mahal to Red Fort Agra and surrounding area GMR Sports Private LimitedRed Fort, Agra GMR Sports Private LimitedRed Fort, Delhi GMR Sports Private LimitedItimad-Ud-Daula, Agra GMR Sports Private LimitedKotla Feroz Shah, Delhi GMR Sports Private LimitedGolconda Fort, Hyderabad GMR Sports Private LimitedRock Cut Hindu Temple, Guntur GMR Sports Private LimitedRamappa Temple, Jayshankar Bhupalpally, Telengana GMR Sports Private LimitedKhajuraho Temples, Khajuraho GMR Sports Private LimitedElephanta Caves, Maharashtra Drishti Lifesaving Private LtdJaigarh Fort, Undheri, Maharashtra Drishti Lifesaving Private LtdKolaba Fort, Mumbai, Maharashtra Drishti Lifesaving Private LtdSasoon Docks, Mumbai Drishti Lifesaving Private LtdOld Goa Church Cluster, Panjim, Goa Drishti Lifesaving Private LtdAguada Fort and Light House, Panjim, Goa Drishti Lifesaving Private LtdMorjim Beach, Goa Drishti Lifesaving Private LtdChapora Fort, Goa Drishti Lifesaving Private LtdCabo De Rama Fort, South Goa Drishti Lifesaving Private LtdBekal Fort, Kerala Drishti Lifesaving Private LtdChar Minar, Hyderabad ITC HotelsRock Cut Hindu Temple, Undavalli, Guntur ITC HotelsSun Temple, Konark, Odisha Dalmia BharatRed Fort, Delhi Dalmia BharatUdayagiri & Khandagiri Sites, Bhubneshwar, Orissa Dalmia BharatGandikota Fort, Kadapa, Andhra Pradesh Dalmia BharatGol Gumbaz, Bijapur, Karnataka Dalmia BharatKotla Feroz Shah, Delhi Dalmia BharatBio Diversity Park, Vasant Kunj, De Archer & AngelBhuli Bhatiyari, Karol Bagh, Delhi Sanjay ChabraJaisalmer Fort, Rajasthan I Love FoundationElephanta Caves, Mumbai Mahesh Enterprise & India InfraAdham Khan Tomb, Delhi Bluebells School International

Source: https://www.thehindu.com/news/national/red-fort-adoption-row-the-long-list-of-monument-mitras/article23729853.ece

Thos who have already made it (Full List – Phase 3 of 4) PHASE III

Mahabodhi Temple, Bodhgaya, Bihar YES BankSanchi Stupa and group of monuments, Sanchi, Madhya Pradesh YES BankAncient ruins of Nalanda, Bihar YES BankAmer fort, Jaipur V-ResortNahargarh Fort, Jaipur V-ResortsKumbhalgarh Fort, Kumbhalgarh V-ResortsSurajkund, Faridabad V-ResortsKhan-I-kahan, Delhi V-ResortsTipu Palace, Bangaluru V-ResortsBasilica Bom Jesus, Goa V-ResortsHumanyu Tomb’s Complex Agha Khan Trust for Culture

Qutub Shahi Tombs, Golconda, Hyderabad (also Swadesh Darshan site) Agha Khan Trust for CultureRed Fort, Delhi InterGlobe FoundationAbdur Rahim Khan-I-Khana, Delhi InterGlobe FoundationJantar Mantar, Delhi Apeejay Park HotelsKaziranga National Park, Assam JTI GroupSibsagar Monuments (Assam): Rang Ghar, Kareng Ghar, Shiva Daul JTI GroupMoth Ki Masjid, Delhi Caper Travel CompanyAzim Khan Tomb, Lado Sarai, Delhi Caper Travel CompanyTomb of Jamali Kamali & Mosque, Mehrauli, Delhi Caper Travel CompanyBaoli in the vicinity of Jamali Kamali, Mehrauli, Delhi Caper Travel CompanyMahabalipuram Temples, Tamil Nadu India Association of Tour Operators (IATO)Ellora caves, Aurangabad India Association of Tour Operators (IATO)

Source: https://www.thehindu.com/news/national/red-fort-adoption-row-the-long-list-of-monument-mitras/article23729853.ece

Thos who have already made it (Full List – Phase 4 of 4)

PHASE IVLotus Mahal, Hampi, Karnataka Orange County Resorts & HotelElephant Stables, Hampi, Karnataka Orange County Resorts & HotelAncient Pathway revival from Virupaksha Temple to Vitthala Temple, Hampi, Karnataka Heritage Resorts, HampiKrishna Temple (behind Baravalinga), Hampi, Karnataka Heritage Resorts, HampiRamappa Temple, Palampet, Telangana Kakatiya Heritage TrustTaj Mahal, Agra, Uttar Pradesh ITC Limited and GMR Sports Pvt. Ltd

Agha Khan Palace, Pune, Maharashtra Aga Khan Trust for Culture (An Agency of the Aga Khan Development Network )

Chittorgarh Fort, Chittorgarh, Rajasthan The Padmini HaveliDeveriya Mahadev And Ruins Of Ancient Tambawati Nagri, Chittorgarh, Rajasthan The Padmini HaveliMehrauli Archeological Park, Delhi Resbird Technologies Pvt. LtdGol Gumbad, Lodhi Road Flyover Resbird Technologies Pvt. LtdBara Lao Ka Gumbad and Baradari , Vasant Vihar Resbird Technologies Pvt. LtdTrails around Gaumukh Vashistha Ashram, Mount Abu, Rajasthan Climbing WorldTigar Path, Mount Abu, Rajasthan Climbing WorldBailey’s Walk including Toad Rock, Mount Abu Rajasthan Climbing WorldTrails around Arbuda Devi & Shanti Shikhar, Mount Abu Rajasthan Climbing WorldTrails around Dilwara Temple, Mount Abu Rajasthan Climbing WorldTrails from Gurushikhar to Shergaon, Mount Abu Rajasthan Climbing WorldBasic Field: A unique reserved location for Rock Climbing near Nakki Lake, Mount Abu, Rajasthan Climbing WorldKumbhalgarh Fort Wall, Kumbhalgarh, Rajasthan Climbing WorldRam Tekri Path, Kumbhalgarh, Rajasthan Climbing WorldTirthankar Trail, Across Jain Temple, Ranakpur, Rajasthan Climbing World

Source: https://www.thehindu.com/news/national/red-fort-adoption-row-the-long-list-of-monument-mitras/article23729853.ece

Adopt a Heritage

Social Media Coverage

Adopt a Heritage

Uttarakhand

http://uttarakhandtourism.gov.in/adopt_a_heritage/

Uttarakhand. Simply Heaven.

• Nestled in the lap of the Himalayas, Uttarakhand is one of the most beautiful northern states of India

• Charming hill stations juxtaposed against snow-capped peaks, quaint villages along winding mountain roads, serpentine rivers carving their way through hills, waterfalls hurtling down slopes, and serene lakes shimmering amidst beautiful towns- that's Uttarakhand in short.

• Numerous sprawling parks speak of Uttarakhand's continuous efforts to conserve its natural ecosystem; it's rich culture and religious heritage ensures that it remains on top of everyone's travel plan.

• It has been a favored choice for travelers from around the world, who visit this mighty land every year to attain salvation for a life transforming experience.

• Uttarakhand is also a favoured destination for adventure travelers; for rafting, trekking, skiing, cable-car and much more.

1. George Everest Estate, Mussoorie

2. Devalgarh Raj Rajeshwari Devi Temple, Pauri

3. Gartang Gali-Nelong Valley, Chamoli

4. Pithoragarh Fort, Pithoragarh

5. Chaainsheel Bangan Region, Uttarakashi

6. Gujru Garhi- Deeba Ka Danda, Pauri

7. Crank's Ridge – Kasar Devi, Almora

8. Narayan Koti Temple, Rudrapryag

9. Sati Ghat- Kankhal, Haridwar

List of Heritage Sites in Uttarakhand for Adoption

George Everest Estate, Mussoorie

George Everest Estate, Mussoorie

• Built in 1832, the house of the first surveyor general of India, is known today as Sir George Everest's House and Laboratory, or Park House (estate).

• The house is situated about 6 kilometers from the west end of Mall Road and is one of the major tourist attractions in Mussoorie.

• The house holds importance as the workplace of Sir George Everest, holding the laboratory (where he worked) as well.

• The property also is a host to some unusual objects and miniature architecture, the story to which is still a mystery.

• The location of this place is perfectly integrated between the panoramic views of Doon Valley and the snow covered mountains.

George Everest Estate – The house of the first surveyor general of India

https://www.youtube.com/watch?v=R9VtvFpo-Vo

Devalgarh Raj Rajeshwari Devi Temple, Pauri

Devalgarh Raj Rajeshwari Devi Temple, Pauri

• Devalgarh is not only the place of divinity but also a significant part of the History of Uttarakhand.

• In Year 1512 King Ajay Pal built Maa Rajrajeshwari devi temple. Maa Raj Rajeshwari is Kuldevi of Garhwal king Panwar dynasty and many Garhwali dynasties.

•The temple attracts a large number of devotees to seek blessings from the Goddess.

•It also showcases exquisite ancient Garhwali architecture that once adorned this beautiful town. It is also significant from the Archaeological point of view, being a wonder perched at ~4000m and also contains secret passage ways inside the structure built by the King in his time.•A large festival/fair is organized here during the harvest season.

Devalgarh, A documentary film by Tripund Media Works https://www.youtube.com/watch?v=m5Fue81l6h4

Gartang Gali, Nellong Valley, Chamoli

Gartang Gali - Nelong Valley, Chamoli

https://www.youtube.com/watch?v=iVZxCrY0Ls4

•Nellong Valley with a similar landscape as that of Ladakh, is not only rich in natural beauty but also houses remnants of the treacherous Indo-China trade route.•Gartang Gali a 105 m long skywalk situated at an altitude of 11000 ft above the sea level, was once a part of the Indo-Tibetan trade route•Following the Indo-China war in 1962, the bridge was declared off limits. •This skywalk will soon be opened for tourists after 55 years •Experts say the picturesque valley holds a tremendous potential to be developed into a niche tourism destination – could attract thousands of tourists and nature enthusiasts•The site will be intriguing for tourists since the Austrian mountaineer, Heinrich Harrer (Tutor to the young Dalai Lama) and Peter Aufschnaiter are associated with Gartang. (They were imprisoned by the British), who after escaping imprisonment captured the story of this region in their book, “Seven Years in Tibet”. •Nelong Valley opens for tourists from April 15 to November 15. There is a parallel road to the track route, which also leads to the valley.

Chaainsheel Bangan Region, Uttarkashi

Chaainsheel Bangan , Uttarkashi

• Chaainsheel falls on the border of Uttarakhand and Himachal Pradesh and is perched at an elevation of 3600m.

• Chainsheel Bangal trek was named as the trek of the year 2017 by Government of Uttarakhand

• One of the least explored trekking destinations and a perfect destination for adventure seekers, offering undulating lush green meadows with spectacular views of the magnificent Himalayan peaks including Swargarohini and Bandarpunch.

• Host to destinations like – Sunoiti Bugyal, Saamta Bugyal, Saarutal, Devban and a lot more, creating a confluence of a collective natural beauty throughout the region.

• The Chaainsheel valley is rich with acres of meadows that are covered with a wide range of vegetation and flora.

• It is also a ‘natural habitat’ for Himalayan birds like - Monal and Ghooghti.

• The place is also ideal for hosting “Winter Games”, since Sunoiti Bugyal holds an area which is larger than that at Auli (for reference – Auli Winter Games).

https://www.youtube.com/watch?v=_hsggtV0xTg

Deeba ka danda-Gujru Garhi, Pauri

Deeba ka danda-Gujru Garhi, Pauri

• Gujrugarhi is a place of historical importance located in Patti Gujdu of Nainidanda region in Pauri Garhwal district, Uttarakhand. The whole complex of temple and historical caves is situated on a hilltop in Deeba range at an average altitude of 2400 metres.

• The whole complex was a part of Gujrugarh (Gujru Fort), one of the 52 forts in the entire Garhwal region.

• The temple is centuries old dating back to the time of Garhwal kingdom and played an important role during Gorkha invasions.

• The caves are pre-historic and quite possibly were used as shelter by early humans. There are few man-made ditches visible on the way which were possibly used by warriors during Gorkha period. Several battles were fought in the region because of its strategic position and the presence and activity of different clans nearby.

https://www.youtube.com/watch?v=E1p-Zo9XNHw

• Deeba ka Danda is a peak in the Patti Khatli region of Pauri Garhwal district, Uttarakhand, India. It is 2520 metres high and is a part of the Deeba range. The area holds significance due to the Deeba Danda National Park, which attract a lot of tourists.

• Deeba Danda is a flattened mountain-top with panoramic views of surrounding hills, valleys and the Himalayas. It is at the middle of Deeba range at the highest point in Patti Khatli.

• Extraordinary views of Yamunotri peak in the Northwest Garhwal and Trisul range in the Eastern Garhwal, along with smaller peaks of the Kumaon division and Nepal

• Deeba Danda is surrounded by dense forests of Kharsu oak, Moru oak, Anyar, Rhododendron and other broad-leaved Himalayan tree species. The forest contain many species of herbs, shrubs and creepers, many of which possess medicinal qualities.

• It is a home to numerous Birds and Mammal species.

Deeba ka danda-Gujru Garhi, Pauri

Crank’s Ridge-Kasar Devi, Almora

Crank’s Ridge-Kasar Devi, Almora

• Crank’s Ridge is a pine-covered ridge located on the way to Kasar Devi temple, above the town of Almora

• Here, Swami Vivekananda once came to meditate in the late 19th century.

• The place, got its popular name, Crank’s Ridge, ever since Timothy Leary streaked on the ridge in the 1960s, when it became part of the Hippie trail, during the peak of Hippie Movement. It also holds the remains of Alfred Sorensen’s cave.

• The ridge became a haunt for bohemian artists, writers and spiritual seekers, including notable western Tibetan Buddhists.

• There is a Buddhist meditation center on the ridge and the centre is in a Buddhist Ashram (Bodh Ashram). The Center is affiliated to the Drikung Kagyu order of Tibetan Buddhism.

https://www.youtube.com/watch?v=ZPGx_hHuVJI&t=84s

Narayan Koti Temple, Rudraprayag

Narayan Koti Temple, Rudraprayag

• A cluster of temples in Narayan Koti, 4 kms from Guptkashi on the road to Kedarnath.

• The cluster dates back to 9th century and 29 big and small temples, dedicated to Laxmi- Narayana, Virbhadra, Satnrayana and Navgraha.

• On route to Kedarnath, this cluster could be a popular tourist attraction.

• It also has a Boari named Brahamakund

Pithoragarh Fort, Pithoragarh

Pithoragarh Fort, Pithoragarh

• Pithoragarh Fort is a historic architecture wonder situated on a hilltop in the outskirt of the Pithoragarh town. Visitors can enjoy the view of Kali Kumaon from the fort.

• The Fort is at an elevation of 5300 ft. and offers a fascinating view Surrounding hills and the town.

• The present day Pithoragarh fort is currently the only surviving fort remaining.

• As the fort is located on a raised mount it has a commanding view of the valley and the urban sprawl of Pithoragarh.

• The Fort has cultural and historical values and recognizing this potential is being proposed to be developed as a tourism destination under the current Sub-project.

• The Government of Uttarakhand has implemented the Infrastructure Development Investment Program for Tourism - “Restoration, Adaptive-Reuse and Revitalization of Pithoragarh Fort”.

https://www.youtube.com/watch?v=sLBtmMQDsEU

Sati Ghat-Kankhal, Haridwar

Sati Ghat-Kankhal, Haridwar

• Located at Kankhal Chowk Bazaar, Kankhal, Haridwar, Sati Ghat has attracted pilgrims and visitors for centuries. The Sati Ghat has its historic significance as in the past the ghat was used for locating the cenotaph/ memorial of the Sati (Parvati).

• The region in Haridwar celebrates the myth of Shiva and Parvati, where Parvati, angry over her own father’s insult to her husband, the lord of the worlds, Shiva, immolated herself at the spot where the Daksh Mandir stands in this city.

• Sati Ghat is close by to the holy river Ganga - In the present context when the practice of Sati is abandoned, The ghat is used for asthivisarjan or the immersion of ashes after cremation. People from across the world come to immerse the ashes of their dear ones.

• Series of Samadhis or memorials are located at the ghat, whose architectural style and construction materials reflect the influence of different periods.

• Also a host to the famous, Vishwakarma Temple and Mithilesh Sanatana Dharma School, both showcasing prestigious architecture.

https://www.youtube.com/watch?v=Zav9P-FlGYM

Adopt a Heritage

Amenities

The tourist amenities have been divided into 2 categories (as per the project guidelines)

1. Basic Amenities

2. Advanced Amenities

Service Level Benchmark for Assets

1. Public conveniences.

2. Ease of Access

3. Aesthetics and cleanliness of the site

4. Illumination

5. Backlit signage

6. Clean Water drinking facilities

7. Accessibility for all: differently abled

8. Point of Sale Terminal

9. Canteen

10. Cloak Room/ Toilets

11. Wi-Fi (considered a basic amenity in modern times)

Basic Service Amenity Requirements

Advanced Amenities

Advanced Amenities are classified in accordance with the need, therefore, theses amenities will be identified on the basis of financial feasibility and the tourists’ footfall. Some of them can be:

•Cafeteria•Facilitation of night visits to monuments under adaptive use within permissible guidelines of ASI (Archaeological Survey of India)•Advanced surveillance system (CCTV cameras)•Tourist Facilitation cum Interpretation Centre (Tourist Multi-Purpose Centre) with facilities like museum, shopping/souvenir shop, cloakroom, toilet, drinking water, money exchange etc.•Digital Interactive Kiosk, Digital (LED) screening•Light and Sound Shows with regular cultural shows•Battery-operated vehicles •Advanced tourist flow management system linked with carrying capacity of the monuments.

The outcome of the proposed development of tourist amenities at various

heritage sites shall be regularly evaluated and measured on the following

parameters:

• Increase in tourist footfall.

• Improvement in over-all tourism sector perception

• Increase in employment generation.

• Enhancement of awareness and development of skills & capacity to augment heritage tourism with value added services.

• Increase in private sector and public sector participation at the identified monument sites.

Expected Outcomes

Come, Lend a Hand. Participate in this Noble Initiative

For further details, please contact: Mrs. Poonam Chand

Joint Director TourismNodal Officer, Adopt a Heritage, Uttarakhand

Mob- 7060074365 | Phone-011-23324177email: poonamuktourism@gmail.com | website: http://uttarakhandtourism.gov.in/adopt_a_heritage/

http://uttarakhandtourism.gov.in/adopt_a_heritage/