Creating a Public Service

Announcement(PSA)

Basic Home Computer SkillsMrs. Stern

What is a PSA?

Is FREE & aired voluntarily by radio and/or TV stations.

Created for a non-profit organization  Usually a video

› Could be print or radio ad

What is the Goal of a PSA

Persuade audience to take action about a service, cause, institution or issue

It must be:› important enough to broadcast› relevant to the audience

Who is your Audience?

Drug Prevention

Drinking and driving

World Hunger

Second Hand Smoke

NBC:The More You Know series

Things to keep in mind

Your message should be simple, clear and: Create awareness The problem/issue is important New information about problem/issue change in behavior Gives information to people who can

influence change in others

More things to keep in mind

Provide accurate information What tone do you want to create

› Serious› Humorous› Sad

Resources For Public Service Announcements

Ads Council PSAs at Youtube.com The Ad Council Gallery Mediacampaign.org

PSA Project

Group project Identify a topic for a PSA

› follow guidelines on worksheet Create a PSA in iMovie