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© GSMA 2014
July 2014
Member Services and Digital Commerce Collaboration
Restricted - Confidential Information
© GSM Association 2014
All GSMA meetings are conducted in full compliance with the
GSMA’s anti-trust compliance policy
© GSMA 2014
Member Services Team
Hana Jelinkova Member Services
Co-ordinator
Nazia Haque
Database Administrator
Shafiq Karim
Eloqua
Co-ordinator
Vicky Sleight
Senior Director Member Services
Julia Higginson
Senior Database Manager
Gregory Geodjenian
Senior Manager
Member Services
Clare MabinMembership
Manager
Anita Tewarrie Member Services
Co-ordinator
Digital Commerce liaison
© GSMA 2014
Types of Membership
Full Membership: 801
• Operators
Associate Membership: 260
• Manufacturers/Suppliers
Rapporteur: 4
• Committed to LTE or wishing to Roam on GSM
Target:
£22.9m
© GSMA 2014
Participation In:
CEO invite to annual Mobile World
Summit
Industry thought leadership
Regional Interest Group events (full
members only)
GSMA Working Groups & initiatives (full members only)
Creation/influence on use cases, guidelines
and government lobbying
GSMA Mobile World Congress, Mobile
Asia Expo & Mobile 360s
Membership Benefits
© GSMA 2014
Membership Benefits
Networking with GSMA Membership
Meeting & Event calendar
Discounts on GSMA Intelligence
subscription fee
GSMA information, documents,
white papers, e-newsletters
Members Database and contact details
Industry research reports
GSMA Strategic Agenda and
Business Plan
Education Sessions
Webcastupdates
Full access:
© GSMA 2014
Membership Tools and Benefits:
InfoCentre²
Regional
Interest Groups
Working Groups
Marketing
Opportunities Advanced Search Programmes
© GSMA 2014
Member Services Remit
Acquisition and retention [£22.9m]
Identify member needs & drive
Member Satisfaction
Member Communications
Customer care
Member database control & updates
Deliver / maintain / improve services & benefits
© GSMA 2014
Database
INFOCENTRE2 – Members extranet
Data Protection - MEMBER SERVICES INTRANET for more information
ELOQUA – Email marketing tool
SALESFORCE – CRM (relationship management) tool
Data Request Form • ensure that the data you are using is up-to-date • complies to data protection rules (i.e. optouts have been removed)
Check any existing lists • for UP-TO-DATE member status• No Spreadsheets – data must be reviewed by database team
Emails to 50+ contacts Must be sent via Eloqua
Updates - forward to [email protected]
Infocentre2 – a collaborative communication tool for use by GSMA members and GSMA staff
© GSMA 2014
Collaboration with programmes
Encourage members to become involved in GSMA programmes which shape the industry:
Become more engaged with Digital Commerce
Participate in Digital Commerce projects
Showcase digital commerce products and services
Contribute to White Papers and other technical documents
Network with key industry colleagues within the ecosystem
© GSMA 2014
Best Practice – Digital Commerce
Inform Member Services who you are talking to
Find out if a member, if not, encourage them to join (if relevant)
Make sure correct type of agreement is in place:– NDA for ongoing flow of information between parties– NMPA for organisations contributing to a project deliverable but
not members (or not relevant to be members)
Advise Member Services of any event/workshop etc. – Invite Member Services to attend – Share list of attendees– Highlight companies of interest
Laura and Janette are the Digital Commerce liaison with Member Services – please refer to them if you need help.
© GSMA 2014
Incentive for Digital Commerce
£99,000 = £1,000
£74,500 = £ 700
£49,500 = £ 450
£24,500 = £ 450
£14,500 = £ 450
£ 9,900 = £ 450
Membership fees You receive:
© GSMA 2014
Any questions?
Thank you