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© Global Foresight 2013 all rights reserved www.global-foresight.net [email protected]
Geeks, not Geezers-Millennials On the Rise
‘Their Future Will Not Resemble Your Past’
Mary O’Hara-Devereaux, Ph.D
© Global Foresight 2013 all rights reserved www.global-foresight.net [email protected]
The Millennials-Raised by Soccer
Moms
© Global Foresight 2013 all rights reserved www.global-foresight.net [email protected]
Smart, Savvy and Spoiled-Smothered in Possibilities
Baby on board-Have you hugged your child today? Coddled and directed by their ‘active’ parents. Lived scheduled,structured lives. Busy generation Like and feel close to their parents whoever they
are. Immersed in a digital world. Most highly educated generation ever. Global citizens. Grew up in a multicultural context. New economic opportunities abound. Terrorism all around-Columbine to 9/11.
© Global Foresight 2013 all rights reserved www.global-foresight.net [email protected]
Millennial Profile
Born 1980-1995 70 Million *Millennials, Gen Y, Echo Boomers, Nexters, Net
Generation, Hip Hope Generation, Sunshine Generation,
Heroes-parents, ordinary people, a few celebrities.
Embedded in social networks Beyond Geek-technology an extension of their
bodies. ‘What’s in it for me?’
© Global Foresight 2013 all rights reserved www.global-foresight.net [email protected]
Millennial Seminal Events
1995-Internet takes off. Columbine Dot Com Era-Boom and
Bust Google Glass Ceiling Commission TV Talk Shows-about
everything
NAFTA Decade of Mergers 2001-September 11th
Iraq War Don’t ask, Don’t Tell. Gay
Marriage Controversy Rise of China My Space
© Global Foresight 2013 all rights reserved www.global-foresight.net [email protected]
Adult-o-lescence
Peter Pandemonium Delayed adulthood—to late twenties. Leave home later/ return home to live Marry later—if at all First child later First jobs are not too meaningful-
experimenting
© Global Foresight 2013 all rights reserved www.global-foresight.net [email protected]
Millennial Comparison with Gen X
Gen X Often cynical Prefer solitary work Often pessimistic Technology masters Exclusive
Millennial Usually open minded Prefer teams Optimistic Tech ubiquitous-
extension of bodies Inclusive
© Global Foresight 2013 all rights reserved www.global-foresight.net [email protected]
Sibling Rivalry with Lots of Common Ground
Time currency Palpable impatience Work is for self expression Multi-taskers Many possible lives Grab the brass ring first time around Re-boot if things don’t work out Get best ideas in action not reflection Don’t trust institutions, politics
© Global Foresight 2013 all rights reserved www.global-foresight.net [email protected]
Myths, Magic and Mentoring a
Generation Apart
© Global Foresight 2013 all rights reserved www.global-foresight.net [email protected]
Conventional Wisdom-Millennials
Today’s Kids are going to hell in a hand basket.
Today’s kids are violent. Use more drugs/ more teen pregnancies Gen Y is just Gen X squared. No work ethic No respect for authority Not loyal Need constant praise
© Global Foresight 2013 all rights reserved www.global-foresight.net [email protected]
Magical Thinking
Peter Pan-Delayed adulthood. Households are communication zones and
refueling stations. Immediate gratification always. Change the world.
© Global Foresight 2013 all rights reserved www.global-foresight.net [email protected]
Millennials at Work
Want to start at the top-do not want menial tasks
Learning all the time Multi-tasking-hard to
maintain focus on one thing
Do the work better, faster than co-workers
Entrepreneurial spirit; re-boot quickly
Tolerant
Direct, uninhibited communication
Work should be fun, gyms, Email/text not talk-even to
the person next to you Embedded in their social
networks Need frequent rewards,
feedback Co-workers as buddies Time not money
© Global Foresight 2013 all rights reserved www.global-foresight.net [email protected]
Be the Leader
Want their bosses to lead not be their friend Get to know them as a person Do what you say, have character Clear straight forward language; concise
directions Paint the picture of how they fit in-their role Don’t make assumptions Negotiate don’t dictate Reward and celebrate success frequently
© Global Foresight 2013 all rights reserved www.global-foresight.net [email protected]
Messages that Motivate
You’ll be working with other bright creative people.
You will gain skills that prepare you for your next job.
You can be a hero here, help turn this company around.
Your boss will be your advocate.
© Global Foresight 2013 all rights reserved www.global-foresight.net [email protected]
Best Practices-Recruiting
Peer to peer recruiting. Listen more, talk less. How they can contribute to a greater goal. ‘We encourage you to have a life’ How you are ‘green’. Crucible for their learning Meritocracy-can move up fast Get to know their Boss before signing up
© Global Foresight 2013 all rights reserved www.global-foresight.net [email protected]
Best Practices-Retention
Socialization of employees with each other Advocate Program-What do you need?
How can we help you achieve your goals? Create with them ‘Project Me’
Reverse mentoring from them Spot rewards Try to keep them for 3 years Millennial Council to CEO
© Global Foresight 2013 all rights reserved www.global-foresight.net [email protected]
Best Practices-Rewards
Time off! Extra vacation-earn another hour+ of
vacation-accumulate up to 1 or 2 days. Ask how do you want to be rewarded?
Give, create a list with them—manicure, golf, massage.
Paid time off to be spent at a non profit? Small frequent rewards.
© Global Foresight 2013 all rights reserved www.global-foresight.net [email protected]