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FASHION CYCLE
Seasonal cycle of Fashion Industry
Fibre processing mills and converters.Yarn spinning, dyeing,weaving and knitting, and finishing fabric.
Fabric suppliers (mills) trade fairs
Sample patterns First garment prototype
‘Brand merchandising’Design to market evaluation
Press/Public relations(PR)considerations
Consolidating ordersOrdering productionfabric and trimmingsIssuing production
ProductionSupply Liaison
Quality control(QC)
Design and patternamendments
Fabric and garmenttechnology
Selling collection fromsample rangeTrade shows
Agents-Distribution
Pre-production samplesProduction technologyTo wholesale
and/or retail
CUSTOMER
New season strategiesRetail research
Customer analysisSales and profit analysis
Sourcing and supply chaincritical path
Research and creativedesign process
Color and trendforecasting
Source : Fabric and the fashion industry book
THE IMPULSE :
Color and trend forecasting
Different stages of fashion production
THE IMPULSE :
Different stages of fashion production
Color and trend forecasting
TREND FORECASTING PROCESSTrend Drivers Trend Impacts Trend Consequences Trend Futures
Key points of which, in your opinion, or in the opinion of your experts, best articulate the external sociological forces that have led to its creation. these can be bullet po inted and , wherever possible, supported by facts, statistics and quotes from your experts which underpin the validity of these drivers.
More pertinent examples of how the trend is already manifesting itself, and to do so across as many sectors or industries as you can. Using cultural brailling and cross-cultural analysis to root out as many ‘Proofs’ as you can that this is a trend with stature and impact.Proofs can include book covers, n e w s p a p e r h e a d l i n e s , packaging, exper t quotes, products, interior and retail examples.
How this trend , especially at i t s n a s c e n t s t a g e s , i s impact ing on the Late Majority. Is it affecting how they shop, the kinds of houses they are choosing to live in, the brands they favour, the way they view celebrities or the packaging they now prefer to buy thier food in?
The future implications of a trend on a society. try to distill into five or six key i n s i gh t s i n to how you collectively see these trends impacting on society as a whole, and then on groups like the early majority, Late Majority and Laggards in particular.
Trend seed
Trend seed
Trend seed
Trend seed
Trend seed
Research & Documentation
Intuitive Filter
Forecast
IdeaGrouping
TREND EXAMPLES
Color cards TrendbooksTrend
presentation
Fibre processing mills and converters.Yarn spinning, dyeing,
weaving and knitting, and finishing fabric.
Fabric suppliers (mills) trade fairs
Fabric suppliers (mills) trade fairs
Research and creative design process
Sample patterns
First garment prototype
Design and pattern amendments fabric and garment technology
Selling collection from sample rangeTrade shows
Agents-Distribution
Feb Mar May June SeptJan April July Aug Oct Nov Dec
NY London
Milan Paris
Haute couture
Menswear
Menswear
NY London
Paris Milan
Haute couture
Made order
In shop
Made order
In shop
Seasonal Fashion Process
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‘Brand merchandising’ Design to market evaluation
Press/Public relations(PR) considerations
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New season strategiesRetail research
Customer analysisSales and profit analysis
Sourcing and supply chaincritical path
FUTURE OF RETAIL
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Setting The Stage By clearing the air before customers enter a store and calling out targeted moments for valuable interactions, retailers are helping to create the foundations of a focused and worthwhile interaction
THE NEW BRAND CHAMPION
SHOPPER AS AFFILIAT
“LET ME SELL ON YOUR BEHALF”
COMMISSION FEES EARNED BY INFLUENCING ONLINE PURCHASES
MULU.ME
SHARING PRODUCTS ON FACEBOOK DOUBLES CUSTOMERS’ LOYALTY POINTS
TESCO
CONSTRUCTION BRAND GETS REAL-TIME FEEDBACK FROM CUSTOMERS ON NEW TRUCK DESIGNS
CATERPILLAR
COMMUNITY POWERED CREDIT CARD INVOLVES CARDHOLDERS IN CARD MANAGEMENT AND PROFITS
BARCLAYCARD RING
Meta-Library By tapping into the wealth of online information by leveraging image recognition search and augmented reality to present detailed information and contextual relevance, users are able to use information without being tied to a specific medium or behavior.
“HELP ME DECIDE WHICH ONE TO BUY”
SERVICE PAIRS CONSUMERS WITH BRAND EXPERTS FOR REAL-TIME PRODUCT CONSULTATIONS
NEEDLE INSURANCE COMPANY RECRUITS EXISTING POLICY
HOLDERS TO ADVISE POTENTIAL CUSTOMERS
KYSY VAIKKA
Layered Virtual Showcase
A new set of digital services are enabling shoppers to visually experience and experiment with products before they buy.
With a growing level of peer to peer communities that are working together and searching for service answers, the right information is being rewarded and being presented in easy formats for large groups of people to use and share.
“LET ME NAME MY PRICE”
APP LETS RETAILERS COMPETE TO SUPPLY HOUSEHOLD GOODS
NETPLENISH
BUYAPOWA WEBSITE PROVIDES BULK DISCOUNTS ON
POPULAR PRODUCTS
Modern Shopper’s Expectations
! Sophistication Based On Personal Knowledge
! Prepared To Trade Data For A Better Experience
! Instant Access To Expertise
! Takes Advantage Of Technology
! Wants To Be Offered A Perfect Match
Service With An Opt In
“Give Me Personal Attention And Better Service”
STYLISTS LOOK TO YOUR PAST PURCHASES TO TAILOR ADVICE
MODCLOTH
LOCATION AWARE APP PROVIDES SALES-STAFF WITH CUSTOMERS’ PREFERENCES
NEIMAN MARCUS
Subject Specialist Staff members with specialized knowledge bases who can provide smarter answers and product recommendations to their customers in-store, online and over the phone.
RETAIL ON DEMAND
SHOPPER COACHING
“Teach Me How To Use This”
MOTORCYCLE REPAIR SHOP INVITES CUSTOMERS TO WORK ON BIKES THEMSELVES
MOTOMETHOD
EXPERIENCE ‘POP-UPS’ SHOW CUSTOMERS HOW TO ACESS HIGHER AUDIO PERFORMANCE
LENBROOK
“LET ME SHOP WHAT I LIKE”
GLIMPSE SOCIAL SHOPPING CHANNEL USES FACEBOOK
‘LIKES’ TO BUILD CUSTOM CATOLOGS
PICKIE PERSONALIZED MAGAZINE SHOWCASES FRIENDS’
LIKES AND SHARES
Experience Centers Best-in-class brands are creating experience centers where consumers are approached, not only as shoppers, but as sophisticated learners who are eager to engage and create
“LET ME BUILD THE PERFECT ONE FOR ME”
CUSTOMIZING MODULAR FURNITURE ONLINE AT AN AFFORDABLE PRICE
EVOLVEX
3D PRINTING KIOSK ALLOWS RETAILERS TO OFFER CUSTOMERS PERSONALIZED OBJECTS
FUJIFILM
Reading The Customer Opt-in services that allow customers to make their personal data available to members of staff in exchange for the promise of tailored service, product recommendations and optimization.
RETAIL ON DEMAND
FIT WITH A CLICK
“HELP ME CHOOSE THE PERFECT FIT”
WEBCAM ENABLED ALGORITHM ENSURES CUSTOMERS FIND THE RIGHT FIT ONLINE
UPCLOAD
AUGMENTED REALITY APP TESTS POTENTIAL FURNITURE IN CONSUMERS’ HOMES
SAYDUCK
Customer Analysis
net savvy
success = pleasure
space sharing
polymath
liquid
Consolidating ordersOrdering productionfabric and trimmingsIssuing production
Pre-production samplesProduction technology
ProductionSupply Liaison
Quality control(QC)
To wholesaleand/or retail
CUSTOMER
FIN