October 22-24, 2020Prime F Osborn III Convention Center

Jacksonville, Florida

2020 Annual Conference & Expo

Florida School Nutrition Association

Exhibitor Prospectus

Date: Location: Booth Size: Theme: Colors: Cost:

Exhibitor Set-up HoursThursday, October 22..........................8:00 am - 5:00 pmFriday, October 23...............................6:00 am - 8:00 amSaturday, October 24.........................6:30 am - 9:30 am SIP Member & VIP Appreciation ReceptionThursday, October 22..........................5:30 pm - 7:00 pm Exhibitor Appreciation Coffee BreakFriday, October 23..............................7:30 am - 8:00 am Friday Night Party (all exhibitors welcome)Friday, October 23...............................6:30 pm - 9:00 pm Exhibit Hall HoursDistrict Office Personnel Only:Friday, October 23..............................9:00 am - 10:30 am All Attendees:Friday, October 23..............................10:30 am - 3:00 pmSaturday, October 24........................9:30 am - 12:00 pm Exhibitor Dismantling HoursSaturday, October 24........................12:00 pm - 3:00 pm(No early breakdowns)

Standard booth setup includes 10' x 10' space with 8’ high back walldrape and 3’ high side draped partitionsComplimentary sign listing company nameComplimentary 8’ draped table with two chairs and a

Security service from installation through dismantlingRefrigerated and freezer truck serviceListing in official show program distributed to all

One (1) County Purchasing Profile on diskOne (1) listing of attendees emailed prior to event

waste basket (Changes or additions will need to be made with Excel Decorators & will incur fees)

attendees (If received on or before 9/1/2020)

Early Discount Pricingmust register & pay on or before 7/31/2020 Full BoothSustaining Industry Partners* $1,600(rate is for first booth only) Non-Members $1,800 Shared Booth^Sustaining Industry Partners* $900 Non-Members $1,000 Regular Pricingafter 7/31/2020 Full BoothSustaining Industry Partners* $1,700(rate is for first booth only) Non-Members $1,900 Shared Booth^Sustaining Industry Partners* $950 Non-Members $1,050

Reserve your space today!Aubrie Leigh Pennekamp, Event & Communications Specialist

Call: (850) 878-1832 or Email: alpennekamp@floridaschoolnutrition.org

General Exhibit Information

October 22-24, 2020 Prime F Osborn III Convention CenterJacksonville, Florida Single Booths are 10' x 10'Multiple booths, islands, end caps, and a limited number ofhalf booths are available for purchase Fueling Education Daily. Come Along for the Ride! Logo & Theme will be released in June! Red, Black, White

*Sustaining Industry Partner (SIP) membership status will be verified byFSNA. Member companies must maintain their active 2020-2021membership through 10/31/2020 to qualify for member pricing. Individualmanufacturers represented by a broker must each be a SIP member toreceive member pricing.^ Must read page 7, “Terms & Conditions” before selection.

Space request must be made through the registration page here.Full payment must accompany registration for booth(s) to beconfirmed. FSNA accepts MasterCard, Visa, American Express,Discover, and checks. A % fee will be added for credit cardpayments.

Exhibit Details Schedule

Payment

Schedule subject to change. Check website for latest info.

Booth Package

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The Early Bird Price has been

extended and will be honored

throughout the registration

period

Exhibit Details

Exhibit Hall LayoutPrime F Osborn III Convention Center

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Map Updated in Real Time!

Click here to view available booths andreserve yours today!

Expo Site

Program Advertising, Hotel, &Decorator Info

Omni JacksonvilleHotel is less than 1 mile from Convention Center245 Water St, Jacksonville, FL 32204Phone: 1-(800)-843-6664Nightly Rate: Single/Double Occupancy...........$149Nightly Rate: Triple/Quad Occupancy....$159/$169 Valet Parking: $15 per nightCutoff Date: September 29, 2020 (or until room block is full)Check-in: 3:00 pm; Check-out: 12:00 pm Booking Link Coming Soon!

Host Hotel

Half PageVertical = 4.75" x 7.3"

Horizontal = 7.5" x 4.75"

Back Cover (Color).......................$1,250Inside Back Cover (Color).............$1,250Inside Front Cover (Color).............$1,250Full Page Inside (Color).................$1,000Full Page Inside (B&W)....................$650Half Page (B&W).............................$400

Prime F Osborn III Convention Center1000 Water St | Jacksonville, FL 32204www.primefosborn.com

This venue is the location of the conference and expo.

Decorator & Service KitsExcel Decorators, Inc.3748 Kentucky AvenueIndianapolis, IN 46221(800) 780-5476 • (800) 222-4825 (fax)www.exceldecorators.com As the official decorator contractor, you will receive an email with theExcel Decorators’ welcome letter after full booth payment is receivedwith further instructions for ordering online. This kit will outline how toaccess all rates, services and forms on their website, such as: labor,furniture, decoration rentals, cleaning, electrical, shipping, materialhandling, etc.

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Full PageLive area = 8.25" x 10.75 "

Trim size = 8.5" x 11"

Hyatt Regency JacksonvilleHotel is 1.2 miles from the Convention Center225 E Coastline Drive | Jacksonville, FL 32202Phone: (904) 588-1234Nightly Rate: Single/Double Occupancy...........$149Nightly Rate: Triple/Quad Occupancy....$174/$199 Self Parking: $20 per nightCutoff Date: September 29, 2020 (or until room block is full)Check-in: 3:00 pm; Check-out: 12:00 pm Booking Link Coming Soon!

Overflow Hotel

Jacksonville Skyway

The JTA Skyway is a 2.5-mile ling, fully automated, elevated monorailsystem featuring eight stations. Central Station is connected to theOmni Jacksonville via a walkway and runs directly to the PrimeOsborn Convention Center. The Skyway is a complimentary service.There is no charge.

Friday Night Party Host

With this sponsorship, your company name will be partof the name of the event! The sponsorship also includessignage at the event, opportunity to co-host with FSNAPresident and welcome guests and speak for 3 minutes,a table to display product or information, ability to handout drink tickets to guests, opportunity to add info orpromotional item to Expo bag, and top level recognition.One sponsor.

$10,000

Saturday Luncheon

The Luncheon includes the FSNA Traditions - thePresident's Walk and Recognition Awards to highlightFSNA's best of the best, the 50/50 Raffle, and closingremarks. Sponsorship includes prominently displayedcompany logo, exhibit hall entrance signage, onecompany representative to open the luncheon withwelcome remarks to the group, and seating and lunchfor up to 4 company representatives. One sponsor.

$5,000

Saturday Keynote Speaker

Sponsor the Grand Finale - the Keynote Speech!Sponsorship includes introducing the speaker, theopportunity to welcome the attendees, your companylogo displayed prominently during the session, exhibithall entrance signage, and the opportunity to droppromotional material in attendee seats prior to session.One sponsor.

$3,000

Expo Bag

Increase your company’s visibility by sponsoring theofficial attendee conference bag, given to all attendees!Members love receiving their bag to keep track of all oftheir materials. Even after the expo they continue to useit throughout the year, expanding your reach evenfurther. One sponsor ($3,500) OR up to three sponsors($1,500 each).

$3,500 exclusive or $1,500 each

Name Badge

Get your company’s name in front of every attendee atevery event! Each attendee must wear their name badgeto attend all events. Imprint area will include space for afull-color company logo. Sponsorship includes all feesassociated with production. One sponsor.

$3,000

Friday Night Party Co-Host

Support the premier event party of the AnnualConference & Expo. This sponsorship includes signageat the event and exhibit hall entrance, 3 minutes for yourcompany representative to speak during the event, andthe ability to welcome guests and hand out drink ticketsat the entrance. Up to 3 sponsors.

$2,500

Friday Opening Session

Kicking off the event, this session will feature theintroduction of the new President and Awards. Yourcompany representative can welcome the attendees,your company logo will be displayed prominently duringthe session, and you may also drop promotional materialin attendee seats prior to session. One sponsor.

$2,000

Annual Conference & Expo Sponsorships

All sponsorships will include recognition on the conference webpage, printed program andconference app.

October 22-24, 2020 | Jacksonville, FL

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Branded Hotel Room Key

This is your opportunity to get your company's logo inthe palm of every attendees' hands! With every checkin and every swipe attendees will see your logo andbe reminded of your support for FSNA. One sponsor.

$2,000

App Push Notifications

Send out 3 push notifications during the event topromote your company and products. An examplenotification could be: "Make sure to stop by Booth ###to visit Company and try our newest product!" Youroptions are limitless - within the 145 character limit.One sponsor.

$600

Exhibit Hall Lounge "Pit Stops"

What could you do with an additional 600 square feetin the exhibit hall... maybe decorate and invite in SFSprofessionals? Sponsor sign displaying company logowill be provided by FSNA. Ideas for your lounge mustbe approved by FSNA prior to the expo. Includescarpeting. Up to 2 Sponsors.

$1,000

Promotional Bag Inserts

Sponsor provides one promotional item to be inserted inthe conference bag, given to all attendees. Promotionalitem may include a logoed flyer, coupon, product sample,or promotional item. Item cannot be a bag and must beapproved by FSNA prior to providing items. Physicalitems and shipping are not included in the sponsorshipamount. Up to 7 sponsors.

$600

Breakout Session Facilitator

With several breakout sessions being offered, it makessense to join them! You will welcome attendees to thesession, speak about your company/product/service for2-minutes prior to the session starting, & introduce thespeaker.

$350

TAC Auction Sponsor

Get your logo in front of every attendee who visits theFSNA Resource room for the hugely popular Take aChance Auction and, this year, the 70th year historydisplay. Your sponsorship support the foundation!Sponsorship includes company logo on the Auctionsignage. One Sponsor.

$600

Annual Conference & Expo SponsorshipsOctober 22-24, 2020 | Jacksonville, FL

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App Welcome Screen

This is your opportunity to get your company's logo inthe palm of every attendees' hands! Your logo will bethe first thing attendees see when they join the event onthe conference app. One sponsor.

$1,500

Attendee Registration

Welcome each attendee as soon as they walk in & pickup their badge. Your company logo will be placed on thekick board of one registration counter, your marketingpiece distributed at the registration counters and yourlogo will added to our email confirmation and registrationpage. One sponsor.

$1,500

Reserve your space today!

Aubrie Leigh Pennekamp, Event & Communications Specialist

Call: (850) 878-1832 or Email: alpennekamp@floridaschoolnutrition.org

Terms & Conditions of Exhibit SpaceAgreement

ELIGIBLE EXHIBITS: The Florida School Nutrition Association (FSNA) reserves the rightto determine the eligibility of any company or product to exhibit in the Annual Conference& Expo and further reserves the right to reject any application and/or limit space assignedto any one company. Show management also has the right to stop exhibiting companiesfrom the showing of products or services which would negatively impact the show.

LIMITATION OF LIABILITY: The exhibitor agrees to make no claim for any reasonwhatsoever against FSNA and/or Prime F Osborn III Convention Center and/or ExcelDecorators, Inc. wherein the Expo is held, for loss, theft, damage or destruction of goods,nor for any injury to self or employees while Expo is in progress, being set up or dismantled.Exhibitor agrees to indemnify and hold harmless FSNA, Prime F Osborn III ConventionCenter , Excel Decorators, Inc. and their agents and employees, against any and all claimsof any person, arising out of acts, omissions or negligence of exhibitor, its agent oremployees. Organizer makes no warranties regarding the number of persons who willattend the event. If any term of this agreement is declared invalid or unenforceable, theremainder shall continue in full force and effect. Any action arising out of this agreement orthe Event shall be brought in Palm Beach County, Florida, and governed by the law of thatlocale, exclusive of the choice of law rules of any jurisdiction. Organizer shall be entitled torecover reasonable attorneys’ fees and costs in any action to enforce this Agreement.

LIMITATION OF EXHIBITS: FSNA reserves the right to stop or remove from Expo anyexhibitor, or their representative, performing an act or practice which in the opinion ofFSNA is objectionable or detracts from the dignity of Expo or is unethical to the businesspurpose of Expo. FSNA reserves the right to refuse admittance of exhibits or materials toExpo until all dues and fees owing are paid in full. No exhibitor shall hold any social eventor entice FSNA members off Expo floor or away from conference activities during officialExpo, conference hours, or scheduled FSNA events.

ASSIGNMENT OF SPACE: Sustaining Industry Partners receive the exhibitor contract priorto non-members. Therefore, they have the opportunity to reserve and pay for booth(s)before non-members. Full payment must accompany contract in order for booth(s) to beassigned. FSNA accepts MasterCard, Visa, American Express, Discover, and checks. Ifpayment does not accompany contract, the contract will be held until received. There are alimited number of booths that may be shared by exhibiting companies. The total number ofbooths that may be shared is twenty (20). Each of these 20 booths may only be occupiedby two (2) exhibiting companies. When space is reserved to share a booth, both exhibitingcompanies must submit separate, completed contracts. A single exhibiting company maynot request a shared booth space, without an accompanying exhibiting company that iswilling to share the space. FSNA will not match single companies who want to have ashared booth space. Each company must identify which company they are sharing theexhibit booth space with at the show.

REGISTRATION: Registration packets and badges will be distributed on show site.

CANCELLATION OR WITHDRAWAL: Cancellation of space and refund is subject to thefollowing conditions. Exhibitors shall give written notice of cancellations. If written notice isreceived on or before September 30, 2020, total monies less a $25 processing fee will berefunded to Exhibitor. Cancellation requests received after September 30, 2020 will begiven a credit towards the 2021 Expo. If FSNA cancels the Expo for COVID-19 relatedreasons, all exhibitors will be refunded 100% of total monies.

EXHIBIT RESTRICTIONS: No exhibitor or part of an exhibit will be admitted to any spaceuntil rental of that space has been paid in full. Actual selling of products from the exhibitfloor is prohibited. No exhibitor may begin dismantling their exhibit until AFTER the closinghour of Expo.The exhibitor shall properly staff the exhibit during Expo hours. Exhibitorsare liable for any damage caused to building walls, floors or columns or other exhibitors’property. Vendors for whom FSNA makes exhibit space available are those who haveproducts/services that are of interest and use to the school food service industry. Theacceptance of an exhibiting firm does not constitute an endorsement or approval by FSNAof the quality or value of claims made by the firm. One exhibitor per booth. Any exceptionsmust be made in advance in writing for consideration.

BOUNDARIES: All parts of all exhibits must be exhibited within exhibitor’s assignedspace boundaries. All exhibitors and their space must follow “The InternationalAssociation of Exhibition Management (IAEM) Guidelines for Display Rules andRegulations.” To review a copy of this document, please contact FSNA or ExcelDecorators. Aisle space is under the control of FSNA.

GENERAL SHOW POLICIES: Noisy or offensive exhibits are prohibited. Childrenunder the age of 16 are not permitted in the exhibit hall. Children under the age of 18,but older than 16, must be accompanied by a chaperone. Any exceptions will have tobe cleared through FSNA. Distribution of literature or samples must be related toexhibit and distribution limited to within exhibitor’s space. Assignment or subletting ofassigned space by exhibitor is not permitted for any reason without approval of FSNA.Exhibitor must comply with all local laws, rules, regulations and ordinances in force.The exhibitor may not display signs that are not professionally prepared or in theopinion of FSNA detract from the appearance of Expo in any manner whatsoever.Expo Manager shall have sole control over all admission policies at all times.

TERMINATION OF SHOW: If FSNA determines the premises where Expo is to be heldhas become unfit for occupancy, or if the premises are materially interfered with by anyreason of strike, embargo, injunction, act of war, act of God, act of terror, any otheremergency, or any act or event not the fault of FSNA, this agreement may beterminated by FSNA. In the event of such termination, the exhibitor waives any and alldamages to FSNA, including but not limited to travel expenses and exhibit space rentalfee.

RELOCATION OF EXHIBITS: FSNA reserves the right to alter the official floor plan,and/or reassign any exhibitor’s location as deemed advisable. FSNA further reservesthe right to make such changes, amendments and additions to these rules and suchfurther regulations as it considers necessary to act in the best interest of Expo.

BOOTH CONSTRUCTION AND SHOW SERVICES: Standard booths are limited to8 ft. background drapes and 36” high side drapes. Maximum height of standard exhibitis 8 ft. and may extend only one-half the booth depth from the back wall. Height in thefront half of the exhibit space cannot exceed 36” high, except for product height whichmay exceed the 36” height limitation. Booth decorations, furniture, signs and electricalconnections are available to the exhibitor through independent contractors who willdirectly bill the exhibitor. FSNA is not responsible for any service provided byindependent contractors.

COLLECTION POLICY: The exhibitor agrees to pay the balance due before booth(s)is/are assigned.

SECURITY: Security guard(s) will be furnished by FSNA to be on duty in the exhibithall when exhibits are closed, but the safekeeping of the exhibitor’s property shallremain the responsibility of the exhibitor.

INSURANCE: It shall be the responsibility of each exhibitor to maintain insuranceagainst injury to person or damage or loss of property.

COOKING REGULATIONS: All decorations used as backdrops and partitions forbooths must be flame retardant. Locations of all fire extinguishers must be visible; fireextinguisher locations shall be marked by readily visible signs. Portable cookingequipment may be fueled by small heat sources easily extinguishable by water, i.e.,candles, solid alcohol. Such devices must be supported by a non-combustible surface.One 2A40 BC rated fire extinguisher, with current tag, must be at each booth cookingor reheating foods with heat sources. Final rulings on the safety and allowability ofbooths performing cooking and/or heating of consumable items is at the discretion ofthe local Fire Marshal.

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Registration

NEW THIS YEAR: REGISTRATION PROCESS IS DIGITIZED!

STEP 1: Make your booth selection online. View the Online Map webpage. The map is updated in real time. This is whereyou will pick your booth(s) and provide your contact info to receive the online

registration form. You can select multiple booths at a time.

**Things to note: When you click on a booth, it will be added to your cart on theright side of the page. Selected booths will remain in your cart for 15 minutes,

and then released. If you are unable to click on a booth, someone else has it intheir cart – you will get a red error message on the right side of the page.

STEP 2: Complete the online Booth Registration Form.

An email will be sent to the contact information provided in the Online Mapsubmission. The email will confirm the booths that you have selected and includea link to the online registration form through the FSNA website that needs to becompleted for each company. This will look almost identical to the paper form

that’s been used in previous years. You will be able to join/renew your SIPmembership and add sponsorship and advertising opportunities to your order.

STEP 3: Pay the invoice online with a credit card or send a check.

A $25 processing fee will be added to all credit card purchases.

Click here to view the Online Map

Questions? Contact:Aubrie Leigh Pennekamp, Event & Communications Specialist

Call: (850) 878-1832 or Email: alpennekamp@floridaschoolnutrition.org 8