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© EUREKA Secretariat 2015 Eurostars-2 EUROSTARS WEBINAR HELPING SMES TO INNOVATE Presentation: Niki Naska Communication Manage at EUREKA Q&A: Filipa Gomes Senior Project Officer

© EUREKA Secretariat 2015 Eurostars-2 EUROSTARS WEBINAR HELPING SMES TO INNOVATE Presentation: Niki Naska Communication Manage at EUREKA Q&A: Filipa Gomes

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© EUREKA Secretariat More than €37 billion invested 3 €37+ billion projects SMEs Universities Research centres Large companies

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Page 1: © EUREKA Secretariat 2015 Eurostars-2 EUROSTARS WEBINAR HELPING SMES TO INNOVATE Presentation: Niki Naska Communication Manage at EUREKA Q&A: Filipa Gomes

© EUREKA Secretariat 2015

Eurostars-2EUROSTARS WEBINAR

HELPING SMES TO INNOVATE

Presentation: Niki Naska Communication Manage at EUREKA

Q&A: Filipa GomesSenior Project Officer

Page 2: © EUREKA Secretariat 2015 Eurostars-2 EUROSTARS WEBINAR HELPING SMES TO INNOVATE Presentation: Niki Naska Communication Manage at EUREKA Q&A: Filipa Gomes

© EUREKA Secretariat 2015

EUREKA is…

2

Intergovernmental network

Leading platform for international cooperation

Supporting market-oriented

R&D projects

Facilitating access to finance

Page 3: © EUREKA Secretariat 2015 Eurostars-2 EUROSTARS WEBINAR HELPING SMES TO INNOVATE Presentation: Niki Naska Communication Manage at EUREKA Q&A: Filipa Gomes

© EUREKA Secretariat 2015

1985 2015

More than €37 billion invested

3

€37+billion 5900+

projects

9500+SMEs

2400+Universities

2100+Researchcentres

4600+Large

companies

Page 4: © EUREKA Secretariat 2015 Eurostars-2 EUROSTARS WEBINAR HELPING SMES TO INNOVATE Presentation: Niki Naska Communication Manage at EUREKA Q&A: Filipa Gomes

© EUREKA Secretariat 2015

More than 40 EUREKA countries

4

Full members Associated countries National information points International cooperation

Page 5: © EUREKA Secretariat 2015 Eurostars-2 EUROSTARS WEBINAR HELPING SMES TO INNOVATE Presentation: Niki Naska Communication Manage at EUREKA Q&A: Filipa Gomes

© EUREKA Secretariat 2015

EUREKA instruments

5

Network Projects• Short Term Innovative Projects • Significant advance in their specific sector

Clusters Projects • Medium Term Innovative Projects • Driven by Industry (Large companies and SMEs)

Umbrellas• Support and advise on developing project ideas through international

partnerships in their specific field

Eurostars Project• Short Term Innovative Projects • Driven by R&D Performing SMEs

Page 6: © EUREKA Secretariat 2015 Eurostars-2 EUROSTARS WEBINAR HELPING SMES TO INNOVATE Presentation: Niki Naska Communication Manage at EUREKA Q&A: Filipa Gomes

© EUREKA Secretariat 2015

Eurostars is…

6

Page 7: © EUREKA Secretariat 2015 Eurostars-2 EUROSTARS WEBINAR HELPING SMES TO INNOVATE Presentation: Niki Naska Communication Manage at EUREKA Q&A: Filipa Gomes

© EUREKA Secretariat 2015

Eurostars countries

7

AustriaBulgariaBelgiumCroatiaCyprusCzech RepublicDenmarkEstoniaFinlandFranceGermanyGreece

HungaryIcelandIrelandIsraelItalyLatviaLithuaniaLuxembourgMaltaThe NetherlandsNorwayPoland

PortugalRomaniaSlovak RepublicSloveniaSouth KoreaSpainSwedenSwitzerlandTurkeyUnited Kingdom

34 countries

Page 8: © EUREKA Secretariat 2015 Eurostars-2 EUROSTARS WEBINAR HELPING SMES TO INNOVATE Presentation: Niki Naska Communication Manage at EUREKA Q&A: Filipa Gomes

© EUREKA Secretariat 2015

Eurostars under Horizon 2020

8

Page 9: © EUREKA Secretariat 2015 Eurostars-2 EUROSTARS WEBINAR HELPING SMES TO INNOVATE Presentation: Niki Naska Communication Manage at EUREKA Q&A: Filipa Gomes

© EUREKA Secretariat 2015

Eurostars in numbers

9

total costs of applications funded€1.1 billion

number of participants2600

number of approved projects783

total costs of applications€4.9 billion

number of applicants11733

number of applications3548

23%success

rate

Projects submitted Projects funded

47countriesinvolved

472Mestimated

public funding

Cut-off 1–10

Page 10: © EUREKA Secretariat 2015 Eurostars-2 EUROSTARS WEBINAR HELPING SMES TO INNOVATE Presentation: Niki Naska Communication Manage at EUREKA Q&A: Filipa Gomes

© EUREKA Secretariat 2015

SMEs in the driving seat

10

72%12%

9%6%

SME is always the project leader

R&D-performing SMEs and SMEs

University

Research institute

Large company

© EUREKA Secretariat 2015

Page 11: © EUREKA Secretariat 2015 Eurostars-2 EUROSTARS WEBINAR HELPING SMES TO INNOVATE Presentation: Niki Naska Communication Manage at EUREKA Q&A: Filipa Gomes

© EUREKA Secretariat 2015

Market oriented

11

Page 12: © EUREKA Secretariat 2015 Eurostars-2 EUROSTARS WEBINAR HELPING SMES TO INNOVATE Presentation: Niki Naska Communication Manage at EUREKA Q&A: Filipa Gomes

© EUREKA Secretariat 2015

Bottom-up

12

Page 13: © EUREKA Secretariat 2015 Eurostars-2 EUROSTARS WEBINAR HELPING SMES TO INNOVATE Presentation: Niki Naska Communication Manage at EUREKA Q&A: Filipa Gomes

© EUREKA Secretariat 2015

A typical Eurostars project

13

average project cost

€1.4 million

average duration

29 months

2–3 countries

3–4 participantsData for

Cut-off 1–10

Page 14: © EUREKA Secretariat 2015 Eurostars-2 EUROSTARS WEBINAR HELPING SMES TO INNOVATE Presentation: Niki Naska Communication Manage at EUREKA Q&A: Filipa Gomes

© EUREKA Secretariat 2015

Impact

14

Page 15: © EUREKA Secretariat 2015 Eurostars-2 EUROSTARS WEBINAR HELPING SMES TO INNOVATE Presentation: Niki Naska Communication Manage at EUREKA Q&A: Filipa Gomes

© EUREKA Secretariat 2015

Impact

15

Page 16: © EUREKA Secretariat 2015 Eurostars-2 EUROSTARS WEBINAR HELPING SMES TO INNOVATE Presentation: Niki Naska Communication Manage at EUREKA Q&A: Filipa Gomes

© EUREKA Secretariat 2015

Real reasons to participate

16

You want to do something that is too big to do alone

You need access to someone else’s science/ technology

Requires collaboration across the value chain

You have a solution for someone else

Access skills you do not have

Access new markets

Share risks

Page 17: © EUREKA Secretariat 2015 Eurostars-2 EUROSTARS WEBINAR HELPING SMES TO INNOVATE Presentation: Niki Naska Communication Manage at EUREKA Q&A: Filipa Gomes

© EUREKA Secretariat 2015

Eurostars process

17© EUREKA Secretariat 2015

Page 18: © EUREKA Secretariat 2015 Eurostars-2 EUROSTARS WEBINAR HELPING SMES TO INNOVATE Presentation: Niki Naska Communication Manage at EUREKA Q&A: Filipa Gomes

© EUREKA Secretariat 2015

Easy application

18

Page 19: © EUREKA Secretariat 2015 Eurostars-2 EUROSTARS WEBINAR HELPING SMES TO INNOVATE Presentation: Niki Naska Communication Manage at EUREKA Q&A: Filipa Gomes

© EUREKA Secretariat 2015

Content of the application

19

• Project Pitch: Overview of your project• Business case: Why ? (how will it get to market,

competition, IPR,…)• Project description: What is it about?• Work packages: How, by whom, .. ?• Participants: Who are you? How is structured

your consortium?• Project annexes

Page 20: © EUREKA Secretariat 2015 Eurostars-2 EUROSTARS WEBINAR HELPING SMES TO INNOVATE Presentation: Niki Naska Communication Manage at EUREKA Q&A: Filipa Gomes

© EUREKA Secretariat 2015

Application: TO DO LIST

20

1. Check if your organization is eligible to receive funding Speak to your NPC about all available options!

2. Complete all sections of the application form3. Ensure that each organization has the correct status4. Ensure that all contact details are correct5. Upload annexes6. Double-check content – proof reading is the cheapest way

of making your application better7. Check your application form is complete8. Check your application is eligible9. Submit !!!

Page 21: © EUREKA Secretariat 2015 Eurostars-2 EUROSTARS WEBINAR HELPING SMES TO INNOVATE Presentation: Niki Naska Communication Manage at EUREKA Q&A: Filipa Gomes

© EUREKA Secretariat 2015

Evaluation

21

Page 22: © EUREKA Secretariat 2015 Eurostars-2 EUROSTARS WEBINAR HELPING SMES TO INNOVATE Presentation: Niki Naska Communication Manage at EUREKA Q&A: Filipa Gomes

© EUREKA Secretariat 2015

Eligibility

22

Page 23: © EUREKA Secretariat 2015 Eurostars-2 EUROSTARS WEBINAR HELPING SMES TO INNOVATE Presentation: Niki Naska Communication Manage at EUREKA Q&A: Filipa Gomes

© EUREKA Secretariat 2015

Evaluation criteria

23

Page 24: © EUREKA Secretariat 2015 Eurostars-2 EUROSTARS WEBINAR HELPING SMES TO INNOVATE Presentation: Niki Naska Communication Manage at EUREKA Q&A: Filipa Gomes

© EUREKA Secretariat 2015

1st step: Assessment by independent experts

24

Page 25: © EUREKA Secretariat 2015 Eurostars-2 EUROSTARS WEBINAR HELPING SMES TO INNOVATE Presentation: Niki Naska Communication Manage at EUREKA Q&A: Filipa Gomes

© EUREKA Secretariat 2015

2nd step: Scoring and ranking by independent panel

25

• Only projects rated above the quality thresholds are recommended for funding• The funding of projects is following the ranking list until national budget exhaustion• The funding of partners is based on the national funding rules

Page 26: © EUREKA Secretariat 2015 Eurostars-2 EUROSTARS WEBINAR HELPING SMES TO INNOVATE Presentation: Niki Naska Communication Manage at EUREKA Q&A: Filipa Gomes

© EUREKA Secretariat 2015

Decentralized funding

26

Page 27: © EUREKA Secretariat 2015 Eurostars-2 EUROSTARS WEBINAR HELPING SMES TO INNOVATE Presentation: Niki Naska Communication Manage at EUREKA Q&A: Filipa Gomes

© EUREKA Secretariat 2015

Timing

27

Time-to-contract is within 4 to 7 months

Page 28: © EUREKA Secretariat 2015 Eurostars-2 EUROSTARS WEBINAR HELPING SMES TO INNOVATE Presentation: Niki Naska Communication Manage at EUREKA Q&A: Filipa Gomes

© EUREKA Secretariat 2015

Monitoring progress

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Page 29: © EUREKA Secretariat 2015 Eurostars-2 EUROSTARS WEBINAR HELPING SMES TO INNOVATE Presentation: Niki Naska Communication Manage at EUREKA Q&A: Filipa Gomes

© EUREKA Secretariat 2015

Eurostars, SME, & Fast-Track…

29

Similar, complementary … but different

• Industrial innovation

• Bottom up (mostly)

• Target group• Consortium make-up• Time to grant• Success rates

One size does not fit all - giving applicants a choice

Page 30: © EUREKA Secretariat 2015 Eurostars-2 EUROSTARS WEBINAR HELPING SMES TO INNOVATE Presentation: Niki Naska Communication Manage at EUREKA Q&A: Filipa Gomes

© EUREKA Secretariat 2015

Eurostars, SME, & Fast-Track…

30

Eurostars-2R&D SMEs

SME Instr. P2Innovative

SMEs

FTIInnovative Companies

Target Group Consortium make-up (min.)

Eurostars-22

internationalpartners

SME Instr. P21 applicant

FTI3-5 partners

Page 31: © EUREKA Secretariat 2015 Eurostars-2 EUROSTARS WEBINAR HELPING SMES TO INNOVATE Presentation: Niki Naska Communication Manage at EUREKA Q&A: Filipa Gomes

© EUREKA Secretariat 2015

Eurostars, SME, & Fast-Track…

31

Eurostars 2<7 months

SME Instr. P26 months

FTI6 months

Time to grant

Eurostars 2>25% (~75%)

SME Instr. P210-12% (~42%)

FTI5%

Success rate

Page 32: © EUREKA Secretariat 2015 Eurostars-2 EUROSTARS WEBINAR HELPING SMES TO INNOVATE Presentation: Niki Naska Communication Manage at EUREKA Q&A: Filipa Gomes

© EUREKA Secretariat 2015

Eurostars, SME, & Fast-Track…

32

Eurostars is about

• Fast decision - 13-19 weeks from application to result

• Immediate and detailed feedback on success and failure

• Bottom up in technology, market and funding decision

• Great for start-ups

• Local contacts with specialist knowledge

Page 33: © EUREKA Secretariat 2015 Eurostars-2 EUROSTARS WEBINAR HELPING SMES TO INNOVATE Presentation: Niki Naska Communication Manage at EUREKA Q&A: Filipa Gomes

© EUREKA Secretariat 2015

Factors for Success - Planning

33

• Be available > Allow time for necessary preparation (partner search, project

proposal, consortium agreement…)

• Build up a « win-win » cooperation > Show complementarities and added value of trans-national

partnership during and after the project

• Show partnership’s ability to meet its commitments> Demonstrate each party’s management, scientific and

technical skills as well as its available financial resources for the project

• In austerity, tax payers money is a scarce resource> Demonstrate the fact that you have good financial health and

have considered all of your options.> If you are too risky, you might not be able to access support.

Page 34: © EUREKA Secretariat 2015 Eurostars-2 EUROSTARS WEBINAR HELPING SMES TO INNOVATE Presentation: Niki Naska Communication Manage at EUREKA Q&A: Filipa Gomes

© EUREKA Secretariat 2015

Factors for Success

34

• Set clear, measurable and verifiable objectives> Define success indicators for technological performance as well as

the commercial and financial targets to achieve

• Demonstrate clearly why the projects should be financed> Highlight the risks and the strategic character of the project in

terms of expected commercial and financial impact on a European scale

> Is it value for money?

• Be technologically ambitious while remaining realistic> Define a methodical approach in line with partnership, budget and

time limit set for the completion of the project and the marketing of its results

Page 35: © EUREKA Secretariat 2015 Eurostars-2 EUROSTARS WEBINAR HELPING SMES TO INNOVATE Presentation: Niki Naska Communication Manage at EUREKA Q&A: Filipa Gomes

© EUREKA Secretariat 2015

Factors for Success

35

• Point out the innovative nature of the proposal submitted> Present new industrial applications and their impact on the industry

sector and relevant markets

• Describing the technology is the easy bit there is more…> Who are you? Describe the benefits of this partnership, the added

value that each organisation brings?> Focus on the project methodology (objectives, means, results)> Appropriate and realistic cost breakdown> Analyse the risks. How will you mitigate against them?

Page 36: © EUREKA Secretariat 2015 Eurostars-2 EUROSTARS WEBINAR HELPING SMES TO INNOVATE Presentation: Niki Naska Communication Manage at EUREKA Q&A: Filipa Gomes

© EUREKA Secretariat 2015

Factors for Success

36

• Don’t forget your market (it sounds strange, but people do)> Product plans, exploitation plans, commercialisation strategy.> Analysis and comparison with state of the art.> Barriers to market entry?> Competitive advantages?> Realistic market share? Will you actually make ROI?> Or how to protect it – Good IPR analysis/strategies are rare

• Fill in the project application carefully and ensure it is clear > Promote the key elements the evaluators are looking for and ask an

objective party to read it> Proof read it – this is the cheapest way of making it better.

• Don’t allow yourself to be surprised by anything> Do your homework> Speak to your National Project Coordinator (NPC)

Page 37: © EUREKA Secretariat 2015 Eurostars-2 EUROSTARS WEBINAR HELPING SMES TO INNOVATE Presentation: Niki Naska Communication Manage at EUREKA Q&A: Filipa Gomes

© EUREKA Secretariat 2015

Any Questions?

Page 38: © EUREKA Secretariat 2015 Eurostars-2 EUROSTARS WEBINAR HELPING SMES TO INNOVATE Presentation: Niki Naska Communication Manage at EUREKA Q&A: Filipa Gomes

© EUREKA Secretariat 2015

Niki Naska

[email protected]

Good luck!