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© copyright PRIME 2011
pr ime
PRIMESenior Enterprise
Entreprendre en Bretagne après 50 ans
Conference18 February 2011
Peter BennieDirector of Development
www.prime.org.ukwww.primebusinessclub.com
© copyright PRIME 2011
pr ime PRIME
Established in 1999 as an Initiative ofHRH The Prince of Wales
© copyright PRIME 2011
pr ime
PRIME
The only national organisation dedicated to promoting 50+ self-employment and enterprise
TARGET MARKETOver 50s who are unemployed or under threat of
redundancy
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pr ime PRIME
FOCUS
Raise Awareness of Enterprise
Inspire and Stimulate Interest
Support, Motivate
Train and Advise
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Background• PRIME has working knowledge of the 50+
market over the last 10 years• PRIME works with a national network of
Partners and Providers across the UK• PRIME delivers 50+ Employment, Enterprise
and Mentoring programmes and Training• PRIME conducts research and develops
strategies for the over 50s• PRIME works with Government at National,
Regional and Local level
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Key Partners
• JobCentre Plus• Employment Programme providers• Careers Guidance and Education • Business Link and Enterprise
Agencies• HM Revenue & Customs
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pr ime Barriers and Challenges
faced by PRIME’s over 50s clients:
Enterprise
Business Support
Customer segmentation
Service offer differentiation
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pr ime Key Barriers to Enterprise
PRIME survey:
“Why did you delay starting your business?”
1 Money
2 Found employment
3 Health
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pr ime Other Barriers to Enterprise
Caring responsibilities
Lack of Business Idea
Inadequate help
‘Gave up’
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pr ime Other Barriers to Enterprise
Conditioning/institutionalisation
Lack of enterprise awareness
Lack of confidence
Lack of enterprise skills
Perceptions of risk
Peer pressure
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pr ime Barriers to Engaging with
Business Support
Reluctance to engage with youth-centric initiatives
Lack of awareness or familiarity
Lack of confidence
Image/perceptions - “Not relevant to me”
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C. Enterprise Ready / Able to pay – not a core client
3.Carers
6. 5
0+
thre
aten
ed
wit
h
red
un
dan
cy
5.Of State Pension Age but with inadequate income
4.Retired early with inadequate pension
2.Unregistered workless1. Registered Unemployed – JSA & IB/ESA Claimants
A. Workless & redundancy threatened. Hard to reach, need confidence building and a
bigger range of competencies
B. Workless & redundancy threatened. Need confidence, some competencies
CB
A
SE
GM
EN
TA
TIO
N
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pr ime Service offer differentiation
Outreach, enterprise awareness events
Format:
Non-threatening venue and language, Role models, local Business Support
Aimed at:
Not enterprise ready
Lacking awareness and familiarity
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pr ime Service offer differentiation
Ideas for Business workshop
Format:
Group session, workbook
Aimed at:
Comfortable with idea of ‘enterprise’
Needing help in identifying transferable skills and experience
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pr ime Service offer differentiation
Mentoring Programme
Format:
Volunteer mentor, face-to-face sessions
Aimed at:
Needing motivation and focus
Lacking support from family/friends
Need to consolidate ideas/options
© copyright PRIME 2011
pr ime
PRIMESenior Enterprise
Entreprendre en Bretagne après 50 ans
Conference18 February 2011
Peter BennieDirector of Development
www.prime.org.ukwww.primebusinessclub.com
