Clarity 清澈明確 Creativity 創造力 Uniqueness 獨特 Integrity 完整 Expression 表现力 Style 風格 User Interaction 用戶互動

藝術性的考慮

Artistic

Con

sidera

tion

s

Clarity Strong idea (clear direction) Architectural Aesthetic (Concept

Development) Effective Communication (Coherence,

Cohesiveness, Fluidity) Flow of Presentation (Interactive,

Linear, Non-Linear) The beauty of “Simplicity”

Let’s Perform! Class Exercise

One Clear, Simple Idea!

Interpret one of your classmate Several students represent different media

sources, use voice, chanting, gesture to present:

Chinese name, English name, major stream, student number, physical features, color of clothing, any other elements about that “person”.

Creativity“Power of Imagination”

Content (innovative ideas for fulfillment of task)

Use of Media

1. technological invention – both software & hardware;

2. new ways of using existing technology & traditional artforms)

Creativity“Power of Imagination”

Presentation Style:

Interface design, color, sound, video, other? Ideas Meet tools. (e.g., kiosk for ???, CD) Some Unusual contextual arrangement

(e.g., visual fish & audio human conversation, non-related video subtitle)

Uniqueness

1. Ideas

2. Choice of media

Some descriptive words: Unconventional Refreshing Distinctiveness Extraordinary

Integrity Do you use the right means to achieve

the goal? Main idea / Content Vs. Supporting

elements Balance between subject matter and

media applications User Experience (Structural design)

Seamless Integration of Media

Expression

Representation of ideas vision, message, voice, opinion, story-

telling “The right media for the right reason” Attachment Vs. Detachment Arise users’ emotions? “Touching” feeling?

Style

Originality Personality Form Approach ***Cultural Implications

Y0UNG-HAE CHANG

Interaction

Communication

*Message, information, Cognitive / perceptual idea can be transmitted

(digital process: encoding – decoding) Interface design Possible way of interaction – 5 human Senses:

Vision, hearing, smell, taste, touch

Interaction

***Are we utilizing all the human senses in multimedia technology?

*** In modern time, we are pre-dominated by visual sense.

Modern sound technology developed faster than visual technology. When computer technology advances, visual effect became the main subject for developers – DIGITAL IMAGING

Can human senses can totally digitalized? Smell? Taste? Touch?

Media Device for “Smell”

3-Vile(TM) System

With the RealAroma Drive(TM), and RATML(SM) (Real Aroma Text Markup Language) you can share smells in real time over the Internet.

http://realaroma.com

RATML (Real Aroma Text Markup Language)SYNTAX <SMELL="#FFFFFF">

#303333 Chipped Paint (Lead-based) #D9D9F3 Cigarette Smoke #D19275 Coconut #A67D3D Cookie Dough #38B0DE Daffodil #42426F Daisy #238E23 Desert #238E68 Dessert #FFFFFF Diaper (Empty) #F0FFDD Diaper (Full) #F533DD Diaper (Full, 3 days in hamper) #DB7093 Dirty Ashtray #E13399 Dirty Laundry #EAADEA Dog Gas

#8E236B Droppings (Human) #8E6B23 Droppings (Labrador) #8F8FBD Droppings (Rabbit) #5D5D5D Dust #BDBDBD Ear Wax #CC3299 Eucalyptus #93DB70 Fish Food #32CD99 Flowers (Generic Bouquet) #3299CC French Fries #9F5F9F French Onion Dip #32CD32 French Perfume #A8A8A8 Fresh Baked Bread #00FFFF Fresh Cut Wood (Cedar) #00FF7F Fresh Cut Wood (Pine) #2F4F4F Fried Chicken #3232CD Fried Fish #B5A642 Fruit Cocktail #8033DD Fruit Salad #2F4F2F Frying Onions

Most of the time during production process, you are mediator in several aspects:

1. Individual creative freedom Vs. Company / Client expectation

2. Innovative ideas Vs. Resources availability (funding, manpower, equipment, TIME)

3. Team management – Are the right people doing the right job? Artists and programmers work well together? Does the team going towards the same direction?

Be very flexible along the way! Sensitive to potential issues Prepare for changes No matter what, get the job done on time!

Reality C

oncernR

eality Concern

Example of online multimedia Example of online multimedia ProjectProject

Bill ViolaBill Viola Exhibition Exhibition