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Big Market, Big OpportunitiesShanna CarrowAmy Wilson

+The Big Opportunity

Southwest airlines seatbelt problem

New Opportunity: Target market Obese people

Extend-Its.com

+Statistics

2006: 60 million Americans qualified as obese

2010: 35.7% of the US population considered obese 2010 census: 308,745,538 Americans

308,745,538 X .357 = 110,222,157

Non-Hispanic blacks have the highest rates of obesity (44.1%) compared with Mexican Americans (39.3%), all Hispanics (37.9%) and non-Hispanic whites (32.6%)

Since the 1880's America has started to grow at a rapid rate

+New Opportunity

http://www.extend-its.com/

http://www.scale-it.com/

http://news.consumerreports.org/cars/2010/08/plussize-models-best-cars-for-larger-drivers.html (cars)

Toilet seats, cars, furniture

+New Market

+Airlines and Traveling

Southwest’s Policy for Obese/Overweight

Customer of Size Two-Seat purchase http://www.southwest.com/html/generated/help/faqs/extra_

seat_policy_faq.htm

Travelocity http://www.youtube.com/watch?v=R_DeHNSLlaU

+Happy Getaways or Not?

Freedom Paradise Resort for overweight Large robes Large rooms Success?

"At some point you've just got to live.”

Butterfly Lounge High stools Elevated tables Success?

+How to Market?

How to market without pointing out the obvious?

Offer but don’t market? Dove

Trial and error Offer heavy duty chairs Mistaken for normal chairs

+Class Discussion

What other opportunities/products are available to market?

Do you think its a fairly untouched market segment that has potential?

Is not advertising the best policy?

Is marketing to the obese contributing to a problem or just accepting it?

+Sources

Cdc.gov

Money.cnn.com