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Benchmarking Shatha Zaidan

Princess Nora UniversityFaculty of Business and Administration

2013

+Benchmarking defined

The process of comparing and measuring an organization’s operation or its internal process against those of a best-in-class performer from inside or outside its industry.

+Rationale for benchmarking

Benchmarking is a case of comparing your company with the best in the world organizations must be improving always or they will be out of business.

Benchmarking is used to show which processes are candidates for continual improvement and which require major change it’s the fastest way to significant performance improvement.

Commitment to total quality management.

+Prerequisites to benchmarking Will and commitment

Vision and strategic objective link

Goal to become the best not simple improved

Openness to new ideas

Identifying key business processes

Understanding of existing processes, products, services, practices, and customer needs

Process documented

Process to analysis skills

Research communication and team-building skills

+Obstacles to successful benchmarking Internal focus Unrealistic timetable Poor team composition Settling for “ok-in-class” Improper emphasis Insensitivity to partners Limited top management support

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Benchmarking approach and process

+Use of benchmarking data

Benchmarking produces quantitative and qualitative informationQuantitative information is the point of which further progress is measured and used as the basis for improvement objectives.Qualitative information covers personnel policies, training, management style that provides insights on how benchmarking partners got to be best-in-class.