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P . A . S . K“BECAUSE LIFE SHOULD BE SIMPLE”
PRI DRAGER . AVERY GARDNER . STEVE BARRIENTOS . KENNETH KEITT
MEET OUR TEAM
Pri Drager
Avery Gardner
Steve Barrientos
Kenneth Keitt
P.A.S.K
P.A.S.K
P.A.S.KP.A.S.K
P.A.S.K
P.A.S.KP.A.S.KP.A.S.K
WHO IS P.A.S.K?
P.A.S.K... Because life should be simple.
P.A.S.K was built with four key elements in mind:
ProductionAwarenessSatisfactionKnowledge
THE FOUNDATION OF OUR COMPANY
OUR MISSION
P.A.S.K provides opportunities
for consumers who are in need
of technology that aides them
in everyday life. Through
innovation, technology, and
superior customer service, our
products will improve and
simplify our consumers’ needs
and wants.
To become the leader in universal designed homes.
OUR GOAL
INTRODUCING…
AquaTechTHE AUTOMATIC SHOWER
DOOR PIONEER
• AquaTech is an automatic
shower door.
• Specifically for disabled
consumers and elderly, but
perfect for everybody.
• As technology advances,
we want to make sure we
are using it to the benefit
of these consumers
WHY WE’RE DIFFERENTACCESSIBLE SHOWERS
HAVE BEEN MADE BEFORE, BUT NONE HAVE BEEN
DESIGNED LIKE AquaTech!
Showers normally made for disabled consumers look very clinical and do not have a door.
AquaTech was made because P.A.S.K wants these consumers to still feel at home when they are bathing, not as if they are in a
rehabilitation center.
The standard AquaTechThe extraordinary
versus
Why did we create AquaTech?
“BECAUSE LIFE SHOULD BE SIMPLE”
AquaTech was created specifically for people who have physical
disabilities/people who have trouble getting in and out the shower.
AquaTech was created to make life simple.
How does AquaTech work?
ENJOY. PUSH.
AquaTech consists of:• two switches which activate the door (one waterproof and
one not)• sliding door
• waterproof electronic system.AquaTech uses:Simple rolling technology
- The doors are fixated on rollers which can be automatically and manually activated
SLIDE.
DESIGNING AquaTech Standard design:
o glass and fiberglasso tile perimetero 1 shower heado Grab bars for safetyo lever to turn on and offo On and off waterproof buttono Emergency button
It meets the consumers’ needs without diminishing the look and feel of the bathroom – practical and stylish.
Extra features:
o extra shower heads
o different types of shower
heads, (waterfall shower
heads, messaging shower
head, shape and sharpen
showerhead, ceiling-mounted
showerheads)
o Additional grab bars
o In-shower lighting
o Intercom for added saftey
AquaTech : Ensuring Your Safety
Of course, technology and design matter to us; but not as much as your safety matters!
OUR ROLE IN YOUR SAFTEY:
• Aside from routine maintenance check-ups, we install:• Emergency button is located
above the indoor waterproof switch• Disables the automatic system
and lets you open the shower door manually.
• Shatter proof glass • Handle bars
• Allows you to maintain stability
and prevent falling. • Built-in rugged anti-slip
materialOur warranty offers:
• 20 year warranty (extensions available)*• Free-of-charge repairs**• Routine check-ups and maintenance visits/phone
calls
Costs Associated with Our Product
Most of our costs are Fixed, while only a little over $100,000 are Variable,
knowing the Fixed is better in a way, knowing that is all we need to put out of
pocket, while Variable could go either end of the spectrum, either costing more then estimated, or
less then we thought originally.
Product Manufacturing - $50,000
Marketing Research - $20,000
Competitive Intelligence -
$25,000
Packaging - $40,000
Intermediaries - $75,000
Distribution Network - -$60,000
On-line promotion - $45,000
Costs Associated with Our Product
Total = $507,050 Fixed Costs + Variable
Costs = Total Costs“$117,050 + $390,000 =
$507,050”
Break - Even Total Costs / Price of
Product “$507,050 / $3,400 ≈
149 units”
Off-line promotion - $65,000
Promotional tools design - $35,000
Promotion tools production - $40,000
Media costs - $35,000
Domain name registration- $250
Web-site development – design -
$15,000
Web-site hosting - $1,800 per year
Our Price Against the Competition
Some of our competitors are higher in cost, but still do not offer as high a quality that we provide.
They try to catch the consumer by involving all the add-ons by (grab-
bars, and for a steadier door).
Our product is being sold at $3,400, and all of the add-ons our
competitors mention are extra, are included into our price already.
We have no reason to trick the consumer to make more money
when we are a company that wants to make a easier living
situation.
1. Access INC – $2,800
2. BarrierFree –
$3,800
3. Bathing Solutions- $3,000
4. My-bath – $6,900
AquaTech : Sliding into the future
In 2012, AquaTech will surly heighten the expectations of disabled and elderly
consumers. With AquaTech, P.A.S.K took a simple idea to develop an easy to
use and practical, high-quality product, all while keeping prices low.
We truly care about our consumers and their well-being. AquaTech was inspired by them!
This is just step one in P.A.S.K’s goal to become the leader in accessible home design. Join us on our journey!
P.A.S.K.
ANY QUESTIONS?
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THANK YOU!
P.A.S.K “BECAUSE LIFE SHOULD BE SIMPLE”
PRI DRAGER . AVERY GARDNER . STEVE BARRIENTOS . KENNETH KEITT