· archer – performance! · hand size

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When you think of the new Hoyt Vicxen it wouldprobably be best if you did not picture the typ-ical youth/women’s bow. Instead, think of the

top-end adult hunting bows that drive thousands totheir local pro shops each year to make that all impor-tant purchase. The Vicxen is designed to give the diehardfemale bowhunter more than a token gesture – it is aserious rig that just happens to have specs designed forwomen.

Hoyt’s Vicxen is outfitted with parallel ZRS 12 splitlimbs, Cam & ½ PLUS eccentric system, TEC LITE riser,180 Pro-Fit grip, Pro-Lock limb pockets, limb mountedAlpha Shox vibration dampers and a Stealth Shot stringsuppressor.

TEC for the guys – TEC for the girlsYou can’t claim to build a serious rig for women

bowhunters if you don’t incorporate your top technolo-gies into the bow. The cornerstone for Hoyt’s Vicxen istheir easily recognizable and popular TEC LITE riser. So,not only did the Vicxen get the TEC (Total EngineeringConcept) riser design, it got the latest, slimmer TEC LITEversion of that design – the same type riser found on the2010 Maxxis.

What exactly is the TEC design? Basically the TECplatform consists of a thin truss that loops back behindthe shooter’s bow hand. At its widest point the Vicxenriser spans approximately 4 inches, which is significant-ly wider than most risers on the market. Hoyt comparestheir bow handle truss to the structural design of abridge in which the load and stress is distributedthrough its trusses creating stability and reduced flex.According to Hoyt’s advertising it takes 2.5 traditionalrisers to equal the strength of one TEC riser. A stiff andstrong bow with a truss structure has many benefitsincluding longer product life, reduced vibration throughthe handle, decreased shot noise and increased accuracythrough decreased flex. To construct the lighter TEC riserHoyt CNC machines an aluminum base piece into anopen format with chamfers, grooves and multiple largecutouts that reduce overall mass weight. Each end of theriser flares out to create a platform for the new Pro-Locklimb pocket system.

Hoyt’s TEC LITE riser is configured with a reflexdesign. A reflex configuration is one that positions thelimb pocket pivot points in front of (further away fromthe shooter) the deepest part of the grip. This is done toincrease what is known as the power stroke. Power strokeis the actual distance that the archer moves the stringfrom its resting position to full draw. Thinking inextremes will help to understand how this happens – ifthe bow had an extremely deflexed riser the limb pocketswould be positioned far behind (closer to the shooter)the grip. This would place the cams and string much

closer to the shooter aswell, which means that thestring would need to moveonly a short distance to getto full draw; a very shortpower stroke. Of course, theopposite is true of a reflexriser. The string is muchcloser to the grip and thearcher has to move thestring significantly furtherto reach full draw. All elsebeing equal, the longer abow’s power stroke themore speed it will generate.

Another Vicxen featurethat spells “top-end rig” isthe Pro-Fit grip. This popu-lar system includes fourgrip styles that share a com-mon mounting platform.Those styles include woodside plates, high-wrist one-piece wood grip, standardone-piece wood grip andthe 180 Grip, which is madewith a thermoplastic elas-tomer material andincludes an inlay of theHoyt Buck logo – in the caseof the Vicxen the inlay ispink!

Other riser-based fea-tures include a stainlesssteel stabilizer-mountinginsert, Stealth Shot StringSuppression System andcarbon cable guard withinjection molded slide.Hunting risers are either film dipped in Realtree’s APGcamo or given a Black Out powder coat. Limbs match theriser except on the Half & Half option, which is a combi-nation of a Black Out riser and Realtree APG limbs.Anodized target colors include Blue Fusion, Red Fusion,Orange, Cobalt Blue or Jet Black. There is also a customPearl White paint option.

So, what makes this a bow for the female archer?· The same thing that makes a bow good for a male

archer – performance!· Hoyt’s 180 Pro Fit grip, which came on the test bow, is

super comfortable and sized well for just about anyhand size.

· We all want a shock free and quiet shot – the TEC riser

Vicxen limbs are decoratedwith the Hoyt logo, Vicxengraphic and Vicki Cianciarulo’ssignature.

Sept10AT122-131.qxp 7/28/2010 4:20 PM Page 128

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design and Stealth Shot String Suppressor play a bigpart in this bow’s success.

Highly Adjustable High PerformanceHoyt’s Vicxen is powered by the Cam & 1/2 PLUS,

which is a hybrid cam system. For an explanation ofhybrid cam systems please reference the Hoyt CarbonMatrix bow review also found in this issue of ArrowTradeMagazine. The Cam & 1/2 Plus control and power camsride on steel axles and sealed ball bearings for decreasedfriction and increased efficiency. Draw lengths areadjustable from 23 to 29 inches in 1/2 inch incrementsusing a rotating inner-cam module. There are severalcam sizes, each with 2-1/2 inches of adjustment afford-ed by the inner-cam module. Letoff is available at 65 or75 percent. As can be seen in the attached draw forcecurve the Vicxen protects Hoyt’s reputation for smoothdrawing bows. The Vicxen’s IBO speed is advertised at306 fps. Hoyt loads up the eccentric system with their

custom Fuse strings and cables – pink and black twist!

So, what makes this a bow for the female archer?· Just like any other Hoyt flagship bow the Vicxen is

blessed with a super smooth draw and comfortableletoff.

· The pink and black twist bow string and cables lookgreat – a nice touch.

· An easily adjustable draw length is good for both youand the customer.

Parallel Limbs and Pivoting Pockets The Vicxen’s ZRS 12 split limbs are machined from a

single laminate fiberglass material and in final formmeasure 12 inches in length. Hoyt puts all of their limb

By Jon E. Silks

HoytModel: VicxenWebsite: www hoyt com

Bow Specifications

Manufacturer:

Website: www.hoyt.com

Realtree APG, Black Out, Half-n-Half180 Pro Fit Grip

FinishGripRiserAxle-to-axle length 33"

Draw Weights 30, 40, 50, 60, and 70 lb peakDraw Lengths 23-29" in 1/2" inc, modular

Reflex, CNC Machined Aluminum

Cable GuardAdvertised IBO 306 fps Warranty Limited LifetimeEccentrics Cam & 1/2 PLUS MSRP $729.00

6.75" Limb PocketsMass Weight 4.1 lbs LimbsLet-off

Brace Height

65 and 75 percent

Pro-Lock, PivotingZRS 12, Single laminate split limb, Carbon rod with slide

Eccentrics Cam & 1/2 PLUS MSRP $729.00Strings/Cables Fuse Custom

� Draw Length will be set to 24” (+ 0.25” -0.00”)� Properly spined arrows will be selected at 260 and 325 grains� All arrow velocity ratings must be measured using a shooting machine/mechanical release

Test Parameters� Bow weight: 40 pounds +/- 0.1 pounds

� A minimum of five shots must be chronographed using an arrow as defined above. The five shots will then be averaged to obtain the final result. All velocity values for a given arrow must fall within a range of 2 ft/sec

� All arrow velocity ratings must be measured using a shooting machine/mechanical release

� A chronograph with a minimum of two gates set no more than 48” apart will be used. The i iti l t ill b t t 36” f th f t f th b ’ h dlinitial gate will be set at 36” from the front of the bow’s handle.

35 pounds 260 Grain Arrow



213 206 226

Velocity Test Results35 pounds 325

Grain Arrow

Shot # 1 194

226

194 212 206 227

194

Shot # 3

213 206 226

212 206

Shot # 1 194

Shot # 2

227

Shot # 5 195 213 206 226

Shot # 4 195 213 206

972 1063 1030 1132

206 226.4

5 Shot Total

Average Velocity 194.4 212.6

Hoyt offers the Vicxen in three hunting finishesand in six target colors. Hunters can get this Realtree APG HD version, a Black Out model or a Half and Half which uses Realtree camo limbs and a black riser.


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designs through the ringer, so to speak,as each design is tested to 1,000 dry firesat 80 pounds and 30 inch draw length.Each individual split limb measuresonly 5/8 inch wide and when combinedwith the other creates an overall widthof nearly 2 inches. This combined widthincreases lateral and torsional stabilitywhile decreasing mass and weight. Splitlimbs have an inherent advantage oversolid limbs in that they eliminate twostress points common in traditionalsolid limbs. First, they do away with theV-groove needed to make way for theeccentrics and second, there is no needfor the smaller V-groove/notch neededfor the limb bolt to pass through. Bothof these areas are stress points (areaswhere cracking is more likely to initiateand propagate) on solid limb bows.

One of the more important aspectsof the Vicxen ZRS 12 limbs is their paral-lel position at full draw. Limbs thatreach a parallel position at full draw dis-tribute the force from release in equaland opposite directions. Basically thiscauses the leftover energy after pro-pelling the arrow to be cancelled out asthe limbs act in opposition to oneanother. A bow that incorporates thistechnology has significantly reducedshock, vibration and noise as comparedto a similar bow with upright limb sets.Limb sets are available in 30, 40, 50, 60and 70 pound peak draw weightoptions.

Hoyt brings out their best limbpocket technology for the Vicxen – nocorner cutting on this rig. The Pro-Lockpocket clamps and squeezes the limbswhen installed, which serves to create azero tolerance fit and eliminate limb shifting.Importantly, the Pro-Lock pockets pivot during the drawweight adjustment process. A pivoting pocket, rather

than a pivoting limb, more precisely controls the move-ment and tolerances at this critical interface. Pockets areCNC machined from aluminum and finished to match

the riser.

So, what makes this a bow forthe female archer?· Have you ever witnessed Vicki Cianciarulo down one of her manyhuge animals (Bigger than Ralph’sof course)? She is deadly with abow and I’m sure she is all aboutaccuracy. Again, Hoyt shows thatthey are serious about engineeringa top-notch rig by applying theirleading limb pocket to the Vicxen.· Limb sets are offered in a widerange of draw weights that should

Set up of the Vicxen starts with asimple level check. Here, an AppleArchery Bow Vise is used to “squareup” the test rig.

Several chronographs are used in testing forArrowTrade bow reports. Shown here is theCompetition Electronics Pro Chrono Digital.

The Vicxen’s Cam & 1/2 PLUS is a hybrid stylecam system that features a rotating inner camfor easy draw length adjustments. Womenarchers are sure to find what they are lookingfor with draw length ranging from 23 to 29inches and draw weights from 20 to 70pounds!


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suit just about any woman archer – 20 to 70 pounds!· Man or woman – we all want to know we can rely on

our bow and to do that we need to trust the limbs.Hoyt leaves no doubt with their incredible 1,000 cycledry fire test.

Testing A single brass nock and NAP QuikTune 3000 Arrow

Rest were attached to the bow – nothing more. With theexception of these two items every bow is tested as itwould be shipped to the dealer or customer. In otherwords, if it has string silencers or other components pre-installed it is tested with them installed. We will use twotest arrows as reference points. This will be done to bringa bracketed picture of the bow’s speed performance to

the reader. Test arrows include a lightweight 260-grainarrow, and a 325-grain arrow. Before recording speedswith these arrows the bow was first paper tuned witheach one. Hopefully most female bowhunter/archerswill be able to extrapolate their approximate arrow speedin relation to similar set-up parameters and results pre-sented from the two test arrows.

Potential customers will generally make their bowpurchase choice based on several factors including thecost, speed, shot noise, shock/vibration level, grip andthe draw cycle.

In our testing for ArrowTrade Magazine we try to giveyou a feel for how a bow performs in the “subjective”areas mentioned above. You can then focus on the bow’snotable subjective points when interacting with your

customer. The term “subjective” canbasically be translated into “opinion”.Here at the left is my opinion of thisbow’s performance in the followingsubjective categories:

30354045

bs)

05

1015202530354045

Load

(lbs

)

05

1015202530354045

0.0 5.0 10.0 15.0 20.0 25.0 30.0

Load

(lbs

)

Distance (in)

05

1015202530354045

0.0 5.0 10.0 15.0 20.0 25.0 30.0

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(lbs

)

Distance (in)

05

1015202530354045

0.0 5.0 10.0 15.0 20.0 25.0 30.0

Load

(lbs

)

Distance (in)

Grip Comfort and Function:

Shock and Vibration Levels:

Again, flagship level design handling our 40 pound test weight - very little of either shock or vibration noted.

Subjective Test ResultsShot Noise:You have to remember that this is a prime time bow design handling only 40 pounds in our testing - you can barely hear the bow when it is shot. We did a few noise comparisons and the Vicxen performed well.

The thermoplastic polymer grip is very comfortable and well formed. My wife Jen was excited about how well it fit her hand and the soft material. Great for winter days afield.

Draw Cycle "Feel":

Just what you would expect from a top-of-the-line Hoyt hunting bow - exceptionally smooth. Check out the attached draw force curve for a visual representation of the draw cycle.

The Pro-Lock limb pocket is used on allof Hoyt’s top-end rigs. The pivoting pock-ets clamp and squeeze each limb wheninstalled, creating a zero tolerance fit.


132

Family, friends and associatesgathered in Tucson, Arizona on June19 to honor the legacy of a widelypopular archery industry leaderwhose participation and contribu-tions to the sport spanned more thanfive decades.

George Leonard Chapman, Jr.died Friday, June 11, following severalmonths of deteriorating health issues.He was 75.

Chapman was best known for histireless promotion of archery amongshooting enthusiasts, sporting goodsretailers and, quite frankly, anyonewho would listen. Throughout hiscareer as a competitor, bow builder,company employee, bowhunter, deal-er instructor and archery shootingcoach, Chapman impacted the sportand its business through his motivat-ing and passionate personality, andhis congenial and forthright, grass-roots manner.

He was among the first to joinPete Shepley, the president andfounder of bow manufacturerPrecision Shooting Equipment, in thebuilding, marketing and sales of someof the first compound bows offered tothe public, beginning in 1973. Whenhe retired from PSE after 32 years, hewas the only remaining originalemployee, having served as the com-pany’s national sales manager, engi-neering director, quality assurancemanager, special projects director,archery coach and dealer schooldirector.

It was Chapman’s direction of thegroundbreaking PSE Dealer SchoolProgram beginning in 1989 and hissubsequent coaching and shootinginstruction that garnered him indus-try-wide acclaim.

The Chapman-led dealer instruc-tion program was the first of its kind inthe shooting industry, later spawningimitators among both archery and

firearms manufacturers. Under hisdirection, thousands of archeryequipment dealers and retail employ-ees were trained in the basics of sell-ing, maintaining and marketing bowsand arrows, as well as how to promotethe sports of archery and bowhunting.The Chapman Concept was simple,but effective: Teaching retailers how tosucceed and thrive in the shooting-sports business. Concerned about agrowing attrition rate among archerydealerships in the 80s, Chapmanbelieved that only through educationcould the trend be reversed.

Chapman also served as a coach,mentor, and tutor to hundreds ofarchers and bowhunters, novice andpro alike. After his retirement fromPSE in 2005, he and his wife Patti—anaccomplished archer in her ownright—continued to coach and teachthrough the George Chapman Schoolof Archery. Mrs. Chapman precededhim in death in 2009.

Many of Chapman’s friends andschool alumni never knew manydetails about the depth and scope of

his own archery prowess. Having shothis first bow and arrow in 1948, duringthe 1960s and 70s Chapman was aleading competitor on the Midwestarchery shooting circuit. In the late1960s he took top honors at a pair ofmajor events—the Illinois NFAAOutdoor State and the NAA IndoorState—shooting one right-handedand one left-handed. He also shot thefirst recorded perfect field-roundscore with a compound bow (560),during a 1973 tournament inRobinson, Illinois. That Citation bow,the first off the PSE production line, isa cherished Chapman family heir-loom.

George Chapman is survived byhis son, Steve Chapman of Fresno,California; son, Scott (Debbie)Chapman of Middleville, Michigan,and daughter, Sandy (John) Buss ofBelleville, Illinois; brother, Lloyd ofCovington, Indiana; grandchildren,Chris, Kyle, James, Robin, Greg, Jeff,Elizabeth and Jessica and five great-grandchildren, Leah, Taylor, Zach,Bobby and Bryce. By J.R. Absher

Famed Coach George Chapman Dies

Chapman is shown with Jonathan Shepley (left) and Pete Shepley (right) on his 1995retirement from PSE.


133

At a late June board meeting inWashington, DC, the ATA Boardmembers reviewed their decision tomake the 2011 ATA Trade Show amembers-only event and chose tostay the course. The 2011 ATA TradeShow will be a members-only Show,but with provisions.

"The provisions made are root-ed in the recognition that there aredifferent degrees of value to each ofthe ATA member categories," saidJay McAninch, ATA CEO/president."That was central to the board's dis-cussions and the outcome are vary-ing dues created to acknowledgethose ranging values."

Examples of varying valuesinclude show attendee groups suchas the international members, whodo not enjoy the same benefits asAmerican attendees. The list of ben-efits provided by ATA to membersresiding in the United Statesincludes over $1 million per year oftotal grant and contract support pro-vided to state and federal agencies togrow archery and bowhunting, inputinto shooting and hunting regula-tions, policies and actions for local,state and federal agencies, access topolitical and legislative leaders and asuite of business and professionalservices all in addition to the annualATA Trade Show, the world's largestarchery and bowhunting businessand networking event.

Another group, multi-channel -retailers also known as "box stores,"represent a significant group of buy-ers at the ATA Trade Show. Their duesare tied directly to badges and placea minimum benefit of $200 to gainentry to the show. Exhibitors haveemphasized the importance of thisgroup's attendance and buyingvalue.

For the independent retailers ordealers who are not currently mem-bers, once they join the ATA, theywill have the same access, just aslong-time ATA members do, todeeply discounted hotel packages,

restaurant discounts and eligibilityin valuable programs such as the BigBuck Tags. Membership dues for thisgroup are $120 annually and duesinclude four free badges to the show.Independent retailers or dealers alsoreceive an access code to bookrooms at Retailer Headquarterswhere rooms range from $99 to $109per night, are located one block fromthe convention center and includefree parking and internet. A free ordiscounted breakfast will also beavailable.

Retailers can get membershipinformation on line at www.archery-trade.org or they can call theMinnesota office toll-free at (866)266-2776.

Dead Down Wind, the maker ofa complete scent elimination systemand D2W guide gear announcesanother Dream Hunt giveaway. Thisis an archery only hunt with TomNelson, the host of Dead Down WindAmerican Archer. All hunters are eli-gible to win simply by logging ontowww.deaddownwind.com and click-ing "register to win."

This is also an opportunity forthe winner to appear on national TVwith Tom Nelson. Contestants areentering to win a deer hunt with theprestigious Addycon Outfitters.Addycon Outfitters is a familyowned operation that hunts exclu-sively on 15,000 plus acres ofNebraska's diversified prime white-tail and mule deer habitat.

The winner can expect an excel-lent semi guided hunt from either ofthe AddyCon co-owners, along withgreat accommodations, fully cookedmeals and no trophy fees. DeadDown Wind continues to helpdreams come true by teaming topcelebrities and top outfitters alongwith their loyal supporters on thesefree Dream Hunt opportunities.

ULTRA-SMOOTH LEVER LINK TRIGGER

INFINITELY ADJUSTABLE WRIST STRAP

ADJUSTABLE TRIGGER TENSION AND TRAVEL

MAX-COMFORT WRIST STRAP

THE HOT SHOT INFINITY IS THE SMOOTHEST RELEASE YOU’LL EVER SHOOT! SEE YOUR LOCAL RETAILER TODAY AND ASK FOR IT BY NAME!

ATA Board Sticks withMembers Only Show

Dead Down Windto Award Free Hunt


The Easton Foundations is honored to announce thatover the last year it has funded over $4.8 million in grantsand programs.

The Foundation’s funding supports archery, youthbaseball, softball, and cycling, as well as education andmedical research. Since 2007, total grants and programs ofover $10 million have been provided to community andnon-profit organizations.

Grant and program recipients include, but are not lim-ited to:

2010 Archery World Cup (Utah)$105,000Sponsorship of the 2010 Archery World Cup, which for

the first time in history, will be held in the United States.The competition will include elite archers from over 30countries as they compete in Ogden, Utah from August 3 -7, 2010.

2009 Youth World Archery Championships (Utah)$500,000Sponsorship of the 2009 Youth Archery World

Championships, which included over 450 athletes,between the ages of 14 and 18, from more than 50 differentcountries to compete for a Youth World Champion title andvie for coveted slots in the first-ever Youth Olympic Gamesto be held in Singapore in 2010.

Easton - Newberry Sports Complex (Florida)$1,800,000In cooperation with the City of Newberry, the Easton

Foundations constructed a regional archery center as acornerstone of the Easton-Newberry Sports Complex. The

center includes indoor and outdoor ranges, 3D ranges andsport science resources dedicated to further develop ath-letes' and coaches' skills.

Olympic Archery in the Schools (California andFlorida)

$190,000Creation, operation and funding of the school pro-

gram, which provides all necessary equipment and profes-sional training to the school's designated coach to instructthe students in target archery skills.

Michigan State University (Michigan)$250,000Construction of a shooting sports, education and

training center on campus.National Field Archery Association Foundation

(South Dakota)$350,000Construction of a regional archery center, which hous-

es the NFAA national office, a museum, and an indoorarchery range. There will also be five permanent outdoorfield or 3-D archery ranges, youth shooting and bowhunt-ing practice areas, plus an Olympic archery training andcompetition field.

Bowhunting Preservation Alliance (Minnesota)$200,000Support of coaching programs and community

archery centers.National Archery in the Schools Program (NASP -

United States) Funding for over 170 schools across the US participat-

ing in NASP

Easton Foundations Hit $10 MillionMark in Funding for Grants, Programs

To date, the United States has yet to see sustained, significant Olympic accomplishments in the sport of archery. Jim Easton, founderof the Easton Foundations, is on a mission to cultivate a new generation of elite American archers that will change the landscape ofelite world archery competitions. Easton sees the support of youth and community programs as having a long lasting impact.

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US Archery - Paralympics (Colorado)$145,500Support of training camps and tournaments for ath-

letes and coaches.US Collegiate Archery (Colorado)$238,000Funding for the growth and development of college

archery.US Archery Association (Colorado)$585,000Support for various programs including USAT (US

Archery Team), CHAMPS, Junior Dream Team, ResidentAthletes and for training and tournaments.

After School Archery Program (ASAP - United States)$518,000Support for the development of the After School

Archery Program throughout the US, co-sponsored byNFAA, USAA, ASA, ATA and NADA.

Junior Olympic Archery Development (JOAD - UnitedStates)

$111,000Funding for JOAD through USAA and NADA.National Parks and Recreation Programs (United

States)$164,000Support of NRPA (National Recreation and Parks

Association) coordinated through NADA.NorCal High School Mountain Bike League (National

Interscholastic Cycling Association (NICA - California)$175,000Funding for the development and growth of organized

and competitive youth mountain biking.College Archery Programs (United States)$244,700Direct support to over 35 colleges and universities

across the US as well as the National Junior College AthleticAssociation for collegiate archery.

LA84 FUND (California)$73,800Partnership funding to 'Save our Sports,' an initiative

to preserve high school sports in the Los Angeles UnifiedSchool District (LAUSD) through the Vanguard CharitableEndowment Program)

Archery ScholarshipsUSA$173,000Scholarship support through various groups including

the NFAA Foundation and NASPOther programs supported by the Easton Foundations

include:· $1,500,000 for Little League baseball and softball· $326,600 to various youth archery groups including 4-H

associations, summer camps, schools, Boy Scouts andGirl Scouts

· $97,000 to the National Alliance for the Development ofArchery (NADA) as support for archery programs,including the training of archery coaches

· $280,000 for various other archery programs and groups· $443,000 for community archery programs in associa-

tion with cities, park and recreation groups, and com-munity based non-profits

· $364,000 in support of various archery programs andtournaments

· $380,000 for community archery ranges and facilities· $195,000 for other programs including American Cancer

Society, Hoag Hospital, UNICEF, American Red Cross,Special Olympics and Orangewood Children'sFoundation, plus others

· $100,000 in support of education to the University ofCalifornia, Los Angeles and California State University,Northridge

· $76,000 in continued maintenance and upgrades to thethree archery ranges (located at Woodley Park, RanchoPark and ElDorado Park)i n i t i a l l ydeveloped bythe EastonFoundationfor the 1984Olympics.

For moreinformation onthe two EastonFoundations, afull listing ofgrant recipientsand / or infor-mation on thegrant selectionprocess pleasevisit Easton-Foundations onthe internet orcall Ms.CarenSawyer at (818)901-0127 ext.104.

If you’re part of a group that could help expand archery oppor-tunities with funding from the Easton Foundations, you’reencouraged to fill out a grant application.


136

Robinson Outdoor Products, LLCmaker of ScentBlocker brand huntingapparel said it received a favorableruling this past May and was releasedfrom all claims from the FederalDistrict Court regarding its advertis-ing claims and tested superiority of itsproducts’ performance.

The company provided the fol-lowing information to ArrowTrade:

“The Robinson Outdoor Products(fka: Robinson Labs) invented andintroduced the concept of scent con-trol products for hunting with theadvent of its revolutionary ScentShield brand of products and is todayrecognized as the world leader in thecategory.”

“In 2009, Robinson, with itsScentBlocker products, was added asa co-defendant in the infamous “ALSClass-Action Lawsuit” along withoriginal defendant ALS/Scentlok, andothers. Today, Robinson announcesthat it has been released from allongoing litigation by the court.”

“Recently, the Court issued aninjunction affecting other brandedscent control products. Robinson, andits ScentBlocker products, is notnamed in, or any party to, the Court’sInjunctive Order. Consumers andretailers alike can buy ScentBlockerproducts with complete confidence.”

“The Court’s ruling supportedRobinson’s ScentBlocker productclaims and found as fact: a.) activatedcarbon can adsorb human odor, b.)ScentBlocker contains more carbon,c.) ScentBlocker carbon is appliedinto the garment by unique technolo-gy and methodology, d.) ScentBlockertests superior to other carbon andnon-carbon apparel.”

“The Court agreed that tests provethat ScentBlocker products are effec-tive in blocking the permeation ofhuman odor and that its carbon-based fabrics are regenerated to an

effective level of continued perfor-mance after washing and drying (in aregular household dryer).”

Scott Shultz, company presidentstated, “We are quite pleased that thetruth about the performance andquality of our products has beenupheld in Federal District Court. Thiscourt ruling unquestionably validateswhat we have confidently maintainedfor many years that ScentBlockerproducts are based upon our uniqueand proprietary carbon technologywhich really, truly works as claimed.We have experienced the proof of per-formance in the field; we now havelegal confirmation from the Court.”

Schultz went on to say thatScentBlocker has recently introducedthe first innovative scientific advancein the carbon hunting apparel catego-ry in more than ten years. “NewScentBlocker Cold Fusion with itsincredible ability to adsorb odors atunprecedented levels is the mostpowerful and effective carbon tech-nology ever available to the huntingmarket. Years in development, bornon the military battlefield, tested andproven, Cold Fusion carbon technolo-gy represents the next chapter of scentcontrol for serious hunters!”

“We make awesome products”,Shultz said, “products that are built byhunters; for hunters. Products thatperform well, that will enrich yourpersonal experience afield, and prod-ucts that will improve your success.”

“I believe that ScentBlocker’sexcellent reputation of high perfor-mance in the field, plus the introduc-tion of new Cold Fusion technology,and the Court’s validation of our tech-nical performance claims; all com-bine to reassure consumer confidenceand solidly position ScentBlocker asthe clear-cut trustworthy leader in theproduct category,” concluded Shultz.

For additional information on the

ScentBlocker product line and com-plete scent control process, contact:Kyle Wills, Robinson OutdoorProducts, Inc., 110 N. Park Drive,Cannon Falls, MN 55009-0018.Phone: (800) 397-1827

ScentBlocker Says it Shines in Court Ruling

Kinsey’s Adds BuyerKinsey’s, an industry leader in

the distribution of archery, blackpowder and general hunting prod-ucts, announces the hiring of ScottBakken to the position of buyer.

Bakken, who was a previousManufacturer’s Representative forSteve Kaufman & Associates, Inc. inthe Wisconsin and Michigan area,brings a wealth of archery productknowledge and technical buyingskills to Kinsey’s. His experienceworking with manufacturers, com-bined with his retail backgroundfrom Scheels All Sports, will be aasset to Kinsey’s purchasing team.

“We feel very fortunate to haveScott join our team. We know his tal-ents and passion for archery and theoutdoors will add great value to ourteam,” says Dave Parker, Sales andPurchasing Manager at Kinsey’s.

Scott Bakken of Kinsey’s


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Full-Throttle Communications,a Moorpark, California-based mar-keting, advertising and public rela-tions agency, has expanded its teamwith the recent appointment ofCraig Martinez as Public RelationsCoordinator. In his new role,Martinez will help develop and exe-cute effective public relations initia-tives and solutions for the agency'stop list of clients.

Martinez brings to his new posi-tion a wealth of expertise in a widerange of industries from outdoorand hunting to music and entertain-ment — having worked in PR/mar-keting support roles with UniversalMusic Group as well as a slew ofPR/marketing firms. Full-ThrottleCEO and President Jason Bear saidclients will benefit from Martinez'

exemplary writing skills, impactfulmedia connections and vast knowl-edge of social media marketing.

Martinez holds a Bachelor's Degreein Business with an emphasis inMarketing from California StateUniversity Channel Islands.

“Craig brings a natural abilityand talent for media and client rela-tions to the table, and he will play asignificant role in providing the mostcreative and impactful public rela-tions services possible for ourclients,” says Bear, President andCEO of the agency.

For more information about thefull range of marketing communica-tion services available at Full-Throttle Communications, contactthe company at: 668 Flinn Ave. #28Moorpark, California 93021. Thephone: number is (805) 529-3700 oryou may visit online at www.full-throttlecommunications.com.

Sitka Gear Inc., a leading manu-facturer of high performance huntingapparel announced the recent hire ofJeff Simpson as its Midwest SalesManager. In his new role, Jeff willwork with key retailers in the Midwestas Sitka continues to increase it pres-ence among whitetail hunters.

“We were looking for a passion-ate, hard core whitetail expert thatunderstands the importance of quali-ty hunting apparel, and could effec-tively articulate that message to otherwhitetail fanatics,” stated Sitka GearPresident, Kevin Sloan, “Jeff Simpson

fits the bill perfectly.”“I have always been impressed

with the quality of Sitka Gear, andtheir management staff. I am thrilledto be part of such a winning team, andlook forward to growing their white-tail segment,” stated Simpson. “I haveprobably spent more time in the SitkaSystem than any whitetail hunteraround” he added. “As a SitkaAthlete, I understand its value and amexcited about helping bring such asolid clothing solution to the whitetailmarket.”

Prior to joining Sitka Gear,

Simpson was president of FencepostFilms, as well as host and producer ofHeartland Bowhunter. He also servedas the sales manager for CernerCorporation, a medical software com-pany prior to pursuing his passion forwhitetails full time. Simpson spendsover 90 days in the woods in search ofwhitetails annually. Simpson saidexperience like that provides an inti-mate knowledge of gear, proper layer-ing, and how to develop a gear systemthat performs regardless of the hunt-ing environment.

In 2010, Sitka Gear introduced theForest line, specifically designed forhunters that live for the adrenalinerush that whitetails provide. While thisapparel stands out on its own, SitkaGear’s products feature what it callsthe most scientifically advanced visu-al concealment pattern ever to hit themarket – Gore Optifade Concealment.The new Forest pattern takes intoaccount the distance and extremeangles found while treestand huntingand works to obscure elevatedhunters. Simpson will be responsiblefor representing and communicatingthe effectiveness and functionality ofthe new Forest Line throughout theheart of whitetail country.

Full-Throttle Names Public Relations Coordinator

Sitka Gear Strengthens its Whitetail Team

Craig Martinez has joined the Full-Throttle agency based in California.

Jeff Simpson


138

Fred Eichler, host of EastonBowhunting TV, has partnered with3Rivers Archery to offer Fred EichlerHunting Gear. The new line ofbowhunting products is Fred’s per-sonal line of quality, “Fred-tested”gear that he uses when outbowhunting or in the backyardshooting targets.

Fred’s new gear is supported byhis new slogan; WWFD, What WouldFred Do? “Almost every hunter hasquestioned whether to shoot, orpass on game. The next time youwonder whether you should take theshot or not, ask yourself, WWFD?‘Cause in Fred’s mind, they’re all tro-phies,” a 3Rivers spokesman said.

“Fred’s gear consists of a little bit ofeverything. From his custom tab andrubber band armguard, to his trade-mark pink fletched Easton carbonarrows, to all the extra things abowhunter could need. The onlyplace to see the entire line of FredEichler gear is online at3RiversArchery.com.”

Fred Eichler Hunting Gear at 3Rivers Archery

Rack One, makers of the IgniteWhitetail hunting system, a scientifi-cally engineered premium line ofsupplements, minerals and attrac-tants, is pleased to announce thatWilliam Gartland & Associates will beselling the complete Ignite lineupthroughout most of the UnitedStates.

With 16 sales associates, 33 yearsof experience and a 37 state territorycovering NY, NJ, VT, ME, MA, RI, NH,CT, ME, DE, PA, MI, OH, IN, IL, IA, NE,WI, MN, ND, SD, MO, KS, TX, AR, OK,LA, WV, VA, NC, SC, FL, GA, AL, MS, TNand KY, Gartland & Associates territo-ry encompasses everything fromTexas to North Dakota over to Maineand down to Florida. Because of theirexperience and territory, the repgroup considers itself one of the mostsought after sales groups in the hunt-ing industry. The members cover bothlarge and small retail stores withintheir territory.

“We are very excited to be work-ing with Bill Gartland and his salesteam,” said Casey Keefer, vice presi-dent of sales & marketing. “Theirexperience and market penetrationwill certainly take Rack One to thenext level.”

“We are looking forward to a verylong and successful partnership witheach member of the Gartland team,”stated Chris Keefer, vice president ofmedia and production at the family

owned Rack One firm in Grayling,Michigan. “Their reputation pre-cedes them and we’re thrilled aboutthis new union.”

Rack One Signs Gartland Group

People have come to expect a lot from Mathewsand when the company introduced their new flag-ship model for the year, the new Mathews Z7, thecompany says it left a lot of people smiling. Demandfor the Mathews Z7 has been so high that the bow hasbroken several sales records including becoming thehighest grossing bow for Mathews while also helpingthe company reach their “One Millionth” bow-soldmark since the inception of the company.

The new Mathews Z7 sports several new featuresfor 2010 that not only sets new standards for qualityand functionality, but also cosmetics. Made with anew Grid Lock riser, the Z7 is lighter than previousofferings thanks to increased levels of “cuts” in theriser. The riser is actually stiffer than previous stylesand offers up to a 75 percent reduction in residualvibration thanks to a built-in, new, HarmonicStabilizer.

Also new on the Mathews Z7 is the Reverse AssistRoller Guard that helps make the bow feel smootherthan ever before even though the firm advertisesindustry leading single-cam speeds of up to 332 feetper second. All this is packed on a 30 inch axle-to-axle frame with a generous and forgiving 7 inch braceheight. According to the company’s owner, MattMcPherson, it is the smoothest bow that the compa-ny has ever produced to date.

Mathews Cites Record Sales Forits Flagship Z7 Compound Bow

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