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®
Achieving Zero Waste:
A Greening the Mail Initiative
Presented by Ronald Robbins Co-Chair, Improving Mail Recyclability and Source Reduction Subcommittee,
Greening the Mail Task Force
Colchester, VTPCC Workshop
September 17,2008
2
Overview
The Vision of Zero Waste How do We achieve it? Customer Focused Zero Waste
Source ReductionWaste Reduction
Discarded Lobby Mail Recycling The Backhaul Concept & Contracts Greenhouse Gas Implications Conclusions
3
The Vision of Zero Waste
A Zero Waste strategy improves upon "cleaner production" and "pollution prevention" strategies by providing a visionary endpoint that leads us to take larger, more innovative steps.
● Two Basic Sub-Strategies:
Source Reduction: Reducing “Undeliverable as Addressed” (UAA) Mail
Waste Reduction: Recycling 100% of All Waste (incl. UAA and DLM Mail)
Managing Waste as a Commodity
4
How Do we Achieve Zero Waste?
Start with a Vision of Sustainability
Inventory Major USPS Solid Waste Streams
Show Market Opportunities for Commodity Sales
Leverage Strategies that minimize waste sorting
Work with Mailers to Reduce UAA Mail and
Right Understanding Leads to Right Action
● Know your Costs and Market Opportunities
For more ideas see: www.zerowaste.org
5
Customer Focused Zero Waste
Zero Waste Extends to Our Customers ● 1st Reduce Costs of UAA Mail (Source
Reduction … everyone benefits)● All Mail is Recyclable● USPS Northeast Area provides Lobby
Recycling Serves as the Model for the National Rollout
of Lobby Recycling Provides Solution Where Community
Program Does not Recycle Mail
6
FY04-FY08 UAA Volumes / CostsFY04-FY08 UAA Volumes / CostsFY04 FY08
Vol(Billions)
Cost(Millions)
Vol(Billions)
Cost(Millions)
UnitCost
Forwarding 1.985 $ 422 1.789 $ 326 $ .18
Return-To-Sender 1.603 $ 822 1.436 $ 727 $ .51
Waste 6.135 $ 270 6.851 $ 365 $ .05
Other $ 343 $ 221
Total 9.7 $ 1,856 10.1 $ 1,639
Impact Of Undeliverable –As-Addressed (UAA)
Customer Focused Zero Waste – Source Reduction
7
Postal Service™ Goal To Cut Cost Of Processing Undeliverable-As-Addressed (UAA) Mail In Half By 2010
High-Quality Addressing — Current, Correct, And Complete
Improve List Quality Manage Change-of-Address
Success Depends Upon Mailers And Postal Service Working Together To Achieve The Goal!
Strategic Transformation Plan
Customer Focused Zero Waste – Source Reduction
8
Each Year, Approximately 16% Of The American Population Moves Or Changes Their Mailing Address
USPS® Processes Over 43 Million Permanent Change-of-Address Orders Each Year
Number One Reason Why Mail Is Undeliverable-As-Addressed
● 68% Of UAA Related To Customer Moves
Moving Customers And The Mail
Customer Focused Zero Waste – Source Reduction
9
Move Update Requirement Coming Changes
New Move Update Requirements Scheduled For Implementation In November 2008
Federal Register Announcement Published September 28, 2007:
● Standard Mail Added● Frequency Changed To Every 95 Days
Same Options Available For Compliance With Move Update Requirement
● Alternative Method Not Allowed ForStandard Mail
Customer Focused Zero Waste – Source Reduction
10
Move Update Methods
NCOANCOALink Link ®® (Change-of-Address)(Change-of-Address)
Intelligent Mail Intelligent Mail ®® – OneCode ACS – OneCode ACS ™™
Alternative MethodsAlternative Methods
FASTFASTforward forward ®®
Ancillary Service EndorsementsAncillary Service Endorsements
ACS ™ – Address Change ServiceACS ™ – Address Change Service
11
www.usps.com/ncscwww.usps.com/ncsc www.ribbs.usps.govwww.ribbs.usps.gov
Customer SupportCustomer Support
1-800-238-31501-800-238-3150
For More Information
Your Postal Customer Council Is Always A Great Resource For Information!
12
Economics of Zero Waste ($/ton)
Waste Value as Waste
Value as a Commodity
Benefit of Zero Waste
Wood -$120 0 $120
Mixed Paper -$120 $85 $205
Cardboard -$120 $140 $260
Plastic -$120 $200 $320
Metal -$120 $220 $340
Aluminum* -$120 $2,580 $2,700
Lead* -$4,000 $2,400 $6,400
Copper* -$120 $7,880 $8,000
For Metal Market Values See: http://www.metalprices.com/#
Customer Focused Zero Waste – Waste Reduction
13
Turning Waste into A Commodity
Baled & Shredded Undeliverable Mail: Increases Value & Prevents Identify Theft
Customer Focused Zero Waste – Waste Reduction
14
Discarded Lobby Mail Recycling Goals:● Increase USPS revenue through the sale of
recyclable materials ● Decrease USPS solid waste disposal costs
through increased recycling ● Enhance the public image of the USPS and
practice Corporate Social Responsibility
Discarded Lobby Mail Recycling
Customer Focused Zero Waste – Waste Reduction
15
Internal Program Drivers
Management Commitment● Overall Total Costs of Handling UAA Mail $365
million in 2008 ● Our Recycling Revenue goal is $40 million by 2010● Discarded Lobby Mail is also an enormous
solid waste disposal cost 15.6 Million Post Office Boxes in the USA
Each Post Office Box generates 77 pounds of standard mail per year – rule of thumb for determining DLM waste volumes
16
External Program Drivers
Heightened Public Visibility●Public & congressional concerns with recycling
of mail GAO audit of USPS recycling program
●USPS is most trusted federal agency in America Enables USPS to Recycle Discarded Mail
●Our actions have synergistic impacts on recycling in the Direct Marketing industry and among consumers
17
Analysis of Discarded Lobby Mail Generation
15.6 Million Post Office Boxes generate the following volumes of Discarded Lobby Mail;
Nationwide, an estimate 604,566 tons of DLM was
generated in FY07
Nationwide, an estimate 604,566 tons of DLM was
generated in FY07
An estimated 356,694 tons of DLM was discarded in USPS Lobbies in FY07*
An estimated 356,694 tons of DLM was discarded in USPS Lobbies in FY07*
*Source: Calculations derived from 2006 Household Diary Study; 2007 Postmaster General’s Annual Report and; USPS National Delivery Statistics website
18
Discarded Lobby Mail: Key Elements
Postmaster Commitment● But Employees are the key to success● A District Recycling Plan; Creates “buy in”
Standard Box Customer Notice
Backhauling Infrastructure
Standard Blue Recycling Containers●Identifies Acceptable Mixed Paper types.
19
Discarded Lobby Mail Container
Conventional Recycle Logo USPS Recycle Message
20
USPS SOAR Logo – Saving of America’s Resources
21
Northeast Area DLM Recycling
2007 FINDINGS
7,175 tons of DLM recycled in 2007● 93% of Area’s 3,200 Retail facilities
Participate
DLM Recycling generated $292,000● Substantially reduced Retail trash and
waste disposal costs
22
Western New York140-149
Boston021-022
NORTHEAST AREA
Albany120-123,128-139
New Hampshire
030-038
Vermont054,056-059
Connecticut060-069
Southeastern New England
020,023-029
Massachusetts010-019,055
Maine039-049
Recycling ContractsNovember 2008
J.C. Fibers
Solvay Paperboard AmerisouthRecycling
Goodman & Sons
Willimantic Waste Paper
23
Nearly 9/10thths of a Billion Pounds Recycled
Miscellaneous (glass, textile),
179,586
Cardboard, 91,073,100
Other Ferrous Metals,
44,999,772
Electronic Equipment,
137,334
Mixed Plastics, 1,230,368
Aluminum, 6,248,799
Mercury Lamps, 381,963
Wood, 29,145,612
Tires, 4,534,245
Mixed Paper, 694,911,340
USPS Northeast Area Ten Year Summary: 1997 to 2006
24
2006: USPS Northeast Area GHG Reductions
Metals, 513
Other, 569
Paper, 68,171
Plastic, 15,591
Plastic Paper Metals Other
85,203 MTCEThis is equivalent to the elimination
of 35,823,424 gallons of gasoline
MTCE = Metric Ton Carbon Equivalent
25
USPS Northeast Area Carbon Footprint Recycling & Waste prevention offset
Delivery Fleet Greenhouse Gas Emissions
The Annual Carbon Calculus GHGMTCE
IMPACT
USPS NEA Recycling/Prevention Impact
85,203 CREDIT
USPS NEA Delivery Fleet Emissions
84,787 DEBIT
NET IMPACT (Carbon Benefit) 416 NEUTRAL
Source: EPA Warm Model Calculations: 2008MTCE = Metric Tons Carbon Equivalent
26
Conclusions
Leadership Creates Zero Waste Vision● Continual Improvement essential● Team work, Contracts, Vehicles, Plans & tracking
system are key to success Long Term Sustainable Program
● Increase mailer usage of Move Update Programs, especially the Intelligent Mail Barcode Program
● Establish nationwide Recycling Infrastructure Strategic Commitment to Recycling
● Consistent with USPS Sustainability & Climate Change Initiatives
● Program Expansion aimed at meeting Customer’s needs
27
“You can help reduce waste at the source by taking
advantage of USPS products and services that improve
address quality and the USPS will do it’s best to make the
mailing industry sustainable, now and in the future”
Conclusions