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班級:企管四乙 組別:第 7 組 組員: 49670007 林貴惠 49670045 邵瓊瑩 49670099 郭怡君 49670109 吳凰瑛 49670908 吳姍靜 指導老師:簡俊成 老師 主講人:吳凰瑛 邵瓊瑩 郭怡君. 大綱. 壹、 PRADA 簡介 貳、 PRADA 優勢與 劣勢 參、特定市場演進 肆、鑽石模型之探討 伍、產業強項:行銷管理 陸、國際化策略 柒、結論 捌、參考文獻. 2. PRADA 簡介. - PowerPoint PPT Presentation
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749670007 49670045 49670099 49670109 49670908
PRADAPRADA
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PRADAPRADA
20Mario Prada
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PRADA
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PRADA
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CAR SHOE--
PRADA--
MIUMIU-- CHURCH'S--6
PRADA
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PRADA
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-PRADA
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19998HelmutLangS.a.r.l.51%HelmutLang1999920003JilSander75%81.2%JilSander19999DFSGroupLPLVMHDFSGroupLP55%1999920001Church&Co.Plc100%PRADAChurchsCheaneyAlanMcAffee199911DeRigoDeRigoEyewearInternationalDistributionS.A.(EID)PRADADeRigo49%51%PradaMiuMiuHelmutLangJilSander20007FendiS.A.LVMHLVPHoldingB.V.FendiFendissimeFendi51%200010AzzedineAlaaAzzedineAlaaAzzedineAlaaS.a.S.100%20014CarShoeS.A.51%CarShoe20035PuigBeauty&FashionPrada
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-1.Made in Italy 2.- 3.500 295 Made in Italy
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-1. Como 2. (Prato) 70% 100
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-1.PradaPrada
2. LG PRADA14
-1. PRADA (1) (2)
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Prada
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1.-Prada Prada 2. Prada 18
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Prada Fendi Fendissime Collection
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PRADA-
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1913 Mario Prada PRADA
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1.PRADAhttp://www.prada.com/2.PRADAhttp://www.vogue.com.tw/people/features/content.asp?ids=563.http://www.lv68.com/lv/news/3154.http://wiki.mbalib.com/zh-tw/%E6%99%AE%E6%8B%89%E8%BE%BE5.http://tw.babelfish.yahoo.com/translate_url?doit=done&tt=url&trurl=http%3A%2F%2Fwww.prada.com.cn%2Fhtml%2Fxinwen%2F20090603%2F333.html&lp=zh_zt&.intl=tw&fr=yfp6.http://tw.babelfish.yahoo.com/translate_url?doit=done&tt=url&trurl=http%3A%2F%2Fwww.yoka.com%2Fbrandarea%2F47665.shtml&lp=zh_zt&.intl=tw&fr=yfp7. (2009)8. (2006)- Shawnyi9. POLIDESIGN http://www.polidesign.com.tw/?p=31910. -http://miseip.mis.nchu.edu.tw/ecofile/0815.ppt11. Hifashion http://www.bestmotion.com/ict/web/(S(kjavaw55g3juawbl4tsx50ra))/info.aspx?id=2712.http://tw.myblog.yahoo.com/jw!wvYj0zaRBRTbszrfSdZFvzduuD1VdBcx/article?mid=9413. http://www.businesstoday.com.tw/v1/content_print.aspx?a=W1999101001814.PRADAhttp://tw.babelfish.yahoo.com/translate_url?doit=done&tt=url&trurl=http%3A%2F%2Fwww.prada.com.cn%2Fhtml%2Fxinwen%2F20090603%2F333.html&lp=zh_zt&.intl=tw&fr=yfp15.http://tw.knowledge.yahoo.com/question/question?qid=150801050091016.YOKAPRADA -http://tw.babelfish.yahoo.com/translate_url?doit=done&tt=url&trurl=http%3A%2F%2Fwww.yoka.com%2Frenren%2Fwomen%2F2008%2F1020108694.shtml&lp=zh_zt&.intl=tw&fr=yfp17YOKAPradahttp://tw.babelfish.yahoo.com/translate_url?doit=done&tt=url&trurl=http%3A%2F%2Fwww.yoka.com%2Fbrandarea%2F47665.shtml&lp=zh_zt&.intl=tw&fr=yfp18.http://zh.wikipedia.org/wiki/%E6%84%8F%E5%A4%A7%E5%88%A9
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