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“ 젊음 은 , 자랑이 아니라 하나의 예술 이다 . ”. FUBU 의 젊은 이미지로의 리포지셔닝을 위한 브랜드 커뮤니케이션제안서. 상황 분석 컨셉 도출 IMC 전략. - Fubu 의 브랜드컨셉 변화 - 시장분석 - 소비자분석 - 경쟁자분석 - 문제점 / 기회점 도출. TV 광고 아트마케팅 /PROMOTION PR. How OLD are you?. 상황분석. FUBU 브랜드 컨셉. ’ 00 년. ’ 01~ ’ 02 년. ’ 03 년 ~ ’ 04 년 S/S. - PowerPoint PPT Presentation
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