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Оценка потенциальной аудитории для объектов наружной рекламы в г.Киров. Апрель 2014 г. “ Среди всех основных медиа , наружная реклама наиболее сложна для изучения ” Крис Диккенс , управляющий компании «Постар» (Великобритания) http://www.postar.co.uk. ing.kirov.ru. - PowerPoint PPT Presentation
Citation preview
. 2014 .
, , ()http://www.postar.co.uk
: . (outdoor) 3 . 15% . -
. . , ( ):
50 .. 120 ? 5 ? 10 ? ?
, ( ), .
?
- - outdoor?
1:
/ . - ( )?
?
1:
, . 30% !
?
2:
?
1. . . , 2. . ,
2
(GRP) - 122 900 , 137 800 , ( ) , - 1000 (CPT) ( 2 ) , . ? ?
:
,
!
:
.
: x = (GRP)
:
1 : - .
2 : ( )
( % )
Charts (2)
To CenterFrom CenterDirectional Ratio
TYPE321321TYPE321
5 - 60.490.490.490.380.440.495 - 6
6 - 73.422.451.481.651.561.486 - 7
7 - 87.335.243.163.113.133.167 - 8
8 - 99.647.836.024.255.136.028 - 92.271.531.00
9 - 109.418.507.604.696.157.609 - 102.001.381.00
10 - 117.937.747.554.856.207.5510 - 111.631.251.00
11 - 126.246.657.064.715.887.0611 - 121.321.131.00
12 - 135.406.116.814.685.756.8112 - 131.151.061.00
13 - 145.135.986.835.145.986.8313 - 141.001.001.00
14- 155.256.137.016.036.527.0114- 150.870.941.00
15 - 165.536.357.177.297.237.1715 - 160.760.881.00
16 - 175.766.717.658.408.027.6516 - 170.690.841.00
17 - 186.007.007.999.468.737.9917 - 180.630.801.00
18 - 195.626.667.709.328.517.7018 - 190.590.761.00
19 - 204.455.266.078.217.146.0719 - 200.550.721.00
20 - 213.603.683.755.994.873.7520 - 21
21 - 222.152.142.124.013.062.1221 - 22
22 - 231.621.401.182.411.801.1822 - 23
23 - 241.060.900.741.451.090.7423 - 24
24 - 10.490.390.300.510.410.3024 - 1
2 - 30.240.220.200.240.220.202 - 3
3 - 40.190.150.100.190.140.103 - 4
4 - 50.150.100.050.140.100.054 - 5
33221
TYPETo CenterFrom CenterTYPETo CenterFrom CenterTYPEAv3Av2
5 - 60.490.385 - 60.490.445 - 60.430.460.49
6 - 73.421.656 - 72.451.566 - 72.532.011.48
7 - 87.333.117 - 85.243.137 - 85.224.193.16
8 - 99.644.258 - 97.835.138 - 96.946.486.02
9 - 109.414.699 - 108.506.159 - 107.057.327.60
10 - 117.934.8510 - 117.746.2010 - 116.396.977.55
11 - 126.244.7111 - 126.655.8811 - 125.486.277.06
12 - 135.404.6812 - 136.115.7512 - 135.045.936.81
13 - 145.135.1413 - 145.985.9813 - 145.145.986.83
14- 155.256.0314- 156.136.5214- 155.646.327.01
15 - 165.537.2915 - 166.357.2315 - 166.416.797.17
16 - 175.768.4016 - 176.718.0216 - 177.087.367.65
17 - 186.009.4617 - 187.008.7317 - 187.737.867.99
18 - 195.629.3218 - 196.668.5118 - 197.477.587.70
19 - 204.458.2119 - 205.267.1419 - 206.336.206.07
20 - 213.255.7520 - 213.684.8720 - 214.504.273.75
21 - 222.254.0121 - 222.143.0621 - 223.132.602.12
22 - 231.622.4122 - 231.401.8022 - 232.021.601.18
23 - 241.061.4523 - 240.901.0923 - 241.251.000.74
24 - 10.490.5124 - 10.390.4124 - 10.500.400.30
2 - 30.240.242 - 30.220.222 - 30.240.220.20
3 - 40.190.193 - 40.150.143 - 40.190.140.10
4 - 50.150.144 - 50.100.104 - 50.140.100.05
Coefficients
TYPETo CenterFrom CenterTYPETo CenterFrom CenterTYPEAv3Av2
5 - 65 - 65 - 6
6 - 76 - 76 - 7
7 - 87 - 87 - 8
8 - 910.423.58 - 912.819.58 - 917.016.116.6
9 - 1010.621.39 - 1011.816.39 - 1016.014.013.2
10 - 1112.620.610 - 1112.916.110 - 1116.614.513.2
11 - 1216.021.211 - 1215.017.011 - 1218.616.014.2
12 - 1318.521.412 - 1316.417.412 - 1319.916.914.7
13 - 1419.519.513 - 1416.716.713 - 1419.516.714.6
14- 1519.116.614- 1516.315.314- 1517.815.814.3
15 - 1618.113.715 - 1615.713.815 - 1615.914.813.9
16 - 1717.311.916 - 1714.912.516 - 1714.613.713.1
17 - 1816.710.617 - 1814.311.517 - 1813.612.912.5
18 - 1917.810.718 - 1915.011.818 - 1914.313.413.0
19 - 2022.512.219 - 2019.014.019 - 2017.316.516.5
20 - 2120 - 2120 - 21
21 - 2221 - 2221 - 22
22 - 2322 - 2322 - 23
23 - 2423 - 2423 - 24
24 - 124 - 124 - 1
2 - 32 - 32 - 3
3 - 43 - 43 - 4
4 - 54 - 54 - 5
&A
Page &P
Charts (2)
0.48859422510.49099591260.4933976
3.42015957572.45017618791.4801928
7.32891337655.24332900833.1577446401
9.639660567.82955564016.0194507202
9.40807712318.50320008177.5983230402
7.92587594177.7374296117.5489832802
6.24462952996.6501076057.0555856802
5.40361352716.10625020376.8088868802
5.13023936355.97943107396.8286227842
5.24548880516.12586736267.0062459202
5.53370247576.35185352977.1700045837
5.76427341226.70596810627.6476628002
6.0044514716.99874629567.9930411202
5.61883358866.65791807447.6970025602
4.44620744845.25749896436.0687904802
3.60267088263.67624632143.7498217601
2.14981459042.13571213532.1216096801
1.62108405811.40261914911.18415424
1.06142408570.90076024290.7400964
0.48859422510.39231639260.29603856
0.24017805880.21876854940.19735904
0.19214244710.14541098350.09867952
0.14657826750.09795901380.04933976
3
2
1
1
0.37706654220.43523207110.4933976
1.64966612231.56492946121.4801928
3.11079897353.13427180683.1577446401
4.24644619395.1329484576.0194507202
4.69344053016.14588178527.5983230402
4.85473173146.20185750587.5489832802
4.71333177815.88445872917.0555856802
4.6819979025.74544239116.8088868802
5.14043486635.98452882536.8286227842
6.03442353876.52033472957.0062459202
7.28847096087.22923777227.1700045837
8.39863541188.0231491067.6476628002
9.46053184328.72678648177.9930411202
9.31572778448.50636517237.6970025602
8.20556333347.13717690686.0687904802
5.98523443144.86752809583.7498217601
4.00633201143.06397084572.1216096801
2.41340098041.79877761021.18415424
1.44804058821.09406849410.7400964
0.51404348660.40504102330.29603856
0.23566658890.21651281450.19735904
0.18853327110.14360639560.09867952
0.14139995330.09536985670.04933976
3
2
1
3
0.48859422510.3770665422
3.42015957571.6496661223
7.32891337653.1107989735
9.639660564.2464461939
9.40807712314.6934405301
7.92587594174.8547317314
6.24462952994.7133317781
5.40361352714.681997902
5.13023936355.1404348663
5.24548880516.0344235387
5.53370247577.2884709608
5.76427341228.3986354118
6.0044514719.4605318432
5.61883358869.3157277844
4.44620744848.2055633334
3.255.75
2.254.0063320114
1.62108405812.4134009804
1.06142408571.4480405882
0.48859422510.5140434866
0.24017805880.2356665889
0.19214244710.1885332711
0.14657826750.1413999533
%
Charts
0.43283038370.46311399180.4933976
2.5349128492.00755282451.4801928
5.2198561754.18880040763.1577446401
6.94305337696.48125204866.0194507202
7.05075882667.32454093347.5983230402
6.39030383666.96964355847.5489832802
5.4789806546.26728316717.0555856802
5.04280571455.92584629746.8088868802
5.13533711495.98197994966.8286227842
5.63995617196.32310104617.0062459202
6.41108671836.7905456517.1700045837
7.0814544127.36455860617.6476628002
7.73249165717.86276638877.9930411202
7.46728068657.58214162347.6970025602
6.32588539096.19733793556.0687904802
4.54.27188720863.7498217601
3.12816600572.59984149052.1216096801
2.01724251931.60069837971.18415424
1.2547323370.99741436850.7400964
0.50131885590.39867870790.29603856
0.23792232390.21764068190.19735904
0.19033785910.14450868960.09867952
0.14398911040.09666443520.04933976
Sheet7
To CenterFrom CenterRatio
TYPE321321TYPE321
5 - 60.490.490.490.380.440.495 - 61.00
6 - 73.422.451.481.651.561.486 - 71.00
7 - 87.335.243.163.113.133.167 - 82.361.671.00
8 - 99.647.836.024.255.136.028 - 92.271.531.00
9 - 109.418.507.604.696.157.609 - 102.001.381.00
10 - 117.937.747.554.856.207.5510 - 111.631.251.00
11 - 126.246.657.064.715.887.0611 - 121.321.131.00
12 - 135.406.116.814.685.756.8112 - 131.151.061.00
13 - 145.135.986.835.145.986.8313 - 141.001.001.00
14- 155.256.137.016.036.527.0114- 150.870.941.00
15 - 165.536.357.177.297.237.1715 - 160.760.881.00
16 - 175.766.717.658.408.027.6516 - 170.690.841.00
17 - 186.007.007.999.468.737.9917 - 180.630.801.00
18 - 195.626.667.709.328.517.7018 - 190.590.761.00
19 - 204.455.266.078.217.146.0719 - 200.550.721.00
20 - 213.603.683.755.994.873.7520 - 210.500.701.00
21 - 222.152.142.124.013.062.1221 - 221.00
22 - 231.621.401.182.411.801.1822 - 231.00
23 - 241.060.900.741.451.090.7423 - 241.00
24 - 10.490.390.300.510.410.3024 - 11.00
2 - 30.240.220.200.240.220.202 - 31.00
3 - 40.190.150.100.190.140.103 - 41.00
4 - 50.150.100.050.140.100.054 - 51.00
3322
TYPEAv3Av2
5 - 60.490.385 - 60.490.445 - 60.430.460.49
6 - 73.421.656 - 72.451.566 - 72.532.011.48
7 - 87.333.117 - 85.243.137 - 85.224.193.16
8 - 99.644.258 - 97.835.138 - 96.946.486.02
9 - 109.414.699 - 108.506.159 - 107.057.327.60
10 - 117.934.8510 - 117.746.2010 - 116.396.977.55
11 - 126.244.7111 - 126.655.8811 - 125.486.277.06
12 - 135.404.6812 - 136.115.7512 - 135.045.936.81
13 - 145.135.1413 - 145.985.9813 - 145.145.986.83
14- 155.256.0314- 156.136.5214- 155.646.327.01
15 - 165.537.2915 - 166.357.2315 - 166.416.797.17
16 - 175.768.4016 - 176.718.0216 - 177.087.367.65
17 - 186.009.4617 - 187.008.7317 - 187.737.867.99
18 - 195.629.3218 - 196.668.5118 - 197.477.587.70
19 - 204.458.2119 - 205.267.1419 - 206.336.206.07
20 - 213.255.7520 - 213.684.8720 - 214.504.273.75
21 - 222.254.0121 - 222.143.0621 - 223.132.602.12
22 - 231.622.4122 - 231.401.8022 - 232.021.601.18
23 - 241.061.4523 - 240.901.0923 - 241.251.000.74
24 - 10.490.5124 - 10.390.4124 - 10.500.400.30
2 - 30.240.242 - 30.220.222 - 30.240.220.20
3 - 40.190.193 - 40.150.143 - 40.190.140.10
4 - 50.150.144 - 50.100.104 - 50.140.100.05
&A
Page &P
Sheet7
0.48859422510.49099591260.4933976
3.42015957572.45017618791.4801928
7.32891337655.24332900833.1577446401
9.639660567.82955564016.0194507202
9.40807712318.50320008177.5983230402
7.92587594177.7374296117.5489832802
6.24462952996.6501076057.0555856802
5.40361352716.10625020376.8088868802
5.13023936355.97943107396.8286227842
5.24548880516.12586736267.0062459202
5.53370247576.35185352977.1700045837
5.76427341226.70596810627.6476628002
6.0044514716.99874629567.9930411202
5.61883358866.65791807447.6970025602
4.44620744845.25749896436.0687904802
3.60267088263.67624632143.7498217601
2.14981459042.13571213532.1216096801
1.62108405811.40261914911.18415424
1.06142408570.90076024290.7400964
0.48859422510.39231639260.29603856
0.24017805880.21876854940.19735904
0.19214244710.14541098350.09867952
0.14657826750.09795901380.04933976
3
2
1
0.37706654220.43523207110.4933976
1.64966612231.56492946121.4801928
3.11079897353.13427180683.1577446401
4.24644619395.1329484576.0194507202
4.69344053016.14588178527.5983230402
4.85473173146.20185750587.5489832802
4.71333177815.88445872917.0555856802
4.6819979025.74544239116.8088868802
5.14043486635.98452882536.8286227842
6.03442353876.52033472957.0062459202
7.28847096087.22923777227.1700045837
8.39863541188.0231491067.6476628002
9.46053184328.72678648177.9930411202
9.31572778448.50636517237.6970025602
8.20556333347.13717690686.0687904802
5.98523443144.86752809583.7498217601
4.00633201143.06397084572.1216096801
2.41340098041.79877761021.18415424
1.44804058821.09406849410.7400964
0.51404348660.40504102330.29603856
0.23566658890.21651281450.19735904
0.18853327110.14360639560.09867952
0.14139995330.09536985670.04933976
3
2
1
Hour
% of Daily Traffic Volume
321Kut KutKut
5 - 60.510.500.501.27905.00-06.0011009001.27921408111.0424391633
6 - 73.542.521.505.49307.00-08.00472328185.49292737293.2641710417
7 - 87.605.393.198.37308.00-09.00720040548.37303762144.695609298
8 - 99.998.036.098.61309.00-10.00740744528.61343018965.1565990613
9 - 109.508.577.687.21610.00-11.00620547077.21603605925.4516409336
10 - 118.217.927.636.87011.00-12.00590750566.86976725595.8561915665
11 - 126.476.807.136.52412.00-13.00561051246.52352664465.9349536366
12 - 135.506.096.886.04713.00-14.00520052146.04719383776.0387342467
13 - 145.326.116.905.79514.00-15.00498351065.79502340645.9137390853
14- 155.446.267.085.69815.00-16.00490053505.69831727016.1967216932
15 - 165.736.437.135.77516.00-17.00496656275.77477938456.5169821695
16 - 175.976.857.735.84417.00-18.00502563345.84384863837.3367861115
17 - 186.227.158.085.42918.00-19.00466965165.42912613317.5472595426
18 - 195.826.807.784.70719.00-20.00404765324.7066132637.5659699891
19 - 204.615.376.144.25420.00-21.00365851464.25350311175.9599721766
20 - 213.733.763.793.78621.00-22.00325643553.78618294945.043668152
21 - 222.232.192.152.64822.00-23.00227730072.64836078843.4832911599
22 - 231.681.481.202.20323.00-00.00189523562.20325813492.7291466096
23 - 241.100.880.751.34400.00-01.00115613871.34387253821.6067462304
24 - 10.510.400.300.71301.00-02.006147440.71345258070.8617497084
2 - 30.250.220.200.53502.00-03.004606240.53494407030.7227578199
3 - 40.200.150.100.44703.00-04.003845280.44656200650.6115643092
4 - 50.150.100.050.40704.00-05.003504000.40702266220.4633062948
103.28435452788599086336
321Kut
5 - 60.390.440.501.0424391633
6 - 71.711.601.503.2641710417
7 - 83.223.213.194.695609298
8 - 94.405.246.095.1565990613
9 - 104.866.277.685.4516409336
10 - 115.036.337.635.8561915665
11 - 124.886.017.135.9349536366
12 - 134.745.816.886.0387342467
13 - 145.326.116.905.9137390853
14- 156.256.677.086.1967216932
15 - 167.647.397.136.5169821695
16 - 178.308.027.737.3367861115
17 - 189.038.568.087.5472595426
18 - 198.988.387.787.5659699891
19 - 208.597.366.145.9599721766
20 - 217.135.463.795.043668152
21 - 224.153.152.153.4832911599
22 - 232.691.941.202.7291466096
23 - 241.561.160.751.6067462304
24 - 10.530.420.300.8617497084
2 - 30.240.220.200.7227578199
3 - 40.200.150.100.6115643092
4 - 50.150.100.050.4633062948
32Kut
5 - 6
6 - 72.071.571.68
7 - 82.361.681.78
8 - 92.271.531.67
9 - 101.951.371.32
10 - 111.631.251.17
11 - 121.331.131.10
12 - 131.111.051.00
13 - 141.001.000.98
14- 150.870.940.92
15 - 160.750.870.89
16 - 170.720.850.80
17 - 180.690.840.72
18 - 190.650.810.62
19 - 200.540.730.71
20 - 210.520.690.75
21 - 220.540.690.76
22 - 230.630.750.81
23 - 240.700.760.84
24 - 10.950.970.83
2 - 31.021.010.74
3 - 41.021.010.73
4 - 51.041.030.88
&A
Page &P
3
2
1
Kut
3
2
1
Kut
3
2
Kut
:
( 3- ) () (, , ..)
() , - , . , :- outdoor , -
: 1500 . 1000 .
!
: (8332) 78-23-598-922 668 2359
e-mail: [email protected]