:

*/

*/Hermann, 1969 , 64

*/

*/

*/IShrivastava and Mitroff

IIfadscalablecyclicalGonzalez-Herrero and Pratt

*/PearsonMisra

*/Steven Fink

SWOTSWOTStrengthWeaknessOpportunityThreat

*

*

943101524100220(10119)

*

*

* 228

*

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( 21 )

( 36-1 )

:

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:

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2009/01 1 2009/03 2009/09 18 2009/10 2009/11 3 2009/12 2010/01 2010/04/30 20100508

2009 0523 20100422(20101029)

2007201020072010-07-26

*

*

*

*

161820

12

*

*Shoemaker

*SNG8245SNGSNG

*SNGSNG

*

*

*information society!

*20124()()(88.15%)()(47.45%)(34.56%)(8.08%)(5.99%)

vs *(information driven)(event is the News)

24//()()(opinion driven)/(reaction/perception is the News)

:

:()

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*

SOUND BITE: 30-60?20:

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(12)

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*22

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*

*24513

*2243: :

*