1. S I G N B O A R D

2. CONTENTS 1. 2. 3. Site Analysis 4. Interview 5. 6. CONCEPT & 7. DESIGN 3. About Bucheon 4. About Bucheon_ . . , , 11~15 11~15 . . ( ): ( ): . , . 4~5 . 5 . 3cm . . ( ): ( ): 5. About Bucheon_ CI & BICI BI CI 6. About Bucheon_ / , 322,246 869,944 ( 7.9%) 447,136 | 229,335 | 193,473 16,279/ ( ) 53.44 ( 0.5%) 20.58 | 12.83 | 20.03 : 17.97 ( 33.6%) 3 37 664 4,817 8 ( ), 2 , 50 , 5 , 327 , 3 37 : 2,056 (1 423 ) 129 194 62, 32, 27, 4, ( ) 45 55 ( 8.7%) 3,714 , . , , 3 . , , 200m , ( ) , . , 11, 1 -2.3, 8 24.1 , 1,149mm . 7. About Bucheon_ 1930 /18 1914 /1930 (1973 ) 8. About Bucheon_ 47 47 , 1 9. SIGN 10. Sign _ History 1 1 LED 11. Sign _ . , . 20 P.O.P . , , , , 12. Sign _ . , , , + . . , EM 13. Sign _ , . , , , , PVC , , 14. Site Analysis 15. Site Analysis 2 Site : 16. Site Analysis _ - 4 , . 17. Site Analysis _ 18. Site Analysis _ 19. Site Analysis _ - - . - , - . 20. Site Analysis _ - - - - , , - 21. Color Map _ (site)Sign ColorFont Color 22. INTERVIEW 23. Interview : 2010. 10. 15 : : : 50 2% 2%20% 14%18%40%18% 60% 12%8%12%24%- , 10 ~20 .- . 24. Interview 2% 8%8% 6%8% 6% 8% 14% 38%24%- .- , . 25. Interview 10%8% 26%18% 20% 6% 4% 2%4%22% A : B : C : . D : . E : .- .- . 26. Interview _ 27. 28. _ Site- - . - - - , . .- , , - , , , . . 29. _ 30. _ 31. _ , 1. BAR 2. 3. 1. 2. 3. 4. , , , 32. CONCEPT & 33. Concept 2007 . , , , 34. Eco design ( ) IDENTITY 35. Eco design _ FONT [ + Eco font ] BI , ? , Vera sans 25% . 36. Eco design _ FONT [ + Eco font ]+ , . Eco font Vera sans . 37. Eco design _ LCD . .OLED(Organic Light-Enitting Diodes) 180 . . , , LCD . Flexible display . LED OLED LED . , . 38. Eco design _ 39. Eco design _ [COLOR MAP]Soft and Modern soft , modern . . 40. Eco design _ [COLOR MAP] 41. Eco design _ [ Moss ] 1. 2. , , . .3. 4. , . . 42. Eco design _ . . . 43. Eco design _ Idea Sketch 44. DESIGN 45. DESIGN _ 46. DESIGN _ , OLED , . , , . 47. DESIGN _ BLUE : ( ) , . PALE YELLO : ( ).PALE PINK : ( , , , , , , ) PURPLE : ( , , ) 48. DESIGN _ _ Moss [ ] 49. DESIGN _ [Bar_ OLED]DaytimeTime 50. DESIGN _ [ FONT] Daytime Night 51. DESIGN _ [ECO FONT] Daytime Night 52. DESIGN _ Daytime ViewDaytime 53. DESIGN _ Night ViewNight 54. DESIGN _ Daytime ViewDaytime 55. DESIGN _ Night ViewNight 56. T H E E N D