企業管理概論企業管理概論4-year Program4-year Program

Fall Semester 2010Fall Semester 2010

Required Textbook:Required Textbook:Rachel HuangRachel Huang

HandoutsHandouts

Instructor:Instructor:Hsiao-Chen Rachel HuangHsiao-Chen Rachel Huang

Week 1Week 1

To help students establish the basic To help students establish the basic concept of business administration and concept of business administration and management by studying various management by studying various extraordinary cases in the related field.extraordinary cases in the related field.

To spark students’ interest in business To spark students’ interest in business and how to run a company successfully and how to run a company successfully possible in the future. possible in the future.

Week 2Week 2 How to maintain in a profit zone? How to maintain in a profit zone?

Am I managing for volume growth or Am I managing for volume growth or value growth?value growth?

Market share is dead!Market share is dead!Reinventing a business design.Reinventing a business design.

Week 3Week 3 The conventional approach – market share-The conventional approach – market share-

centric.centric. The reinventors’ approach – customer-centrThe reinventors’ approach – customer-centr

ic.ic. What is most important to the customer?What is most important to the customer? Where can we make a profit?Where can we make a profit? How can we gain market share in that spaHow can we gain market share in that spa

ce?ce?

Week 4Week 4

Four strategic elements in a business Four strategic elements in a business design:design: Customer selectionCustomer selection Value captureValue capture Strategic controlStrategic control ScopeScope

Week 5Week 5Estee LauderEstee Lauder

Which of Estee’s secrets of success do you coWhich of Estee’s secrets of success do you consider to be the most important?nsider to be the most important?

Which of these secrets are still good business Which of these secrets are still good business practice today?practice today?

Do you think there is still a market for new cDo you think there is still a market for new cosmetics companies? In which way would thosmetics companies? In which way would they need o be different? ey need o be different?

Week 6Week 6

Quiz on Estee LauderQuiz on Estee Lauder

Group discussion and preparation on the Group discussion and preparation on the upcoming presentation.upcoming presentation.

Week 7Week 7

Students’ presentation on selected Students’ presentation on selected company’s business administration and company’s business administration and strategy.strategy.

Feedback on each presentation.Feedback on each presentation.

Week 8Week 8

Students’ presentation on selected compaStudents’ presentation on selected company’s business administration and strategy.ny’s business administration and strategy.

Feedback on each presentation.Feedback on each presentation.

Week 9Week 9

Students’ presentation on selected Students’ presentation on selected company’s business administration and company’s business administration and strategy.strategy.

Feedback on each presentation.Feedback on each presentation.

Week 10Week 10

Relax and enjoy the movie.Relax and enjoy the movie.

Week 11Week 11SubwaySubway

Define franchise. What types of businesses Define franchise. What types of businesses tend to be franchises?tend to be franchises?

How much control do you think the owner How much control do you think the owner of a franchise has? Think about salary, of a franchise has? Think about salary, uniform, equipment and decoration.uniform, equipment and decoration.

How many countries have Subway How many countries have Subway sandwich shops?sandwich shops?

Week 12 (con’t)Week 12 (con’t)

Who is Fred DeLuca?Who is Fred DeLuca? Approximately how much would you havApproximately how much would you hav

e to invest to open a Subway franchise?e to invest to open a Subway franchise? Where was he first Subway franchise opeWhere was he first Subway franchise ope

ned?ned?

Word FocusWord Focus

RapidlyRapidly FranchiseFranchise PhenomenalPhenomenal Furniture and Furniture and

fittingsfittings OutletOutlet AbroadAbroad

ConsiderConsider TurnoverTurnover SubsidiarySubsidiary MinimizedMinimized Day-to-day basisDay-to-day basis RelativelyRelatively

Week 13Week 13

Quiz on SubwayQuiz on Subway Group discussion and preparation Group discussion and preparation

on the upcoming presentation on the upcoming presentation

Week 14Week 14BreuningerBreuninger

Where does Breuninger have department sWhere does Breuninger have department stores?tores?

What things can customers do before they What things can customers do before they come to the store?come to the store?

What two services can customers use whilst What two services can customers use whilst at the store?at the store?

What two services can customers use after What two services can customers use after they leave the store?they leave the store?

Word FocusWord Focus

Customer parkingCustomer parking Money-off Money-off

vouchersvouchers Alteration servicesAlteration services Private fitting roomPrivate fitting room Store cardStore card Home deliveryHome delivery

Special offerSpecial offer Financial servicesFinancial services Beauty salonBeauty salon Gift wrappingGift wrapping RefundsRefunds Hairdresser’sHairdresser’s

Week 15Week 15

Quiz on BreuningerQuiz on Breuninger Group discussion and preparation oGroup discussion and preparation o

n the upcoming presentation n the upcoming presentation

Week 16Week 16

Students’ presentation on self-started Students’ presentation on self-started business and its strategy.business and its strategy.

Feedback on each presentation.Feedback on each presentation.

Week 17Week 17

Students’ presentation on self-started busiStudents’ presentation on self-started business and its strategy.ness and its strategy.

Feedback on each presentation.Feedback on each presentation.

Week 18Week 18

Students’ presentation on self-started Students’ presentation on self-started business and its strategy.business and its strategy.

Feedback on each presentation.Feedback on each presentation.