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UInspire6 S WA N K M OT I O N P I C T U R E S Programming Toolkit
Fall Edition
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In This Issue:New
ReleasesDiversity
& InclusionHalloween
ProgrammingCampus Spotlight
NEWReleases : EVENT, PROMO & COLLABORATION IDEAS
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GODZILLA: KING OF THE MONSTERS Promo Idea:Chalk Godzilla footprint tracks on your campus’ sidewalks with the event details written within. Hand out toy dinosaurs with a note attached featuring event details and a warning that “monsters are coming...”
THE SECRET LIFE OF PETS 2Collaboration Idea:Students are likely to miss their family pet while at college, so help them with the transition by partnering with your local shelter to host an adoption event before your showing so students can interact with adoptable animals and learn more about volunteer opportunities.
TOY STORY 4 Event Idea:Let students play like kids again – if only for the night – by hosting a retro games competition before the movie. Game ideas include Red Rover, Ghost in the Graveyard, Kick the Can, Red Light/Green Light and, of course, tag.
ROCKETMANEvent Idea:Celebrate Elton John’s elaborate style at your showing by inviting students to DIY decorate sunglasses before the movie. You can buy inexpensive, plastic frames online then simply provide feathers, rhinestones, paint and other fun materials to let students’ imaginations run wild.
SPIDER-MAN: FAR FROM HOMECollaboration Idea:Partner with one of your school’s international clubs or departments in honor of the countries Peter Parker visits in this latest installment! You could even include a fundraising component for various international orgs by inviting them to sell food that represents their home countries.
JOHN WICK: CHAPTER 3 – PARABELLUMPromo Idea:Promote your upcoming movie screening with eye-catching action by hosting an impromptu Nerf gun fight in the heart of campus. Hand out flyers as students stop to see what the battle is all about!
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THE LION KINGEvent Idea:For freshmen, transfer or international students, it can be hard to find out where exactly you fit in on campus during the first semester. Help these students “find their pride” on campus by pairing your showing with a student organization fair!
IT CHAPTER TWO Promo Idea:Promote your movie screening by leaving pairs of red balloons with event details tied to the strings in popular campus areas, like your quad or student center!
MEN IN BLACK: INTERNATIONALEvent Idea:Test students’ memory with pre-show trivia! Make the questions related to your campus to help new students learn more about your school’s history, and award the winner with an all-black-themed gift basket!
FAST & FURIOUS PRESENTS: HOBBS & SHAWCollaboration Idea:Partner with your school’s athletic department to host a a Campus Strong Man – and Woman – competition to find your Campus Hobbs. Have students do push-ups, pull-ups and more physical challenges to win the crown.
BRITTANY RUNS A MARATHONEvent Idea:Help students better themselves – and the world – by pairing this movie with your annual campus 5K. Show the movie before the race to get racers motivated or at the end as a special treat!
DORA AND THE LOST CITY OF GOLD Collaboration Idea:Partner with your Spanish department to host Spanish counting or spelling bee competitions before the show!
Use these ideas, paired with top blockbuster new releases, to create exceptional movie experiences for your campus!
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ONCE UPON A TIME... IN HOLLYWOOD Promo Idea:Create flyers that mimic the classic Hollywood clapperboard with details for your movie event. Or, if you are feeling ambitious, recreate the classic Hollywood sign on your quad using cardboard to draw attention as you hand out flyers for the showing!
SCARY STORIES TO TELL IN THE DARKPromo Idea:Use social media to invite students to submit short scary stories or favorite campfire recipes for a chance at prizes to be awarded at the showing.
AVENGERS: ENDGAME Event Idea:Time travel plays a big role in this film, so provide your campus with an opportunity to turn back time (in the future) by planting a time capsule before your showing. Invite everyone to bring in meaningful items that represent your school or the year, then set a reminder to dig it back up in the future!
THE ANGRY BIRDS MOVIE 2Collaboration Idea:Partner with your school’s athletic department to set up an “Angry Birds 2”-inspired challenge using cardboard boxes, plush toys and balloon launchers. The first team to knock all the boxes down first, wins!
ALADDINPromo Idea:Host a “three wishes” giveaway on social media with prizes such as restaurant and gas gift cards announced at the event. Give students multiple ways to enter by encouraging them to tag a friend, share and like your post for three entries into the raffle.
CRAWLPromo Idea:Raise interest in your showing of this thriller by placing mini alligators around campus! You could even turn it into a social media scavenger hunt, or have a mini prize attached to each gator that they can redeem at the showing.
NEWReleases : EVENT, PROMO & COLLABORATION IDEAS
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LONG SHOT Collaboration Idea:Charlize Theron plays a presidential hopeful in this hilarious rom-com. Collaborate with your school’s student government or debate team to bring a voter registration booth to your movie event so students can be ready to exercise their right to vote in 2020!
BOOKSMART Promo Idea:Hand out bookmark reminders (available on our website) to students on campus that include your movie event details. You could even include a scratch or peel-off component on the bookmarks to reveal prizes or concessions that students can claim at the show!
LATE NIGHTCollaboration Idea:Give your campus comedians a chance to showcase their talent by partnering with your school’s improv club to host a comedy show before the movie!
YESTERDAYCollaboration Idea:Partner with your campus’ School of Music or choir club so students can experience Beatlemania times two with a lip syncing competition before the show. Award the winner with a gift card to a local music shop!
THE KITCHENEvent Idea:Go the retro route with a 1920s gangster-themed event! Play mafia, host a costume contest, serve mocktails and play episodes of the “Sopranos” before and after your new release screening!
HUSTLERS Event Idea:Help students on campus boost their self-confidence by partnering with your school’s recreation center to host a free dance class before the showing.
Use these ideas, paired with top blockbuster new releases, to create exceptional movie experiences for your campus!
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© 2019 Home Box Office, Inc. All Rights Reserved. HBO ® and related service marks are the property of Home Box Office, Inc.
© 2019 Home Box Office, Inc. All Rights Reserved. HBO ® and related service marks are the property of Home Box Office, Inc.
“�We�hosted�a�social�justice�series�featuring� ‘The Immortal Life of Henrietta Lacks’�and�included�a�panel�from�our�Engineering Science Transfer Program.�We�showed�Henrietta’s�cells,�courtesy�of�our�biology�department,�so�students�could�understand�that�Henrietta�was�a�real�person�who�made�tremendous�breakthroughs�in�medical�history.”�
– Springfield Technical Community College
“ We showed ‘Moana’�for�our�Cultural Film & Food Festival.�Our�on-campus�chef�whipped�up�a�Polynesian-themed�dinner...and�we�hosted�a�discussion�about�Polynesian,�Hawaiian,�and�Pacific�Islander�cultures�and�the�things�‘Moana’�got�right.”�
– Gillette College
“�We�recently�collaborated�with�our�Center for Multicultural Education�to�host�a�student�panel�on�the�depiction�of�race,�ethnicity�and�culture�in�the�media.�We�were�able�to�invite�eight�different�panelists�from�various�cultural�organizations�who�sparked�great�conversation�on�the�topic.�The�panel�discussion�lasted�for�over�an�hour�and�was�a�very�eye-opening�discussion�for�students.�We�paired�the�panel�with�a�showing�of�‘If Beale Street Could Talk’�and�heard�great�things�from�students�about�the�event!”�
– University of Northern Iowa
Diversity & InclusionCALENDAR
Engage your students with meaningful�programming.�Partner�with�a�variety�of�campus�organizations�to�build�a�movie�lineup�centered�around�inclusion�initiatives.
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June | LGBT Pride Month
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September | Hispanic Heritage Month
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December | World AIDS Day (12/1)
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Hear�what�customers�have�to�say�about� their�frightful�Halloween�movie�events:
TrickorTreat Your Campus with Halloween Programming
“ Students really enjoyed when our Saint Xavier Council hosted a Halloween program and they had a candy
apple bar and Halloween arts & crafts while showing ‘Hocus Pocus.’”
– Saint Xavier University
“ Our best movie event was our Halloween
double feature...This was the night before
Family Day, and parents commented about how nice it was to see students watching a movie on our front lawn.”
– Georgia College
“�We’ve�started�creating�an�event�around�the�movie�that we show. We theme the concessions to the movie�and�offer�activities�to�do�during�the�show.�One of our largest events was our showing of ‘Hocus
Pocus’ with pumpkin painting.” – Moravian College
“ In October we did a Monster Movie
Madness Month�promotion.�The�entire�month�was�filled�with�horror,�thriller and Halloween-related movies. It was hugely successful!”
– University of Arizona
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GOOSEBUMPS 2 SCARY STORIES TO TELL IN THE DARK PET SEMATARY THE CURSE OF LA LLORONA
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ANNABELLE COMES HOME CHILD’S PLAY MA IT
CAMPUSSpotlightHow Iowa State Mastered Movie Event Promotion & Branding
what makes our marketing successful.” Whether it’s the series posters across campus, an ad in the semester activities booklet or a digital slide on campus TVs, the team keeps the branding consistent and uniform so it’s easy for students to recognize and connect with the program.
Online promotion includes social media, website calendar listings, a dedicated Cyclone Cinema landing page and an all-student email blast at the beginning of each semester. But the group also relies on outside campus organizations to get the word out. “We have support from other areas of campus as well that know our series and help promote for us, from our main university web calendar, to areas of Residence Life, our International Students Office and beyond,” shared Jim.
What do you call a program that shows 14 movies per semester, four days a week with two showings almost every night for a total of 108 showings each semester? Iowa State University’s Cyclone Cinema!Now in its ninth year, Cyclone Cinema is not only impressive in its efforts but also in its results. The series attracts regular audiences in the hundreds, oftentimes averaging more than a 1,000 attendees across weekend showings.
To successfully execute these showings and achieve ideal attendance numbers, work is divided across divisions of ISU’s Student Union Board (SUB) and Jim Brockpahler, the school’s entertainment programs coordinator. Together they plan and implement an extensive marketing, promotion and branding strategy that yields effective results. Combining print and digital promotion, giveaways, displays and more, the team reaches every campus avenue and beyond, with one element consistent across the board: “All our items are done in full color, and we stick with a consistent, easy-to-read, but still fun and colorful, look every semester for the branding component,” Jim shared. “The consistent look and branding of the Cyclone Cinema promo is
“ Consistency across the board with a film series is absolutely critical. From consistency in branding and promotion, to consistency in the actual film screening themselves – including dates, times and location.”
Digital SlidesWhether it’s the series posters across campus,�an�ad�in�the�semester�activities�booklet or a digital slide on campus TVs, the team keeps the branding consistent and uniform so it’s easy for students to recognize and connect with the program.
to do, provide a way to be social and possibly meet new folks with shared interests, and add to the overall college experience,” said Jim. “These types of activities and offerings can help with student recruitment (when they see and know about the fun and exciting things happening on
campus), retention (when they’re meeting new friends and de-stressing from hectic schedules), and overall satisfaction with their experience and alma mater when they graduate.”
For promotion ideas, browse the “Promotional Resources” tab on our website swank.com/colleges.
Interested�in�telling�us�about�your�existing�movie�program?� Email [email protected] to share your story.
To build excitement, the team passes out magnets showcasing the full series of films at screenings and other SUB events, as well as a popular punch card promotion.
Jim also shared advice for any schools looking to boost their movie promotion: “Consistency across the board with film series is absolutely critical. From consistency in branding and promotion, to consistency in the actual film screening themselves – including dates, times and location.” Additionally, Jim says the “extras” they do for screenings to add to the movie-going experience can really make a difference. “In addition to the quality screen, projector, and audio in our screening space, we have the stairway/walkway lights, and always have pre-show advertisements and music going to promote our upcoming programs. Plus, our concessions program, where we sell popcorn, candy and bottled soda at a slightly lower price than the nearby vending machines, adds to the experience and helps offset some program costs.”
As for the future of Cyclone Cinema, Jim doesn’t seem to have any plans to change anything anytime soon, saying the film series is a big component of the student programming board’s value on ISU’s campus. “All these [the SUB events] offerings give students something safe and fun
Punch Card Promotion Featuring Cyclone Cinema details, students get “punches” when they attend�a�screening.�Once they get three punches, they can enter their card into
a�gift�card�giveaway�that’s�announced at the end of the semester.
“ All these [the SUB events] offerings give students something safe and fun to do, provide a way to be social and possibly meet new folks with shared interests, and add to the overall college experience.”
P R E S E N T S
www.sub.iastate.edu
SPRING 2019
COMING SOON
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