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© 2015 Immediate Media Co. Immediate_Media
Immediate_Media
Immediate SportsMedia Pack 2015
the special interest content & platform company
3 market leading sites
8 market leading mags
World's leading/biggest Cycling and Triathlon
stable of products
Access to over 34 million sports
enthusiasts
Brand and Audience Overview
34
10.9m
8.2m
1.9m
United States 10.9m
United Kingdom 8.2m
Australia 1.9m
Germany 957k
France 904k
Italy 613k
Spain 652k
Scandinavia 921k
Far East 1.5m
South Africa 274k
Rest of the World 7.6m
Global Audienceof over 34m cyclists
Google Analytics Period Aug 14-July 2015
1.5m
7.6m
Road Off Road Triathlon
Road
road cyclists globally
31m+
Road audience
bikesowned
Google Analytics August 2014-July 2015
2.4
ride everyday
45%
miles per week
112
annual cycling gear spend
£1,151
spend on next bike
£2,103
Averageage
44
Over 15 million cyclists (Aug 2014-July 2015)
3.23m global uniques (July 2015)
45 Yrs - Average Age
112 Miles per week
£2,103 ave bike spend
£1,151 gear yearly spend
97% male readership
World Leading product review website
Reaching over 21 million road cyclists (August 14-July 15)
39 Yrs - Average age
96 Miles per week
2.3 bikes owned
£1,831 spend on next bike
£1,211 ave spend on bike gear
UK’s biggest selling cycling magazine
ABC 48,695
46 yrs - Average age
4.7 hrs reading per issue
8.5 yrs as a regular cyclist
92 miles per week
2.4 bikes owned
£1,910 spend on next bike
Inside the Pro Peloton
42,000 distribution
44 yrs - Average age
13.6 yrs as a regular cyclist
96 miles per week
£2,356 spend on next bike
56% don’t read Cycling Plus
76% don’t read Cyclist
Urban Cyclist
Essential Cycling Series
Official Tour de France guide
Official Giro d’Italia guide
Brand Extensions
Display Size 1 Issue 3 Issues 6 Issues 13 Issues
Quarter £520 £507 £494 £468
Third £631 £615 £599 £568
Half £946 £923 £899 £852
Page £1,720 £1,677 £1,634 £1,548
DPS £3,128 £3,050 £2,972 £2,815
Discount n/a 2.5% 5% %10
Cycling rate cards
Display Size 1 Issue 3 Issues 6 Issues 13 Issues
Quarter £532 £519 £506 £479
Third £645 £629 £613 £581
Half £968 £944 £920 £871
Page £1,760 £1,716 £1,672 £1,584
DPS £3,200 £3,120 £3,040 £2,880
Discount n/a 2.5% 5% %10
Road Cycling rate cards
Sponsored post £40 cpm
Toggled skin £100 cpm
Takeover FooterInterstitialTEADS
£70 cpm
£45£40£40
Road block (728x90, 300x250) £45
Reskin £40
Double MPU (300x600) £25
Billboard (970x250) £30
MPU (300x250) £18
Leaderboard (728x90) Mobile Banner (320x50)
£14£14
Off Road
Off Road Audience
Google Analytics August 2014-July 2015
bikesowned
2.3
ride several times a week
55%
miles per week
36
annual cycling gear spend
£1,211
spend on next bike
£1,831
Averageage
36
mountain bikers globally
18m+
Reaching over 18m mountain bikers (Aug 2014—Jul 2015)
3m global unique users (914,177 UK) — (Jul 2015)
Average age 36
87% ABC1
Household income £52,673
Average expected spend on next bike £1,831
Ride 36 MTB miles a week
UK’s longest running and biggest MTB magazine
ABC 31,820
Average age 42
Average intended spend on next bike £1,682
26% intend to spend over £2k on next bike
43% own a road bike
Ride an average of 49 miles a week
Leading MTB buyers Guide
ABC 12,570
Average age 42.5
Average intended spend on next bike £1,724
27% intend to spend over £2k on next bike
44% own a road bike
Ride an average of 52 miles a week
Off Road Rate Cards
Sponsored post £40 cpm
Toggled skin £100 cpm
Takeover FooterInterstitialTEADS
£70 cpm£45 cpm£40 cpm£40 cpm
Road block (728x90, 300x250) £45 cpm
Reskin £40 cpm
Double MPU (300x600) £25 cpm
Billboard (970x250) £30 cpm
MPU (300x250) £18 cpm
Leaderboard (728x90) Mobile Banner (320x50)
£14 cpm£14 cpm
Display Size 1 Issue 3 Issues 6 Issues 13 Issues
Quarter £582 £568 £553 £524
Third £706 £688 £671 £635
Half £1,059 £1,032 £1,006 £953
Page £1,925 £1,877 £1,829 £1,733
DPS £3,500 £3,413 £3,325 £3,150
Discount n/a 2.5% 5% %10
Display Size 1 Issue 3 Issues 6 Issues 13 Issues
Quarter £366 £357 £348 £329
Third £444 £433 £421 £399
Half £666 £649 £632 £599
Page £1,210 £1,180 £1,150 £1,089
DPS £2,200 £2,145 £2,090 £1,980
Discount n/a 2.5% 5% %10
Triathlon
Triathlon audience
bikesowned
3.7
training per week
7.7hrs
cycling events per year
16+
annual cycling gear spend
£1,532
spend on next bike
£2,660
Averageage
39
triathletes globally
900k+
Source - Google Analytics - Triathlon Industry Association (UK) Research May 2014 - Sport England - Reader Survey 2013
UK’s biggest selling triathlon magazine
ABC 25,068
39 yrs - Average age
54% AB audience (88% ABC1)
£48,558 average income
£276 million annual spend on triathlon
3.7 bikes owned (1.4 road/0.9 MTB)
£2,660 spend on next bike
220 cover
Source - Triathlon Industry Association (UK) Research May 2014 - Sport England - Reader Survey 2013
Reaching over 900K triathletes
(Aug 2014—Jul 2015)
129,709 global unique users (Aug 2015)
39 yrs - Average age
88% ABC1
Household income £73,853
Average expected spend on next bike £2,330
Training on average 7.7 hrs week (1 in 5 train over 10 hours per week)
220tri.com image
Source - Google Analytics - Triathlon Industry Association (UK) Research May 2014 - Sport England - Reader Survey 2013
Magazine
UK’s leading triathlon title for over 26 years
Read by 67% UK triathletes*
88% ABC1 (54% AB) audience
Spent over £276 million on triathlon last year
Brand Extensions
Beginners Guide to Triathlon
Ultimate Guide to Triathlon
Open Water Swim Guide
Complete Guide to Triathlon Nutrition
Triathlon Training for Peak Performance
Triathlon for Women
Digital
The UK’s biggest triathlon website*
Reached over 900K triathletes globally last
year
Reaching 130K unique users every month
Email database 53,329
Social reach 54,603
Events
Owner ofNational Triathlon Show
Media partner for:
ITU World Championships IMG London Triathlon IMG Blenheim Triathlon Human Race Events Castle Triathlon Series Long Course Weekend
Source - Google Analytics - Triathlon Industry Association (UK) Research May 2014 - Sport England - Reader Survey 2013
Bike
£135 million annual spend
Spent £1,532 on bike gear last year
Next bike purchase £2,660
Bikes owned 3.7
Compete in 16 cycle events per annum
Nutrition
£34 million annual spend
£481 per annum spent on nutrition
86% regularly use nutrition for training
38% readers want more nutrition advice
Run
£31.5 million annual spend
59% from running background
Compete in 22 run events per annum
Purchased 1.3 shoe brands
Average spend on shoes £150
Events & Travel
£59 million annual spend
Competing in 3.2 triathlons per annum
21% racing overseas
26% competing at middle/long distance
Swim
£6.53 million annual spend
Average wetsuit purchase £265
31% intend to buy a wetsuit in next 12 months
24% from swim background
Compete in 5.3 swim events per annum
Retail
£276 million annual spend
65% spend online - 31% in store
38% bought a road/TT bike in 2014
73% triathletes expect their spend to increase or remain static in the next year
Source - Triathlon Industry Association (UK) Research May 2014 - Sport England - Reader Survey 2013
Display Size 1 Issue 3 Issues 6 Issues 13 Issues
Quarter £600 £570 £525 £420
Third £800 £760 £700 £560
Half £1100 £1045 £963 £770
Page £2100 £1995 £1838 £1470
DPS £3950 £3750 £3450 £2765
Advertorial Page Rate +50%
Classified £28 per col cm
Discount n/a 5% 12.5% 30%
Inserts £60 CPM (based on less than 10gms)
Inserts £POA for insert over 10gms
Competitions £POA
rate cardRate Card
Sponsored post £1,000 p/w
Takeover (Reskin, 960x250,300x250)
FooterInterstitial
£70 CPM
£45 CPM£40 CPM
Road block (728x90, 300x250) £45 CPM
Reskin £40 CPM
Double MPU (300x600) £25 CPM
Billboard (960x250) £30 CPM
MPU (300x250) £18 CPM
Leaderboard (728x90)Mobile banner (320x50)
£14 CPM£14 CPM
Solus email (53,329 subscribers) £1,100
2.4m views per month
Over 6.3 million minutes of video content watched every month
250,000 subscribers(growing at over 10,000 per month)
Over 160,000 likes
Over 100,000 Comments and shares
Sponsorship
We have created a 12 month editorial schedule, delivering exciting and passion led video content including Product Reviews, Versus, Our Top 5 Series as well as our Highly engaging How To technique demo’s and new for 2015 our already successful Bikehack series. We offer effective sponsorship opportunities to allow brands to become synonymous with Bikeradar’s marketing leading content.
The opportunity as headline sponsor allows brands to position themselves at the forefront of consumers minds. At the stage when most are looking at their next purchase.
Partnership
Going beyond editorial sponsorship,we work with leading brands to create and broadcast bespoke content, aligned to brand objectives. Our in-depth understanding of the creative video process, combined with our cycling market knowledge and unrivalled distribution platform, means we are able to deliver world class content marketing. We work with brands from initial concept ideas, through production development and campaign delivery to ensure the best content and audience for your message.
Boardman
Oakley
Mazda
InsightImmediate Insight, our expert in-house insight service, offers a range of services to clients Bespoke ResearchWith unrivalled access to a passionate cycling audience – both road and off-road – Immediate Insight can provide bespoke research services to manufacturers and retailers. Either through our reader panel, or direct from the site, tap into our audience to understand brand positioning, and understand the wider cycling market. Campaign EffectivenessImpact is our bespoke advertising effectiveness research, measuring the performance of ad campaigns across all our brands and platforms.Pre and post research can evaluate a range of measures including advertising recall, brand awareness and purchase consideration.Providing media agencies and clients with a cost effective, rigorous opportunity to measure and improve the performance of their press and digital advertising. BikeTrack In 2015 Immediate will be unveiling our new comprehensive cycling market research. Building on our previous BikeTrack research we will be taking an in-depth look at cycling habits and attitudes, perceptions of different bikes, purchasing behaviour and motivations. The new research will launch in autumn 2015.
© 2015 Immediate Media Co.
Thank you Immediate_Media