© 2012 IBM Corporation Increase Your Revenue with IBM Informix 11.7 Informix BP WebCast 3/14/2012

© 2012 IBM Corporation

Increase Your Revenue with IBM Informix 11.7

Informix BP WebCast 3/14/2012

© 2012 IBM Corporation2

Topics

Introduction - Sapna Muralikrishnan (5 mins)

2012 Channel Sales Initiatives - Gary Proctor (15 mins)

Informix Analytics - Go To Market Tips and Update from the lab - Dennis Allen (15 mins)

Informix Genero - Go To Market Tips and Update from the lab - Douglas Dailey (15 mins)

Marketing Collateral Update - Sapna Muralikrishnan (10 mins)

Q&A


2012 Channel Sales Initiatives

Gary Proctor

Business Development, Informix Channels


Informix 11.7 – The Beginning of the Next Decade of IBM Informix

Informix Cluster expands the industry's most comprehensive set of high availability options on heterogeneous, low cost hw (competitive differentiator!)

Informix Analytics speed analytical queries and lower costsby up to 100 times (competitive differentiator!)

Time Series Analysis respond to high volumes of time related data in dramatically less storage and much faster query performance (competitive differentiator!)

Genero – 4GL Application Modernization increase developer efficiency; expand applications to cloud and mobility environments

Embedded and Autonomic enhancements respond to changes without intervention; deploy with little or NO on going DBA support.

Performance enhancements mean faster work flow processing, quicker decisions, less servers, and fewer resources

Low Total Cost of Ownership make Informix cost at least 31% less than Microsoft SQL Server*


Informix 11.7 Creating Growth Opportunities for ISVs

Informix Developer Edition• Full functionality, limited scalability• 1 core, 1GB memory, 20 connections, 8GB dbspace• Free to download, develop, test• All platforms

Informix Innovator-C Edition• Ideal for small applications, includes HA• Free to download and deploy in production • Redistribution requires separate license• 1 socket, 4 cores, 2GB memory• All platforms

Informix Growth Edition• Ideal for small to medium size business• Rich HA options• Shared disk clustering/grid• 4 sockets, 16 cores, 16GB memory• All platforms

Informix Ultimate Edition• Full enterprise class functions for all businesses• Unlimited grid/scalability• Optional compression feature• All platforms

Free editions to drive adoption and new solutions Greater value editions for-purchase

Highly competitive Windows/Mac edition for purchase Informix Choice Edition for Windows and Mac OSX• Ideal for small to medium size business• Limited replication, 2 node grid• 2 sockets, 8 cores, 8GB memory• Windows and Mac OSX

Highly Warehouse editions for purchase Informix Warehouse Editions for Growth and Ultimate EditionsIdeal for small to medium size business• Accelerator for near real time Analytics• Growth 48 GB Memory limit, Ultimate is unlimited• All Platforms


Informix for Availability and Scalability

"The new flexible grid in Informix 11.7 lets us manage 100+ geographically dispersed nodes from a single location, reducing our administration costs up to 80%. It also gives us the flexibility to have different hardware and operating systems in different clusters which helps keep costs low. The flexible grid technology promises measurable IT cost savings for any size business." ~ Romana Opletalova, General Manager, d-Prog Ltd.

• Scale globally

• Manage easily

• Balance workloads

• Rolling Upgrades

• Heterogeneous

• Avoid platform lock-in

• Ideal for the Cloud


Informix Cluster is a Game Changer

What is a grid?Grids are a form of distributed computing whereby a “super virtual computer” is composed of many networked loosely coupled computers acting together to perform very large tasks.

What is unique about Informix Flexible Grid?– ZERO downtime for maintenance and upgrades made EASY!

• Rolling Upgrades make users much happier• No temporary hardware required• No database or application cloning required

– Up and running in minutes – Automatically propagate database objects throughout the grid– Scale capacity when and where needed with Informix Flexible Grid– Utilize heterogeneous HW and operating systems within the grid! – Enable web-based services and cloud computing– Easily manage all of this from a single location

"The new flexible grid capability in Informix V 11.7 lets us re-use old equipment and combine it with the use of new equipment to scale out across a grid that uses different types of hardware and operating systems. This is a real innovation that lowers our operating costs with less investment in hardware, and lets us leverage existing investments and resources.“Hector De Santiago Ramirez, IT Infrastructure Manager, DHL

"The new flexible grid capability in Informix V 11.7 lets us re-use old equipment and combine it with the use of new equipment to scale out across a grid that uses different types of hardware and operating systems. This is a real innovation that lowers our operating costs with less investment in hardware, and lets us leverage existing investments and resources.“Hector De Santiago Ramirez, IT Infrastructure Manager, DHL


Smarter Transportation and Shipping

“By using the Flexible Grid feature of Informix 11.7, our IT department has saved administrative time that can now be used to create new functionality and applications for our customers.”~ Felipe Villegas, CIO, DHL Express Mexico

What’s smart?• Enhanced customer service with user

insight into 500,000 shipment checkpoints

• Improved staff efficiencies with 12X faster system backups/administration

• Reduced IT costs through compatibility with multiple platforms

Smarter Business Outcomes• Reclaimed staff productivity enables

new customer services and applications

• Rapid growth is matched by performance and ease of scale-out


Informix for your Private Cloud

Why Informix?

Only database that can be utilized and provisioned in a cloud model on heterogeneous, commodity hardware

Competitors’ offering is “more capital investment intensive” in hardware

Easily manage the entire environment from a single console using a comprehensive set of administration commands.

Modern development environment for cloud and mobile technology deployments

Provide around-the-clock services with virtually NO downtime, even for routine maintenance and upgrades

Manage workload utilization cost effectively for both OLTP and Decision Support applications


SUPPLY CHAIN Database

INVENTORY database

INVENTORY database

ORDER database

Informix Cloud

Console

ERP as a Service

Application Cloud Services by service provider

Service provider builds and manages the infrastructure

Support multi-tenancy models, manage database provisioning and utilization

SaaS providers want their

infrastructure on a cloud


1111 EDF 1 IBM Confidential02/11/2011

Informix for Smart Metering

Smart Meters Solves Real Problems – Real time information on energy usage

Benefits for people– Gain control over personal energy usage– Modify electrical consumption

• California study – reductions 5.7% to 8.7%• Norwegian study - reductions of 9%• UK study reduction of 12%• Oncor Texas, reductions of 5%-10%

Benefits for power companies – Develop new innovative rate plans– Avoid building new plants– Avoid buyer power from other sources– Meet “green” standards– Reliable power restored quicker after outages


100 Million meters with 30 minute data intervals

Single 16 core Power 750 using 3.7 TB of storage for 31 days of data

Daily readings loaded in less than 8 hours while processing billing calculations

Cumulative Load Rate for One Day

Meter

s -m

illions

Minutes

16.7M meters loaded every 30 minutes

Cumulative Load Rate for One Day

Meter

s -m

illions

Minutes

16.7M meters loaded every 30 minutes

Minutes

Meter

s -m

illions

VEE Processing Rate for One Day

24M meters processed every 30 minutes

Minutes

Meter

s -m

illions

VEE Processing Rate for One Day

24M meters processed every 30 minutes

100 Million Smart Meter Benchmark: SummaryAMT SYBEX/ IBM TimeSeries


13

MetersDaily Reads

Total Cores

Total RAM

DB cores

App cores

DB RAM

App RAM

100M 4.9B 16 500 16 shared 500 shared

5.5M 1.06B 456 3668 96 360 768 2900

Daily Readings (meters * registers * intervals)

1,061,500,000

4,900,000,000

The Competition

Informix TimeSeries

Informix TimeSeriesInformix TimeSeries

The Competition *The Competition *

Database Resources (CPU cores)

96

16

The Competition

Informix TimeSeries

5 times the performance5 times the performance < 1/5 the resources< 1/5 the resources

… with significantly simpler management using a single node system* Based on published Oracle benchmark http://www.oracle.com/us/industries/utilities/utilities-meter-data-exadata-wp-486477.pdf* Based on published Oracle benchmark http://www.oracle.com/us/industries/utilities/utilities-meter-data-exadata-wp-486477.pdf

Informix TimeSeries vs Relational Database SystemsComparison of Published Benchmarks for Meter Data Management

Informix TimeSeries vs Relational Database SystemsComparison of Published Benchmarks for Meter Data Management


Automatically route connections across the Informix Grid

Automatic notification of corrupt indexes on tables

Informix 11.7 – Autonomics

Informix is easy! It just works!– Continued focus on autonomics and ease of administration– Nearly 25% of the Informix 11.7 features simplify or reduce work for DBAs

Automatic light scans on tables

Automate log wrap actions for ER

Automate table management in H/A clusters

Automatic detection of stale statistics

Optimizer automatically controls buffer reads

Automate application connections to ER servers

Database extensions are automatically registeredAutomatic storage provisioning

Automatic storage provisioning

Automatically cleans up unused resources

Automatically cleans up unused resources

Automatic allocation of secondary partition header pages

Automatically add CPU virtual processorsAutomatically add CPU virtual processors

"Informix 11.7 will save up to 80% of DBA's time thanks to automated storage and memory management, automated task scheduler, and automated installation. The new Flexible Grid lets us use one command from a single location to create new nodes and propagate the DDL across the grid to all the necessary locations." ~ Victor Vatyutov, Lead DBA , State Traffic Safety Inspection of Russian Interior Ministry


Informix Autonomics Delivers…

Self ConfiguringSelf Configuring Deployment Assistant / Utility

Build a package containing

(Optional) pre-built database(s)

Compresses the package

Deploy, decompress, and install the package on multiple systems

Can be used for media distribution such as CDs

Self HealingSelf Healing Internally handle errors and retry when possible

Automated DB Scheduler tasks added

Automatically timeout idle users

Automatic table storage optimization (compression) based on user defined parameters

Automatically allocate CPU VPs to match hardware/licensing when IDS starts

Self MaintenanceSelf Maintenance Automated storage allocation

Allow existing chunks to be extended automatically

Add chunks automatically when space is low

Threshold used to determine when to add space


Informix Analytics Go To Market Tips and Update from the lab

Dennis Allen,

WW Sales Leader, Informix Warehouse


200 Times Faster


IWA = Extreme Value Informix Extreme

– Reliability: e911 has run on Informix for more than 15 years and never had a down system

– Availability: Customers average 1 DBA per 3000 instances. Hundreds of thousands of installs that require no administration

Warehouse Extreme– Columnar, In Memory: Terabytes of data per server, cluster across servers– Concurrency: Supports thousands of concurrent connections, using standard

SQL

Accelerator Extreme– Query Performance: Individual queries >1500 Times Faster– Average customer query acceleration > 100 times faster– Transparency: No Admin, No Tuning, No Aggregation

Extreme Value means Winning Performance


Informix Warehouse Accelerator

Analytics at the Speed of Thought!

What is it? How is it different?

The Informix Warehouse Accelerator (IWA) is

an In-Memory Columnar database that provides responses to queries in seconds that normally take hours or days. IWA is workload optimized, appliance-like, and enables the integration of business insights into operational processes

to drive winning strategies.

Performance. Unprecedented response times to enable 'train of thought' analysis often blocked by poor query performance.

Concurrency: Supports thousands of user connections to enable Smart Corporate Dashboards, and Real Time Applications

Integration. Connects to IDS, with no Application updates required.

Transparency. applications connected to IDS, are entirely unaware of IUWE

Simplified administration. appliance-like hands-free operations, eliminating database tuning tasks


What BI Used to Look Like

Data Warehouse Server

BI Queries

Client Apps

BI Tool

Data Warehouses

Are great at storing enterprise data

Are expensive to implement and maintain

Support a few long running queries


What BI Looks Like Now with IWA

IWA Server

Data Warehouse ServerBI Queries

Client Apps

BI Tool

IWA retains some or all of the DW data in memory

IWA accelerates complex queries, up to 1500X

IWA provides all of the capabilities of Informix, including supporting a large number of concurrent users

IWA requires no Admin


Informix Warehouse Accelerator

CommonValues

Rare values

Nu

mb

er o

f O

ccu

rren

ces

Frequency Partitioning

A1 D1 G1

A2 D2 G2

A4 D4 G4

A3 D3 G3

SIMD

… … … …

11111 0 1111 0

01001 0 1110 0==

&

Compressed Predicate Evaluation

64-bit processor

RAM in TB


IBM InfoSphere Warehouse

IBM Informix Warehouse

IBM Smart Analytics System

IBM Netezza

FlexibilitySimplicity The right mix of simplicity and flexibility

Information Management Portfolio

(Information Server, MDM, Streams, etc)

Warehouse Accelerators

Flexible Integrated SystemTrue Appliance Custom Solution

Simplicity, Flexibility, ChoiceIBM Data Warehouse & Analytics Solutions

© 2012 IBM Corporation© Copyright IBM Corporation, 2008

IWA Product Summary for 2011

Milestones:

-Initial Product Launch of IUWE at end of Q1 2011

-Added IGWE at end of Q3 2011

-Exceeded an aggressive sales target in its 1st year

-Customers in 4 different continents across multiple industries

Key Product Characteristics:

-Only IBM Information Management offering for in-memory columnar database designed for warehousing and analytics

-Deploys on commodity Linux-Intel hardware with IDS running mixed-workloads

-Transparency of queries from BI tools

-Extreme speed (e.g. 100x) with no administration and tuning, e.g. indexes, partitioning, summary tables, cubes, etc.

-Competitive pricing, especially for SMB customers

© 2012 IBM Corporation© Copyright IBM Corporation, 2008

IWA Customer Summary for 2011Customer Profile:

• Customers in Europe, Latin America, U.S. and Africa

• Spans different industries such as Retail, Insurance, Transportation/Logistics, and Public Sector

• Strong partner participation resulting in 70% of deals

• Partner solutions based on IWA

• Customers with existing warehouse deployment and new deployments

• Existing IDS customers and new customers

• Beating competition in performance and much lower cost of ownership including Teradata, SQL Server, Greenplum and Vectorwise


Informix Warehouse Offerings


IWA AcceleratingFeature Improvements Released:

Workload Analyzer – Designs your Mart based on your Queries

Locales Support – WW language support

Data Currency – Keep IWA running, while loading data

----------------------------------------------------------------------------------------------

More in 2012:

Clustering – Spread Data over Multiple Nodes, for Speed and Scale

Incremental Partition Refreshes – Only Refresh the Deltas

Support FlexGrid configurations – Run IWA from a Secondary

Further Integration with Cognos and other BI tools


Informix Genero Go To Market Tips and Update from the lab

Doug Dailey,

Informix Genero Product Management


Mobile Devices

29

Cloud

Desktop Clients

Web Browser

Linux

From Character-based to Experience-based ….


Latest News for Informix Genero

Informix Genero v2.40 was announced on March 6th

90-day evaluation software available for download

Developer Certification Exam is now available

Education & Training orderable via ibm.com in the United States

Delivering enablement sessions:

Paris, France

Malaysia

Mexico City, Mexico

Bogota, Colombia

Miami, FL


Business Partners are Selling Informix Genero Differentiate through main value statements

Single code stream, one binary, many platforms and different deploymentsNo license manager, IBM portfolio, open database interface, no re-writes!

Deals and deal sizes – IBM expects a much larger footprint in 2012

Where is the product selling?

What types of opportunities are there?• Feedback from partners is good in that there are a lot of opportunities to work Genero into IBM deals

• Services opportunities are there for migrations & consulting services (IBM needs your help)

• Net new development (cost of development compared to Java and .NET)

• CRM applications abound in 4GL; great opportunities to migrate

• OTM campaigns should generate some leads; contact Gary Proctor for these

• The Cloud. There is a lot of emphasis on virtualized appliances and private and public clouds

Some Keys to selling Demonstrating the value Proof of Concepts – 1 to 2 screens and a report. Keep it short & sweet! Sizing - Typically 1:1. Web is best suited for PVU or Socket Finding the right metrics – Socket pricing on Growth is the best $value Skills – Work to schedule an enablement session and grow skills


Language enhancements

Improved Web Performance & Rendering via HTML5

Improved Studio ergonomics–Genero Web client support–Business Application Modeller–Application Generator–Database Manager–Workspaces

Report Writer

Business Application Modeller enhancements

Database Manager, Project Manager, Source Code Manager, etc.

What’s New in Informix Genero?


Language Enhancements

• SQL – END SQL blocks

• SQL type LVARCHAR in DDL

• IIF and NVL SQL operators

• IF NOT EXISTS and IF EXISTS

• CASE expressions

• Select SKIP, FIRST, MIDDLE, LIMIT

• Savepoints and Rollback to Savepoints

• DISPLAY ARRAY list modification triggers

• Built-in find in DISPLAY ARRAY and INPUT ARRAY

• Built-in seek in DISPLAY ARRAY

• Aggregate fields for table summary line

• Short-circuit evaluation option


Web Performance and Capabilities

Genero Web PerformanceLess memory consumed for GWC renderingLess data traffic for tables and windowsBetter stack management in threads

Genero Web CapabilitiesMS Silverlight “full” theme support and HTML5 Support for cookiesSupport for SOAP 1.2 and SOAP fault Support for WS-Addressing 1.0Support for “stateful” servicesAPI and settings improvements for encryption, network and security


GDC features supported Tables & frozen columns

settings

Decoration styles

RichText

Download window

Type-ahead support

MS Silverlight Improvements and HTML5 Introduction

Basic 4GL feature set

Desktop Client look/feel

Type-ahead

Ability to work disconnected

iPad® & iPhone ®


Genero Report Writer

New output formats for 2007/2010 Excel and Word (.xlsx and .rtf)

Datamatrix bar codes

– encode text and binary– encode up to 1558 code words

Support for hyperlinks (mailto, external and local sources)

New gzip compression of data works with the Desktop Client

Now encodes .jpg images in PDF files

Preview & printing of all diagram types (sequence, component, dependency, etc.)


1. Model driven approach to generate business logic, instead of writing from scratch!

2. Design database, forms, BAM diagrams to define the workflow of your application

3. Generate code for reports and base templates

4. Generic demo included

5. Great for CRUD apps and Experts with customized needs

6. Great tool for prototyping Apps for customers

Business Application ModelingCreate applications from a model not from scratch!


What are Your Next Steps

Download Informix Genero v2.40 evaluation softwarehttps://www14.software.ibm.com/webapp/iwm/web/reg/download.do?source=swg-in-genero&S_PKG=dl&lang=en_US&cp=UTF-8

Attend the IIUG Conference in San Diego, CA (April 22-25)Genero Track with 14 sessions

Sign-up for the Genero Boot Camp at the IBM La Jolla Facility (April 26th)

http://ibm-informix.eventbrite.com/

Ask your IBM representative about scheduling an Enablement Session

Keep your eyes open for an upcoming PoT on Informix GeneroSimilar to what is now available for IWA including a demo platform for sellers

https://www14.software.ibm.com/webapp/iwm/web/reg/download.do?source=swg-in-genero&S_PKG=dl&lang=en_US&cp=UTF-8


http://ibm-informix.eventbrite.com/


Informix Genero Links

Informix Genero – What’s New info in each User Guidehttp://publib.boulder.ibm.com/infocenter/idshelp/v117/index.jsp?topic=%2Fcom.ibm.prognode.doc%2Fgenero.htm

Download Informix Genero Evaluation Softwarehttps://www14.software.ibm.com/webapp/iwm/web/reg/download.do?source=swg-in-genero&S_PKG=dl&lang=en_US&cp=UTF-8

Informix Genero Developer Certification Examhttp://www-03.ibm.com/certify/tests/edu559.shtml

Informix Genero Education & Traininghttp://www-304.ibm.com/jct03001c/services/learning/ites.wss/us/en?pageType=course_search&sortBy=5&searchType=1&sortDirection=9&includeNotScheduled=15&rowStart=0&rowsToReturn=20&maxSearchResults=200&language=en&country=us&searchString=Genero

Informix Genero System Requirementshttp://www-01.ibm.com/support/docview.wss?uid=swg27020985

Informix Genero YouTube Channelhttp://www.youtube.com/user/IBMInformixGenero

http://publib.boulder.ibm.com/infocenter/idshelp/v117/index.jsp?topic=%2Fcom.ibm.prognode.doc%2Fgenero.htm

http://publib.boulder.ibm.com/infocenter/idshelp/v117/index.jsp?topic=%2Fcom.ibm.prognode.doc%2Fgenero.htm



http://www-03.ibm.com/certify/tests/edu559.shtml

http://www-01.ibm.com/support/docview.wss?uid=swg27020985


Marketing Collateral Update

Sapna Muralikrishnan

Informix Channel Marketing


Up To Double SVI Competitive Incentive for Information Management Software

3% - 20% Incremental

Payout Opportunity

for Approved Competitive

Displacement Deals!Sell Only Identify and Sell

With

Cu

stom

er Referen

ce

Enterprise End User

5% standard SVI fee

5% incremental competitive incentive

10% SVI Fees Total

10% standard SVI fee


20% SVI Fees Total

General Business End User



20% SVI fees Total



40% SVI Fees Total

Enterprise End User

With

ou

t Cu

stom

er R

eference

5% standard SVI fee


8% SVI Fees Total



Total 16% SVI Fees

General Business End User



16% SVI fees Total



32% SVI Fees


Element 1: “Sell It – Get It”

Build loyalty with System X BPs by leveraging SW New incentive for selling IBM HW and SW on a single client order

Target Partners

HW BPs as primary targetNo changes to product authorization requirementsBP must resell both HW and SW fulfillment on a client order

Incentive: RebateIncentive: 5% of HW, 15% of SW – VAD/BP Split: 25%/75%Minimum order: $50K USDMaximum size: NoneOrder content ratio requirement: 30% minimum HW or SW contribution per order

e.g.: $100K client deal - HW or SW content cannot be less than 30K individuallyIf less, payment capped at 30% ratio rule

Customer set: All customer sets, (IA: still under review), no ELA accounts

42

Blue / Blue

High Volume

High End BladeCenter

Storage

x3650 - 2 socket

X3850 X5 4 socket

HS22 DS3500

X3550 - 2 socket

X3690 X5 2 socket

HS22V V7000

X3630 - 2 socket

HX5

Open Authorized

All Brand Selected

WebSphere, DB2

Cognos

SWG

VAD

BPHW+SW

Client

IBM Confidential


Blue / Blue

Solution Bundles

Solution Bundle Server

Storage

SWG

Life Cycle Managementx or p

Multiple Optim Products

Information Integrationx or p

Multiple InfoSphere Products

Data Warehousing & Analytics

x or p

Multiple Warehousing Products InfoSphere War

Big Data Analyticsx or p

Multiple Big Data Products

Open Products: All Authorized Products:

RuntimeDB2InformixInfoSphere Warehouse

Sell It – Get It

SWG Brands have other eligible products and solution bundles

IBM Confidential43


Discover Informix Event-in-a-Box

New graphics

New invitations

New presentations focusing on key plays

Updated offers

Updated videos

A complete kit for business partners to run their own Informix event

https://www-304.ibm.com/partnerworld/wps/servlet/mem/ContentHandler/D192626G32869F18

https://www-304.ibm.com/partnerworld/wps/servlet/mem/ContentHandler/D192626G32869F18


http://tinyurl.com/Informix-BP-Enablement-Site

Informix Business Partner PortalOne-stop-clicking to Informix resources

http://tinyurl.com/Informix-BP-Enablement-Site


Information Management Industry Templates

• 4 page Industry Solution Briefs that provide:

– IBM consistent industry messaging– IBM Smarter Planet look and feel–Easy to insert the business benefits of the IBM Products

integrated in partner solutions–Partner logos, description of the partner solution and partner

contact information–Create a solution brief in under an hour from start to finish at

no-cost–$4,000 savings compared to development of a custom 4 page

solution brief using an external marketing agency

• Industry Business Partner and IBM Event Invitations

–Create HTML event invitations at no-cost for your joint IBM events

–$700 savings compared to the standard development charges from an external marketing agency

What is available?What is available?

Create effective industry collateral at low cost

https://www.ibm.com/partnerworld/mem/session.jsp?vendor=ibm_pw_pitney_bowes

https://www.ibm.com/partnerworld/mem/session.jsp?vendor=ibm_pw_pitney_bowes


Information Management Solution Portal

Each business partner receives their own web page which can span across industries, products, and programs.

The web page contains the company contact information and logo, solution information, a resources section (whitepapers, downloads, etc), a news and press release section, as well as quotes from the partner and their customers.

The site is completely partner driven. Partners are given their own login account so that they can edit their pages at any time!

An interactive web site designed to showcase business partners’ solutions

http://www.ibm.com/developerworks/wikis/display/im/Solution+Portal

http://www.ibm.com/developerworks/wikis/display/im/Solution+Portal


Access is available to registered IBM business partners only.

To view access code required for user ID registration on the IM Learner Portal, visit:https://www-304.ibm.com/jct01005c/partnerworld/mem/pat/pat_sw_im_learnerportal_access.html (Viewable for registered IBM PartnerWorld member only)

Register for a user ID on the IM Learner Portal at: http://eb90.elearn.ihost.com/wps/portal/ibm

Login to the IM Learner Portal using the newly registered user ID.

All bootcamp presentations and labs are hosted in a modular, indexed format so that users can directly access the product features and associated contents that interest them.

■For questions on IM bootcamps content available on the IM Learner Portal, please contact

[email protected]

Information Management Learner Portal Self-paced online access to Bootcamp content

https://www-304.ibm.com/jct01005c/partnerworld/mem/pat/pat_sw_im_learnerportal_access.html

http://eb90.elearn.ihost.com/wps/portal/ibm

mailto:[email protected]


The New Discover Informix Sales Kit

49

https://www-304.ibm.com/partnerworld/wps/servlet/mem/ContentHandler/D414681T43504D26


Free Classroom and e-Learning Training!

■ Invite Clients to register for an upcoming bootcamp by visiting the IM Bootcamp Wiki: http://www.ibm.com/developerworks/data/bootcamps (CONFIRMED bootcamps will have online registration link available)

■ If a required bootcamp isn't available in your region, and there is enough demand to organize an event, email [email protected] to request for a bootcamp

– Provide details such as: Name of Workshop, Time range of the event

■ Use the IM Learner Portal for self-paced online access to the bootcamp materials (available to IBM PartnerWorld members only)

– https://www-304.ibm.com/jct01005c/partnerworld/mem/pat/pat_sw_im_learnerportal_access.html

For any Informix questions send an email to [email protected]

http://www.ibm.com/developerworks/data/bootcamps




mailto:[email protected]

Just over 4 weeks until the IIUG Informix Conference!Soon airline ticket prices will start to rise and the hotel will

sell out. Get registered now!

Don’t miss the premier Informix event of the year with 100+ technical sessions, including two new tracks this year! There will be an IBM Business track to learn about other IBM products.

And, a track on Genero – the future of 4GL.

Check out the entire conference, including the sessions, keynotes, tutorials, and more at http://www.iiug.org/conf. Or, go to https://www.iiug.org/conf/2012/iiug/register.php to register. Act

before midnight April 15, 2012 (Eastern USA time) and receive a special discount. Use the Registration code “SAPNA” and you will save $100 off the conference registration price!

See you in San Diego!

http://www.iiug.org/conf

https://www.iiug.org/conf/2012/iiug/register.php


Business Partner Online Collaboration Forum at IIUG

Email [email protected] to sign up

Collaborate with other business partners in a private forum


Informix Marketing Resources for Business Partners

UPDATED! Informix Quick Reference Tool http://tinyurl.com/Informix-BP-Enablement-Site

Informix 11.7 Partner Playbook https://www.ibm.com/partnerworld/wps/servlet/ContentHandler/D414681T43504D26

Informix Seminar-In-A-Box https://www.ibm.com/partnerworld/wps/servlet/ContentHandler/D414681T43504D26

Just-Push-Go Informix 11.7 Campaign http://www.ibm.com/partnerworld/wps/servlet/ContentHandler/justpushgo

IBM Co-Marketing Center https://www.ibm.com/partnerworld/mem/session.jsp?vendor=ibm_pw_pitney_bowes

Data Management for Business Analytics MSV Blueprint http://public.dhe.ibm.com/partnerworld/pub/smb/blueprints/data_management_for_business_analytics_blueprint.pdf

Information Management Industry Templates https://www.ibm.com/partnerworld/mem/session.jsp?vendor=ibm_pw_pitney_bowes

Information Management Solution Portal http://www.ibm.com/developerworks/wikis/display/im/Solution+Portal

Informix Bootcamps http://www.ibm.com/developerworks/data/bootcamps

Discover Informix Sales Kit https://www-304.ibm.com/partnerworld/wps/servlet/mem/ContentHandler/D414681T43504D26



APPENDIX


Informix Smarter Case Studies


Smarter Gaming

Game Show Network meets growing user demand and enhances revenue with around-the-clock game availability

What’s smart?• High performance for tens of thousands of

players per day enjoying 750,000 games per day with a single DBA

• Projected 50-percent increase in analytics to match players based on similar skill-levels and to prevent fraud

Smarter Business Outcomes• No unplanned downtime for past two

years; avoidance of planned downtime• Avoidance of $100,000 expenditure for

new server capacity“The Flexible Grid feature of Informix enables us to perform rolling upgrades without any outages, so players can go on playing with no interruption and no impact on our revenue. That’s worth its weight in gold.”

~ Susan Marciano, Vice President of Technical Operations, Game Show Network


Finance – Banking with Informix

Banking solution consists of personal banking, ATM, investment banking and mortgage applications

Banking

Today apps running currently at both branches and regional centers run against a centralized database at a central location

Regional centers additionally have investment banking and mortgage applications

Regional Centers

Currently experiencing high traffic at the central location.

Business Challenge

Additionally looking to grow banking locations and make data available locally , local offices have different h/w

Want to add failover. Failover has to be smooth and transparent

Deploy a 3-node Informix Flexible Grid cluster at center with HDR failover

Solution

Deploy regional instances as SDS cluster with HDR on current hardware.

Deploy center, regional and branch as Flex Grid nodes

Shared Disk

Primary SDS 1 SDS 2

Shared Disk

Informix connection Manager

Node 3

Node 1

HDR HDR

Node 2

Central Data

Utilize Connection Manager to distribute peak loads to regional instances within grid

Local Bank Informix DB

Regional Informix DBCentral Informix DB


Insurance with Informix

Customized databases that provide their specific insurance claim processing and financial data and no more, replicated to call support centers for central coordination

Customized databases that provide their specific insurance claim processing and financial data and no more, replicated to call support centers for central coordination

Insurance Field Offices

Decentralized databases that are located geographically close to mobile user customers and providing high performance accident claims entry and claim query look up services, replicated to insurance field support office and corporate office for centralized coordination

Decentralized databases that are located geographically close to mobile user customers and providing high performance accident claims entry and claim query look up services, replicated to insurance field support office and corporate office for centralized coordination

Call Support Centers

Merchandise to stores arrive from DCs. Goods come from local suppliers as well as overseas

Distribution Centers

Business Challenge

Solution

Detailed and Summarized Claims Processing database for centralized

control. Detailed and Summarized Claims Processing database for centralized

control.

Corporate Office

CSCs need to operate 24x7, for millions of mobile phone users, wanting immediate response

When upgrades are done, operations that are 24x7 should not be disrupted

When product attributes change or a new table is added, changes have to be rolled out easily to all field offices and call support centers (CSC)

Deploy Field Office and Call Support Centers as Informix Flexible Grid nodes. Use Grid DDL replication to automatically propagate changes to agents and mobile customers

Deploy Informix HA with CSCs

Use Informix Rolling Upgrade capability to perform upgrades without disruption

Informix

Call Support CentersCall Support Centers

Agent Field OfficesAgent Field Offices

Corporate OfficeCorporate Office

Informix Informix

HDR

Rolling Upgrade DB

DB DB

Mobile CustomersMobile Customers

Flexible Grid Informix

DB

Providence A, B, C, etc …


Government with Informix

Tax services consist of tax registration, payments and tax information search

Tax Services for Citizens

As part of the infrastructure Govt has negotiated PoS with businesses in each county besides 3 regional offices for state

Tax information is consolidated centrally for audit and tracking purposes

Providing multiple points of service locations seamlessly disseminating and consolidating information from regional offices. Regional offices have different h/w

Business Challenge

Providing Quality of Service to tax payers

Certain applications such as tax payments and search are taking too longWant to ensure 99.999% High Availability; every downtime event costs $500K

Deploy Informix Flexible Grid cluster at center with SDS & HDR failover, add failover to regional office database

Solution

Configure primary for payments, SDS/HDR node for search

Primary SDS 1

Shared Disk

HDRHDR

Regional office Informix DB

Regional offices and Points of Service

Distribute county data out to databases at regional offices to allow local updates, lookups, consolidate data back from regional offices

Consolidated Data Infrastructure

Tax Payments

New/update Registration;

registrant lookups

Search

Distribute data to regions

Consolidate changes to central database

Central

Informix DB

Documents

© 2012 IBM Corporation Increase Your Revenue with IBM Informix 11.7 Informix BP WebCast 3/14/2012