MEDIA KIT

»EDITORIAL MISSION Hemispheres is written for the

affl uent, curious, sophisticated,

intrepid world traveler. Our

award-winning editorial covers

the broad range of topics our

discerning audience craves.

Hemispheres’ editorial coverage

includes travel, technology,

business, fashion, luxury

goods, food and drink, sports,

luxury cars and global culture,

all presented in an upscale,

beautifully designed package.

»THREE PERFECT DAYS

Hemispheres’ signature

travel piece off ers readers

an experiential, in-depth and

exceptionally vivid look at

some of the world’s great

destinations. Tag along with

our award-winning writers

and photographers as they

visit must-see attractions and

uncover hidden gems with

help from the locals. From

experiencing the fi nest hotels

to doggedly hunting for the best

place to buy the local delicacy,

our Three Perfect Days features

help travelers make the most of

their globe-trotting.

» A READER COMMENTS ON THE POWER OF THREE “I often read Three Perfect Days, thinking, ‘Wow, is it really possible to see all of that in three days?’

Imagine my surprise reading the May 2010 installment on Seoul. While we were there longer than

three days, we did most of the great stuff , and I can totally see it happening in three days. Great job.”

2012 THREE PERFECT DAYS ISSUE THEME 2012 THREE PERFECT DAYS ISSUE THEME

JANUARY//BUENOS AIRES TECH JULY//LONDON OLYMPICS

FEBRUARY//US VIRGIN ISLANDS SPAS AUGUST//SEATTLE ROAD TRIPS

MARCH//NEW DELHI FASHION SEPTEMBER//NEW ZEALAND FASHION

APRIL//HOUSTON FAMILY TRAVEL OCTOBER//TEL AVIV SKIING

MAY//LISBON ADVENTURE NOVEMBER//THAILAND’S GOLDEN TRIANGLE GIFT GUIDE

JUNE//ISTANBUL GOLF DECEMBER//TOKYO ISLANDS

»THREE PERFECT DAYS CALENDAR*

*Subject to change

»EDITORIAL & DESIGN AWARDSThe Society of Publication

Designers – Silver Medal for

Best Design Feature (Non-

Celebrity) (Jan. 2011)

Folio - Gold Ozzie for Best Use

of Typography

(Jan. 2011)

International Davey Award -

Two Gold and One Silver Award

for Design

(Oct. 2010)

The 2010 Communicator

Awards - Silver for

Photography, Bronze for Best

Cover, and Bronze for Best

Overall Editorial (May 2010)

North American Travel

Journalists Association - “Best

Travel Series for Three Perfect

Days” for 2009

(Jan. 2010)

The Pearl Awards - Silver

Award for “Best Use

of Illustration”

(Nov. 2009)

The Society of

Publication Designers – Best Design Feature (2009)

Manolo Blahnik

Bradley Cooper

Anna Wintour

Betty White

Mark Cuban

Evan Williams

Judd Apatow

Carol Bartz

Brian Williams

Andrew Lloyd Webber

Alice Waters

Louis C. K.

Bear Grylls

Katie Couric

David Ortiz

Donna Karan

Martin Sheen

Bill Cosby

»HEMISPHERES FEATURESTHOUGHT-PROVOKING – INFORMATIVE – ENGAGING – WORLDLY

THE HEMI Q&A: Our monthly interview with the best of the bestSome of the trendsetters, thought leaders and amazing personalities who have allowed Hemispheres a peek into their greatness:

3

Romancing the Stone

Leave the dainty jewelry at home: Fall calls for big, regal rocks

BY JACQUELINE DETWILER

1 From afar, agate and precious stone pieces like Kimberly McDonald’s Jasper and Brown Diamond Pendant give off an earthy, Discovery Store vibe. Up close, it’s clear you could pawn one to buy a car.$36,000 / kimberlymcdonald.com

2 British jeweler Mawi’s new Panther line takes a step into the dark heart of the rainforest with gli� ery-eyed jungle cats and voodoo priestess–inspired designs.$775 / mawi.co.uk

3 Bulgari’s Mediterranean Eden ring reimagines paradise as a green pool of peridot surrounded by an 18-karat-gold fi eld do� ed with diamonds. $25,900 / bulgari.com

4 A� er years of remaining contentedly behind the scenes, former private label designer Carelle recently launched a consumer line. With a massive beacon like this rutilated quartz ring, it won’t be long before the masses fi nd them.$2,610 / carelle.com

1

4

2

3

the goods

HEMISPHERESMAGAZINE.COM • SEPTEMBER 2011 43

-044_HEM0911_Goods.indd 43 03/08/2011 09:35

»EDITORIAL EXCELLENCE

»1-What to WearSee the season’s hottest

looks in the most

beautiful of settings.

“Hemispheres gives us one of the

best results among all the media

we use.”-Christoph Wellendorff ,

President, Wellendorff Jewellery

»4-StayA themed monthly guide to

the world’s great hotels.

»2-Road Trip Sit back as we test drive the

most stylish cars on iconic

roads around the globe.

1

3

»3-The GoodsMust-have products for the

discerning world traveler.

2

56 SEPTEMBER 2011 • HEMISPHERESMAGAZINE.COM

tech

1

Sony PSVita($249, us.playstation.com)

WHO IT’S FOR: Socially networked fraggers

TOP GAMES: Uncharted: Golden Abyss,

LittleBigPlanet

PROS: High-res graphics; dual tactile analog

stick controls; an innovative touch-sensitive

back panel; and an accelerometer and camera

that enable the device to be used as a motion-

sensitive, augmented reality controller.

CONS: It’s about as big as a waffl e.

T-Mobile G2x with Google($249 with two-year contract, t-mobile.com)

WHO IT’S FOR: Anti-Apple

performance hounds

TOP GAMES: Need for Speed SHIFT

(preloaded), Minecraft, Cordy, Riptide GP

PROS: The killer specs on this high-end

Android smartphone are the dual-core Tegra

2 processor (smooth, detailed graphics),

four-inch AMOLED screen (vibrant color), 4G

network speeds (fast downloads) and HDMI

line out for playing it all in high-res on your TV.

CONS: Battery life won’t last through a whole

day, especially if you’re doing any gaming.

Nintendo 3DS($250, nintendo.com)

WHO IT’S FOR: Kids, Mario fans

TOP GAMES: Mario Kart, Paper Mario,

Super Mario, Luigi’s Mansion (all available for

the holidays), The Legend of Zelda: Ocarina

of Time 3D (out now)

PROS: Catalog, catalog, catalog: It’s the

only place you’ll fi nd the aforementioned

Mario and Zelda titles, as well as Animal

Crossing and Kid Icarus (both available for

the holidays).

CONS: Is there really a demand for 3-D?

Hands UpLike to take your gaming on the road? The choices for portable play have never been this good. BY TOM SAMILJAN

WAY BACK IN 1977, a handheld device about the size of a vintage calculator hit the market. Powered by a 9-volt ba� ery and distinguished by tiny red lights blink-ing across a tiny plastic screen, Ma� el Football was one of the fi rst shots in the handheld gaming revolution. Today, the exponential growth of mobile phone games—by far the most popular down-loads at both the Android and iPhone stores—has taken the genre well beyond the mainstream and deep into the pop psyche. Meanwhile, Nintendo is adding extra dimensions to its biggest fl agship titles for the 3DS, the Japanese gaming company’s 3-D handheld, and Sony, in an eff ort to stay in the game, just released the PlayStation-certifi ed Xperia Play, complete with a slide-out gaming-controls tray. This winter, Sony will launch the successor to its PlayStation Portable, an HD, Wi-Fi-connected dynamo called the PSVita.

What all this adds up to is the biggest console ba� le in gaming history, thanks to wireless interconnectivity and the scope of today’s handheld market. Here’s a—ahem—handy analysis of the gear coming out now. Game on.

D

3

1 2 3

2

p056_HEM0911_Tech.indd 56 03/08/2011 09:38

»COVERSWHERE

PHOTOGRAPHY

MEETS ART.

»7-TechThe hottest gadgets for today’s

tech-forward mobile consumer.

4 5

7

“Hemispheres always delivers great

leads for our property.”

-Jane Shawkey; Ritz-Carlton

Residences Chicago

»8-How It’s DoneAn amazing engineering feat,

with a global slant.

»5-Food & DrinkSpotlighting a specifi c location,

ingredient or theme, this section

off ers a gastronomic tour of

some of the world’s fi nest dishes

and libations.

MAY 2011 • HEMISPHERESMAGAZINE.COM32

HOW IT’S DONE

City. Slicker.South Korea’s Songdo International

Business District isn’t just the largest planned community in the world, it’s also one of the greenest. The massive

undertaking includes eco-friendly waste and transportation systems,

the tallest high-rise in the country and dozens of LEED-certifi ed buildings.

Here’s how they did it.BY JACQUELINE DETWILER

SOUTH KOREA

3 The 68-story Northeast Asia Trade Tower overlooks “Central Park” in an innovative way: The base is square, but as the building rises, each fl oor is a slightly diff erent shape, culminating in a triangular roof. Because square shapes and triangular shapes have diff erent centers of gravity, the eff ect is that the top of the tower actually angles out over the foliage.

2 One resource the coastal city has in abun-dance is seawater. Designers will fi ll the city’s artifi cial canal with saltwater instead of fresh in order to save the good stuff for residents’ living needs. The seawater is pumped through the canal using gravity and wind turbines, and will also be used to cool buildings.

Nearly all of Songdo IBD’s 1,500 acres are built on 500 million tons of sand from the bottom of the ocean. There’s just one major problem: Salty earth kills trees. So designers have crafted a “geotextile,” a giant semipermeable sheet that separates the topsoil from the ocean sand, keeps plants hydrated and harvests extra rainwater for alternative uses.

1

Whereas other metropolitan areas waste energy on burning trash or truck-ing it out to landfi lls, Songdo IBD sucks refuse through a presorted pneumatic waste system. It arrives at a collection facility where recyclables are removed and some of the waste is incinerated to heat water for residences.

4

3

2

1

WANT MORE? Download our iPad app.

4

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032_HEM0511HowItsDone.indd 1 01/04/2011 10:08

8

»6-The Big TenWhat to watch, read and

listen to each month.

6

UNITED HEMISPHERES

FORBES FORTUNECONDE NAST

TRAVELER

TRAVEL +

LEISUREAUDIENCE 4,451,000 5,510,000 4,493,000 3,630,000 5,113,000

OPEN RATE $57,750 $121,950 $132,000 $123,855 $117,305

CPM $12.97 $22.13 $29.38 $34.12 $22.94

MEDIAN AGE 45 44 46 52 49

MEDIAN HHI $118,531 $91,601 $102,897 $96,143 $98,625

MEAN NET WORTH $128,300 $109,800 $113,300 $112,500 $114,400

MALE/FEMALE RATIO 56/44 66/34 61/39 40/60 42/58

COLLEGE EDUCATED 88% 77% 84% 83% 84%

POST-GRADUATE DEGREE 33% 19% 24% 25% 20%

PROFESSIONAL/MANAGERIAL 53% 38% 40% 38% 40%

TOP 9 JOB TITLES 33% 29% 30% 24% 26%

10+ ROUND TRIPS BY PLANE/LAST 12 MONTHS (INDEX)

620 267 454 391 356

OWN ANY TABLET OR E-READER (INDEX) 265 187 172 213 265

TOTAL – ANY STOCK $250,000+ (INDEX) 911 388 845 488 465

*AUTOMOBILE CURRENTLY OWNED/LEASED: MEDIAN AMOUNT SPENT

$29,607 $16,524 $16,362 $16,186 $15,630

CLOTHING EXPENDITURES – MEAN AMOUNT SPENT IN PAST 12 MONTHS

$826 $693 $748 $745 $767

FINE JEWELRY – BOUGHT ANY WITHIN LAST 12 MONTHS (INDEX)

132 106 111 113 125

WATCHES – $300+ SPENT IN TOTAL (INDEX)

291 173 209 300 198

»MAGAZINE READERSHIP

»12.5 MILLIONMONTHLY PASSENGERS

»45MEDIAN AGE

»$118,531MEDIAN HOUSEHOLD INCOME

»$323,703MEDIAN VALUE OF HOME

»56%/44%MALE/FEMALE

»88%COLLEGE EDUCATED

»53%PROFESSIONAL/MANAGERIAL

»THE BEST AUDIENCE. THE MOST EFFICIENT BUY.

Hemispheres Readers Are Engaged!…WITH THE MAGAZINE – spending an average of *36 minutes reading each issue

…WITH OUR ADVERTISERS – starch shows an average noted score of 72

and an average took action score of 78

Sources: 2011 Starch, MRI Spring 2011 and *MRI Fall 2010

Eastern Time Zone

7:00

M E X I C O

C A NA DA

BAHAMAS

CUBA

Gulf OfSt. Lawrence

PACIFICOCEAN

ATLANTIC OCEAN

GulfOf Mexico

T E X A S

Pacific Time Zone

4:00

Mountain Time Zone

5:00 Central Time Zone

6:00

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U N I T E D S TAT E S

T E X A SLOUISIANA M I S S I S S I P P I

A L A BA M AG E O RG I A

F L O R I DA

S OU T H CA RO L I NA

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V I RG I N I AK E N T UC K Y

O H I OPA

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M I C H I GA N

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M I S S OU R I

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N E B R A S K A

S OU T H DA KO TA

N O RT H DA KO TA

MINNESOTA

W I S C O N S I N

W YO M I N G

M O N TA NA

I DA H OO R E G O N

WA S H I N GT O N

CA L I F O R N I A

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WV

V T.

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M A I N EO N TA R I O

N EW B RU N SW I C K

N OVA S C O T I A

M A N I T O B A

SA S K AT C H EWA N

A L B E RTA

B R I T I S H C O LU M B I A

M A S S.

C.T.R.I.

N.J.

D E L .MARYLAND

Pacific Ocean

N EW F OU N D L A N D& L A B R A D O R

PRI NC E E DWARD I S L A N D

Newfoundland Time Zone 8:30

Maui

0 50 100 150 Miles

0 50 100 150 200 Kilometers

C O L O R A D O

0 100 200 300 400 Miles

0 100 200 300 400 500 600 Kilometers

BERMUDA

Route lines reflect flights operated by United Airlines, Continental Airlines, Inc. and/or their regional partners. For accurate flight schedules, please see www.united.com or www.continental.com. © 2011 United Air Lines, Inc. All Rights Reserved.

1011

Mont Tremblant

MonctonPresque Isle

Sand Spit

Prince RupertTerrace

Smithers

Fort St. John

Fort McMurray

Prince George

Kamloops

Kelowna

Nanaimo

Penticton

CastlegarCranbrook

LethbridgeMedicine Hat

Thunder Bay

Sault Ste. Marie

North Bay

Sarnia

Grande Prairie

Sudbury

Timmins

Rouyn-Noranda

Kingston

Baie-Comeau

Wabush

Mont-Joli

Gaspe

Charlottetown

Bathurst

Fredericton

Saint John

Sydney

Goose Bay

Deer LakeGander

Îles de la Madeliene

Windsor

Vancouver

Toronto

Edmonton

Calgary

Winnipeg

Halifax

Ottawa

Victoria

London

City

Regina

Saskatoon

Cullaton Lake

Ennadai Lake

Saguenay

Bangor

Miami

Orlando

West Palm Beach

Portland

Seattle

Boise

San Jose

Las Vegas

LOS ANGELES

San Diego

SAN FRANCISCO Oakland

DENVER

Sacramento

Salt Lake City

Tucson

Phoenix/ScottsdaleAlbuquerque

Charleston

Colorado Springs

Greenville/Spartanburg

Savannah

Baltimore

Birmingham

HOUSTON(INTERCONTINENTAL)

Louisville

Memphis

Milwaukee

Philadelphia

San Antonio

St. Louis

Tampa/St. Petersburg

Charlotte

CLEVELAND

Dallas/Fort Worth

Detroit

Jacksonville

Kansas City

New Orleans

New York (La Guardia) (J.F. Kennedy)

Norfolk/Virginia Beach

Omaha

Albany

Atlanta

Austin

Boston

Columbia

Columbus

NashvilleOklahoma City

Raleigh/Durham

Richmond

WASHINGTON, DC (DULLES)

Hartford/Springfield

Cincinnati

Bozeman

Orange County

Portland

Providence

NEW YORK (NEWARK)

Greensboro/High Point/Winston-Salem

Lexington

Grand Rapids

Ft. Lauderdale/Hollywood

Syracuse

Buffalo/Niagara Falls

KnoxvilleTulsa

El Paso

Honolulu

Manchester

Ft. Myers

Kahului

Indianapolis

Minneapolis

Dayton

Allentown

Madison

Pittsburgh

Appleton/Fox Cities

Burlington

Cedar Rapids/Iowa City

Wausau

Des Moines

Ft. Wayne

Green Bay

White Plains

Lansing

Moline

Rochester

South Bend/Elkhart/Mishawaka

Springfield

Spokane

Wichita

Lincoln

Missoula

Rapid City

Reno/Tahoe

Charleston

Traverse City

Akron/Canton State College

Jackson Hole

Kona

Burbank

Gunnison/Crested Butte

Hayden/Steamboat Springs

Montrose

Vail/Eagle

Fargo

Gillette

Rock Springs

Crescent City

Eureka

Aspen

Wilkes Barre/Scranton

Bakersfield

Charlottesville

Chico

Carlsbad

Cody/Yellowstone

Casper

Eugene

Fresno

Sioux Falls

Grand Junction

Medford

Pasco

Palm Springs

Santa Barbara

Roanoke

Imperial

Inyokern

Monterey

San Luis Obispo

Santa Maria

Yuma

Modesto

Springfield

Redmond

Redding

(Reagan National)

Bismarck

Peoria

Asheville

Augusta

Pensacola

Myrtle Beach

Fayetteville/Ft. Bragg

Gainesville

Hilton Head Island

Huntsville/Decatur

Jacksonville

Long Island/Islip

New Bern

Tri-Cities Regional

Wilmington

Newport News/Williamsburg

GreenvilleNorthwest Arkansas

Great Falls

Little Rock

Billings

AltoonaJohnstown

Beckley

Shenandoah Valley

Clarksburg

Morgantown

Helena

Klamath Falls

North Bend

Midland/Odessa

Chattanooga

Gulfport/Biloxi

Huntington

New Haven

Williamsport

Jackson Montgomery

Mobile

Salisbury

Newburgh

Ft. Walton Beach

Florence

Durango

Paducah

Brownsville

Baton Rouge

Corpus Christi

Harlingen

Laredo

McAllen

Daytona

Lubbock

Amarillo

Dallas (Love)

Waco

College Station

Lafayette

Alexandria

Lake Charles

Shreveport

Beaumont/Pt. Arthur

Tyler

Monroe

Victoria

Erie

Liberal

Dodge City

Great BendGarden City

Hays

Prescott

Hilo

Flint

Long BeachFlagstaff

Midland/Saginaw

Parkersburg

Lynchburg

Elmira

Hyannis

Bar Harbor

Presque Isle

Nassau

Tallahassee

Treasure Cay

Cat IslandAndros Town

Nantucket

LOS ANGELES

SAN FRANCISCO

DENVER

Toronto

Honolulu

Ontario

Kahului

HarrisburgLincoln

Kona

Fargo

Casper Sioux Falls

Bismarck

Ithaca

Binghamton

Idaho Falls

Kalispell

Billings Duluth

Jackson

Salisbury

Muskegon

Brownsville

Corpus Christi

Harlingen

Laredo

McAllen

Eau Claire

Houghton

Minot

Pierre

Alliance

Chadron

Scottsbluff

Liberal

Kearney

Laramie

Huron

McCook

Dodge City

Great Bend

Hays

Alamosa

PuebloCortez

Farmington

TelluridePage/Lake Powell

Show Low

Prescott

Moab

Worland

Sheridan

Dickinson

WillistonGlasgow

Lewistown

Visalia

Hilo

Kapalua

Key West

Vernal

North Platte

Cheyenne

Riverton

LOS ANGELES

SAN FRANCISCO

DENVER

to Anchorage

Bimini

Freeport

George Town

North EleutheraGovernors Harbour

Marsh Harbour

Jamestown

Dubois

BradfordFranklin

Lewisburg

Clearfield

Sarasota/Bradenton

Plattsburgh

Melbourne

Killeen

Del Rio

Mammoth Lakes

Hobbs

St. George

ATLANTIC OCEAN

New York (Penn Station)

Boston

Newark(Liberty)

New Haven

Philadelphia

Washington, DC

Stamford

Wilmington

Train RoutesCodeshare / OnePass ServiceOnePass Eligible Service

1:00 pm

2:00 pm 3:00 pm 4:00 pm 5:00 pm

12:00NOON

11:00 am

10:00 am

9:00 am8:00 am7:00 am6:00 am5:00 am4:00 am3:00 am2:00 am11:00 pm10:00 pm9:00 pm8:00 pm7:00 pm6:00 pm

4:00

4:00

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6:00 pm

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3:00 pm2:00 pm1:00 pm12:00 pm 11:00 am10:00 am9:00 am

4:00 pm

8:00 am7:00 am6:00 am5:00 am4:00 am

3:00 am2:00 am1:00 am12:00 MON.

11:00 pm10:00 pm8:00 pm

9:00 pm7:00 pm

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World time zones shown in Standard Time.

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12:00 MIDNIGHT

MIDNIGHT

12:00 SUN.

2:00 pm

Inte

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PACIFIC OCEAN

ARCTIC OCEANARCTIC OCEAN

INDIAN OCEAN

INDIAN OCEAN

ATLANTIC OCEAN

Arabian Sea

Caspian Sea

Black Sea

Hudson Bay

South ChinaSea

CoralSea

TasmanSea

Mediterranean SeaOkayama

KENYA

ETHIOPIA

ERITREA

SUDAN

EGYPT

NIGERMAURITANIA

MALI

NIGERIA

SOMALIA

NAMIBIA

LIBYA

CHAD

SOUTH AFRICA

TANZANIA

CONGO

ANGOLA

ALGERIA

MADAGASCAR

MOZAMBIQUE

BOTSWANA

ZAMBIA

GABON

CENTRAL AFRICANREPUBLIC

TUNISIA

MOROCCO

UGANDA

SWAZILAND

LESOTHO

MALAWI

BURUNDIRWANDA

TOGOBENIN

LIBERIA

SIERRA LEONE

GUINEA

BURKINA FASO

GAMBIA

CAMEROON

SAO TOME& PRINCIPE

ZIMBABWE

DEM. REP. CONGO

EQUATORIAL GUINEA

WESTERN SAHARA

DJIBOUTI

SENEGAL

GUINEA BISSAU

CANARY ISLANDS

COMOROS

GHANA

TURKEY

CYPRUS

JORDAN

ISRAEL

LEBANON

ARMENIA

GEORGIA

QATAR

U. A. E.

YEMEN

SYRIAIRAQ

IRAN

OMANSAUDI ARABIA

AZER.

KYRGYZSTAN

TAJIKISTAN

AFGHAN.

PAKISTAN

INDIA

KAZAKHSTAN

TURKMENISTAN

UZBEKISTAN

NEPALBHUTAN

BANG.BHUTAN

BANGLADESH

SRI LANKA

CHINA

BURMA

THAILAND

CAMBODIAVIETNAM

LAOS

MALAYSIA

PAPUANEW GUINEA

BRUNEI

PHILIPPINES

TAIWAN

I N D O N E S I A

JAPAN

S. KOREA

N. KOREA

NEW ZEALAND

NEW CALEDONIA

FIJI

AUSTRALIA

RUSSIA

MONGOLIA

RUSSIA

FINLANDSWEDEN

NORWAY

GREENLAND

ICELAND

U.S.A.

CANADA

MEXICO

ALASKA(U.S.)

PANAMA

NIC.

COSTA RICA

ARGENTINA

BOLIVIA

COLOMBIA

VENEZUELA

PERU BRAZIL

FRENCH GUIANA

SURINAMEGUYANA

CHILE

ECUADOR

PARAGUAY

URUGUAY

FRANCE

GERMANY

FRENCH POLYNESIAWESTERN SAMOA

POLAND

AUSTRIA

UKRAINE

ROMANIA

MOLDOVA

GREECEALB.

SERB.

SWITZ.

SPAIN

PORTUGAL

UNITEDKINGDOM

LITH.

LAT.

BOS.-HER.

BELARUS

MONT.

MALDIVES

SEYCHELLES

KOS.

CAPE VERDE ISLANDS

MARSHALL ISLANDS

Bangalore

Trivandrum

Colombo

Chennai (Madras)

Cochin

Kozhikode Coimbatore

Mangalore

East London

Abidjan Malabo

DoualaYaounde

LibrevilleSao Tome

Luanda

Johannesburg

Port Elizabeth

Mahé

Windhoek

Harare

Lusaka

Lubumbashi

Maseru

Manzini

Maputo

Durban

Kigali

Bujumbura

Nairobi

Dar Es Salaam

Gaborone

Kinshasa

Lilongwe

Cotonou

Ouagadougou

ConakryAbuja

Monrovia

Freetown

Bissau

Khartoum

Cape Town

Dakar

Sal

BanjulAsmara

Addis Ababa

Sanaa

Kolkata

Dhaka

Kathmandu

Lucknow

Guwahati

Pune

NagpurRaipurAhmedabad

Indore

Peshawar

Karachi

Muscat

Islamabad

Lahore

Jaipur

Chandigarh

Goa

TbilisiBaku

Ashgabat

Krasnodar

Yerevan

Erbil

Alma-Ata

Bishkek

Tashkent

Dushanbe

Amman

Cairo

Luxor

Jeddah

Riyadh Doha Abu Dhabi

Tehran

Baghdad

Larnaca

Beirut

Damascus

Istanbul

Ankara

Izmir

Tirana

Tromso

KristiansundTrondheim

Oulu

Vaasa

Turku Helsinki

Tallinn

Gdansk

Malmo

Warsaw

Krakow

St. Petersburg

Vilnius

Minsk

Kiev

Kosice

Chisinau

Bucharest

Sofia

Skopje

Malta

Tripoli

Algiers

Casablanca

Funchal

Tunis

Ekaterinburg

Reykjavik

Ponce

Cartagena

Guayaquil

Medellin Bucaramanga

Cali

Maracaibo Valencia

Santa Cruz

Campo Grande

Cordoba

Iguassu Falls

Cuzco

Brasilia

Fortaleza

Salvador

Recife

Belo Horizonte

Curitiba

Santiago

Porto Alegre

Montevideo

Manaus

Florianopolis

Kota Kinabalu

Harbin

Changchun

Shenyang

Dalian

QingdaoZhengzhou

Nanning

Okinawa

Kuala Lumpur

Ulaanbataar

Tianjin

ChongqingChangsha

Guangzhou

Hangzhou

Fuzhou

Xiamen

Nanjing

Chengdu Wuhan

WenzhouGuiyang

Kunming

ShenzhenMacauHanoi

VientianeChiang Mai

Yangon

Phuket

Phnom Penh

Penang

Jakarta

Denpasar Bali

Luzon Island

Miyazaki

Pusan

KumamotoKagoshima

Nagasaki

MatsuyamaOita

Ishigaki

Pyongyang

Kochi

Cheju

Baotou

Rarotonga

Rotorua

Brisbane

Queenstown

Wellington

Auckland

Christchurch

Dunedin

Darwin

Adelaide

Palmerstown North

Napier-Hastings

Blenheim

Nelson

Norfolk Island

Noumea

Port Vila

Nuku’ Alofa

Apia

Niue

Pago Pago

Komatsu

Tenerife

Las Palmas

Riga

Belgrade

Alta

Lome

Lulea

Molde

Ostersund

Rhodes

Umea

Alexandria

Jammu

Antalya

Benghazi

Bloemfontein

Batumi

Bandar Seri Begawan

Cebu

Chiang Rai

Donetzk

Ercan

Goiania

Haikou

Hat Yai

Hefei

Hamilton

Horta

Agartala

Amritsar

Juba

Kano

Krabi

Khabarovsk

Khon Kaen

Guilin

MashadNador

Ningbo

Odessa

Gold Coast

Oran

Patna

Port Harcourt

Pointe Noire

Papeete

Perth

FukuokaFukuoka

Nassau

Chihuahua

Torreon

Durango

SaltilloMonterrey

TampicoAguascalientes

Manzanillo

Ixtapa/Zihuatanejo

Oaxaca

Acapulco

Toluca

Puebla

Huatulco

Villahermosa

Veracruz

Queretaro

Belize

Guatemala City

San Salvador

San Pedro Sula

ManaguaLiberia

Roatan

Ciudad del Carmen

Tegucigalpa

Montego Bay

Grand Cayman

Bermuda

Punta Cana

Santo Domingo

Aguadilla

San Juan

St. Thomas

Antigua

St. Maarten

Caracas

Bonaire

Port-of-Spain

Puerto Plata

Aruba

Panama City

Morelia

Puerto VallartaMexico City

Los Cabos

Cozumel

Puerto Vallarta

Los Cabos

CozumelMexico City

Aruba

TuxtlaGutiérrez

Providenciales

Guadalajara Port-au-Prince

Nagoya

Sendai

Sapporo

Osaka

Saipan

Majuro

Yap

PalauChuuk (Truk)

Pohnpei

Kosrae

Kwajalein

Manila

Nadi

Anchorage

Orange County

Lima

Copenhagen

Madrid

Stockholm

Manchester

Barcelona

Edinburgh

Hamburg

Oslo

Milan

Berlin

Athens

New York (La Guardia)

Hong Kong

Cairns

Munich

Hong Kong

Ho Chi Minh City (Saigon)

Singapore

Taipei

Honolulu

Seattle

Rio de Janeiro

Buenos Aires

Kuwait

Rome

Amsterdam

Dubai

Brussels

Geneva

Moscow

GUAM

NEW YORK (NEWARK)

HOUSTON(INTERCONTINENTAL)

CLEVELAND

TOKYO

SAN FRANCISCO

LOS ANGELES

CHICAGO(O’HARE)

DENVER WASHINGTON, DC(DULLES)

Niigata

Shannon

Lisbon

Dublin

Belfast

Birmingham

Glasgow

Mumbai

Delhi

Shanghai

Beijing

Frankfurt

Paris

Shanghai

Seoul

Bangkok

Paris

London

Bahrain

Sydney

Melbourne

Dammam

HiroshimaTel Aviv

Quito

Accra

Lagos

Kuwait

Stuttgart

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Sevilla

La Coruna

Malmo

PalmaIbiza

London(Gatwick)

Newcastle

Aalborg

AarhusBillund

Groningen

Luxembourg

ZagrebLjubljana

Valencia

Bilbao

Lisbon

Porto

Turin

Lyon

Paris

London

Oslo

Copenhagen

Hamburg

Brussels

Hannover

FrankfurtNuremberg

MilanVenice

Pisa

Rome

Trieste

Istanbul

Bucharest

ViennaMunich

Prague

Warsaw

Helsinki

Luga

Berlin

Bremen

Klagenfurt

LinzSalzburg

Sofia

Sarajevo

Cologne

Dresden

Verona

Vilnius

Katowice

Nice

Stuttgart

Riga

Stavanger

Ancona

Dublin

Bologna

FlorenceGenoa

Stockholm

Amsterdam

Basel

Aberdeen

Edinburgh

Belfast

Birmingham

Bergen

Glasgow

Manchester

Skopje

Belgrade

Shannon

Cork

Izmir

Leipzig

Budapest

Gdansk

Friedrichshafen

Muenster

Heraklion

Leeds

Palanga

Rhodes

Thessaloniki

Alicante

Alexandroupolis

Cluj-Napoca

Esbjerg

Mikonos

Kaliningrad

La Romana Palermo

Madrid

Faro Granada

Marseille

Naples

BristolMEXICO

PANAMA

NIC.

COSTA RICA

COLOMBIA VENEZUELA

MEXICO

PANAMA

NIC.

COSTA RICA

COLOMBIA VENEZUELA

TobagoGrenada

BarbadosSt. Lucia

Pointe a PitreSt. Kitts

Providenciales

Port-au-PrinceKingston

San Andres Island

Havana

Guaymas

Hermosillo

St. Kitts

Providenciales

Santiago

Port-au-PrinceKingston

San Andres Island

Havana

Guaymas

Aruba

Belize

Guatemala City

San Salvador

PACIFIC OCEAN

TegucigalpaSan Pedro Sula

Managua

LiberiaPanama City

Roatan

Montego Bay

Grand Cayman

Punta Cana

Aguadilla

St. Thomas

Antigua

St. Maarten

Caracas

Bonaire

Port-of-Spain

Puerto Plata

Nassau

to New York(Newark)

to Cleveland

to New York

(La Guardia)

to Washington

(Dulles)

to New York(Newark)

to Denver

to San Francisco

to Los Angeles

Aruba

Belize

HOUSTON(INTERCONTINENTAL)

Guatemala City

San Salvador

PACIFIC OCEAN

TegucigalpaSan Pedro Sula

Managua

Liberia

Roatan

Montego Bay

Grand Cayman

Punta Cana

Aguadilla

St. Thomas

Bonaire

Port-of-Spain

Puerto Plata

Nassau

to Los Angeles

Veracruz

Queretaro

Manzanillo

Ixtapa/Zihuatanejo

Monterrey

Puerto Vallarta

Los Cabos

Guadalajara

Chihuahua

Cozumel

Torreon

Oaxaca

TampicoAguascalientes

Acapulco

Durango

Saltillo

Toluca

Puebla

Morelia

Ciudad del Carmen

Mexico CityVeracruz

Queretaro

Manzanillo

Ixtapa/Zihuatanejo

Monterrey

Puerto Vallarta

Los Cabos

Guadalajara

Chihuahua

Cozumel

Villahermosa

Oaxaca

TampicoAguascalientes

Acapulco

Saltillo

Toluca

Puebla

Morelia

Ciudad del Carmen

Huatulco

Mexico City

Santo Domingo

Bermuda

San Juan

SantiagoSamana

Martinique

Route lines reflect flights operated by United Airlines, Continental Airlines, Inc. and/or their regional partners. For accurate flight schedules, please see www.united.com or www.continental.com.© 2011 United Air Lines, Inc. All Rights Reserved.

1011

»NORTH AMERICA ROUTE MAP

»WORLD ROUTE MAP

»UNITED:THE WORLD’S LEADING AIRLINE

»150 MILLIONPASSENGERS PER YEAR

»5,765FLIGHTS PER DAY

»377DESTINATIONS IN

62 COUNTRIES

228 DOMESTIC

149 INTERNATIONAL

»UNITED: #1 IN TOP U.S. MARKETSNEW YORK/NEWARK,

WASHINGTON, D.C.,

CHICAGO, LOS ANGELES,

SAN FRANCISCO, HOUSTON,

DENVER AND CLEVELAND

SOURCE: U.S. DOT T-100

REPORT JAN. - DEC. 2010.

PASSENGER ENPLANEMENT

DATA COMBINED

FOR UA/CO.

»INTEGRATEDSOLUTIONSENGAGE UNITED’S 12.5 MILLION MONTHLY PASSENGERS with messaging in print, mobile, digital and social solutions.

“The app looks like a replica of the paper magazine on the surface. However, it has a few interactive tricks that traditional magazine publishers should take a look at. Navigation, for example, is excellent with simple “page-turning”, with indicators and a table of contents that slides out from the left whenever you want it. There’s an orange ‘links’ indicator at the top left of pages that takes you to web pages related to items on that page. And, there are expanded photo and video content for some articles.

All of these small touches add up to a quality e-magazine reading experience that is better than what I’ve seen in most of the conventional e-periodicals I’ve read on my iPad. Ironically, this app version of Hemispheres magazine cannot be read during takeoff and landings as the paper version can.”

-Contributing Editor for SocialTimes.com Mobile vertical at WebMediaBrands

»MOBILE»iPad App AdvertisingRun an interactive ad in Hemispheres’ iPad App. Embed videos

that come alive on the iPad screen, making your company’s

static print ad interactive. Hemispheres’ iPad App will off er

the ability to download all pages/screens as well as fully

download additional video or audio so viewers can enjoy

content even when they are not connected. We will also have

multiple web links to further enrich brand experiences.

»Social MediaHemispheres’ social media solutions include seamlessly embed-

ding your brand into the minds of our followers on Facebook and

Twitter; allowing you to acquire new audiences who may not

otherwise know about your products or services. From tagging

your brand in our social media posts to linking our followers

directly to your company’s website, we will work with your brand

to deliver an unparalleled combination of strategy, creativity, and

technology to produce solutions with measurable results.

»SOCIAL

Hemispheres is published monthly by Ink

JEFF BRIDGES’ NEW ALBUMTHE OBAMAS IN IRELANDTHE BEST HOTELS FOR STARGAZING

Available on all United & Continental flights

AUGUST FEATURES

THREE PERFECT DAYS:STOCKHOLM

THE HEMI Q&A: ALICE WATERS

THE GHOST BUSTER

»DIGITAL“You guys are amazing! We received tons of phone calls from friends and family fl ying who caught the article on the plane...”-Nick Benas and Jared Verrillo: Entrepreneurs, Co-Commissioners of Big League WIFFLE Ball - Wiffl e Tournaments

“Thanks for running the Ural motorcycle story in the February issue of Hemispheres. The response from the Patrol T coverage has been exceptional, drawing a much bigger response than any other national media outlet including Wired and Maxim”.

-Ryan Hayter,Hayter Communications

»hemispheresmagazine.comView features for the current issue of Hemispheres, plus

the digital edition of current and past issues of the full

magazine. The magazine website gives advertisers

additional opportunities to connect with customers as

a complement to print advertising campaigns and a

way to lead readers directly to their company’s website.

Readers are directed to hemispheresmagazine.com

via email marketing, social networking sites and from

United’s website.

Banner: 300 x 250 pixels Value: $1,250 per month

»E-Newsletter AdvertisingReach a constantly growing list of consumers that

want to stay connected with Hemispheres even when

they are not traveling. Hemispheres’ e-newsletter

banner advertising off ers not only category

exclusivity, but also advertiser exclusivity.

Banner: 900 x 100 pixels Value: $1,500 per month

Based on availability and print buy

SIZE BLEED ( WIDTH x HEIGHT ) TRIM ( WIDTH x HEIGHT )

DOUBLE PAGE SPREAD 16.25” x 10.75” 16” x 10.5”

FULL PAGE 8.25” x 10.75” 8” x 10.5”

2/3 PAGE (VERTICAL ONLY) NO BLEED 4.562” x 9.75”

1/2 PAGE (VERTICAL) NO BLEED 3.375” x 9.75”

1/2 PAGE (HORIZONTAL) NO BLEED 7” x 4.75”

1/3 PAGE (SQUARE) NO BLEED 4.562” x 4.75”

1/3 PAGE (VERTICAL) NO BLEED 2.1875” x 9.75”

1/4 PAGE (VERTICAL ONLY) NO BLEED 3.375” x 4.75”

1/6 PAGE (VERTICAL) NO BLEED 2.1875” x 4.75”

CROSSWORD & SUDOKU BANNERS NO BLEED 7” x 1.375”

Please note that all important elements (text, logos, etc.) must be kept at least .375” from the trim size of a full page-bleed ad (same as .5” from

the edge of the bleed) to ensure that the ad prints properly.

We cannot accept responsibility if incorrect versions are printed when multiple versions have been supplied and no phoned instructions have been given.

Artwork should be saved in PDF, EPS, TIFF or JPEG format. Please remember to include all fonts and images required.

CDs will not be returned unless specifi cally requested. All artwork must be supplied with a color proof. We cannot accept

responsibility for any printing errors if no proof is supplied.

MEDIA LABELING REQUIREMENTSIssue Date, Agency Name, Phone Number, Vendor Contact, Advertiser, Contact Person, File Name/Number.

ELECTRONIC DELIVERYAds can be supplied by email, FTP, ISDN or CD-ROM.

For full electronic delivery instructions and fi le uploading

interface see: ftp.ny.esubstance.com

Username: unitedad/Password: rumen59dasd

E-NEWSLETTER BANNER900 x 100 pixels – Static (JPEG)

• Banner should follow the standard web resolution of 72dpi

• Please provide URL when submitting banner

• Banner creative due 15 days prior to the 1st of the

advertising month

ONLINE BANNER (HEMISPHERESMAGAZINE.COM)Dimension & Positioning

• Side Banner: 300 x 250 pixels

Type/Format: Static (JPEG) or Flash (SWF)

• Banner should follow the standard web resolution of 72dpi

• Banner should have a fi le size less that 20Kb (50Kb for Flash)

• Flash banner must have link programmed into the banner

• Please provide URL when submitting banner

• Banner creative due 15 days prior to the 1st of the

advertising month

TYPESETTING / AD CREATION SERVICEInk off ers a typesetting service and can create an

advertisement for you if you provide us with pictures, logos and

text of what the ad should say. Please note that this will incur

additional charges:

Full page: $400 Double Page Spread: $7502/3 Page: $220 1/2 Page: $2201/3 Page: $160 1/4 Page: $1601/6 Page: $90 Changes: $30

PLEASE CONTACT OUR PRODUCTION TEAM

REGARDING iPAD APPLICATION AD SPECS.

If you have questions or need additional information,

please contact the Ink Production Manager: Joe Massey

joe.massey@ink-global.com or 678.553.8091

»SPECSARTWORK & SUPPLY METHODWe advise that artwork is gener-

ated only in the following design

programs: Photoshop, Illustra-

tor, Quark Xpress and Acrobat in

CMYK. We cannot accept responsi-

bility for any unwanted results from

artwork originally generated in any

other programs, especially pro-

grams such as Microsoft Word and

PowerPoint. We do not accept Corel

Draw or Freehand Files.

All nonvector artwork should be

supplied at a minimum of 300dpi.

Any artwork supplied lower than

300dpi will print blurred. EPS and

Illustrator fi les should have their fi -

nal output set to 2540. PDFs should

be set as follows: overall resolution

of 2540, individual line art reso-

lution of 1200dpi and individual

bitmap resolution of 300dpi. An

Out of Hand alternative to Acrobat

Distiller’s press settings is available

on request; this is set exactly as

required to achieve best possible

results.

Please save all Photoshop fi les as

either uncompressed TIFF fi les or

Photoshop EPS fi les. All Photoshop

fi les must be fl attened prior to sav-

ing.

RE-SUPPLYING ARTWORKWe aim to check and prepare for

print all artwork as soon as it is

received. If you need to amend your

artwork and re-supply it, you must

phone the offi ce to arrange this.

»SPACE RESERVATION DATES

Jan. » November 18, 2011

Feb. » December 16, 2011

Mar. » January 20, 2012

Apr. » February 17, 2012

May » March 19, 2012

June » April 16, 2012

July » May 21, 2012

Aug. » June 18, 2012

Sept. » July 16, 2012

Oct. » August 20, 2012

Nov. » September 17, 2012

Dec. » October 22, 2012

ISSUESPACE RESERVATION DEADLINE

COPY/ART DEADLINE

ONBOARD DATE

JANUARY 11/18/2011 12/1/2011 1/1/2012

FEBRUARY 12/16/2011 1/2/2012 2/1/2012

MARCH 1/20/2012 2/1/2012 3/1/2012

APRIL 2/17/2012 3/1/2012 4/1/2012

MAY 3/19/2012 4/2/2012 5/1/2012

JUNE 4/16/2012 5/1/2012 6/1/2012

JULY 5/21/2012 6/1/2012 7/1/2012

AUGUST 6/18/2012 7/2/2012 8/1/2012

SEPTEMBER 7/16/2012 8/1/2012 9/1/2012

OCTOBER 8/20/2012 9/3/2012 10/1/2012

NOVEMBER 9/17/2012 10/1/2012 11/1/2012

DECEMBER 10/22/2012 11/1/2012 12/1/2012

View the digital edition of United Hemispheres magazine

online at hemispheresmagazine.com

HEMISPHERES MAGAZINE APPDownload our free app at iTunes

FOLLOW US ON TWITTERtwitter.com/HemispheresMag

JOIN US ON FACEBOOKfacebook.com/UnitedHemispheres

North America/Caribbean/Latin America/Europe: Stephen Andrews

stephen.andrews@ink-global.com

Tel: + 1 678-553-8081

Asia:Jacqueline Ho

jacqueline.ho@ink-global.com

Tel: +65 6302 2461

ADVERTISING CONTACTS

New York: 68 Jay Street

Brooklyn, NY 11201

Tel: +1 347-294-1220 Fax: +1 917-591-6247

London: 141-143 Shoreditch High Street

London E1 6JE

Tel: +44 20 7613 8777 Fax +44 845 280 2782

Atlanta: Capital Building

255 East Paces Ferry Rd. Suite 400

Atlanta, GA 30305

Tel: +1 678-553-8081 Fax: +1 917-591-6247

Singapore: 89 Neil Road #03-01

Singapore 088849

Tel: +65 6324 2386 Fax: +65 6491 5261

INK OFFICES WORLDWIDE