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© 2011 Freeman. All rights Reserved. Proprietary & Confidential.
WELCOME
© 2011 Freeman. All rights Reserved. Proprietary & Confidential.
We make complicated things easy.Simplicity is profound.
© 2011 Freeman. All rights Reserved. Proprietary & Confidential.
Registration: 4-4:30 PM
• Introduction• Program
Program: 4:30 – 6 PM
Networking Reception: 6 PM – 8 PM
© 2011 Freeman. All rights Reserved. Proprietary & Confidential.
NETWORK:
N0tUs
PASSWORD:
IAmAGuest
© 2011 Freeman. All rights Reserved. Proprietary & Confidential.
© 2011 Freeman. All rights Reserved. Proprietary & Confidential.
WIN NATS TICKETS
TWEET TO WIN!
© 2011 Freeman. All rights Reserved. Proprietary & Confidential.
© 2011 Freeman. All rights Reserved. Proprietary & Confidential.
© 2011 Freeman. All rights Reserved. Proprietary & Confidential.
July 18, 2013THINKING
THURSDAYS
Social Media 101 Workshop
&Social Media
Trends & Best Practices
© 2011 Freeman. All rights Reserved. Proprietary & Confidential.
Keep Checking Back for Future Learning Opportunities!
© 2011 Freeman. All rights Reserved. Proprietary & Confidential.
Maria Schomaker has been a meeting professional for 20+ years, including stints as a planner and supplier. She has been Freeman’s onsite liaison at Maritz Travel Company since 2010, playing a major role managing combined projects. Maria is currently an adjunct faculty at St. Louis Community College, and a Certified Meeting Professional, having earned her designation in 2001.
Maria also leads an internal CMP prep course at Freeman for those interested in becoming certified and enjoys guiding industry professionals of all levels to earn this esteemed certification.
Maria Schomaker, CMP Business Development, Freeman [email protected]
Interested in becoming a Certified Meeting Professional?
Presented by Maria Schomaker, CMP
and Gayle Dahlman, Certification Director, CIC
June 20, 2013
Introduction: Maria Schomaker, CMP
• Awarded CMP in 2001
• Business Development onsite at Maritz Travel
• Adjunct instructor at St. Louis Community College since Fall 2007 Event Planning I - Use the PMM Textbook
Gayle Dahlman
Certification Director for the Convention Industry Council for the
CMP Program
Ownership
CIC owns and administers the CMP Program
• Launched in 1985 by Convention Liaison Council; now Convention Industry Council
• Designed to enhance professionalism of meeting and business results
A Little CMP History
When 350 participants must take notes during a presentation, or refer to handouts, and the presentation is by a panel of experts, the best room setup would bewhich of the following? A. Theatre style with a single podiumB. Classroom style with a head table for the panelC. Round tables for 8 eachD. Chevron style with a hollow squareE. Boardroom style, with a T shape
Question #1
Stakeholders data in a needs assessment will include which of the following?
A. Level 1 objectivesB. ROIC. RFPD. Reasons or objectives for participatingE. Meeting content, messages, and program design
Question #2
• Establish the level of knowledge and performance required for certification
• Recognize and raise industry standards, practices, and ethics
• Elevate the profile of certified professionals
• Advance the art and science of meeting management
CMP Program Goals
• Improve knowledge and performance of meeting professionals
• Promote the status and credibility of the meeting profession
• Advance uniform standards of practice
Purpose of CMP Designation
CMM (Certification in Meeting Management) CEM (Certified Exhibition Management) DMCP (Destination Meeting Certified Professional) CAE (Certified Association Executive) CHA (Certified Hotel Administrator) CSEP (Certified Special Events Planner) CPCE (Certified Professional Catering Executive) CTA (Certified Travel Counselor)
CHSE (Certified Hospitality Sales Executive)
CMMM (Certified Medical Meeting Manager)
It is all so confusing . . .
CMP Preferred
If a table lectern will be used at the head table, how much extra room must be allowed to accommodate it?
A. 10 inchesB. 12 inchesC. 18 inchesD. 24 inchesE. 30 inches
Question #3
CMP Designation Today Global and Diverse Community
of Professionals
• More than 14,000 have been certified from 47 countries; 10,000 currently
• 70% of CMPs are planners
• 25% are suppliers
• 5% are Educators, Academics
Martin Sirk, CEO of the International Congress and Convention Association said his long-term support for CMP:
“is based on the perception that our global Industry needs a universally recognized body of professional knowledge, and CMP is the only viable candidate program.”
Continuing Globalization
Which one learning format below provides a display of reports and papers, usually based on research, which may or may not be accompanied by the authors?
A. Plenary sessionsB. RoundtablesC. SymposiumD. Poster sessionsE. Workshops
Question #4
• Competitive Advantage – conveys credibility
• Peer Acceptance – immediately recognized
• Recognition – distinguishes holders as career professionals
• Professional Development – increases knowledge in all aspects of meeting management
• Commitment – goal driven in their career
Why become a CMP?
What should an event website include for effective content?
A. A thorough agendaB. Speaker informationC. Hotel and travel informationD. Conference reminder or email alert featureE. All of the above are appropriate
Question #5
Certification Process
Application Candidate Exam
Copyright 2013 - Convention Industry Council
• Work experience • Education
• Continuing Professional Education
Application Eligibility
Section 1 – Professional Experience in the Meeting, Event, Exhibition and Hospitality/Tourism Industry
Section 2 – Continuing Education or Internship
Application Requirements
Must have been completed at the time of the application submission: • Option 1: A minimum of 36 months of work experience in
the industry• Option 2: Candidates with a degree in meeting, event,
exhibition and hospitality / tourism management can apply after 24 months of work experience
• Option 3: Full-time instructors at a meeting / hospitality university with 36 months work experience
• Required Documentation:• Resume• Diploma / Transcript (Option 2)
Professional Experience
• Option 1: Twenty-five (25) hours of continuing education within the past 5 years• CMP International Standards• Proof of attendance
• Option 2: An approved internship / apprenticeship in the industry with a minimum of 200 hours• Proof of completion
Continuing Education / Internship
To be comfortable at a foreign event destination, most international travelers need to know which of the following before traveling?
A. Emergency contact for all attendeesB. Type of attendee identification systemC. Electrical voltage and type of socketD. Convention centre regulations regarding foodE. Location of nearby churches and times of service
Question #6
2012 International Standards
• Supersedes CMP Blueprint• Created by industry subject matter experts• Defines knowledge and skills to be successful• Aligned with other international competency standards• Periodically updated
Eligibility: 1 year = 4 testing periods
CIC recommends a minimum of 100 hours of study
Candidate
Recommended Resources
Other Resources • Apex Glossary• Official CMP Practice Exam
• PCMA Online Prep Course• Study Groups
Whistle-blowers are protected by federal law from retaliation by their employers if they work for which of the following?
A. Publicly held corporationsB. Non-profit associationsC. Government agenciesD. All the aboveE. None of the above
Question 7
• New computer based testing; first offered in July 2012
• 450 locations throughout the US www.prometric.com
• Appointment based
• Situational questions: A – D = one correct answer
• 165 questions (15 un-scored embedded within the exam)
Examination
CMP International StandardsDomain Percentage
Exam Questions
A. STRATEGIC PLANNING 16% 24B. PROJECT MANAGEMENT 15% 22C. RISK MANAGEMENT 8% 12D. FINANCIAL MANAGEMENT 10% 15E. HUMAN RESOURCES 3% 5
F. STAKEHOLDER MANAGEMENT 8% 12
G. MEETING OR EVENT DESIGN 16% 24H. SITE MANAGEMENT 12% 18I. MARKETING 11% 16J. PROFESSIONALISM 1% 2
Total
100%
Total
150
Copyright 2013 - Convention Industry Council
What are Your First Steps?
Copyright 2013 - Convention Industry Council
Your To-Do List• Visit ww.conventionindustry.org
• Download and review:• CMP International Standards• CMP Candidate Handbook• CMP Application
• Review the application and exam schedules
• Weigh your study needs and methods
• Factor your own personal and professional obligations into your timeline
Build a personal plan that works
for you.
Give yourself time to prepare for
the exam.
Copyright 2013 - Convention Industry Council
Application Submission Application Notification
May 14 – July 30, 2013 August 13, 2013August 12 – October 7, 2013 October 21, 2013
Key Dates and Deadlines
Exam Registration Appointment Scheduling Exam Period
August 14- September 4 September 16-November 6 November 7-16
2013 / 2014
October 22-November 12 November 21, 2013 - January 23, 2013 - January 22, 2014 February 1, 2014
CMP Calendar – Examinations 2013
CMP Program Fees
CMP Application Submission Fee $250
CMP Examination Registration Fee $450
Copyright 2013 - Convention Industry Council
Where can a planner go to get referrals of reputable destination management companies in a given area?
A. ISESB. MPIC. PCMAD. ADMEE. DMAI
Question #8
Maintaining Your CMP
Five Years
Copyright 2013 - Convention Industry Council
Maintaining Your CMP• Recertification required every 5 years• Requirements
• Continuing employment in the industry• Ongoing commitment to professional development and
continuing education Create a CMP folder to keep record of your continuing education and industry activities.
Copyright 2013 - Convention Industry Council
CMP
Let’s test your knowledge
When 350 participants must take notes during a presentation, or refer to handouts, and the presentation is by a panel of experts, the best room setup would bewhich of the following?
B. Classroom style with a head table for the panelPMM5 p. 348
Question #1
Stakeholders data in a needs assessment will include which of the following?
D. Reasons or objectives for participatingPMM5, p. 20
Question #2
If a table lectern will be used at the head table, how much extra room must be allowed to accommodate it?
E. 30 inches CIC8, p.361
Questions #3
Which one learning format below provides a display of reports and papers, usually based on research, which may or may not be accompanied by the authors?
D. Poster sessionsPMM5, p. 278
Question #4
What should an event website include for effective content?
E. All of the above are appropriateCIC8, p.221
Question #5
To be comfortable at a foreign event destination, most international travelers need to know which of the following before traveling?
C. Electrical voltage and type of socketCIC International, p.26-27
Question #6
Whistle-blowers are protected by federal law from retaliation by their employers if they work for which of the following?
D. All the abovePMM5, p.598
Question 7
Where can a planner go to get referrals of reputable destination management companies in a given area?
D. ADME – Association of Destination Management Executives
CIC8, p.211
Question #8
Associations typically hold trade shows for what essential purpose?
A. To make a profit that contributes as much as 30% of the association’s annual income
B. To evaluate exhibitors as to the quality they provide the association’s members
C. To cover the cost of the annual meetingD. To exhibitE. To provide members with entertainment during meals
Question #9
Associations typically hold trade shows for what essential purpose?
A. To make a profit that contributes as much as 30% of the association’s annual income PMM5, p. 240
Question #9
How many bartenders are required for a cash bar at a reception for 500 people?
A. 25B. 20C. 15D. 10E. 5
Question #10
How many bartenders are required for a cash bar at a reception for 500 people?
E. 5 CIC International, p. 49
Question #10
Which of the following factors is most important to consider when developing packaging for strategic partners?
A. Arbitration clauseB. What other sponsorship opportunities the potential
strategic partners haveC. How many strategic partners can the organization accept
and still deliver valueD. How old the assets areE. How much the other organizations charge for their assets
Question #11
Which of the following factors is most important to consider when developing packaging for strategic partners?
C. How many strategic partners can the organization
accept and still deliver valuePMM5, p. 53
Question #11
Which of the following lighting types is the opposite of a “spotlight” and is used to light a wide area evenly?
A. Wide lightB. LEDC. Intelligent lightingD. WashE. Gobo
Question #12
Which of the following lighting types is the opposite of a “spotlight” and is used to light a wide area evenly?
D. Wash
PMM5, p.459
Question #12
What is the primary benefit of selecting an official air carrier for a meeting?
A. They will add more flights to the host city to accommodate meeting attendees
B. They will extend a discount to meeting attendeesC. They will become a valuable member of the organizationD. They will provide site selection ticketsE. They will give the host organization a fee per ticket
purchased by attendees
Question #13
What is the primary benefit of selecting an official air carrier for a meeting?
B. They will extend a discount to meeting attendeesPMM5, p.512
Question #13
Besides the local bus company, who else might help themeeting planner arrange shuttle service to/from the airport to/from a convention center to various hotels?
A. The airlineB. The hotelsC. A DMCD. All the aboveE. None of the above
Question #14
Besides the local bus company, who else might help themeeting planner arrange shuttle service to/from the airport to/from a convention center to various hotels?
C. A DMC CIC 8, p. 381
Question #14
The term “wayfinding” covers all of the following items, except one (select the one aspect that is not typically part of wayfinding at a meeting.)
A. Personal mental maps of orientationB. Visual cues in facility designC. Floor plansD. Audio systems to direct movementsE. Décor
Question #15
The term “wayfinding” covers all of the following items, except one (select the one aspect that is not typically part of wayfinding at a meeting.)
E. Décor PMM5, p.440
Question #15
Why do hotels typically provide meeting space with little or no charge for the rooms (what do they expect in exchange.)
A. Revenue from guestroomsB. Revenue from food and beverageC. Revenue for the barD. All the aboveE. None of the above
Question #16
Why do hotels typically provide meeting space with little or no charge for the rooms (what do they expect in exchange.)
D. All the above CIC8, p. 324
Question #16
Which of the following is not considered a significant influence for data collection methods?
A. The purpose of the evaluationB. The type of evaluation instruments usedC. The person who is providing the dataD. The timing of data collectionE. The levels of evaluation being pursued
Question #17
Which of the following is not considered a significant influence for data collection methods?
C. The person who is providing the dataPMM5, p.702
Question #17
Which of the following is not a strategic meetingmanagement strategy?
A. Assess and identify any gaps between in-house skills or knowledge and those required
B. Create a customer satisfaction evaluation processC. Identify key functions and skills needed to complete themD. Outsource as many tasks as possibleE. Determine key in-house partnerships
Question #18
Which of the following is not a strategic meetingmanagement strategy?
D. Outsource as many tasks as possibleCIC8, P.14
Question #18
What types of risks might a meeting manager face?
A. Risks of protestors against speakers, attendees, or materials covered at meeting
B. Risks of a drastic drop in attendees due to circumstances beyond the manager’s control
C. Risks associated with the destinationD. Risks associated with the facility itselfE. All of the above are potential
Question #19
What types of risks might a meeting manager face?
E. All of the above are potential PMM5, p.674
Question #19
The critical difference between indirect costs and variable costs are which of the following?
A. Which contains fixed costs B. Break-even pointC. Indirect costs are overhead items, whereas variable costs
simply vary with the number of attendeesD. Indirect costs are based on number of attendees, whereas
variable costs are based on the contracts negotiatedE. Where the zero-base is
Question #20
The critical difference between indirect costs and variable costs are which of the following?
C. Indirect costs are overhead items, whereas variable costs simply vary with the number of attendees CIC8, p.50
Question #20
Thank you for attending