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CHAPTER 12CHAPTER 12

Business Business PresentationsPresentations

Mary Ellen Guffey, Essentials of Business Communication, 8e Chapter 12, Slide 2

Getting Ready for an Getting Ready for an Oral PresentationOral Presentation

Know your purpose. What do you want your audience to believe,

remember, or do when you finish?

Aim all parts of your talk toward your purpose.

Mary Ellen Guffey, Essentials of Business Communication, 8e Chapter 12, Slide 3

Getting Ready for an Oral Presentation

Identifyyour

purpose

Understandyour

audience

Organizethe

conclusion

Organizethe

body

Organizethe

introduction

Mary Ellen Guffey, Essentials of Business Communication, 8e Chapter 12, Slide 4

Getting Ready for an Getting Ready for an Oral PresentationOral Presentation

Understand your audience. Friendly, neutral, uninterested, hostile? How to gain credibility? How to relate this information to their

needs? How to make them remember your main

points?

Mary Ellen Guffey, Essentials of Business Communication, 8e Chapter 12, Slide 5

Organizing ContentOrganizing Content

Capture attention in the introduction. Grab listeners’ attention and get them

involved by opening with a promise, story, startling fact, question, quotation, relevant problem, self-effacing story, or some other tactic.

Identify yourself and establish your credibility.

Preview your main points.

Mary Ellen Guffey, Essentials of Business Communication, 8e Chapter 12, Slide 8

Succeeding With Succeeding With Four Audience TypesFour Audience Types

Friendly Neutral Uninterested Hostile

Mary Ellen Guffey, Essentials of Business Communication, 8e Chapter 12, Slide 9

Worst- and best-casescenarios

Personalizedstatistics

Personalanecdotes

Similes

Metaphors

Analogies

Building AudienceBuilding AudienceRapport withRapport with

Effective ImageryEffective Imagery

Building Rapport Like a Pro Building Rapport Like a Pro

Mary Ellen Guffey, Essentials of Business Communication, 8e Chapter 12, Slide 10

Building Rapport Like a ProBuilding Rapport Like a Pro

Effective Imagery Analogy – a comparison of something

familiar with something unfamiliarTo understand how the heart is divided, imagine a house with two rooms upstairs and two downstairs.

Mary Ellen Guffey, Essentials of Business Communication, 8e Chapter 12, Slide 11

Building Rapport Like a ProBuilding Rapport Like a Pro

Effective Imagery Metaphor – an implied, nonliteral

comparisonThe old office building became a money pit.

Simile – a comparison that includes the words like or as His mind works like a computer.

Mary Ellen Guffey, Essentials of Business Communication, 8e Chapter 12, Slide 12

Building Rapport Like a ProBuilding Rapport Like a Pro

Other Ways to Connect With Your Audience

Personal anecdotes Personalized statistics Worst- and best-case scenarios

Mary Ellen Guffey, Essentials of Business Communication, 8e Chapter 12, Slide 13

Using Verbal Signposts to Transition

As you can see, we have twoprimary reasons explaining . . .

Summarizing

PreviewingNow let's look at three reasonsfor . . . My next major point focuses on . . .

Let me review the two major factors I've just covered. . .

SwitchingDirections

I've just discussed three reasons for X. Now I want to move on to Y.

Up to this point, I've concentratedon . . .; now let's look at another significant factor . . .

Mary Ellen Guffey, Essentials of Business Communication, 8e Chapter 12, Slide 14

Sending Positive Sending Positive Nonverbal MessagesNonverbal Messages

Look professional. Animate your body. Punctuate your words. Use appropriate eye contact. Get out from behind the podium. Vary your facial expressions.

Mary Ellen Guffey, Essentials of Business Communication, 8e Chapter 12, Slide 15

Allow plenty of time to set up and test equipment.

Always bring backups. Consider transferring your presentation

to a CD or a USB flash drive. Look at the audience, not the screen. Do not read from a slide. Paraphrase.

Preparing a Visually Appealing Preparing a Visually Appealing PowerPoint PresentationPowerPoint Presentation

Use PowerPoint effectively.

Mary Ellen Guffey, Essentials of Business Communication, 8e Chapter 12, Slide 16

Leave the lights as bright as possible. Use a radio remote control to advance

slides. Use a laser pointer to highlight slide

items. Don’t rely totally on your slides.

Remember that the audience came to see and hear you.

Preparing a Visually Appealing Preparing a Visually Appealing PowerPoint PresentationPowerPoint Presentation

Use PowerPoint effectively.

Mary Ellen Guffey, Essentials of Business Communication, 8e Chapter 12, Slide 17

Stage Fright SymptomsStage Fright Symptoms

Dry throat Unsteady voice Trembling hands Tied tongue Wobbly knees

Stomach butterflies

Pounding heart

Shortage of breath

Sweaty palms

Mary Ellen Guffey, Essentials of Business Communication, 8e Chapter 12, Slide 18

Combating Stage FrightCombating Stage Fright

Just before you begin to talk, take some deep breaths.

Convert your fear into anticipation and enthusiasm.

Select a familiar, relevant topic.

Prepare 150 percent. Use positive self-talk.

Mary Ellen Guffey, Essentials of Business Communication, 8e Chapter 12, Slide 19

Shift the focus from yourself to your visual aids.

Ignore stumbles; keep going. Don't admit you're nervous. Feel proud when you finish. Reward yourself.

Combating Stage FrightCombating Stage Fright

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