© 2010 IBM Corporation A New Era in Storage Efficiency Doug Balog VP and Business Line Executive, Storage IBM Systems and Technology Group

© 2010 IBM Corporation

© 2010 IBM Corporation

A New Era in Storage Efficiency

Doug BalogVP and Business Line Executive, StorageIBM Systems and Technology Group

2 © 2010 IBM Corporation

Smarter Systems are creating a storage efficiency challenge

Storage budgets up 1%-5% in 2010

The information explosion meets budget reality

Storage requirements growing 20-40% per year

Information doubling every 18-24 months

2000 2005 2010 2015

Terabytes

Petabytes

Exabytes

Zettabytes

Gigabytes


Delivery Choices

Manage the Data Center

Data Efficiency

Move your data to the right place

Store more with what you have on the floor

Stop storing so much

Storage efficiency strategies and best practices


Storage VirtualizationThin Provisioning

Data CompressionData Deduplication

Automated TieringMove your data to the right place



A set of essential technologies enable storage efficiency


Companies store 12 copies of every email and its attachments

Weekly andmonthly backups

can generate

10x more copies


1 email sent = 120 copies stored


Compression and Deduplication use less physical storageStop storing so much

Store data more efficientlyLower Operating Expenses: Power, cooling, floor spaceKeep more data online for analytics and fast restores


“Wikibon believes that in-line compression will become a standard feature of storage arrays in the next two years for both for file-based and block-based storage arrays.“ IBM Squeezes Storwize into its Portfolio, David Vellante, Wikibon, August, 2010

IBM Real-time Compression shrinks active data up to 80% Without impacting performance

Easy to deploy and manage

Supports active data, unlike other storage compression solutions

Helps keep more data online for improved analytics and decision making

IBM Real-time Compression Appliances support 1 GbE and 10GbE environments



“We get 12 to 1 data reduction with ProtecTIER. Our backup window shrank immediately. Now, the typical restore request takes five minutes.” Karl Barth, Director of Systems and Operations

Unmatched Efficiency: Shrink backup data on disk up to 25 to 1

Unmatched Performance: Up to 1000MB/sec

Flexible Deployment options: Gateway, z/OS, and TS7610 Appliance model priced and packaged for mid-sized environments

IBM ProtecTIER Deduplication optimizes backups and restoresStop storing so much


Solid-State Storage

Hard Disks


Improve performance up to 3x

… using as little as 2% solid-state storage*

IBM Easy Tier automated storage tiering on IBM DS8700

Source: Storage Performance Council, April 2010: http://www.storageperformance.org/results/benchmark_results_spc1#a00092. The performance data contained herein was obtained in a controlled, isolated environment. Actual results that may be obtained in other operating environments may vary significantly. While IBM has reviewed each item for accuracy in a specific situation, there is no guarantee that the same or similar results will be obtained elsewhere.

* Audited Storage Performance Council benchmark


Move data while applications are active to easily optimize price/performance

– Policy-driven– Analysis-based recommendation– By administrator request

Leverage application-aware archiving to move data off top tier storage

– Intelligent data movement for databases and applications

– Pre-integrated, optimized solutions can speed time to value• IBM Information Archive • IBM Scale Out NAS

Automated online data migration between tiers and systemsMove your data to the right place

“We have 24x7 operations. We can’t just stop doing things. The ability to do this transition from the old system to the new, while we’re operating, is just amazing to us.” Hap Cluff, IT Director,

City of Norfolk, Virginia, USA


Lowest cost per TB

Hard Disk

Solid-statestorage

Tape &Virtual Tape

IBM Real-time Compression

IBM Easy Tier

Optimize price/performance for all workloadsMove your data to the right place

IBM ProtecTIER Deduplication

Highest costper TB

Innovative IBM solutionsdeliver the efficiency essentials


IBM’s own experience: IBM cut block storage costs by 50%


IBM increased storage utilization

from 50% up to 90%

… with storage virtualization, thin provisioning, and pooling


Increase the effective capacity of your storage Increase data density in your data centersControls both Operating and Capital Expenses

Increase storage utilization. Shrink floor space requirementsStore more with what you have on the floor


Designed to perform well at >90% capacity Performance scales with capacity Up to 63% lower 3-year TCO than EMC V-Max * Version 10.2.2 simplifies management of

remote copies. New support for VMware 4.1 vCenter and Site Recovery Manager


“If we need to add a new application, we can provision the storage very easily without worrying about the technical side of things. That’s really the ‘wow factor’…” Uli Müller IT Director EURONICS Deutschland eG

IBM XIVTM

Storage System

IBM XIV builds virtualization into the storage system

* Source: Cost/Benefit Case for IBM XIV System: Comparing costs for IBM XIV and EMC V-Max Systems, International Technology Group, July 2009


Improve utilization up to 30% by pooling storage

Extend advanced functionality to your existing storage

Online data migration – virtually eliminate application downtime

SVC Version 6.1 has an updated Graphical User Interface and expanded manageable capacity


IBM EMCHP

IBM SAN Volume Controller

IBM builds virtualization into the storage infrastructure

“As a managed service provider, we can take advantage of the IBM System Storage SAN Volume Controller’s ability to cater to each customer’s requirements individually, according to SLAs”

Markus Peltz, Configuration Manager, IDS Scheer


DS8800 Benefits Up to 40% better performance Save floor space with nearly twice the drive density Reduce costs with up to 36% less energy consumed

Management Console

High Density Enclosures,

2.5 in. Drives

Front view(cover removed)

Bat

teri

es

POWER 6+ Controllers

I/O drawers

Pri

mar

y P

ow

er S

up

plie

s

Host over 1,000 drives on up to 40% less floor space than IBM DS8700 with 3.5 in. disks

IBM System Storage DS8800

DS8800 Enhancements New 2.5” small form factor 6GB/sec SAS (SAS-2) New enclosures support 50% more drives IBM POWER6+ processors 8Gb/sec host and device adapters More efficient airflow



IBM Helps You Improve Storage Efficiency at Every Level

Storage VirtualizationThin Provisioning

Data Compression Data Deduplication

Automated Tiering





Documents

© 2010 IBM Corporation A New Era in Storage Efficiency Doug Balog VP and Business Line Executive, Storage IBM Systems and Technology Group