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© 2010 Concept Systems, Inc.1
Concept Mapping Methodology: An Example
© 2010 Concept Systems, Inc.
1. Preparing for Concept Mapping
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Work cited here conducted under contract with the Office on Women’s Health, NIH.
Focus Prompt: “A specific issue that is relevant to the mental health of women and girls is . . ." Focus Prompt: “A specific issue that is relevant to the mental health of women and girls is . . ."
Goals: •Identify the “current state” issues that affect mental health•Guide program development, gap identification, and evaluation planning
Goals: •Identify the “current state” issues that affect mental health•Guide program development, gap identification, and evaluation planning
© 2010 Concept Systems, Inc.
2. Generating Ideas
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The psychological effects of sex hormones across the life-span. (33)
Lack of parity for mental health care coverage. (102)
Body image issues- (breast size, hair color/texture, nose, other physical features vs external valuation of "beauty"). (9)
Negative images of girls and women, particularly among minority women, in television, magazines, and film-related media. (43)
The psychological effects of sex hormones across the life-span. (33)
Lack of parity for mental health care coverage. (102)
Body image issues- (breast size, hair color/texture, nose, other physical features vs external valuation of "beauty"). (9)
Negative images of girls and women, particularly among minority women, in television, magazines, and film-related media. (43)
© 2010 Concept Systems, Inc.
3. Structuring the Ideas
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Rate the ideasImportanceAction Potential
Rate the ideasImportanceAction Potential
Sort the ideasSort the ideas
© 2010 Concept Systems, Inc.
4. Concept Mapping Analysis• The Raw Materials:– Statements – Sort Input from each participant
• The Tools– Aggregation of Sort Data– Similarity Matrix– Multidimensional Scaling– Cluster analysis– Anchoring/Bridging Analysis
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© 2010 Concept Systems, Inc.
5. Interpreting the MapsSome Reports:• Point Maps• Cluster Maps• Rating Maps• Pattern Matches• G0-Zones
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© 2010 Concept Systems, Inc.
Point Map. This initial map shows all the elements in relation to one another.
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© 2010 Concept Systems, Inc.8
Each point represents one of the brainstormed ideas.
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Recognition of enduring effects of depression. (72)
© 2010 Concept Systems, Inc.9
Conceptually similar ideas are in close proximity.
•Recognition of enduring effects of depression. (72)•The behavioral role of depression and stress in contributing to obesity in women. (76)•Co morbidity of mental disorders (depression, mood disorders, substance abuse
including smoking, eating disorders, harming oneself and suicide). (79)
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© 2010 Concept Systems, Inc.10
Conceptually different ideas are further apart.
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Insurance coverage. (40)
The psychological effects of sex hormones across the life-span. (33)
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Recognition of enduring effects of depression. (72)
© 2010 Concept Systems, Inc.11
Cluster Map. Cluster Map. The detailed ideas are organized into The detailed ideas are organized into groups…groups…
…so that many concepts can be considered in a shared structure
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© 2010 Concept Systems, Inc.
Social Stress Factors
Adjustment to physical illness and declining ability. (98)
Internal barriers to mental health care such as shame and guilt. (101)
Increased risk of victimization for women with severe mental disorders receiving inadequate treatment. (3)
Body image issues- (breast size, hair color/texture, nose, other physical features vs. external valuation of "beauty"). (9)
The extent to which lower socioeconomic status and/or immigrant status relates to mental health. (41)
Negative images of girls and women, particularly among minority women, in television, magazines, and film-related media. (43)
Lack of encouragement and opportunity at the elementary, middle and high school levels for career opportunities that girls can aspire to. (61)
The discrimination and lack of social acceptance that those with mental disorders face. (65)
Social devaluation of the nurturer/ maternal role. (70)
The support to pursue personal development and engagement in fulfilling societal roles (to include major leadership roles). (71)
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98101Media pressures on adolescent sexuality. (86)
Care giving and nurturing for spouse and family including aging parents or those with special needs. (95)
© 2010 Concept Systems, Inc.13
The emerging structure…The emerging structure…
…contains all the details and provides a conceptual framework.
Access &Insurance
Identification & Treatment Issues
Medical System Issues Sex/GenderDifferences
Social Stress FactorsViolence & Abuse
Protective Factors& Resilience
Mood & AnxietyDisorders
© 2010 Concept Systems, Inc.
Ratings Map
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Cluster Legend Layer Value 1 3.39 to 3.54 2 3.54 to 3.70 3 3.70 to 3.85 4 3.85 to 4.00 5 4.00 to 4.16
Access &Insurance
Identification & Treatment Issues
Medical System IssuesSex/GenderDifferences
Social Stress FactorsViolence & Abuse
Protective Factors & Resilience
Mood & AnxietyDisorders
Importance
© 2010 Concept Systems, Inc.
Pattern Match. Comparing Importance and Action Potential
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Importance n = 73
Action Potential
n = 49
r = .73
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Social Stress Factors
Sex/Gender Differences
Mood & Anxiety Disorders
Identification & Treatment Issues
Violence & AbuseProtective Factors & Resilience
Medical System IssuesAccess & Insurance
Social Stress FactorsSex/Gender Differences
Mood & Anxiety DisordersMedical System Issues
Identification & Treatment IssuesProtective Factors & Resilience
Violence & Abuse
Access & Insurance
© 2010 Concept Systems, Inc.
Go-Zone. Cluster: Social Stress Factors
Body image issues- (breast size, hair color/texture, nose, other physical features vs external valuation of "beauty"). (9)
Social devaluation of the nurturer/ maternal role. (70)
The support to pursue personal development and engagement in fulfilling societal roles (to include major leadership roles). (71)
Media pressures on adolescent sexuality. (86)
Negative images of girls and women, particularly among minority women, in television, magazines, and film-related media. (43)
Lack of encouragement and opportunity at the elementary, middle and high school levels for career opportunities that girls can aspire to. (61)
Care giving and nurturing for spouse and family including aging parents or those with special needs. (95)
Increased risk of victimization for women with severe mental disorders receiving inadequate treatment. (3)
The extent to which lower socioeconomic status and/or immigrant status relates to mental health. (41)
The discrimination and lack of social acceptance that those with mental disorders face. (65)
Internal barriers to mental health care such as shame and guilt. (101)
3.392.68 4.672.35
3.94
Importance
Actio
n Po
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Adjustment to physical illness and declining ability. (98)
© 2010 Concept Systems, Inc.
6. Utilization
• Using maps and reports to achieve the goals of your project– Creating frameworks for strategic plans,
evaluation designs, etc.– Using ratings to track progress over time
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