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© 2008 Pearson Prentice Hall
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Chapter 1:Assessing the Environment: Political, Economic, Legal, Technological
PowerPoint by
Hettie A. Richardson
Louisiana State University
© 2008 Pearson Prentice Hall
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Opening Profile: India Becomes Crucial to IBM
India is the site of IBM’s second-largest operation
IBM’s employees in India grew from 9,000 to 43,000 between 2004 and 2006
IBM’s business in India grew 61% in the first quarter of 2006
© 2008 Pearson Prentice Hall
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Opening Profile: India Becomes Crucial to IBM
Examples of IBM projects in India: Container tracking system Warranty management system System for tracking the failure of vehicle
components Global Business Solutions Center
© 2008 Pearson Prentice Hall
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What is Globalism?
Global competition characterized by networks of international linkages that bind countries, institutions, and people in an interdependent global economy
© 2008 Pearson Prentice Hall
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Challenges Associated with Globalism
The backlash against capitalism and a rekindling of nationalism
Increased protectionism of high-demand resources
The need to develop top managers with international understanding and experience
© 2008 Pearson Prentice Hall
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Benefits Associated with Globalism
Access to more markets
Growth of developing economies
Opportunities for flexibility and efficiency
Opportunities for small and medium-sized enterprises (SMEs)
© 2008 Pearson Prentice Hall
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Management Focus: Small Company, Global Approach
Gayle Warwick Fine Linen, maker of high-end linens
© 2008 Pearson Prentice Hall
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Regional Trading Blocs
Much of today’s world trade takes place within three regional free-trade blocs: Western Europe Asia The Americas
© 2008 Pearson Prentice Hall
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The European Union
A unified market of over 400 million people in 27 nations
Two challenges for global managers: “Fortress” Europe Dealing with multiple cultures within this
unified market
© 2008 Pearson Prentice Hall
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Asia Japan
The Four Tigers
China
India
South Asia
© 2008 Pearson Prentice Hall
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The Americas
North American Free Trade Agreement (NAFTA)
Central American Free Trade Agreement (DR-CAFTA)
Free Trade Area of the Americas (FTAA)
© 2008 Pearson Prentice Hall
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Other Regions of the World
The Russian Federation
Less Developed Countries (LDCs) Low gross national product (GDP) Low per capita income Large, relatively unskilled populations High international debt
© 2008 Pearson Prentice Hall
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Comparative Management in Focus: Opening Economy Revitalizes India
Recently, foreign investment restrictions were lifted and protectionism was reduced
© 2008 Pearson Prentice Hall
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Results of India’s Opening Economy
Increased Indian and foreign investment
A growing middle-class
Increased productivity and profits
A growing reputation for service outsourcing and exporting
© 2008 Pearson Prentice Hall
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Information Technology: Affecting the Management Agenda
Making geographic barriers less relevant
Lowering cultural barriers
Encouraging convergence of consumers’ tastes and preferences
© 2008 Pearson Prentice Hall
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The Globalization of Human Capital
The offshoring of manufacturing jobs and outsourcing of white-collar jobs is increasing
It has been estimated that 3.3 million US jobs will be lost in service-sector outsourcing by 2015
© 2008 Pearson Prentice Hall
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Political Risk Any governmental action or politically
motivated event that could adversely affect the long-run profitability or value of a firm
Example:Venezuela recently forced oil companies to accept a minority stake in fields they owned and to pay more in taxes and royalties
© 2008 Pearson Prentice Hall
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Common Political Risk Events
Expropriation and confiscation
Nationalization
Terrorism
Macropolitical risk vs. micropolitical risk
© 2008 Pearson Prentice Hall
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Political Risk Assessment
Helps companies manage exposure to risk and minimize financial loss
Two forms: Consultation with experts Development of internal staff capabilities
© 2008 Pearson Prentice Hall
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Other Techniques for Managing Political Risk Computer Modeling
Example: American Can’s PRISM
Ranking systems
Early warning systems
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Options for Managing Political Risk Avoidance
Adaptation
Dependency
Hedging
© 2008 Pearson Prentice Hall
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Examples of Managing Terrorism Risk
IBM and Exxon try to develop benevolent images and maintain low profiles
Using teams to monitor terrorist activities
Hiring counterterrorism consultants
© 2008 Pearson Prentice Hall
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Economic Risk
Is closely related to political risk
Is determined by a country’s ability or intention to meet its financial obligations
© 2008 Pearson Prentice Hall
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Economic Risk in LDCs
LDCs tend to pose more risk than developed countries
For example, expectations that Argentina’s economy would shrink by 15% in 2002 negatively affected foreign firms doing business there
© 2008 Pearson Prentice Hall
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Types of Economic Risk
Loss of profitability due to abrupt changes in monetary and fiscal policies
Loss of profitability due to changes in foreign investment policies
Example: Devaluation of Peso in 1990s
© 2008 Pearson Prentice Hall
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Four Approaches to Assessing Economic Risk
Quantitative
Qualitative
Checklist
A combination of these methods
© 2008 Pearson Prentice Hall
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The Legal Environment
Consists of the local laws and legal systems of those countries in which an international company operates and of international law, which governs relationships between sovereign countries
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Three Types of Legal Systems
Common law
Civil law
Islamic law
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Three Approaches to Contract Law
Common law: Details must be written in the contract to be enforced
Civil law: Assumes promises will be enforced without specifying the details
In Asia the contract may be in the relationship, not on the paper
© 2008 Pearson Prentice Hall
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Other Regulatory Issues
Protectionist policies, such as tariffs or quotas
The attractiveness of the tax system
The level of government involvement in the economic and regulatory environment
© 2008 Pearson Prentice Hall
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Risks and Issues in the Technological Environment
The appropriability of technology
The International Convention for the Protection of Industrial Property (the Paris Union)
© 2008 Pearson Prentice Hall
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More Issues and Risks in the Technological Environment
Inappropriate use of technology by others
Appropriateness of technology for the local environment
© 2008 Pearson Prentice Hall
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Issues in Global E-Business
E-business
E-commerce
B2B (business-to-business)
B2C (business-to-customer)