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© 2007 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
Web Site Monetization
Make Money While You Sleep
© 2007 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
Monetization Options Google AdSense • Yahoo Publisher Network • SearchFeed •
Kontera • ClickBank • LookSmart • LookQuick • PeakClick • Affiliate Programs • Text link ad brokers (e.g. Text-Link-Ads.com, LinkExperts) • Chitika • Swickis (Eurekster) • Video ads (Revver) • RSS feed ads (e.g. Pheedo) • Donations / tip jar • Information products • Email newsletter advertising • Banner ads • Pay per lead programs (e.g. ModernClick, Copeac, Pay-Per-Lead Power Ads System) • XY7 • CPAEmpire • Azoogle Ads • etc. etc.
Your mileage will vary. What works for some may not work for you.
© 2007 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
Affiliate Links
Affiliate networks like Commission Junction offer hundreds of merchants
Datafeeds are best (e.g. cardoffers.com)
© 2007 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
What Are the Levers?
Turn the dial up on…– traffic (through SEO & SEM)– clickthrough rate on the ads– ad prices– number of ad units (AdSense allows 3, and 1 link unit)– venues (videos, RSS feeds, emails, etc.)
Content based ads and search ads
© 2007 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
Don’t Make It Look Like an Ad
Text ads good; image ads bad Which ad formats work best?
– Good: Leaderboard, large rectangle, wide skyscraper– Bad: 468x60 banner– Experiment because it varies for each site
No border Match your site’s background, font color, link color Make use of the Link Unit too
© 2007 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
Attract better ads Make the ads more relevant
– Use Section Targeting <!-- google_ad_section_start --> <!-- google_ad_section_end -->
– Ignore reader comments and navigation <!-- google_ad_section_start(weight=ignore) --> <!-- google_ad_section_end -->
Target more expensive keywords– Check bids and revise content accordingly – e.g. house painting vs. home
improvement Put competitors and low CTR advertisers on your block list Dispense with Flash-based or graphics-rich approach. Content! Keywords! in URL, H1 tag, body copy, title tag, etc.
© 2007 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
Optimize Placement Where are your visitors most likely to look?
https://www.google.com/support/adsense/bin/static.py?page=tips.html
Use a heat map clickthrough tool like CrazyEgg to see where people tend to click the most
Definitely “above the fold” is best Wrap content around it Place near the search box, a “Submit” button, or other
things that get looked at a lot
© 2007 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
© 2007 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
Public Service Ads
For when there isn’t a good paying ad to display You can choose to display your own house ads instead
– Google Backfill (allfeeds.com)– Google AdSense Plus (googleadsenseplus.com)
© 2007 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
Not All Visitors Are Created Equal
Crank up the ads for…– Lookie-loos who aren’t converting– Overseas visitors who aren’t your target audience
© 2007 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
Channels
Up to 200 allowed Group ads by format, by keyword, by location on the
page, etc. Two types
– URL channels– Custom channels
© 2007 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
What’s Going Too Far
Ads adjacent to images Wrapping keywords or small bits of text within
google_ad_section tags
© 2007 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
AdSense + YPN?
“publishers may now display other contextual ads on the same site or page as Google ads as long as they don’t have the same look and feel as our ads” -- Brian Axe of Google
© 2007 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
YPN Optimization
http://ypnblog.com/blog/2007/01/03/optimizing-for-relevancy-part-i/
http://ypnblog.com/blog/2007/01/11/the-robot-ate-my-web-page…/
http://ypnblog.com/blog/2007/02/27/optimizing-for-relevancy-part-iii/
© 2007 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
Making Money While You Sleep
It’s child’s play! If a 15 year old can do it, why
not you too? Case in point:
NeopetsFanatic.com
My daughter,SEO-in-training
© 2007 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
More Examples…
Innsite.com Writers.net Lockergnome.com
© 2007 Stephan M Spencer Netconcepts www.netconcepts.com [email protected]
Q&A!
Email [email protected] for a copy of this Powerpoint
Email [email protected] if you have any questions after the conference