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© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Chapter 5
Income Measurement and Profitability
Analysis
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-2
Revenue Recognition
Revenue should be recognized in the period or periods that the revenue-
generating activities of the company are performed.
Revenue should be recognized in the period or periods that the revenue-
generating activities of the company are performed.
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-3
Realization Principle
Record revenue when:Record revenue when:
AND
There is reasonable
certainty as to the collectibility of the
asset to be received (usually
cash).
The earnings process is
complete or virtually
complete.
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-4
SEC Staff Accounting Bulletin No. 101
The SEC issued Staff Accounting Bulletin No. 101 to crackdown on earnings
management. The bulletin provides additional guidance to determine if the
realization principle is satisfied:1. Persuasive evidence of an arrangement exists.
2. Delivery has occurred or services have been performed.
3. The seller’s price to the buyer is fixed or determinable.
4. Collectibility is reasonably assured.
The SEC issued Staff Accounting Bulletin No. 101 to crackdown on earnings
management. The bulletin provides additional guidance to determine if the
realization principle is satisfied:1. Persuasive evidence of an arrangement exists.
2. Delivery has occurred or services have been performed.
3. The seller’s price to the buyer is fixed or determinable.
4. Collectibility is reasonably assured.
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-5
Revenue Recognition at Delivery
The product or service has been delivered to the
customer and cash has been received or
is receivable.
The product or service has been delivered to the
customer and cash has been received or
is receivable.
Revenue is earned and realized at the point of sale.
Revenue is earned and realized at the point of sale.
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-6
Significant Uncertainty of Collectibility
1. Installment Sales Method
2. Cost Recovery
1. Installment Sales Method
2. Cost Recovery
When uncertainties about collectibility exist, revenue
recognition is delayed.
When uncertainties about collectibility exist, revenue
recognition is delayed.
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-7
Sale and cost of sale recorded as usual.Compute gross margin rate on the
installment sales.Recognize gross margin as cash is received.Gross margin not realized is deferred until a
future period.
Installment Sales Method
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-8
2003 2004 2005Installment sales $200,000 $250,000 $275,000Cost of sales 155,000 190,000 220,000Gross profit $45,000 $60,000 $55,000
Gross profit percentage 22.50% 24.00% 20.00%
Installment Sales MethodClarke, Inc. had the following installment
sales in addition to its regular sales.
$45,000 ÷ $200,000 = 22.50%$45,000 ÷ $200,000 = 22.50%
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-9
Installment Sales Method
2003 2004 2005Installment sales $200,000 $250,000 $275,000Cost of sales 155,000 190,000 220,000Gross profit $45,000 $60,000 $55,000
Gross profit percentage 22.50% 24.00% 20.00%
Clarke, Inc. had the following installment sales in addition to its regular sales.
2003 2004 2005Installment sales 200,000$ 250,000$ 275,000$ Cash Collected:From 2003 Sales (100,000) (50,000) (50,000) From 2004 Sales (195,000) (25,000) From 2005 Sales (200,000)
Cash Collections At Dec. 31, 2005, Clarke, Inc. is still
owed $30,000 from the 2004
sales and $75,000 from the 2005
sales.
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-10
Installment Sales MethodDuring 2003, Clarke collected $100,000
on its installment sales.During 2003, Clarke collected $100,000
on its installment sales.
Description Debit CreditInstallment sales receivable 2003 200,000
Inventory 155,000
Deferred gross profit 2003 45,000
Cash 100,000
Installment sales receivable 2003 100,000
General Journal
Deferred gross profit is the difference between the selling price and the cost of
the inventory.
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-11
Installment Sales Method
Description Debit CreditInstallment sales receivable 2003 200,000
Inventory 155,000
Deferred gross profit 2003 45,000
Cash 100,000
Installment sales receivable 2003 100,000
Deferred gross profit 2003 22,500
Realized gross profit 22,500
($100,000 collected x 22.50%)
General Journal
This entry records the Realized Gross Profit by adjusting the Deferred Gross
Profit account.
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-12
Installment Sales Method
Description Debit CreditInstallment sales receivable 2004 250,000
Inventory 190,000
Deferred gross profit 2004 60,000
Cash 245,000
Installment sales receivable 2003 50,000
Installment sales receivable 2004 195,000
Deferred gross profit 2003 11,250
Deferred gross profit 2004 46,800
Realized gross profit 58,050
General JournalDuring 2004, Clarke collected $50,000 on its 2003 installment sales and $195,000 on its 2004 installment sales.
During 2004, Clarke collected $50,000 on its 2003 installment sales and $195,000 on its 2004 installment sales.
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-13
Installment Sales Method
Description Debit CreditInstallment sales receivable 2004 250,000
Inventory 190,000
Deferred gross profit 2004 60,000
Cash 245,000
Installment sales receivable 2003 50,000
Installment sales receivable 2004 195,000
Deferred gross profit 2003 11,250
Deferred gross profit 2004 46,800
Realized gross profit 58,050
General JournalDuring 2004, Clarke collected $50,000 on its 2003 installment sales and $195,000 on its 2004 installment sales.
During 2004, Clarke collected $50,000 on its 2003 installment sales and $195,000 on its 2004 installment sales.
Cash collections - 2003 50,000$ 22.50% 11,250$ Cash collections - 2004 195,000 24.00% 46,800
58,050$
Cash collections - 2003 50,000$ 22.50% 11,250$ Cash collections - 2004 195,000 24.00% 46,800
58,050$
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-14
Description Debit CreditInstallment sales receivable 2005 275,000
Inventory 220,000
Deferred gross profit 2005 55,000
Cash 275,000
Installment sales receivable 2003 50,000
Installment sales receivable 2004 25,000
Installment sales receivable 2005 200,000
Deferred gross profit 2003 11,250
Deferred gross profit 2004 6,000
Deferred gross profit 2005 40,000
Realized gross profit 57,250
General Journal
Cash Collection on Installment Sales in 2005
2003 50,000$ 22.50% 11,250$ 2004 25,000 24.00% 6,000 2005 200,000 20.00% 40,000
275,000$ 57,250$
Installment Sales Method
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-15
Installment Sales Method
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-16
Installment Sales Method
Balance Sheet
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-17
Cost Recovery Method
2003 2004 2005Installment sales $200,000 $250,000 $275,000Cost of sales 155,000 190,000 220,000Gross profit $45,000 $60,000 $55,000
Gross profit percentage 22.50% 24.00% 20.00%
Clarke, Inc. had the following installment Clarke, Inc. had the following installment sales in addition to its regular sales. The sales in addition to its regular sales. The
company uses the company uses the cost recovery method to to account for installment sales.account for installment sales.
$45,000 ÷ $200,000 = 22.50%$45,000 ÷ $200,000 = 22.50%
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-18
Cost Recovery Method
The following schedule shows the pattern of cash collections for the three year period.
Year of Sale 2003 2004 20052003 $100,000 $50,000 $50,0002004 195,000 25,0002005 200,000
COGS 155,000$ 190,000$ 220,000$
Year of CollectionYear of Sale 2003 2004 2005
2003 $100,000 $50,000 $50,0002004 195,000 25,0002005 200,000
COGS 155,000$ 190,000$ 220,000$
Year of Collection
Under the cost recovery method profit is not recognized until the
seller has recovered all of the cost of the goods sold.
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-19
Cost Recovery Method
Description Debit CreditInstallment receivable 2003 200,000
Inventory 155,000
Deferred gross profit 2003 45,000
Cash 100,000
Installment receivable 2003 100,000
General Journal
The entries are exactly the same as under the Installment Method—EXCEPT that there is not an entry to realize gross profit. Since we have not
collected cash in excess of COGS, no gross profit is recognized in 2003.
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-20
Cost Recovery MethodIn 2004, let’s concentrate on the
entries relating to 2003 sales only.
Description Debit CreditCash 50,000
Installment receivable 2003 50,000
General JournalDescription Debit Credit
Cash 50,000
Installment receivable 2003 50,000
General Journal
2003
Cost of goods sold 155,000$
Cash collections - 2003 (100,000)
Cash collections - 2004 (50,000)
Unrecovered cost 5,000
We have not fully recovered the
cost, so no profit is recognized in 2004.
2003
Cost of goods sold 155,000$
Cash collections - 2003 (100,000)
Cash collections - 2004 (50,000)
Unrecovered cost 5,000
We have not fully recovered the
cost, so no profit is recognized in 2004.
Now can we recognize some profit?
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-21
Cost Recovery MethodHere are the entries we would make in
2005 relating to 2003 sales.
Description Debit CreditCash 50,000
Installment receivable 2003 50,000
Deferred gross profit 45,000
Realized gross profit 45,000
General Journal
We have fully recovered the $155,000 cost during 2005, so the entire deferred gross
profit will be recognized.
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-22
Revenue Recognition Over Time
Completed Contract Method
Completed Contract Method
Percentage-of-Completion
Method
Percentage-of-Completion
Method
Long-term Construction
Contracts
Long-term Construction
Contracts
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-23
Percentage-of-Completion Method
Cost incurred to dateCost incurred to date
Gross profit estimateGross profit estimate
Measuring Progress Toward Completion
Estimate of project’s total cost
Estimate of project’s total cost
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-24
Percentage-of-Completion Method
Total costs incurred to date Percent complete = Most recent estimate of total project cost
Let’s look at an example.
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-25 Percentage-of-Completion
Method
Year 1 Year 2 Year 3Cost incurred to date $250,000 $800,000 $1,200,000Estimated cost to complete 1,000,000 425,000 0Progress billing to date 250,000 775,000 1,400,000Cash collections to date 225,000 695,000 1,100,000Contract price $1,400,000
Year 1 Year 2 Year 3Cost incurred to date $250,000 $800,000 $1,200,000Estimated cost to complete 1,000,000 425,000 0Progress billing to date 250,000 775,000 1,400,000Cash collections to date 225,000 695,000 1,100,000Contract price $1,400,000
Geller Construction entered into a three-year contract to build a containment vessel for Southeast Power Company. Presented below is information about the contract.
Let’s see how Geller will account for the revenues and cost of this project using the percentage-of-completion
method.
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-26 Percentage-of-Completion
Method
$250,000 ÷ $1,250,000 = 20%$250,000 ÷ $1,250,000 = 20%
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-27 Percentage-of-Completion
Method
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-28
Description Debit CreditConstruction in progress 250,000
Cash, materials, etc. 250,000
Accounts receivable 250,000
Billings on construction contract 250,000
Cash 225,000
Accounts receivable 225,000
General Journal
Percentage-of-Completion Method
Contra account to CIP
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-29
Description Debit CreditConstruction in progress 250,000
Cash, materials, etc. 250,000
Accounts receivable 250,000
Billings on construction contract 250,000
Cash 225,000
Accounts receivable 225,000
General Journal
Percentage-of-Completion Method
Construction in Progress
- Billings on Construction ContractDebit Balance (Unbilled Receivable)
Classified as an asset
Construction in Progress
- Billings on Construction ContractCredit Balance (Overbilled Receivable)
Classified as a liability
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-30
Description Debit CreditConstruction in progress 250,000
Cash, materials, etc. 250,000
Accounts receivable 250,000
Billings on construction contract 250,000
Cash 225,000
Accounts receivable 225,000
Cost of construction 250,000
Construction in progress 30,000
Revenue from long-term contract 280,000
General Journal
Percentage-of-Completion Method
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-31 Percentage-of-Completion
Method
Description Debit CreditConstruction in progress 250,000
Cash, materials, etc. 250,000
Accounts receivable 250,000
Billings on construction contract 250,000
Cash 225,000
Accounts receivable 225,000
Cost of construction 250,000
Construction in progress 30,000
Revenue from long-term contract 280,000
Revenue from long-term contract 280,000
Cost of construction 250,000
Retained earnings 30,000
General Journal
Closing EntryClosing Entry
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-32 Percentage-of-Completion
Method
$800,000 ÷ $1,225,000 = 65.31%$800,000 ÷ $1,225,000 = 65.31%
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-33 Percentage-of-Completion
Method
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-34
Description Debit CreditConstruction in progress 550,000
Cash, materials, etc. 550,000
General Journal
Percentage-of-Completion Method
$800,000 - $250,000 last year = $550,000
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-35
Description Debit CreditConstruction in progress 550,000
Cash, materials, etc. 550,000
Accounts receivable 525,000
Billings on construction contract 525,000
General Journal
Percentage-of-Completion Method
$775,000 - $250,000 last year = $525,000
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-36
Description Debit CreditConstruction in progress 550,000
Cash, materials, etc. 550,000
Accounts receivable 525,000
Billings on construction contract 525,000
Cash 470,000
Accounts receivable 470,000
General Journal
Percentage-of-Completion Method
$695,000 - $225,000 last year = $470,000
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-37
Description Debit CreditConstruction in progress 550,000
Cash, materials, etc. 550,000
Accounts receivable 525,000
Billings on construction contract 525,000
Cash 470,000
Accounts receivable 470,000
Cost of construction 550,000
Construction in progress 84,340
Revenue from long-term contract 634,340
General Journal
Percentage-of-Completion Method
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-38 Percentage-of-Completion
Method
Description Debit CreditConstruction in progress 550,000
Cash, materials, etc. 550,000
Accounts receivable 525,000
Billings on construction contract 525,000
Cash 470,000
Accounts receivable 470,000
Cost of construction 550,000
Construction in progress 84,340
Revenue from long-term contract 634,340
Revenue from long-term contract 634,340
Cost of construction 550,000
Retained earnings 84,340
General Journal
Closing EntryClosing Entry
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-39 Percentage-of-Completion
MethodYear 1 Year 2 Year 3
Costs to date $250,000 $800,000 $1,200,000Cost to complete 1,000,000 425,000 0Estimated total cost $1,250,000 $1,225,000 $1,200,000Percent complete to date 20.00% 65.31% 100.00%
Percent completed earlier -20.00%Percent completed this year 45.31%
Total revenue 1,400,000$ 1,400,000$ Percent completed this year 20.00% 45.31%Revenue this year 280,000$ 634,340$ Revenue recorded earlierRevenue in last yearCosts this year 250,000 550,000 Gross profit 30,000$ 84,340$
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-40 Percentage-of-Completion
MethodYear 1 Year 2 Year 3
Costs to date $250,000 $800,000 $1,200,000Cost to complete 1,000,000 425,000 0Estimated total cost $1,250,000 $1,225,000 $1,200,000Percent complete to date 20.00% 65.31% 100.00%
Percent completed earlier -20.00%Percent completed this year 45.31%
Total revenue 1,400,000$ 1,400,000$ 1,400,000$ Percent completed this year 20.00% 45.31%Revenue this year 280,000$ 634,340$ Revenue recorded earlier 914,340 Revenue in last year 485,660$ Costs this year 250,000 550,000 400,000 Gross profit 30,000$ 84,340$ 85,660$
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-41 Percentage-of-Completion
Method
Description Debit CreditConstruction in progress 400,000
Cash, materials, etc. 400,000
Accounts receivable 625,000
Billings on construction contract 625,000
Cash 405,000
Accounts receivable 405,000
Cost of construction 400,000
Construction in progress 85,660
Revenue from long-term contract 485,660
Revenue from long-term contract 485,660
Cost of construction 400,000
Retained earnings 85,660
General Journal
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-42 Percentage-of-Completion
Method
Description Debit CreditBillings on construction contract 1,400,000 Construction in progress 1,400,000
General JournalDescription Debit CreditBillings on construction contract 1,400,000 Construction in progress 1,400,000
General Journal
Entry to transfer title to the customer.
Year 1 250,000 30,000
Year 2 550,000 84,340
Year 3 400,000 85,660
1,400,000
Construction in Progress250,000 Year 1525,000 Year 2625,000 Year 3
1,400,000
Billings on Construction Contract
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-43
Completed Contract Method
Year 1 Year 2 Year 3Cost incurred to date $250,000 $800,000 $1,200,000Estimated cost to complete 1,000,000 425,000 0Progress billing to date 250,000 775,000 1,400,000Cash collections to date 225,000 695,000 1,100,000Contract price $1,400,000
Year 1 Year 2 Year 3Cost incurred to date $250,000 $800,000 $1,200,000Estimated cost to complete 1,000,000 425,000 0Progress billing to date 250,000 775,000 1,400,000Cash collections to date 225,000 695,000 1,100,000Contract price $1,400,000
Geller Construction entered into a three-year contract to build a containment vessel for Southeast Power Company. Presented below is information about the contract.
Let’s see how Geller will account for the revenues and cost of this project
using the completed contract method.
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-44
Description Debit CreditConstruction in progress 250,000
Cash, materials, etc. 250,000
Accounts receivable 250,000
Billings on construction contract 250,000
Cash 225,000
Accounts receivable 225,000
General Journal
Completed Contract Method
Entries are identical to the entries for
percentage of completion.
Gross profit is
not recognized
until project is complete.
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-45
Description Debit CreditConstruction in progress 550,000
Cash, materials, etc. 550,000
Accounts receivable 525,000
Billings on construction contract 525,000
Cash 470,000
Accounts receivable 470,000
General Journal
Completed Contract Method
Entries are identical to the
entries for percentage of completion.
Gross profit is
not recognized
until project is complete.
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-46
Completed Contract Method
Description Debit CreditConstruction in progress 400,000
Cash, materials, etc. 400,000
Accounts receivable 625,000
Billings on construction contract 625,000
Cash 405,000
Accounts receivable 405,000
Cost of construction 1,200,000
Construction in progress 200,000
Revenue from long-term contract 1,400,000
Revenue from long-term contract 1,400,000
Cost of construction 1,200,000
Retained earnings 200,000
General JournalGross
profit is recognized in year 3
since project is complete.
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-47
Completed Contract Method
Description Debit CreditBillings on construction contract 1,400,000 Construction in progress 1,400,000
General JournalDescription Debit CreditBillings on construction contract 1,400,000 Construction in progress 1,400,000
General Journal
Entry to transfer title to the customer.
Year 1 250,000 Year 2 550,000 Year 3 400,000 Year 3 200,000
1,400,000
Construction in Progress250,000 Year 1525,000 Year 2625,000 Year 3
1,400,000
Billings on Construction Contract
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-48
Software Revenue Recognition
Statement of Position 97-2
If a sale includes multiple elements (software, future upgrades, postcontract customer
support, etc.), the revenue should be allocated to the various elements based on the relative
fair value of the individual elements.
This will likely result in the recording of unearned revenue for future services.
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-49
Franchise Sales
Initial franchise fees can be recognized as revenue only after the
Franchisor has substantially performed the initial services promised in the franchise agreement, and
Collectibility of the initial franchise fee is reasonable assured.
Initial franchise fees can be recognized as revenue only after the
Franchisor has substantially performed the initial services promised in the franchise agreement, and
Collectibility of the initial franchise fee is reasonable assured.
Source: SFAS 45
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-50
Let’s look at some
activity ratios!
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-51
Receivables Turnover Ratio
Whenever a ratio divides an income statement balance by a balance sheet balance, the average
for the year is used in the denominator.
Net Sales Average Accounts Receivable
ReceivablesTurnover
Ratio=
This ratio measures how many times a company converts its
receivables into cash each year.
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-52
Average Collection Period
This ratio is an approximation of the number of days the average accounts
receivable balance is outstanding.
365 Receivables Turnover Ratio
Average Collection
Period=
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-53
Inventory Turnover Ratio
This ratio measures the numberof times merchandise inventory
is sold and replaced during the year.
Cost of Goods Sold Average Inventory
InventoryTurnover
Ratio=
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-54
Average Days in Inventory
This ratio indicates the numberof days it normally takes to sell inventory.
365 Inventory Turnover Ratio
Average Days in
Inventory=
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-55
Asset Turnover Ratio
This ratio measures how efficiently a company utilizes all of its assets to
generate revenue.
Net Sales Average Total Assets
AssetTurnover
Ratio=
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-56
Let’s look at some
profitability
ratios!
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-57
Profit Margin on Sales
Profit Margin
on Sales
Net Income
Net Sales=
This ratio indicates the portion of each dollar of revenue that is available to cover expenses.
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-58
Return on Total Assets
Return on
Total Assets
Net Income
Average Total Assets=
This ratio measures how well assets have been employed.
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-59
Return on Equity
Return on
Equity
Net Income
Average Shareholders’ Equity=
This ratio measures the ability of management to generate net income from
the resources the owners provide.
© 2004 The McGraw-Hill Companies, Inc.McGraw-Hill/Irwin
Slide5-60
End of Chapter 5