© 2004 Nu Skin ® TRAINING COURSE CleanserTonerMaskEssenceDay Milk Lotion Nu Skin ® Tri-Phasic White ™ — THE SCIENTIFIC METHOD FOR BRILLIANT SKIN Night

© 2004 Nu Skin®

TRAINING COURSECleanser Toner Mask Essence Day Milk Lotion

Nu Skin® Tri-Phasic White™—THE SCIENTIFIC METHOD FOR BRILLIANT SKIN

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System Overview ›

NU SKIN® TRI-PHASIC WHITE™ The scientific method for brilliant skin

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Did You Know?

According to the Agence France Presse: Throughout Asia, from Japan to India, fair skin is considered a sign of beauty . . . a symbol of femininity, pureness, sophistication, and high social class. This course will give you an overview of the Nu Skin® Tri-Phasic White™ System.

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Objectives

After viewing this course, you should have an understanding of the following:

• What makes the Nu Skin® Tri-Phasic White™ System unique.• How the Nu Skin® Tri-Phasic White™ System works comprehensively.• Skin brightening market and target audience.• Tri-Phasic White™ demonstration and clinical study.

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Previous Curriculum Review: The Process of Pigmentation

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Overall skin color, as well as hyper-pigmentation or skin discoloration, is the result of a black-brown pigment (called melanin) in the cells in the upper-most layer of the skin. Melanin is produced by melanocytes, which are specialized cells within the epidermis (top layer of skin).

The creation of melanin (and skin discoloration) is the result of a three-phase process:

• Activation of the melanocyte.• Synthesis of melanin within the melanocyte.• Expression of melanin on the surface of the skin.

Activation

Synthesis

Expression

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In addition to the normal pigmentation process, other factors can also cause melanin production.

This extra melanin production can result in skin discolorations.

Skin discolorations cause a loss of skin brilliance and luminosity. Skin appears uneven and dull. Hormones

(Pregnancy)

Stress

Irritants(Pollution)

UV Light(Sun)

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Review: Process of Pigmentation• Skin discoloration and darkening is the result of a black-brown

pigment called melanin on the surface of the skin.

• The creation of melanin and resulting discoloration is the result of a three-phase process: activation, synthesis, and expression.

• The Tri-Phasic White™ System’s comprehensive approach minimizes the activation of the discoloration process, inhibits the synthesis of discoloration, and visibly reduces the expression of discoloration on the surface of the skin for a brilliant complexion.

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Introduction

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Tri-Phasic White™ System

A comprehensive skin brightening system,

Tri-Phasic White™ works to minimize the

activation, synthesis, and expression of

discoloration on the skin’s surface.

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System Concept

As light illuminates the beauty of a translucent flower petal, a luminous butterfly wing, or a brilliant diamond, a radiant complexion lets your inner beauty shine through.

In nature, these beautiful qualities can be explained by science.

In you, a translucent, luminous, brilliant complexion can be revealed using a scientific method.

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Achieve your beauty potential with the scientifically advanced method of Tri-Phasic White.™

Clinically proven ingredient technologies featured in each product combine to create the Tri-Phasic White™ method, making Tri-Phasic White™ the most comprehensive skin brightening system available.

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Activation Synthesis Expression DISCOLORATION

For a translucent, luminous, brilliant complexion.

The name Tri-Phasic White™ reinforces that this system targets all three (Tri) phases (Phasic).

The Nu Skin® Difference

Unlike systems that target one or two phases of the discoloration process, Tri-Phasic White™ targets all three phases (in multiple ways) of the skin discoloration pathway:

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Target Audience

Tri-Phasic White™ is for all who desire a brilliant, luminous, even complexion, whether they are interested in skin brightening benefits or targeting uneven skin tone.

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Industry and Consumer Trends• In Asia-Pacific, value sales of premium brands [of skin care] were

influenced by the high demand for expensive skin whiteners, spurred by the trend to maintain fair, white skin. (Euromonitor 2000; Section 6.9.2)

• Throughout Asia, from Japan to India, fair skin is considered a sign of beauty . . . a symbol of femininity, pureness, sophistication, and high social class. (Agence France Presse, June 15, 2003)

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Industry and Consumer Trends• Nearly half (50%) of Hong Kong women surveyed by the company last

year [2003] bought such (whitening) treatments, up from 38% in 2002. Whitening creams were also bought by more than one-third of females in Indonesia, Malaysia, and Taiwan. (The Business Times online edition, March 24, 2004)

• [In China] whitening and sun-care skin products represented 30% of the 2-billion-yuan (US $240 million) skin-care market for the January–April period. The market potential for skin whitening and sun-care products is vast. Industry research shows half of females, ages 16 to 60, desire a fair complexion, but only 20% of them are using whitening products. (“Skin-Care Product Sales Heat Up,” Chinapages.com, Jan. 2003)

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Key Benefits

a) Reduces the appearance of existing dark spots, uneven skin tone, and discoloration for a more brilliant complexion.

b) Helps prevent the formation of new dark spots and discoloration for luminous, clear skin.

c) Maintains an even, bright skin tone for translucent beauty.

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ACTIVATION

of Discoloration

SYNTHESIS

of Discoloration

EXPRESSION

of Discoloration

Tri-Phasic White™ Cleanser Creatinine

Tri-Phasic White™ Toner Carnosine Fairtrex™

Tri-Phasic White™ Radiance Mask*

Portulaca oleracea (purslane) extract

Tetrahydro-diferuloylmethane (THDM)

Tri-Phasic White™ Essence Brightex™

Tri-Phasic White™ Day Milk Lotion

Hexapeptide-2

UVA and UVB sunscreens SPF 15

Tri-Phasic White™ Night Cream

Diacetyl boldine

Key Ingredients

*Tri-Phasic White™ Radiance Mask is a line extension to and is sold separately from the Tri-Phasic White™ System.

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Activation Synthesis Expression DISCOLORATION

Role of Ingredients

Each product within the Tri-Phasic White™ System utilizes a different key ingredient to attack a phase of the discoloration process in a unique and efficacious way.

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Comprehensive Approach• Minimizes the activation of the discoloration

process.• Inhibits the synthesis of discoloration.• Visibly reduces the expression of discoloration on

the surface of the skin.

The Tri-Phasic White™ method addresses all three phases of the discoloration process.

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Key Benefits and Ingredients Supported

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a) Reduces the appearance of existing dark spots, uneven skin tone, and discoloration for a more brilliant complexion.

• Featuring Fairtrex,™ a proprietary non-acidic exfoliating complex, Tri-Phasic White™ Toner immediately works to address existing discoloration by encouraging skin cell renewal.

• Simultaneously, other ingredients work together to prevent new discolorations from forming.

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b) Helps prevent the formation of new dark spots and discoloration for luminous, clear skin.

• The Tri-Phasic White™ products, when used together as a system, feature key ingredients to target the activation, synthesis, and expression phases of the discoloration process.

• By targeting all phases of the process—with ingredients like carnosine, hexapeptide-2, diacetyl boldine, and Brightex™—the Tri-Phasic White™ System helps prevent new discolorations from forming.

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c) Maintains an even, bright skin tone for translucent beauty.

• Because the Nu Skin® Tri-Phasic White™ System reduces the appearance of existing discolorations and helps prevent new discolorations from forming, Tri-Phasic White,™ with continued use, effectively helps maintain an even, bright skin tone.

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Clinical Study In a 12-week clinical study, 29 Japanese women, with mild to moderate discoloration on the face, applied the Nu Skin® Tri-Phasic White™ System to the whole face twice per day according to standard use instructions.

The performance of the Nu Skin® Tri-Phasic White™ System was assessed by clinical graders at weeks four, eight, and 12. In addition, a self-assessment questionnaire was administered at weeks four, eight, and 12.

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Percent of Participants Exhibiting Improvement

The chart to the left illustrates the percent of participants who demonstrated improvement after 12 weeks in each of the six attributes tested.

Following is the percent of participants exhibiting improvement as observed by professional graders:

• 93 percent improved in brightness.• 97 percent improved in radiance.• 97 percent improved in even skin color.• 79 percent improved in smoothness.*• 83 percent decreased in area of mottled appearance.• 100 percent improved in overall appearance.

*Smooth skin demonstrates better light reflection and appears brighter.

Nu Skin® Tri-Phasic White™ Performance by Clinical Grader

% o

f Sub

ject

s wi

th Im

prov

emen

t

A B C D E F

A. BrightnessB. RadianceC. Even color

D. SmoothnessE. Mottled areaF. Overall improvement

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Study Participant Self-Assessment Study participants were asked to complete a self-assessment questionnaire. The table below shows the percentage of subjects reporting positive responses for six different product attributes (data illustrated in chart on left).

Nu Skin® Tri-Phasic White™ Self-Assessment

% o

f Im

prov

emen

t

A B C D E F

Questions Asked Participants% of Positive Responses at 12 weeks

A Leaves skin moisturized? 97%

B Leaves skin soft? 76%

C Products worked well together? 86%

D Whitening ability? 58%

E Leaves skin brighter? 76%

F Lightens spots? 52%

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Clinical Study Conclusions:

• The 12-week clinical study on Tri-Phasic White™ showed significant skin brightening benefits for all subjects. Improvement did not plateau at 12 weeks. With continuous regimen usage, users will continue to see increased benefits.

• The results showed consistent improvements over weeks four, eight, and 12 for multiple attributes, including: brightness, radiance, even color, roughness improvement, area, and overall improvement.

• Results of a self-assessment questionnaire showed subjects had positive responses to the aesthetics of the products, the system as a whole, and the skin brightening benefits.

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When Is Using a Demonstration Effective?• Demonstrations are appropriate anytime you want

to enhance your presentation with audio, visual, and kinesthetic learning aids.

• Demonstrations are also effective to help explain difficult topics and to keep your audience involved.

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Demonstration

The following demonstration provides a visual object lesson to establish the importance of targeting all three phases—activation, synthesis, and expression—of the discoloration process.

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DemonstrationPreparation:

• For large group meetings, obtain an overhead projector.• For a one-on-one version of this demonstration, a flashlight can be used in place of the

overhead projector. The transparencies can be shrunk down to fit more comfortably over the face of a flashlight.

• Place four transparencies on top of each other. The bottom transparency will have images that represent the ideal, luminous, transparent complexion. On top of this first transparency will be the second transparency with images that depict aspects of the “activation” phase of the discoloration process. The third transparency will have images depicting the “synthesis” phase of the discoloration process. The fourth and final transparency will depict images representing the “expression” of discoloration. When the overhead projector is turned on, the bottom image is clouded by the three transparencies on top of it.

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Demonstration

Giving the demonstration:• Point out that most leading skin brightening

systems target only one phase of the discoloration process, but that is not enough to provide dramatic results.

• Remove the top transparency. Point out that when you target only the expression of discoloration it does brighten the overall complexion a small amount, but there are other phases in the discoloration process at work.

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Demonstration

Giving the demonstration:• Replace the expression transparency and

then remove the other phases individually, expressing to the crowd that targeting one phase does lighten the complexion a small degree but not significantly.

• Then remove all three transparencies— activation, synthesis, and expression—at the same time.

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Demonstration

Giving the demonstration:• The overhead projector will beam bright.• Explain to your audience that when all three

phases—activation, synthesis, and expression—of discoloration are targeted, your full beauty potential shines through.

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Usage and Regimen Recommendations

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Usage

Morning Regimen

Step 1: CleanserStep 2: TonerStep 3: Radiance Mask*Step 4: EssenceStep 5: Day Milk Lotion

Nighttime Regimen

Step 1: CleanserStep 2: TonerStep 3: Radiance Mask*Step 4: EssenceStep 5: Night Cream

*Tri-Phasic White™ Radiance Mask is a line extension to and is sold separately from the Tri-Phasic White™ System.

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Regimen RecommendationsA comprehensive skin brightening system, Tri-Phasic White™ works to minimize the activation, synthesis, and expression of discoloration on the skin’s surface. Products within the system may be used separately, but the products must be used together—as a system—to enjoy comprehensive benefits.

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Review• The Tri-Phasic White™ System is for anyone who desires a brilliant, luminous, even complexion, whether they are interested in skin brightening benefits or targeting uneven skin tone.

• Industry and consumer trends show a huge demand for skin brightening products worldwide.

• Demonstrations are appropriate anytime you want to enhance your presentation with audio, visual, and kinesthetic learning aids.

• The clinically proven Tri-Phasic White™ System works synergistically to minimize the activation, synthesis, and expression of discoloration on the skin’s surface.

• Each product within the Tri-Phasic White™ System utilizes a different key ingredient to attack a phase of the discoloration process in a unique and efficacious way.

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Test Your Knowledge

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Congratulations!

You have completed your training on the Nu Skin® Tri-Phasic White™ System.

Documents

© 2004 Nu Skin ® TRAINING COURSE CleanserTonerMaskEssenceDay Milk Lotion Nu Skin ® Tri-Phasic White ™ — THE SCIENTIFIC METHOD FOR BRILLIANT SKIN Night