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EFRAT AGHASSY-http://www.efrataghassy.com
Who Am I?
:Before I joined Google
Social recruiting pioneer in Israel .
I Built the structures and managed the filed of Social recruiting two of the biggest high tech agencies in Israel.
at the Israeli office and keep SorcerI am Todayrunning and maintaining my social recruiting activities.
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Recruiting &Marketing
Employer Branding- the image of your organization as a ‘great place to work’ in the mind of current employees and key stakeholders in the external market.
Personal branding -is the process whereby people and their careers are marked as brands.
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Marketing Yourself With Social Media
As recruiting and sourcing professionals, we cannot deny the fact that we’re also salespeople, marketers, PR folks !
It’s part of our job – we need to find, attract, and engage our target audience and make them feel that what we have to offer is superior than what our competitors bring to the table.
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Employee/ Recruiter Branding
Meet Chris Hoyt, Talent Engagement and Leader at Pepsi.
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What Are We Going to talk about?
1)Preparation questions before you start any activity.
2)Choosing the right strategy.
3)Tools and resource.
4)Marketing your self with out being annoying!
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Tools And Tips To Build your Brand
•Just before we start ,you need to answer your self few questions.
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Preparation Questions
When people search for you name on Google what are they going to find?
Efrat Aghassy
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Preparation Questions
What are you trying to achieve?
Position your self as an expert in your filed to your client and your candidates.
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Preparation Questions
Who is Your audience? What are their needs?
Where they can be found on-line?
to reach the right Selecting the right technology people.
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Preparation Questions
How do you look online?
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Preparation Questions
What are you resources ?
Time
Talent
Budget
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Preparation Questions
Are you willing to put your self out there?
Do you have what it takes?
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Preparation Questions
Can you explain in few sentences how you are unique and different from your colleagues?
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Possible Strategies
Basic strategy:
Opening online present in at list one business social networks.
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Example Of Basic Strategy
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Advanced strategies
Wider on-line present like personal & business Facebook and Twitter profiles.
Managing on line groups, forums and communities.
Your own content : Writing, Videos ,Pictures
Your own Platforms: like your own blog.
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Tools And Resources
Use the social media tools to increase and maintain your Network!
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Tools And Resources
How do I Start Writing?
Start reading others and expose
your self to many styles of
writing.
Writing comments on
others posts.
Writing on other people
platforms (like blogs).
Writing on your own
platforms.
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Tools And Resources
Time management it all about priorities!
Building your structures in a good way save you time later in the maintenance part.
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Tools And Resources
It’s all about the content!
Be on top of your filed and expertly!
1)Open RSS reader and be updated with is new.
2) Write your own content or customize others.
posts ,comments, videos and *Content can be .Pictures
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Tools And ResourcesDon’t be annoying!
Pass your massage in a creative a innovative way!
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Don’t be annoying!
1)Not every on-line space is a job board , mix up you massage!
2) Do you know the desperate marketer ? Yes
The one who keep pumping you SPAM.
3) Don’t steal others content! Give credit.
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To Sum up
Remember that Social media is just a tool to :
1)Send you massage
2)Build your name as pro
3) build you network and
Your brand.
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