Upload
caroline-ray
View
212
Download
0
Embed Size (px)
Citation preview
-1-
a leading
Telecommunication
Solutions Partner
Multi-Play Services over Broadband Networks
ITU Arab Regional Workshop on Broadband Access Technologies 19-20 November, Damascus - Syria
The Need for Multi-Play Services
-4-
The Telecom Operator PerspectiveThe Telecom Operator Perspective
BUSINESS NOT AS USUAL
Cable
OperatorsMobile
Operators
Alternative
Carriers Municipal
Telecom Networks
-5-
The End-User PerspectiveThe End-User Perspective
34% 35% 36% 37% 38% 39% 40% 41% 42% 43%
Entertainment
Communication
Productivity
Lean Back Activities
Lean Forward Activities
Consumer Interest for Enhanced Broadband Services
Source: Boston Research Group
Subscribers’ interest for Broadband ServicesSubscribers’ interest for Broadband Services
SERVICES NOT AS USUAL
-6-
What is “Triple-Play”What is “Triple-Play”
SwitchedSwitched BroadcastBroadcast
VideoVideoDataData
Broadband Broadband IPIP
VoiceVoice
INTEGRATED SET OF VOICE, DATA & VIDEO SERVICES OVER A CONVERGED PLATFORM
-7-
Global IPTV Service Revenue Forecast(Source: MRG May 2007)
$-
$5
$10
$15
$20
$25
2007 2008 2009 2010 2011
Billions
Asia
Europe
North America
ROW
The IPTV service marketThe IPTV service market
-8-
The Value of “Triple-Play”The Value of “Triple-Play”
Improve ARPU
Differentiate from competition
Strengthen market position
Reduce customer churn
Enhance customer satisfaction
Leverage brand name to:
improve revenue sharing with content providers
“push” additional services (e.g. online games)
attract additional advertising revenue
PROFITABLE OPERATORS
Enablers for IPTV / Business Models
-10-
Regulatory IssuesRegulatory Issues
Convergence brining new legal challenges to regulators
fostering of competition
unbundling of Local Loop (LLU)
Redefining boundaries between:
telecommunications and audiovisual
private and public
non-commercial and commercial
Distinguish between ‘television broadcasting services’
and ‘information society services’
Key IPTV regulatory issue is whether it will be
regulated as a data or a broadcasting service
-11-
Content Acquisition IssuesContent Acquisition Issues
Legal Framework?
Content Sourcing?
Service Packaging?
Release Windows?Contracting terms?
Contracting Rates &
Revenue Guaranties?
Content
Protection?
-12-
Enabling IPTV / Triple Play Enabling IPTV / Triple Play OfferingsOfferings
Thus, regulatory authorities need to:
Cooperate with all stakeholders (operators, content
providers) to ease access to content
Foster the competitive environment (market
liberalization, LLU) to drive the need for differentiated
services
Need to distinguish the regulation of:
Linear services which include all traditional TV and
Radio broadcasting streamed over the Internet
Non-linear audio-visual content services where the
viewers decide when a specific program is transmitted
-13-
IPTV Service Delivery (Value) ChainIPTV Service Delivery (Value) Chain
Content provisionAccess
ProvidersISPs
Service Delivery Consumption
Content & Rights Owners
e.g. Major Studios (Hollywood , content publishers)
Content Aggregators
Buy Content & Rights from Owners, Showtime etc.
Network Operators
Access Providers,
ISPs
Provide access infrastructure e.g. ADSL, VDSL, FTTH. Operate Service Delivery Platform, OSS/BSS
Customers
Homes with CPEs and IP Set-top-boxes
Whole
salin
Whole
salin
ggAdvertisi
n
Advert
isin
gg
-14-
““Triple-Play” Business ModelsTriple-Play” Business Models
PROMOTING CONTENT NOT BROADBAND CONNECTIVITY
FleaFlea MarketMarket
Dump PipeDump Pipe Connectivity sell only No part in value chain Low risk, low cost Risk to lose brand
value to Service Providers
Shopping MallShopping Mall
Open ModelOpen Model Team-up with content
providers Charging access fee +
content revenue share Share revenue, risk &
consumer awareness
Department StoreDepartment Store
Walled GardenWalled Garden Resell of re-branded
content Strong consumer
relationship High ARPU Higher complexity & risk
Intracom Telecom’s IPTV Vision
-16-
INTRACOM TELECOM Solution Proposal
LAYING THE FOUNDATIONS FOR NEXT-GENERATION CONTENT SERVICES
INTRACOM, a partner of choice with a total offering
For Service Providers and Network Operators
fs|cdn™, Full Service Content Distribution Network
WHAT
WHO
WHY
-17-
Triple-Play: The Whole Picture
-18-
Content running on fs|cdn™
BUILT-IN SECURE CONTENT DISTRIBUTION
“…the system is robust against Sophisticated Hacking. Furthermore,
elements of the DRM system are robust at higher levels of hacking.”
MERDAN Security Audit
-19-
Triple-Play: The Whole Picture
-20-
fs|cdn™ Supported Services
fs|cdn™: DELIVERYING NEXT-GENERATION SERVICES
• Digital Broadcast TV & Radio
• Video-on-Demand (VoD) & Audio-on-Demand (AoD)
• Interactive Service Guide (ISG)
• Time-shifted TV/Personal Video Recording (PVR)
• Messaging/Chatting
• TV Portal
• Integrated Telephony Services
• Interactive Custom/Niche Applications
-21-
Delivering the ultimate Delivering the ultimate user user experienceexperience
Main MenuMain Menu
-22-
Channel GuideChannel Guide
Delivering the ultimate Delivering the ultimate user user experienceexperience
-23-
Program Info & RemindersProgram Info & Reminders
Delivering the ultimate Delivering the ultimate user user experienceexperience
-24-
Video/audio on DemandVideo/audio on Demand
Delivering the ultimate Delivering the ultimate user user experienceexperience
-25-
Program RecordingsProgram Recordings
Delivering the ultimate Delivering the ultimate user user experienceexperience
-26-
Data/infotainment applicationData/infotainment application
Delivering the ultimate Delivering the ultimate user user experienceexperience
-27-
TV messagingTV messaging
Delivering the ultimate Delivering the ultimate user user experienceexperience
-28-
Online unified billingOnline unified billing
Delivering the ultimate Delivering the ultimate user user experienceexperience
-29-
User management & profilingUser management & profiling
Delivering the ultimate Delivering the ultimate user user experienceexperience
-30-
ISG PersonalizationISG Personalization
Delivering the ultimate Delivering the ultimate user user experienceexperience
-31-
Delivering the Ultimate User Experience
Entering the mobile spaceEntering the mobile space
CONVERGENCE OF MULTIPLE NETWORKS (CABLE / MOBILE) – IMS INTEGRATION
-32-
A Successful “Triple-Play” Strategy…
…should address:
Scalability
Flexibility
End-user Experience
Local
color Right pricing Content
-33-
A Successful “Triple-Play” Strategy…
…should address:
Scalability
Flexibility
End-user Experience
Local
color Right pricing Content
INTRACOM TELECOMINTRACOM TELECOM
19.7 km Markopoulou Ave.19.7 km Markopoulou Ave.
19002 Peania, Athens, Greece19002 Peania, Athens, Greece
TT +30 210 667 1000+30 210 667 1000
FF +30 210 667 1001+30 210 667 1001
www.intracom-telecom.comwww.intracom-telecom.com