SOCIAL MEDIA CAMPAIGN - vIDEA Awards

1 | © 2020 Copyright Timeus Interactive. All Rights Reserved.

#LifeKaNayaBalance

ANALYTICS REPORT

SOCIAL MEDIACAMPAIGN

( O c t o b e r 3 0 – D e c e m b e r 2 0 , 2 0 2 0 )

Posts

70Videos

09Impressions

3.45 M+Engagement

0.16 M+Video Views

2.15 M+Video Likes

27k+

Reach

3.07 M+Engagement Rate

5.18%Link Clicks to LPs

0.12 M+Contest Entries

500+Positive98%

Sentiments

Social Media Metrics

2 | © 2020 Copyright Timeus Interactive. All Rights Reserved.Source: SM Tools, FB/Twitter/Youtube/Linkedin Analytics


Sentiments

9 0 % P o s i t i v e

9 % N e u t r a l

1 % N e g a t i v e

S e n t i m e n t S c o r e : 98.95To p i c A n a l y s i s

Source: SM Tools, FB/Twitter/Youtube/Linkedin Analytics


Objectives• Position Dell Technologies as the single

trusted technology partner with the complete

remote work ecosystem of products and

solutions that enables the workforce to work

at full speed from anywhere, anytime.

• Drive positive sentiments on social media

platforms towards the Dell Remote Work

Ecosystem as the right set of products and

solutions for a growing remote workforce.


Campaign Strategy

Easy, Secure products

for anywhere

productivity - CXOs

and influencers were

shown working with

devices from Dell

remote work ecosystem

basis their personas and

needs showing high

level of efficiency, mukti

tasking in a secure way.

Social Engagement

crowdsource content –

Remote work

technology/device that is

helping CXOs/ business

users get

#LifeKaNayaBalance

Another part of

engagement was where

people shared the passion

that they have been able to

pursue in remote set up

Employee & CIO Club

Amplification

Mailers and social

amplification was done by

Dell employees and CIO

Club of DT

Trusted partner for

Remote work

requirements - A series

of product and knowledge

posts amplified the client

product portfolio &

benefits wrt productivity,

efficiency, remote work

tips, etc. and why these

are must haves for a

growing remote

workforce.

Influencers/

Bloggers/Marketing

Industry Connect

Influencers/ Top tech

portals/ bloggers amplified

the campaign with blogs

and posts/tweets/shares

Industry magazine also

featured the campaign

Teasers +

Launch Video+

Main stories

Identified 4 top

CXOs across

industries

Paired them with

top industry

influencers

Bond over a

common

passion

Created 4 episodes

of aspirational stories

on work and passion

from their respective

remote work setups

Social Amplification – FB, twitter, Linkedin, Youtube, Influencer social media platforms, CIOA


Key Messages Delivered

• Single trusted technology partner with the complete remote work ecosystem of

products and solutions that enables the workforce to work at full speed from

anywhere, anytime bringing a balance in professional life and passion.

- Provides flexible digital workspaces

- Minimizes risk, maximizes IT efficiency

- Reconceptualizes work and life balance in today’s world

- Product specific messages thorugh knowledge posts (some messages below):- Lightweight and secure PCs that are versatile- Wireless peripherals that make working easy from anywhere- Professional high-end monitors for multi-tasking- Super responsive PCs with built-in AI


Food & Beverages

Industries targeted

Navin GurnaneyCEO, Tata Starbucks


Consumer Electrical & Equipment Manufacturers

Industries targeted

Mukul SaxenaExecutive Vice President & CTO


Telecom & Telecom Equipment Manufacturer

Industries targeted

Saloni VijayGM & Cluster IT Head


Architecture& Construction

Industries targeted

Nilanjan BhowalPrincipal Architect


Influencers engagedPhotographer, Chef, Musician, Educationalist

W a t c h n o w W a t c h n o w W a t c h n o w W a t c h n o w

https://youtu.be/dCaLo3_5jdw

https://youtu.be/O62vETGv8m0

https://youtu.be/DCkLVPmhEqA


Video 1 Navin Gurnaney& Amit Kilam


Video 2 Nilanjan Bhowal& Ravi Dhingra


Video 3 Mukul Saxena and Shilpa Sonal


Video 4 Saloni Vijay and Aditya Bal


Campaign Posts


Knowledge Posts


Top Tech Magazine – Opinion Piece

https://www.dqindia.com/impact-technology-shaping-workforce-2021-lifekanayabalance-perspective-dell-technologies/

https://www.dqindia.com/impact-technology-shaping-workforce-2021-lifekanayabalance-perspective-dell-technologies/


Blogs by Bloggers

https://www.techquark.com/2020/12/dell-technologies-captures-picture.html


Blogs by Bloggers

https://techgyo.com/a-ray-of-hope-in-challenging-times-with-dell-technologies-lifekanayabalance

https://techgyo.com/a-ray-of-hope-in-challenging-times-with-dell-technologies-lifekanayabalance


What bloggers are saying


Industry Portals on Campaign

https://www.socialsamosa.com/2021/01/laptop-brands-youtube-

marketing-strategies/

Dell Technologies’ latest campaign features stories of CXOs

on balancing work & life in the new normal

https://www.agencyreporter.com/dell-technologies-latest-campaign-lifekanayabalance/

https://www.socialsamosa.com/2021/01/laptop-brands-youtube-marketing-strategies/

https://www.agencyreporter.com/dell-technologies-latest-campaign-lifekanayabalance/


What contest participants are saying


What contest participants are saying


Top CIOs / IT Heads who participated in campaign

Sandesh GovalkarVP- Technology

ECL Finance

Amrut UrkudeGeneral Manager IT & SAP

Shubhalaksmi Polyesters Ltd.

Ashok VermaHEAD - INFORMATION

TECHNOLOGY

TBEA ENERGY (INDIA) PVT. LTD.

RS PurushothamanPrincipal Consultant - IT & hr

Cloudbot

Sendil Kumar Venkatesan Vice President IT

Shriram Value Services Ltd.

Naresh Pathak Regional Head | Business IT | India

+ Southeast Asia

ANDRITZ HYDRO

Jitendra Singh RanaSr. Director Engineering

Gracenote, Inc.

Sachin WaingankarAVP and Head Cloud Operations

Web Werks DATA CENTERS

Mandar PatkarHead IT,

GIA India

Mukesh Mehta Chief Technology Officer

Batlivala & Karani

Securities Ltd.

Chitranjan KesariCIO and IT Head.

KANAKIA SPACES

REALTY PVT. LTD.

Pranav TrivediDelivery Director

(Infrastructure & Cloud Services)

NTT DATA, Inc.

Sitaram.RSenior Manager - IT

Sicagen India .ltd

Vivek AhujaHead IT

Syscom Corp Pvt. Ltd.

Sanjeev JainGlobal Chief Information Officer

Integreon Managed Solutions

Amit KhanCIO

Mjunction Services Ltd

Ritesh Kumar GuptaManager (IT)

The Tata Pigments Ltd

Udays SakunalaDirector - IT & MIS

Hexagon Capability Center India Pvt Ltd


CIO ClubCommunication

with Sent to

members of

CIO Club

2200+

Thank

DellTechnologies.com/En-in/Remote-work

Documents

SOCIAL MEDIA CAMPAIGN - vIDEA Awards