Pete Scott - WordPress.com

Pete Scott

Spa Business E-‐Learning

www.petescottspa.com 2

Welcome to the future of learning and development for spa professionals.

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Over the following pages we will share with you an innovation in spa business skills for therapists.

From beauty, nails, hair to other wellness professionals, this learning journey has come at a crucial time in the spa world where clientele hold a higher expectation in both service and treatment delivery than ever before.

With the correct mindset, strategies and processes for success, any spa business can elevate its level of performance and enjoy the rewards along the way both financially and through positive customer feedback.

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I have no doubt that you will find this business learning solution to be the right one to assist your spa team members in becoming the best they can be.

Before we get started I would like to ask you 1 question that I would like you to think about as you read through this brochure.

1) “What does your therapists being more business minded and proactive mean for you, your team members, your customers and your spa overall?”

“Not just creating better sales people, but all round better business minded spa therapists.”


Some top reasons behind why spa business learning and development is key for spa, beauty and other wellness

professionals.

ü These skills are not taught in college to the level they need to be. Therefore therapists are not starting out in the spa industry with the foundation business skills required for success.

ü We are still in recovery from a double dip recession that has had a major influence on peoples buying habits.

ü The consumer is more educated than ever before about good skincare & wellness and is far less likely to buy on ‘emotion’ or ‘impulse,’ when they know they can buy online, do their research first and price compare with other options.

ü We are also recovering from mass discount marketing that has driven spa prices down over the last 5 years. It is down to spa professionals to restore faith in the consumer that spa services are worth paying for.

ü Clientele trusts the therapists now more than ever. If a therapist is able to deliver a wonderful service, communicate well and discuss the needs and wants of the client, the client is far more likely to rebook and purchase a homecare programme.

ü Therapists are 3 times more powerful than any other marketing your business does.

We pay for the experience. ‘Your facility, your welcome drink, the treatment menu only sell once. Your therapists sell over and over again. The truth is your therapists are making or breaking your business day in and day out. We must have trust in our therapists business abilities.


Why E-‐learning?

ü E-‐learning can be done anywhere and at anytime convenient to the learner so long as they have access to a computer or I-‐Pad.

ü You can listen, watch or experience which parts of the course you want to over and over again when the need is required.

ü E-‐learning saves thousands in learning and development due to not needing to book a set time out for all staff to attend a specific training time.

ü Therapists can take up to 30 days to complete each course.

ü E-‐learning works with all learning styles due to the combination of video, text, visual slides, audio and quizzes.

ü A therapist can learn in bite-‐sized pieces thus giving time to ‘try out’ the skills they learn before moving onto the next slide or lesson.

ü E-‐learning is accessible when you need it and where you need it. No need to wait for weeks or even months to complete the training.

ü You can be anywhere in the world and still gain access to your e-‐learning courses.

ü E-‐learning provides a consistent learning experience for all of your staff giving the exact same opportunities to learn for each person. This can often be missed in a classroom environment due to different learning styles and the pace of the session.

ü E-‐learning has now evolved to a point where it can be as fun, engaging and energised as any face to face environment.

“E-‐learning saves

thousands in learning and

development.”

“You can be anywhere in the world and still gain access to your

e-‐learning courses.”


We have a journey that upon completion will leave you with highly motivated therapists who possess a number of business skills to help

your spa business be the number 1 business.

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The Business Therapist

Designed to create foundation business skills in 3 of the most important areas of being a ‘business minded’ spa or beauty therapist. This course has a combination of video, text, audio, visual slides and quizzes to keep your therapists engaged throughout their learning experience.

What the course covers

ü Successful mindset and thinking.

ü Cause versus effect.

ü 7 steps of a successful therapist.

ü The power of your consultations.

ü Asking the right questions and in the right way.

ü How to upsell.

ü Different closing methods that are current for today’s clientele.

What your therapists will learn

ü How to find motivation in challenging times.

ü Why mindset is so important in being successful as a spa therapist.

ü How to gather as much information from clients as possible to help clients make the right decisions when rebooking and purchasing homecare.

ü How to increase confidence in consultations and up selling.

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The Business Athlete

The essential follow up course to ‘The Business Therapist.’ This course is the most challenging in the industry for business skills and is effectively an online bootcamp programme for therapists to perform on a greater commercial level than they have ever previously imagined.

What the course covers

ü Finding the direct comparisons between being a spa professional and professional athlete.

ü Preseason, season and postseason.

ü Marketing and lead generation.

ü How to build your column through each month and important times throughout the year.

What your therapists will learn

ü More ways of motivating themselves than ever before and specifically within a spa environment.

ü The 90 day ‘become a spa business athlete’ programme.

ü Push pull energy with clients to keep all sales ‘holistic.’

ü Why in today’s world people pay for information.

ü Key performance indicators, which one’s are important and how to maximise your results.


The top ten results you can expect from your staff completing ‘The Business Therapist’ and ‘The Business Athlete,’ e-‐learning courses.

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1) Highly motivated therapists and team members who are ready to proactively get results with their clients.

2) Therapists with a far greater understanding of why positive thinking is so important when working in a spa.

3) Therapists who are self-‐aware and can deal with a variety of challenges and opportunities within your business.

4) BABTAC certification and CPD points.

5) A team who actively get involved with

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promoting your business to bring in more clients.

6) A clear and noticeable increase in retail and revenue.

7) More re-‐bookings.

8) Therapists who have an ability to sell packages, not just a one off product.

9) Therapists with a better commercial mindset.

10) Energy and lots of it!

Combining business and athletes to create ‘the spa business athlete.’


Screen shots of ‘The Business Therapist’ and ‘The Business Athlete.’





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With hundreds of therapists already completing the ‘The Business Therapist’ it comes as no surprise that this course is the most popular business e-‐learning course in the spa industry today!

With BABTAC certification and CPD for therapists upon completion, you have a guarantee on the quality of materials and the delivery.

Therapists are becoming more business focused, motivated and passionate about working in the spa industry and ‘The Business Therapist’ is helping them to achieve this drive and success.

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3 modules to success

Module 1 – Successful Mindset

During this module therapists find out the 7 main reasons why some professionals have amazing spa careers and why many never reach their full potential. This is a perfect module for realising the power of your mind.

Module 2 – The Power of your Consultations

Consultations are without a doubt, the key to success in a spa business. This module explains how to communicate effectively and maximise your consultations time and time again.

Module 3 – How to Up sell

Being able to up sell consistently and confidently can be one of the biggest challenges when working as a spa therapist. This module teaches you exactly what to do, an approach that is current for today's clientele and how you can feel completely confident when up selling to homecare packages and re-‐bookings.

The Business Therapist and The Business Athlete were created by Pete Scott, Performance Coach, motivational speaker and writer for the spa industry.



3 modules to success

Designed to be the most challenging business course in the spa industry, this e-‐learning course definitely lives up to its name. With 3 intense modules that align working in a spa with the daily behaviors and actions of a professional athlete, your therapists are sure to be tested to their limits when it comes to business and success!

Module 1 – Preseason

Similarly to module 1 in ‘The Business Therapist’ we return to the power of the mind for this module yet this time on a more in depth level. Also, we look at the different levels of an athlete and see what lessons we can learn from them to install into our spa career.

Module 2 – Season

Performance is not something that should happen once in a while, it is a driving factor of any business and something that should be maximized day in and day out. This module looks at how a therapist can work smart; start to take on each day at work with clear goals and specific outcomes. Also, we discuss 5 essential key performance indicators and why they are important to any spa therapist who wants the best out of their career.

Module 3 – Postseason

We all know that there are certain times where we need to really step up and work just that little bit harder to reach our goals. Working in a spa is no different and during this module your therapists will learn to recognise these times and more importantly know what to do and when to do it. From marketing, lead generation, closing out each month as strongly as possible and starting the following month with a sprint mentality, it’s all in module 3, the postseason.

“Designed to be the most challenging

business course in the spa industry, this e-‐learning course

definitely lives up to its name.”

“Your therapists will learn to recognise the important times in each month to step up and work that little bit harder to reach their

goals.”


What therapists have already been saying about ‘The Business Therapist’ and ‘The Business Athlete.’

ü Kaye Lawton – “I feel totally ready to work smarter than ever before. Loved the course content. Looking forward to the next e-‐learning course :-‐) THANK YOU.”

ü Lorna Brennan – “Both of these courses have made a massive difference in how my staff run each working day. I am seeing motivation, inspiration and therapists working smarter than ever before! Thank you, I would HIGHLY recommend these courses to any spa business!”

ü Raz Yunus -‐ “I really enjoyed these courses, I particularly enjoyed the combination of voice over the text. I found the information provided immensely interesting. Looking forward in placing these strategies into the spa environment.”

ü Claire Oswald -‐ this course has showed me many new ways on how to sell and upsell, it has also taught me about well healthier and lifestyles. I have enjoyed it very much and has given me more confidence thank you.

ü Charlotte Hardy -‐ Thank you for the courses, very inspirational and motivational. It is about believing you can achieve your life goals, and having the motivation and passion to do something about it. If you do, you will succeed.

ü Alex Pascoe – Fantastic all round. I am really surprised at the sheer amount of great information and strategies Pete shares within these courses. I have 3 FULL notebooks and so many brilliant ideas that I cannot wait to implement into my working day! Thanks for nothing less than a great learning experience.

A note from Pete

I firmly believe that feedback from your clientele is what should help to shape and form a part of your business. I currently have page after page of testimonials from therapists and even managers who have been through these courses and according to each of them, the information I am lucky enough to share in ‘The Business Therapist’ and ‘The Business Athlete’ is right on point for what a therapist or wellness professional needs to be successful in the spa industry today! I hope you take the step to sign your spa team up for this e-‐learning journey. I look forward to working with you.

www.petescottspa.com

Pete Scott Contact details

07530004730

[email protected]

Let’s get started… For pricing and options please contact us, we will be happy to help.

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